In This Issue

• Letter From the Editor
   

• Feature Article: Creating eBooks With NO Writing

• Teleseminars And Workshops
  
  
• Tech Tip: Google Calculating
   
• Book Review
  
  
• Readers' Questions & Answers

I’ve always been a political animal and I love watching all the coverage of the presidential primaries. Since I’ve gotten into Internet Marketing, I find it even more fascinating! I’m always talking about how your customers have to know you, like you , and trust you before they buy from you and how you have to have an affinity with your customers (i.e. connect with them). And this could not be displayed more clearly than it is in this election process. 

Governor Huckabee won in Iowa and is expected to do well in South Carolina because he “connects” there. Senator Clinton won New Hampshire after she spent hours taking questions, getting up close and personal, and letting the people get to “experience” her.  And in doing so it helped her find her “voice.” (In other words, she made the connection by interacting with the people and letting them get to know her.)

And it’s not just what you say, although a consistent message is important, but who you are. When people “get” who you are they make an assessment as to whether you are the right person for them to work with, and you will attract the people who resonate with you and your “story”.

My students tend to be people who are not Internet Geeks and techies, but people with real businesses who aren’t necessarily great at business or marketing but are trying to make a difference - like me! And as marketers (and if you want to be successful you must think of yourself as a marketer, whether you are an author, an entrepreneur, a coach, or a speaker) that’s exactly what you MUST do to succeed online - be authentic and connect with your audience!

Regardless of your personal politics, if you can watch with detachment and see what works for the candidates and what doesn’t, you can learn valuable lessons that you can apply to your business!

I’m off now to channel surf on the election!

Ellen Violette
http://www.theebookcoach.com/
http://www.virtualebookexpo.com/
http://www.quickstartebooks.com/
http://www.ebookprofitsecrets.com/
www.theebookcoach.com/Sell-More-eBooks.html
and more!

P.S.  A great way to connect with your audience is by doing teleseminars!  So be sure to join me Thursday, January 17th for a free preview call (See below for more details) Or go now to:
www.teleseminarcoachingnow.com/preview

Two Preview Call Series:
(You only have to register once for both calls!)

Thursday , January 17, 2008  5:30 p.m. Pacific/8:30 p.m. Eastern Register for "Answers To Your Most Burning Questions About Teleseminars and Creating eBooks With Teleseminars" at www.teleseminarcoachingnow.com/preview

Then ask your question and I'll answer it on this free preview teleseminar for Get Going! Teleseminar Coaching (Using Teleseminars To Create eBooks and a 6-Figure Income!)  You can check it out at: http://www.teleseminarcoachingnow.com/

JUST ADDED

Monday, January 21, 2008 5:30 p.m. Pacific/8:30 p.m. Eastern
Creating eBooks With NO Writing!
www.teleseminarcoachingnow.com/preview

Tuesday, January 22, 2008 5:30 p.m. Pacific/8:30 p.m. "How to be a Show Host" free teleseminar with Jody Colvard.  This teleseminar will show you how to build your platform in a very powerful way. (You'll get the details by email.)

2nd eBook Nook Town Hall Meeting:
Tuesday, January 29, 2008 The eBook Nook is coming! We got some great feedback on the first call. Unfortunately there was no replay line but we'll continue the conversatin and you can find out everything you need to know on the this call- what we have planned, how it will benefit you and how you can get in on the ground floor! SAVE THE DATE! You don't want to miss this!

Free Teleseminars Series on Soft Copywriting:
These are free preview calls for the Bridging Heart and Marketing Conference Feb, 22, 23, & 24th in Los Angeles. Guests include: Stephen Pierce, Mike Filsaime, Donna Fox, Jody Colvard and more! To register go to:
www.theebookcoach.com/softsellpreview.html 

View our TeleSeminars Page for Information on Events and Teleseminars we think you'd be interested in.

ANNOUNCEMENTS  

For advanced notice for The eBook Nook sign up at www.theebookcoach.com/memberships.html 
 

Creating eBooks With NO Writing!

If you don’t like to write, don’t want to write, or hate to write, then "talking" your ebook is the best way to create one quickly and easily.

But when people talk about creating an ebook from a teleseminar (which is the easiest way to “talk” one) they are usually talking about giving a teleseminar and having it transcribed and calling it an ebook. But if you want to create a “real” ebook in a teleseminar format, here’s how you do it.

1. Find your passion and your skill set and where they overlap.  This is where you should focus on finding a topic.
    

2. Once you find a general area of interest, do the research to see if there is a market for your topic of interest. Then pick a topic that your target market wants to buy.
    
3. Decide how many sessions it will take to record your ebook.

(It takes 3 hours of monologue to create a 90+-page ebook- so you could do 1 three-hour teleseminar or 2 ninety-minute teleseminars or 3 one-hour teleseminars.)

To read the rest of this article go to: www.theebookcoach.com/blog 

To learn more, go to: http://www.teleseminarcoachingnow.com/previewor teleseminarcoachingnow.com/preview and register for  "Answers To Your Most Burning Questions About Teleseminars and Creating eBooks With Teleseminars." Then ask your question and I'll answer it on this free preview teleseminar for Get Going! Teleseminar Coaching (Using Teleseminars To Create eBooks And a 6-Figure Income!)

Q. It seems I can't finish my ebook. I always thinks it not good enough to publish. When can I say enough is enough and start publishing?

A. The beauty of ebooks is that they don't have to be perfect. People buy ebooks because they have a problem they want solved and if you can solve it for them
then you're good to go. 

The problem is many people get caught up what's called paralysis of analysis.  And in the information age it's more important to get ready, fire and aim then it is to get ready and aim first because the target most likely will have moved before you can fire!  So getting your ebook out quickly is VERY important. 

So what I suggest, is to write your first draft and tighten it up, add graphs, photos, q & a's and/or whatever else you want to add, and then let your list give you feedback if you have one.

If not, ask friends and colleagues who will tell you the truth. Or give it away through your blog or some other way where you can get the word out and get feedback. Then and only then should you go back and work on it one more time. Then work on marketing it because that is where the money is!

Q. I've just started building my practice. Is it too soon to write an ebook or will writing it help be build more credibility?

A. The sooner you write your ebook, the sooner you can start using it to give you credibility and expert status so in my opinion it's only too early when  you aren't sure what your niche is.

But once you have a clear direction, it's time to write an ebook.  On the other hand, if you're farther down the road and haven't written one yet, don't despair, it's never too late!