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Newsletter 13 Issue 18

“We must make the choices that enable us to fulfill the deepest capacities of our real selves.”-Thomas Merron

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Letter from the Editor

Happy Birthday to me! It’s my 63rd birthday, Saturday. How did that happen?? For my birthday, we are going to make banana ice cream and drink champagne! Everything else is negotiable! Bummer Whole Foods didn’t have any Bison Ribeyes and beef doesn’t agree with me, so it looks like we’ll be having bison meatloaf with mashed potatoes for my birthday dinner.

In business this week, good news! I’ve teamed up with Hope for Depression; they’ll be the charity that we will be contributing to from the sale of ”How to Crush it in Business Without Crushing Your Spirit”

I’ve also been working on getting all the pieces together for my affiliates to promote the book to help get contributors. I always forget how much work it is putting a new marketing program together! I’ve also had two different cover designers work on a cover and neither one was able to capture what I want so I’m on designer #3 in case you were wondering why there is no graphic of the cover! (I may have to end up doing it in Pixel Studio FX (http://ellenlikes.com/easybookcovers),  but for this, I’d rather have something completely original rather than from a template if at all possible.)

In other business news...I want to share this with you because I see it so often: People come to me and they are either creating a website, redoing a website, or getting ready to and they want to get that done before moving forward. They speak with a web designer who tells them that they need to tighten up their website, maybe make it more mobile friendly and have more user engagement, and that is all good. But, the prospect hasn’t figured out what the strategy is going to be. What do they want the user to do when they get to the website and why? How are they going to monetize each lead?

The way to approach it is to start with the end in mind and work backwards. So, first, ask yourself, “What do you want them to buy?”  Then, “How are you going to lead them to that purchase?”

I suggest working with a coach/strategist FIRST, or with a a coach/strategist AND web designer simultaneously so they can talk to each other and come up with a game plan that gets the desired result-a good looking functional site that engages leads AND gets them to buy what you are selling! If you do the website first, you will, most likely, waste a lot of time and money, and end up frustrated.

In personal news, Christen had more kidney stones and ended up in the emergency room again.  I’m just grateful it passed and he was able to come home with me. We got him signed up at the VA just in time!

That’s it for now…..

Ellen Violette
www.bestsellerbusinessblueprint.com
www.theebookcoach.com
www.3dayebookcash.com
www.ebooklauchsecrets.com
www.ebookthis.com
www.sellmoreebooks.com (co-written with Jim Edwards) and many more!

Announcements

NEED BOOK REVIEWS?

You can now ask for reviews for books on
Thursdays at: www.facebook.com/bookmarketingauthorpros

PROMOTE YOUR BUSINESS!
Every Monday, promote your business at:
www.facebook.com/bookmarketingauthorpros

Goodreads Introduces Daily eBook Deals Tailored to Members
Discounted ebooks tailored to individual user’s reading history
are now available in 4 genres: bestsellers,mystery & thrillers, fantasy
& science fiction, and romance.

Amazon Starts Video Upload Service
You can now upload videos and earn money with advertising,
royalties and other sources. The only stipulation is that the
videos be high-definition and have close-captioning for the
hearing impaired.

Pinterest now allows you to add affiliate links to pins.

You Tube tests an In-App Messaging Feature.
A small percentage of You Tube Users will now be able
to “chat and share with friends right on YouTube.”
This will allow friends to chat “about the shared video
right in YouTube’s mobile app..and…
also reply with another video.”

Specials

SHARE YOUR STORY! Become a Bestselling Author!

How to Crush it in Business without Crushing Your Spirit
How Entrepreneurs can Overcome Depression and Find Success!

This book is going to help a lot of entrepreneurs who struggle
when things don’t go right in business!

Do you have a story to share?
Go to: www.overcomingdepressionforentrepreneurs.com/book1-contributor
for details!

Article of the Week

How to Create a Prequel to Sell your Book for You!

If you already have a book or a program and you’d like to write a prequel to promote it, here is the 9-step process I use to simplify the process.

1. Work backwards. Figure out first what it is you want people to buy. Too many authors try to figure out what to write without knowing what it is they want people to buy, and so they feel stuck. When you KNOW what you want prospects to buy, it is a lot easier to figure out what they need to know in order to make that buying decision.

2. Write an attention-grabbing title. Make sure you use the best keywords or phrases for Amazon search-engine optimization and write a title that appeals to your target market.  (To learn more on writing original titles, check out my free report: “Revealed: Secret Title Formula” http://theebookcoach.com/title-report

3. Next, write out the main points of what your leads need to know to want to buy what you are selling.

(Short cut: if you’ve given a free webinar or teleseminar, you may already have some or all of the material you need to make your case. In fact, I have created books using this method. All you have to do is have it transcribed and clean it up.)

4. Write your introduction and your personal story-the one that led you to teach or train on your subject. Write it in such a way that it leads into your main text. If you have something you can use, you’ll just add your introduction, tell your story, and voila! If not, you may be able to edit out the parts that won’t work and keep what will.

5. Next, if you don’t have your prequel from already existing material, you have two choices: 1. Create a set of questions that answer why they need to know to take the next step toward a purchase. (If you need help this is one of the areas where I help authors.) Or, 2. Go through your existing book or program and pinpoint the major points that can be extracted and used for your prequel.

6. Create an outline with your major points (keeping your goal in mind).

7. Next, rewrite your material under each major point so that it fresh and different from the paid book, product, or program. Or, go through the book or program and start editing out parts that you don’t want to give away for free and then rewrite the rest.

8. Add your call to action at the end of the prequel book.  If it’s a book, you can ask them to buy immediately. If it’s a more expensive program, lead them to a funnel that continues to sell prospects on your program or product.

9. Create an attractive cover. You can make your own covers in Amazon or Canva, which are both free. But, if you want something more professional, I recommend finding someone who’s designs you like at Fiverr.com, or use the program I use, Pixel Studio FX at http://ellenlikes.com/easybookcovers. We also offer complete book design where we can design the cover and inside design to match. You can find more information at www.bestsellerbusinessblueprint.com/services

Want help with you book?  Schedule a 30-minute complimentary Bestseller Book Consultation at http://ellenlikes.com/scheduleconsult

Ellen Violette helps independent professionals, entrepreneurs, coaches, speakers, small businesses, and authors gain instant credibility and expert status, get more leads and clients  with digital publishing and #1 Best-Seller KDP launches, along with building 6- & 7-figure businesses. She is a regular contributor to Published! Magazine, a #1 International best-selling author, a 2-time Elit award winner, and recipient of the Be the Change award as well as a Grammy-nominated songwriter.

Additional Articles

In Defense of eBooks
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Tech Tips

Run an SEO Audit to make sure your site is working properly.

You can use this tool: Screaming Frog SEO Spider Tool

https://www.screamingfrog.co.uk/seo-spider/

a small desktop program that will check your blog
for “broken links, title tags, duplicate pages, redirects, the length of all your meta descriptions and more”,
according to Social Media Examiner.