Seasons Greetings!

When I hear about families who have lost their homes, with no money for holiday gifts and thousands of people showing up at food banks it makes me sad for them. I know what it's like to have a lousy holiday season.  And I don't want anyone to feel the way we felt last year..  After making a 6-figure income, my business stopped cold.

The news kept saying their was no recession but I knew better. I had 4 really bleak months (but it wasn't totally the economy, I also had a huge problem with 1 Shopping Cart and missed out on 6,000 subscribers-due to a shopping-cart problem) and I didn't know if we would survive. 

We had NO money for gifts or celebrating; we were barely hanging on. But we not only made it through, we had a great year with December being our best month of the year!  So I am thrilled to be back on track and able to share with others.

It felt really good to do some good old-fashioned holiday shopping this year! The best thing I love to do is pick up a gift for someone I've never met.  I usually buy at least one gift for Toys for Tots and I get great joy from that. This year I bought a medley of  Dr. Seuss books and  I can't wait for some wide-eyed child to open it on Christmas morning! Unfortunately I was appalled when Christen and I went to our local fire station and saw how few gifts there were. So if you can afford to, please take a toy to your local Toys for Tots drop off.  It's well worth the effort if you haven't already.

Or try to  share the holiday spirit with someone less fortunate. It will not only make them feel good, but it will make you feel even better! And if you're having a rough time, hang in there and keep showing up and I promise it will get better!

Have a very happy holiday season!

Ellen Violette
www.theebookcoach.com
www.quickstart3day.com
www.quickstartebooks.com
www.virtualebookexpo.com
www.ebookwritingsecrets.com
www.sellmoreebooks.com
and many more!

Teleseminars & Workshops

Feature Article

How to Sell an "Unbelievable" Program
(What to do when people don't believe your program
or workshop does what you KNOW it does!)

I recently received an email from one of my JV partners and under his signature he was promoting a book-writing course that promised to help people write a book in 14 days. So I wrote back and inquired why he’d want to promote a course that took 14 days when people can take my Quick-Start 3-Day eBook Authoring Workshop and learn how to write an ebook in 72 hours or less and then turn it into a book?

He replied that the offer has to be believable.  Now in all fairness to me, a lot of people think it’s very believable to write an ebook in 72 hours or less, especially after they’ve attended my free preview calls for my workshop. But affiliates don’t usually come to those calls.  So that left me thinking how do you make sure people believe a program that works if it “seems” unbelievable?  I came up with the following list.

1. Tell the truth about your program.  Don’t inflate your results, because it will backfire. When I do my preview calls for my writing workshop I always say that how far someone gets in the workshop depends on how motivated they are, how clear they are about what they are going to be writing about, how long they’ve been thinking about it and how much material they’ve already got before it starts.  Some people will learn the process and get it done, some will have a first draft, and some will learn the process but have to continue working on it after the workshop. It depends on the individual.

2. Be sure to educate your affiliates about your program so it becomes believable to them (especially if it seems too good to be true, but is). If they don’t believe it, they aren’t going to promote it and even if they did, they aren’t going to convince anyone to sign up so it won’t do you any good!

3. Collect great testimonials with real results from your students or clients. And make sure they have pictures whenever possible, as well as audio, a website, and give their hometowns.  If you don’t show real results, it looks like people either haven’t actually taken the course or workshop, or they didn’t get good results.

4. When you give preview calls (and you definitely should if your program doesn’t seem believable to the uninitiated) and in your sales materials, you always want to address people’s frustrations and how your program solves their problem(s) That will make it more believable. Also note:  calls that just give information don’t convert as well as calls and sales materials that explain the benefits of your program and how it solves the problems your potential participants are experiencing.

5. Address people’s fears. People can become overwhelmed at the thought of writing an ebook in 72 hours or less, which could stop them from taking the workshop. If your program seems to good to be true, you could have the same problem. The way I get around this is by explaining that while it’s a 3-day program,  the actual writing time is just 12 hours over a 3 day period, which feels much more doable. So you have to be able to break it down to something that seems reasonable.
   
   
6. Do a “Question and Answer" call to answer your prospective student’s/client’s questions and concerns so that anything that didn’t get answered either on your sales page or in your preview calls gets covered so they can get clear and make the right decision for them. They can’t do that if they are confused by any aspect of your program or workshop.

7.  Have a generous money-back guarantee and be clear about it so people feel comfortable moving forward, but also so there is no confusion over who can get a refund and what the rules are. If you’ve done everything you can to put people at ease and they still aren’t sure, especially when they are paying a chunk of change, the money-back guarantee can be the difference between making and losing the sale.

So if you have a program or workshop that is so effective that it sounds unbelievable, be sure to follow these 7 steps to make sure that you convert as many potential student’s/clients as possible so you can help as many people as possible, because after all isn’t that why you created it?

If you would like to register for my next Quick-Start 3-Day eBook Authoring Workshop and take advantage of the super earlybird 6-payment option go to: www.quickstart3day.com it will take you to the registration page.

If you are in a hurry, you can get the homestudy version now by going to:
 www.quickstartebooks.com.  When you opt-in you will get my 6 Mega-eBook Article Pack ( $27 valule), (Then if you decide you want to roll it over into the live workshop in June you can.)

Reader's Q&A

Q:  Should I pdf my ebook?

A:  Absolutely! If you were to just send your ebook out in a word document anyone could cut and paste and change it any way they wanted to and/or steal it. So by turning it into a pdf you are protecting your material and keeping it's integrity. And it's easy to send it out in pdf - plus it's the industry standard.

A: Whether it's on Clickbank or on your own site or other people's sites , people have to know you, like you, and trust you before they buy from you, or they have to be referred to your product. Or  you can make sales through having a hot topic at the right time with a good pay-per-click campaign .There are a lot of ways to start selling your ebook which I teach in my eBook Profit Secrets Coaching Program www.ebookprofitsecrets.com.  But the key is through branding yourself so you get people to come to want to work with you, buy your products, and become an affiliate of your products and services..

Please submit your questions to support@TheeBookCoach.com