Home » Newsletter 13, Issue 32

Newsletter 13, Issue 32

“Women’s Right are Human Rights”-Hillary Clinton

A Personal Note from Ellen


Human Rights Day! Today, Saturday, December 10th. Basic human rights that we take for granted in the United States are not always given in other countries and are even under attack here. They are rights, which people are inherently entitled to simply for being human, regardless of nationality, location, language, religion, ethnic origin or any other status.

“They are applicable everywhere and at every time in the sense of being universal and they are egalitarian in the sense of being the same for everyone. They require empathy and the rule of law and impose an obligation on persons to respect the human rights of others.”-Wikipedia

I pray that this no longer becomes something to strive for, but that it is fully actualized for all people.

We’re coming to the end of the year and this is the time when we look back and see what we did right, what we didn’t do so well, and what we can improve on in the coming year. It’s also a time to think about planning and goal-setting for the coming year.

For me, planning is an important step. I’ve never been that good at it; I like to go with the flow. But, I have improved over the years.

Different experts have different approaches to it, so I like to listen to more than one. Right now, there are two excellent free trainings I can recommend. They are listed in the FREEBIE section of this newsletter.

Toys for Tots is a passion of mine. We contribute to it every year and want to encourage you to join us! This year, I’m offer a $20-coupon incentive to anyone who gives a gift to Toys for Tots. See announcements for details. <3

That’s it for now….






Toys for Tots $20 GIFT COUPON with donation!

For drop off deadlines in your area, go to:

To retrieve it, send an email to:
Subject line: Toys for Tots Receipt.
Add your name, best email address, phone number,
and time zone in case I need to reach you.
Let’s make this an awesome holiday season for some needy


Automatic Book Sales 60% OFF
Good through tomorrow!


This Edition’s Article

3 Amazon Book-Promotion Strategies and How to Use Them to Become a Bestselling Author, Grow your List, and Profit!

There are 3 main types of promotions you can use in Amazon KDP.
They are:

-KDP Book Promotion
-Countdown Promotion

In this article, I’ll explain the differences and how they are best used.

KDP Book and Countdown promotions are promotions that you can run for no cost while Automatic Book Sales are ads that you pay for.  The obvious advantage of KDP and Countdown promotions is that they are free to set up, but the additional advantage is that you can announcement these types of promotions (or have us do it for you) on sites that have thousands or hundreds of thousands of visitors and it costs you nothing to advertise them.

So, what’s the difference between KDP Book and Countdown promotions?

KDP Book promotions offer your book for free. They can last from 1 to 5 days, and you can get the most exposure with them at no cost because there are more  announcement sites that will promote them than there are those that will promote Countdown promotions. In addition, more people will download them because they are free.

Countdown promotions, on the other hand, offer your book at a reduced price and they can run from 1 hour to 7 days.  You generally don’t get as many buyers, but if you set it up right, you can capture a  percentage or their emails and now you have qualified leads that you can market to.

Both promotions require you to give Amazon an exclusive on your ebook for 90 days, but KDP promotions can be done from Day 1, while Countdowns have to wait 30 days so the regular price can be established on Kindle.

In addition, KDP promotions don’t have to use all 5 days at one time while Countdown deals have to use all of the allotted time in a single promotion.

Both types of promotions can be used to grow your email list and to promote other products and services. But, both only last for a limited time,

In addition, because they are short-term promotions, you can also offer urgency bonus packages with them and make money on the backend with both of them. You could also do this with paid ads, but it probably wouldn’t make much sense to do it once your ads are up and running steadily, which we’ll discuss in a minute.

Because they are short-term promotions, they should be used in conjunction with other marketing strategies.

Amazon ads, on the other hand, cost money, but have the advantage that they can run 24/7, so you can sell books all the time, and you can start for just $1 a day, whereas Facebook ads require a minimum of $5 a day.

Plus, these campaigns can be set up 4 months in advance and can run up to six months, so once you create an ad that is converting , you’d only have to redo it twice a year!  And, once you know the ads are working you can scale them up.

However, paying for ads can make some authors nervous, so if you prefer sticking to free promotions, consider only using KDP and Countdown promotions on a semi-regular basis.

To understand which to use whenKDP launches are for launching or relaunching a book and for growing an email list the fastest. Countdown promotions work well, if you’ve already done a KDP promotion or promotions and how well they work depends on the regular price of your book once you raise the price above .99.  (You can raise it several times, but if the book price is low, you won’t have the room to do it.) And it won’t seem like much of a bargain if the list price is only $2.99-$3.99.

If you’d like to discuss launching your book, you can register for a free Bestseller Consultation at http://ellenlikes.com/schedulefreeconsult

To watch the free training on Amazon ads, go to www.ebookbestsellersecrets.com/automaticsalesellenreplay

Tech Tips

10 Facebook Marketing Tips for the Holiday Season
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