Home » Newsletter 13 Issue 27

Newsletter 13 Issue 27

“I don’t care what you think about me, I don’t think about you at all.”

-Coco Chanel

A personal note from Ellen:

Happy Senior Citizens Day! This day, Sunday, August 21st, we honor seniors for all they have contributed and continue to contribute especially online. Also, if you are a senior, honor yourself for all that you have done. Bravo!

In business news…I’ve been putting together a 30-day book marketing plan for quite a while. The end results are going to be really cool, but while I’m creating it, I sometimes have to backtrack and add more information to lessons I’ve already created because when you market strategically, the pieces all fit together.  This was brought home to me yesterday when I asked my mastermind facilitating partner, Betsy Hall, if she had a blog (because I wanted her to test something for me).

She writes for other blogs but not her own and was thinking of starting one but didn’t want to increase her marketing time.  I told her that she could actually get more done and work less if she set it up right and she asked me how.  So, I told her how and her response said it all…”WOW!   (See today’s article) Marketing is not hard when you have a plan and a strategy!

And speaking of Betsy, we started our first Author’s POWER Mastermind, a 3-week intensive to get ready for the fall rush, and it’s attracted an amazing group! We keep the groups small so everyone gets the attention they need and it’s made up of serious entrepreneurs who are ready to go for it, so KUDOS to all the participants!

This one is very balanced between men and women, the last full group was all women. And I love how my style and Betsy’s style are so different yet  complimentary.  It really works!  (If you missed it and want in to our next full program in the fall, send an email to info@bestsellerbusinessblueprint.com Subject Line: Fall APIM info and we’ll let you know as soon as it’s set up and ready to go. We only take up to 7 people per group.)

I also recently did an interview on 3 Hour eBooks with Charmaine Hammond to benefit victims of the Fort MacMurray Fire in Canada, which was really fun and pretty cool. It feels so good to give back.  She’s doing a whole series of interviews for the cause; to get in on my interview see “Freebies”.

And finally, I’ve been working on Real Easy eBooks, How to Write a Bestseller in 3 Days or Less, the  Audio Program.  I offered it a few weeks ago before I created it. I’ve now got 7 of the 10 modules done and I’ve been really happy with the process and my progress. I decided to do it because I knew it would force me to update the book (which was originally called How to Write a Quick Non-Fiction eBook….Guaranteed!”) and it’s working like a charm.

I highly recommend doing it this way if you ‘ve got books that needs updating. (If you missed it, and want to check it out, the website is at: www.realeasyebooks.com/3day-bestsellers

In personal news, I’ve been running around with Christen trying to get all these tests done so he can get his Veteran’s benefits. They don’t make it easy. If you know a veteran who is not getting benefits, please let them know they are entitled to them, and to get started on the  process ASAP because it takes a long time to get them!

That’s it for now…..

Ellen Violette
Best-seller to Business Pro
www.sellmoreebooks.com (co-written with Jim Edwards) and many more!


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Article of the Week

Social Media Marketing for Authors In Minutes a Day!

One of the most common questions I get asked is “How do I Market my Book?” Of course,  the answer could fill volumes of books, webinars, videos, and events! But, one of the most common ways to market your book is to use social media. Unfortunately, most people don’t know how to set it up so that you don’t have to spend a lot of time doing it. If you want better results with less work, you’ll need to set up your platforms so they work together.

First, you’ll have to set up your profiles if you don’t have them already.

I recommend using Facebook, Twitter, LinkedIn, You Tube, and Goodreads if you are an author, as well as taking advantage of your Author-Central page in Amazon if you have a published book.You can also use other social-media sites as well, but I don’t want to overwhelm you. (Remember, you can always add more later on, but the important thing is to get started!)

Here is my 7- step Social-Media-Marketing-For Authors System:

1. Once you’ve got your profiles set up on the social-media sites you plan to use, create a blog post around the topic of your book.

2. Create a Facebook-Live video, it can be the same one as in step #1.(If it’s easier for you, you can create a Facebook-Live video first, have it transcribed, and then create the blog post from the transcription.) You’ll need an iPhone or Android smart phone to broadcast.

3. Upload your Facebook-Live video to You Tube. (If you want to create the same content for Periscope, you can, but if you are only going to use one, Facebook Live is where I would concentrate my efforts as Facebook has 1.7 BILLION users while Periscope only has 200 million (a lot of users to be sure, but no where near as many as Facebook)!

4. Next, create 30 days of tweets that promote your blog post and your book using a program like Hoot Suite. You’ll still want to engage on a regular basis on Twitter, but at least your book marketing will be covered for the month!

Next comes the fun part! Automating your system….

5. Once you’ve got your content, set up an RSS feed for your blog. (If you have a WordPress blog, it will automatically create an RSS feed for you.)

6. Connect your feed to your Author Central Page at: authorcentral.amazon.com/gp/profile and on Goodreads in your profile.

7. Next, post it in LinkedIn in the status updates, and then you can simultaneously post it in Twitter. (That option is in the dropdown menu under
ways to share your updates.)

If you want to automate it even more, you can create Facebook-Live videos and syndicate them on several Facebook pages, LinkedIn and Twitter using a program like Facebook Live Leap, which you can check out here: http://ellenlikes.com/FBliveleap

Once you’ve got your system set up, all you have to do is decide how often you want to create more content in video and text form during the month, create it, and upload it to your blog, LinkedIn, You Tube unless you use a syndication tool, then you can skip LinkedIn as well as multiple Facebook pages and Twitter.

Of course, the more you market, the better results you will get, but reaching all of these major social media markets with just one piece of content through automation is a great way to leverage your marketing efforts and free up your time!

Ellen Violette is a book-creation, book-marketing, & business coach. She is a 6-time #1 Bestselling author and creator of the Bestseller Business Blueprint. Ellen is also a 2-time eLit Award winner, recipient of the “Be the Change” Award, and a Grammy-nominated songwriter. She creates book and business strategies using publishing and content marketing for thought leaders, coaches, independent professionals, speakers, and authors. You can learn more at: www.bestsellerbusinessblueprint.com

Tech Tips

If you are going to be a thought leader, you should have at least one group and you’ll want to give

instructions on how to participate. Here’s how to put the post at the top of your page so it
always shows up there.

How to Pin a Post so it always shows up at the top of a Group Page

1. Go to a post in a group you are an admin for
2. click the Down arrow in the top right corner and select Pin “Post”
To unpin a post repeat the steps above and select “Unpin Post”