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Newsletter 14, Issue 1,

“Faith is taking the first step even when you don’t see the whole staircase”-Dr. Martin Luther King Jr.

A Personal Note from Ellen

Happy Martin Luther King Jr. Day!

The quote above is what it takes in a nutshell to succeed. At every turn, you must have faith that you can do it, that the right people will show up to help you, that you will say the right things to clients and readers to teach them what they need to learn, and to put exactly what needs to go into the programs and services you create. Without faith, there is no success.

In honor of MLK Day I want to share these excerpts from the speech Bobby Kennedy gave the day MLK was assassinated, I think these words are just as poignant today as they were when they were first spoken, especially given the political climate in the U.S. right now:

“What we need in the United States is not division; what we need in the United States is not hatred; what we need in the United States is not violence and lawlessness, but is love and wisdom, and compassion toward one another, and a feeling of justice toward those who still suffer within our country, whether they be white or whether they be black…..

We can do well in this country. We will have difficult times. We’ve had difficult times in the past. And, we will have difficult times in the future. It is not the end of violence; it is not the end of lawlessness; and it’s not the end of disorder. But the vast majority of white people and the vast majority of black people in this country want to live together, want to improve the quality of our life, and want justice for all human beings that abide in our land.

Let us dedicate ourselves to what the Greeks wrote so many years ago: to tame the savageness of man and make gentle the life of this world. Let us dedicate ourselves to that, and say a prayer for our country and for our people.

That’s all for now….

Ellen Violette
www.bestsellerbusinessblueprint.com
www.3dayebookcash.com
www.ebooklauchsecrets.com
www.sellmoreebooks.com (co-written with Jim Edwards)
and many more!

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Featured Article

Aim for Your Target Market, Increase Your Business Profits!

Entrepreneurs narrow down their target audience Believe it or not, the narrower your target audience, the more books you’ll sell. So, narrow down your target audience to those who are seeking what YOU write about! Marketing is easy when you know who is looking for what you have to offer. And remember, marketing to a broad audience will actually bring you less customers, overall. Your message must be tuned to resonate with specific people. You may capture some of those who are not in your narrow target market.

But, those within your bulls-eye will come running with enthusiasm. So, tune your marketing message! And, don’t worry about neglecting those who are outside of your bull’s eye. It’s much better to have a narrow, excited target audience versus a sprinkling of readers from a broader market. The broader market will rarely buy your book – they won’t be enthusiastic about what you write about.

So, let’s dive into some marketing basics to find and then narrow down your target audience.

Market Segmentation

Group your audience into specific categories. You may write about a variety of topics, which appeal to different segments of your overall target market. Do you write multiple genres? Then you’ll have multiple target audiences. Carefully define who your audience is and what they’re looking for. Also, make adjustments in your writing style to appeal to each segment.

Optimize!

Demographics

It’s important to fully understand the demographics of your target audience. Then, you can tailor your message to better match what they’re looking for. So what are demographics, exactly?

Census info

Age – This reveals what era they’re from. Gender – Are they feminine or masculine?

Income – What can they afford?

Ethnicity – Colors and style should always be influenced by the ethnic background of your target audience.

Stage of life – Do they have young children or older kids? Are they recent college grads? Or are they well into their career? All of these factors should shape your marketing message.

The communication style of this message will be based on the demographics of you target audience.

Psychographics

Knowing the personality, values and interests of your target audience is very important. What makes them tick?

Understanding this will allow you to tailor your marketing message.

Appeal to them in a personal way.

Then, once you’re able to hone in on those who really want to read what you write, be sure to learn everything you can about them. This’ll help you tune your message specifically for them. It’ll also influence the look and feel of your books.

Put all of this together correctly and watch your book sales take off!

The Perspective of your Target Audience

Really get to know your target audience. In order to truly understand their perspective, immerse yourself in their situation for a time.

As the saying goes: You can’t really understand another person’s experience until you’ve walked a mile in their shoes

Learn all about their experience, education, culture, beliefs, status, and all of the many other demographic parameters. Their perspective affects their perception and desires in a profound way. So how they may see something, how they react to it, how they feel about it, and how badly they want it are all very much based on their perception of it. Hence, really get to know their perspective if you want to gain their undivided attention.

Then, you can narrow your target audience to a very bright dot, like with a magnifying glass. The fire storm which follows will quickly take you to the best seller list. And when you tune your marketing message creatively, based on what you now understand about your target audience, your book may reach number ONE.

Greg Hixon is the author of GravyGrowth.com, an entrepreneurial blog with a unique perspective. It delivers comprehensive business-related content from a realistic point of view;  entrepreneurship is Greg’s passion!

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