Crazy (But Not Lazy) Days of Summer . . .

This has been a crazy month! I hired an administrative business manager, turned everything over to her so I could go on vacation and it turned out she was pregnant with complications, landed in the hospital, and I had to take over until she could be replaced.  Then I had an issue with my merchant account, and now I’m changing companies. Then my VA wrote to tell me she’s having a crisis but is hanging in, which I was glad to hear!  So my vacation has been postponed and I’ll probably take some long weekends in September instead! 

On a happier note I’ve got some exciting things in the works.  I’ll be interviewing Carey Peters next week who went through my individual coaching program last year and just had her first 5-figure month for $11,000! How exciting is that??!!

I’ve been working with Christina Hills promoting her Website Creation Workshop, and her videos have been a kick-especially the one on Julia Childs! If you haven’t seen it, you can find the information on my blog at www.theebookcoach.com/blog and I’d love your comments on how you’re using video creatively. And if you aren’t, why not?

This month I also created my first training video for eBook Empire Builders on how I made $7500 in a day, and I share exactly how I did it.  I have to say, I’m not crazy about seeing myself in video.  I’m 56, but don’t think of myself as that old, so it’s a shock to see myself on video!

The truth is that I have bad allergies and sometimes my nose twitches and my mouth curves up when I’m talking. I also have dry eyes so they sometimes blink too much! It drives me crazy to see! I hate admitting this 'cause I don’t want to be perceived as anything less than perfect, but I’m sharing this because when I talk to people I find that many people have issues with video, too!

But we have two choices: do powerpoint videos instead, or suck it up and just do it!

The latter is cheaper and faster, but it’s up to you!

Lastly, it’s the end of summer. Labor Day weekend is upon us. Have a safe and happy weekend and party hardy, because there are still 4 months left to make this your most prosperous year EVER!

To that end….check your email because I’m going to have a very cool Labor Day Special (as soon as my merchant account issue is handled!)

That’s if for now,

Ellen Violette
www.theebookcoach.com
www.1ebooksolution.com
www.quickstart3day.com
www.virtualebookexpocd.com
www.ebookwritingsecrets.com
and many more!

Teleseminars & Workshops

Feature Article

How To Connect With Your Customers For More eBook And Information Products Sales!

In order to connect with your target market, you really need to know who they are, what they want, what makes them tick and what keeps them up at night. In other words, what their fears are. You never want to lose site of that.

Once you know this, you want to “bend” the benefits of your products and/or services to match what it is your target market is looking for.  Don’t lie- and always stay in integrity with yourself, but  highlight the aspects of your product or service that speak to their needs, fears and wants.

This means finding a hook that appeals to your potential customers. For example, in real estate, rather than saying you can help someone find a home to buy (which would be generic), your hook might be something like, "It’s a buyer’s market, so there’s never been a better time to buy a home, and I can help you get the best home at the lowest price in this area. I’ve been working here for 20 years and know the market better than anyone else out there."

In this sentence you tell them what you can do for them and it’s exactly what they want-the best home at the lowest price. You also tell them why you are the best person to find it for them (you have the experience and know the area). That’s what a person looking for a home in the area would want to hear. Now if you didn’t have 20 years experience, then you couldn’t say that and would have to find another hook that you could substantiate, but you get the point!

Now once you understand what your hook is, you’ll want to use the same phraseology, especially “hot button” words that touch your potential customers emotions and get them to take immediate action. These are words that describe your target market's wants, needs, fears and pain in a way that cuts to the core. You’ll want to use these words in your sales copy for EVERYTHING that you do, even if it’s free like a free Q and A or special report. That will insure that you connect with them emotionally so they will start to know you, like you, trust you, and ultimately buy from you.

It is critical that you learn to listen to your audience, or your business will FAIL.  So keep your ear to the ground, listen to your customers, and always give them what they want for robust sales and a thriving business!

Reader's Q&A

Q. Why can you charge more for an ebook than a print book? Is it because it is niched?

A. Sort of. When it solves a problem people have, they are willing to pay for it to get it immediately. In most cases they can't get it offline in a bookstore, which makes it more valuable.  It's also because you can offer bonuses with it, so it has more value than a book.

Q. Rather than self publishing your ebook in paper format, will printing ebooks on demand happen normally via Amazon, LuLu and others?

A. Amazon can download it digitally. But yes, you would use a company like Lulu or iUniverse to print paper copies for self-publishing.

Please submit your questions to http://snipurl.com/askellen