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Newsletter 13 Issue 26

“You can tell the strength of a nation by the women behind it’s men.”-Benjamin Disraeli

A personal note from Ellen:

Work Like A Dog Day!, Friday, August 5th. This is the day to honor yourself and others who carry more than their load and work hard. We’re not talking about being workaholics, but digging in and working hard when at work.

Speaking of working hard…I’m working on a new ebook-writing program-Real Easy eBooks, How to Write a Bestseller in 3 Days or less, and I have been working with GarageBand.

The first module did something really weird-it recorded the first part in “chipmunk” then the next part, a bit slower, and then finally at normally speed, and then it stopped all together.

It cost me hours of time trying to figure out if it was salvageable. Finally, I had to go back to Instant Teleseminar. I got half the program recorded, started editing, and realized that my closing statement was wrong, so I had to rerecord it, and then edit it all together in GarageBand and it worked!

Then, I added music to the front end, but I don’t yet know how to fade the music in using GarageBand. (I used to know how in Soundforge, so that bummed me out a little.  I then uploaded it to my download page and was disappointed because I thought it wasn’t downloadable, and I would have to rerecord everything I had done. But, I decided to call Instant Teleseminar and ask first, and it turned out, it was downloadable. YAY!

I am telling you this to show you that as an entrepreneur you can go through a hundred different emotions and tackle several challenges in a day! But, you have to start somewhere!  And you have to stay involved in the process or you’ll forget what you learned! But, if I can do it, you can do it! (I HATE technology, except when it works!!!)

POLITICAL ALERT: Congratulations are in order to Hillary Clinton, our first female candidate from a major party here in the U.S. It was a long time coming!  We had our first woman VP run over 30 years ago, and nothing til now!

When I was student at U.C. Berkeley in the 1970′s, women’s studies were a big deal. The university had just started offering it. I worked at a local rape center and advocated for rape victims.

I am lucky, I was never a victim, but I always had a strong sense of the need to help others and to fight for women’s rights. It had a lot to do with my upbringing. My mom was a 1950′s housewife, and she was unhappy a lot when I was growing up. She was a very smart woman and graduated from USC with a degree in journalism that she never used. It hung in the kitchen, so she could see it every time she did the dishes.

My dad was an attorney, and while he encouraged me to go to law school, he did not speak kindly about women in power, so I got really mixed messages.

Watching Clinton win the nomination, but not even make the front page of the major papers-that distinction went to Bill Clinton and Bernie Sanders- just reminded me that a) her nomination is a REALLY BIG DEAL and b) we still have a ways to go.  So, bravo to all my women clients, customers, and students who are forging ahead and not letting anything stop them from going for their dreams regardless!

And by the way, if you got emotional over a woman being nominated, I was a puddle of tears several times during the conventions!

That’s it for now…..

Ellen Violette
www.sellmoreebooks.com (co-written with Jim Edwards) and many more!


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Article of the Week

How to Eliminate Your Competition, Get More Clients, Sell More Books, and Help More People!

The secret to eliminating your competition and finding great success is by figuring out what makes you unique. When you know what makes you unique, guess what? There IS NO competition! Nobody else can do what you do! And once you are clear about what makes you special, you will be able to write more compelling copy, make more targeted books and products, and you’ll attract more clients so you will be able to help more people.

So, how do you figure out what makes you unique?

It is a combination of:

-your life experience

-your education

-work you have done

-people you have met who have impacted your life

-places you have seen

-how you look

-how you communicate

-what you value

–your personality

Everything about you contributes to making you unique.
There is only one person who has what I call your “lifeprint”
in the entire world and it’s YOU!

Here is my 7-step
process to finding your unique position in the world.

1. Take stock of what makes you unique.

2. Research the competition.

3. Research your market.

4. Figure out what your market wants that they aren’t getting from your competition.

5. Decide how you can fill the need.

6. Position yourself and your products based on that need.

7. Create marketing materials that reflect your positioning.

Then, make sure that you test and tweak. You will want to do
this exercise periodically and make adjustments as needed.

By knowing what makes you unique and marrying it to what your market is hungry for,
you can be wildly successful!

Additional Articles

How Writers Are Turning Over a New Leaf As Crowdfunding Gains Ground

Tech Tips

How to change a Facebook Group Name

Click in the top right corner of your group and select “Edit Group Settings”

Next to Group Name, click to change the group name

Click Save at the bottom.

Once you change the name, all members will be notified of the name change unless you do it
before you invite anyone to join.

You can only change the name if you administer it and it has fewer than 5,000 members.