In This Issue

• Letter From the Editor
   

• Feature Article: How to Write a Guarantee that Eliminates Refunds   
   

• Teleseminars And Workshops
  
  
• Tech Tip: Keyboard Shortcuts 
   
  
• Reader's Questions and Answers

I’ve been reading Tim Ferris’s book "The 4 Hour work Week," and it’s a MUST have!

It turns all of your assumptions about life and work inside out. And there are so many gems of information that can literally transform your life. But I noticed that I found it a little scary - what would I do if I actually had that much time? I’m not really sure because the truth is that songwriting was never work! We just had fun!

I’ve never been one for golf and my work has always been my life-inseparable. Tim also makes you look at the reality that it is not all about money, either - he was making $70,000 a month and he was miserable because he was a slave to his company. So think about this! It’s not about how much you make; it’s about how much you enjoy life and how much you keep. 

My husband as you may know has been dealing with shingles. We’ve been together over 20 years and he’s quite a bit older than I am. We’ve worked hard, always putting off fun for later.  This was a wake up call. It’s time to make time to enjoy life now while we still can!

Ellen Violette
www.theebookcoach.com
www.virtualebookexpo.com
www.quickstartebooks.com
www.ebookprofitsecrets.com
www.theebookcoach.com/Sell-More-eBooks.html
and more!

Tuesday, October 9 Teleseminar: Articles to eBook Coaching Call (Bronze level). Jeff Herring and I bring you the real scoop on what you need to know to write articles and ebooks that
increase your expert status and your bottom line! To register go to
www.articlestoebooks.com

Wednesday, October 10 Teleseminar: Andy O'Bryan will be grilling me on "The 7 Biggest Mistakes People Make Authoring eBooks and How To Avoid them."  Watch for more details.

Thursday, October 11 Teleseminar: Articles to eBook Q & A (Silver level). This call gets you direct access to both Jeff Herring and myself, Ellen Violette. We answer all your questions that come up during the coaching call or anything else you want to know that's relevant to succeeding with articles and ebooks. Plus you get access to our private blog with insider information and more! To register go to
www.articlestoebooks.com 

Tuesday, October 16 Teleseminar: "Using Radio to Sell eBooks" with Alex Carroll.

The Big Seminar Is Coming!
Get access to all the fr.ee preview calls at: www.theebookcoach.com/bigseminar
(Sign Up Under The eBook Coach And
 Get  Virtual eBook Tour, Value $1500!)
See Teleseminar Page for details

View our TeleSeminars Page for Information on Events
and Teleseminars we think you'd be interested in.

eBooks For Sale

 (This ebook was created in the
 Quick Start 3-Day eBook Authoring Workshop)

The next workshop will not happen until 2008 but there is an individual program which you can check out at www.writeyourebooknow.com or the homestudy version at www.quickstartebooks.com

"Been There. Done That. Finally Getting it Right. A Guide to Educational Planning for Students with Autism Lessons from a Mother and Teacher,"
by Jennifer Krumins

A must have resource guide for parents and educators that need help to plan a meaningful education program for students with autism!

This book promises personal, down to earth, common sense advice that I have gained through research and experience as a mother and a teacher of individuals with autism.

It offers a comprehensive account of what autism might look like in the classroom and practical strategies about how we can teach to these core deficits and how we can develop a useful and relevant Individual Education Plan! An extensive list of possible accommodations, modifications, possible goals and objectives and instructions on how to write SMART goals are just a few of the benefits that you will receive. Any parent or educator that wants the best for a student with autism needs this book!  www.autismaspirations.com

    
How to Write a Guarantee that Virtually Eliminates Refunds!"

You email an announcement to your subscriber list and place a solo ad in a popular ezine to promote a new ebook. A significant number of readers click through to your website to see what it's all about, and a good percentage commit to a purchase right away.  That's every marketer's dream!

But some readers are not as confident about buying from you because they don't know you well enough to make a snap buying decision. Others may never have heard of you at all. Even though your website's copy is compelling and the ebook promises to deliver the benefits they are looking for, they still have some nagging reservations.

So how do you get those "fence-sitters" to make the right choice and purchase your ebook?

The answer may lie in your guarantee. The whole point of a guarantee is to put your prospects at ease about buying from you. As a matter of fact, people are more concerned about not getting the information and solutions they expect to find in a product than they are about not getting a refund. They really want to be assured that they aren't being suckered into buying a bill of goods.

Buyers have become accustomed to promises that say "100% Money-Back Guarantee" and they understand what that means on an intellectual level, but when it is presented in that generic fashion, it lacks power and does nothing to assure them of the product's quality.

A more effective way to stimulate confidence in your ebook is with your guarantee.

You want to assure your buyers that you stand behind your product, that you guarantee their satisfaction, and if for any reason they are still not happy, they can count on a full refund.

Another tactic that works very well to calm buyers' concerns is to offer your guarantee for a sufficiently long period, so they won't feel rushed. Statistics show that the longer the guarantee period, the fewer returns you get.

It is also important to use words in your guarantee that hook the reader emotionally, like: you have nothing to lose and satisfaction guaranteed.

The stronger your guarantee, the more confidence potential buyers will have about making a purchase. Use as many elements as you can to put them at ease. Reassure them every step of the way and highlight the benefits they can enjoy from owning your product. Once you have made it clear and they are satisfied that you have assumed all the risks, they will be much more inclined to buy your ebook.

Q: Creating the right title! I've got everything else but the title is bugging me! I have a website for my business and this eBook will be very beneficial in attracting new customers so I want it to be catchy, to the point, and let them know it is different than any other ebook or book of a similar nature. HELP!

A: Try to come up with a concept that readers immediately understand and can identify with using words your audience understands - nothing that they have to look up, just every day words.

You can let readers know that your book is different by working the benefits the reader will get into the title.  The way you want to structure it is if they do A, they will get B.  Another technique is to use a short title that is easy to remember, followed by a long subtitle that includes benefits.

Using numbered steps and time limits and words that pique curiosity or promise change are also good strategies when creating your title.

Please submit your questions to support@TheeBookCoach.com