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Newsletter 13 Issue 9

“Never grow a wishbone, daughter, where your backbone ought to be.”

-Clementine Paddleford

Letter from the Editor

Happy International Women’s Day Women have contributed so much to society and today we celebrate them by focusing on women workers and advancing women’s rights in the workplace, politics, and society. Woo-hoo!

In business news...I took this week to re-evaluate my goals and make a list of the things I really want to accomplish this year (because I’m not getting any younger!) and I now look at that list daily to make sure that I do at least one of them per day. I did this because I have wanted to get more book on Amazon for a while, but they all need updating and it keeps getting put on the back burner. (Sound familiar?) But then, this happened….I didn’t do ANY book marketing this month and still made $203.60 in Amazon. That got me fired up. So, I wanted to make a new list and look at it daily to make sure that it gets DONE!

How about you? Is there something you really want to get done that isn’t getting done?  Try making a new list and looking at it daily.  Let me know how it goes. (You can connect with me at: www.facebook.com/bestsellertobusinesspro

In other business news….Author’s Profit Incubator Mastermind, we had a really great discussion about charging what you are worth and members told us that they’ll be raising their rates now.  YAY!  It’s so powerful that Betsy and I are considering starting another small group. So, if you’re interested, go to www.theebookcoach.com/authors-profit-incubator for advanced notice.

Also, my Facebook feed was getting so political that it was stressing me out! I had to unfriend some people. Is there anything stressing you out in your feed? If so, get rid of it! You’ll feel a lot better! I do!

In personal news…. It’s definitely been a challenge taking care of my husband since he got sick.  But one of my friends, Julia Neiman, mentioned to me on Facebook that because my husband is a Veteran that I might be able to get some help for him there.  We were skeptical after what we went through with the healthcare system-having such a difficult time keeping my husband on his meds. One of those meds is for PTSD and you are not supposed to go off cold-turkey. But, because of our insane drug laws and unethical doctors, they have allowed his meds to run out at times and send him into withdrawls which can be fatal. Yet, they acted like my husband was a drug addict and treated him like one.

So, we were pleasantly surprised when we went to the VA the other day.  My husband has a Purple Heart, and I was so impressed with how much respect they gave him for it and for his service. I just wish we had found it years ago! We filled out all the paperwork, and now we wait. It is generally a slow process, but because of his age and his issues, they said they would expedite it. I’ll keep you posted. But, if you know anyone who has served, there are so many resources and ways they can help. PLEASE check it out. The best way is to find the local Veteran’s Administration Benefits office near you.

That’s it for now…..

Ellen Violette
Best-seller to Business Pro
www.bestsellertobusinesspro
www.theebookcoach.com
www.3dayebookcash.com
www.ebooklauchsecrets.com
www.ebookthis.com
www.sellmoreebooks.com (co-written with Jim Edwards) and many more!

Announcements

Teaming up on Collaboration Book!

I am happy to announce that I’ll be teaming up with
Viki Winterton (Publisher of Published! magazine
and CEO of Get Expert Insights) for our
upcoming collaboration book,
How to Crush it in Business Without Crushing Your Spirit,
How Entrepreneurs can Overcome Depression and Find Success!

Viki will be offering an amazing bonus that
you won’t want to miss, so be sure to
register for advanced notice at:
www.bestsellerbusinessblueprint.com/advanced-notice
for details as they become available!

Also, please “Like” my New Facebook Page

I started a new page, Best-Seller to Business Pro, which is the name of my podcast.
I’ll be posting there moving forward. www.facebook.com/bestsellertobusinesspro

Specials

Need a book proposal to get sponsors or a book deal?
Save 10% this week only!
For more information go to www.ebookthis.com

Article of the Week

4 Ways to Fund Your Book Project

Looking to fund your book?

Here are 4 ways to fund your project.  Keep in mind how much money you’ll need will depend on your goals. Once you figure that out, you can decide on a strategy.

#1. Sell advanced copies of your book. If you have a subscriber list, selling advanced copies of your book is easy to do.  Just create an email campaign and watch the sales roll in.  How much you make will depend on the price of your book, you ability to write compelling emails that get people to buy, a clean-looking sales page,  and the size of your list.

You can also sell advanced copies by blogging about your book and putting a call to action that takes potential buyers to your sales page, create videos, free webinars, and even some kind of contest or challenge that would lead people back to buying your book.

In addition, you can accept pre-orders through Amazon for up to 3 months before the release of your book. You’ll have to upload a working draft of your book to begin taking orders, and you won’t get paid until it is live, but it will give you a lot of exposure, which means more sales as well as time to promote for even more sales when it does go live. (Pre-orders also count toward bestseller status if you do a launch once your book is live.) Be aware that you do have to upload your final book at least 10 days before your release date or you could get banned from doing it again for a year

#2. Crowdfunding. If you want to keep control of the process, let your fans finance your book! Figure out how much money you will need and ask people to contribute. There are two types of crowdfunding sites. 1. You ask for the whole amount that you want and you must reach your goal or you don’t get the money. 2. You get whatever you raise even if you don’t reach your goal. Donors prefer the first option as most people don’t want to contribute to a project that is underfunded, and therefore may not ever come to fruition.

Here are some top sites to consider:

Kickstarter: Kickstarter is the most popular for writing projects (and all creative projects); they have a publishing category. Anyone can apply, but Kickstarter reviews all projects to make sure they follow the sites rules. They take 5% of the profits and charge a 3-5% processing fee.

Indiegogo: Indiegogo raises funds for all ideas not just creative ones and they do not have a publishing category, but they do feature books.  They have a dual approach; you can choose to keep all funds raised or use the Kickstarter model. They charge 4% if all the funds are raised and 9% if they are not raised with a 3-5% processing fee.

Pubslush: Pubslush is for authors. You keep the money as long as you raise at least $500. They also offer assistance for a $25 fee. They also charge 4% plus processing fees and they donate a childrends boook to a child in need for every book sold on their site. They also leave your page up after you’ve raised the money so people can continue to buy your book from their site once the crowdfund is completed.

Publishizer: Publishizer is only for books. They match publishers with authors during pre-order campaigns: they allow authors to offer pre-orders and publishers to find them during the process.

#3. Get sponsors. While sponsors are great for helping you cover your costs, they can also help you reach new readers-even whole communities-that you wouldn’t otherwise reach and they might even become one of your biggest buyers of books.  (FYI: how-to and business books are most apt to get sponsored.) If your book is in alignment with their marketing objectives and reaches their target market, they may be open to sponsoring you. To get them, figure out what industries would be relevant to your book and who would benefit from helping you get the word out. Next, write a book proposal, or you can have us do it for you. (You can learn more at www.ebookthis.com). Send it to the companies that you think would be most appropriate with a cover letter written to a specific person (if known) or department that handles sponsorships.

#4. Write an ebook and self-fund it. It is a lot less expensive to publish an ebook than a book. You can find vendors for very little money on Fiverr at www.fiverr.com or do it yourself. For graphics, I recommend using Canva www.canva.com , which is free, or Pixel Studios http://ellenlikes.com/easybookcovers ,which is a one-time cost, has beautiful templates, and uses drag and drop technology.

How you raise money for your book project will depend on your project, your situation, and your personal style. Some people are more comfortable approaching sponsors than asking the general public for funds and others simply don’t have a project that will appear to sponsors.  Still others would prefer to take advanced orders and can make enough sales to make it viable. But, the bottom line, is that if you have a book project to get out into the world, figure out how you are going to make it happen and go for it!

If you would rather be in a guaranteed bestselling book with only 1/2 hour to an hour of your time, go to www.bestsellerbusinessblueprint.com/advanced-notice to learn more about our upcoming book, How to Crush it in Business Without Crushing Your Spirit, How Entrepreneurs can Overcome Depression and Find Success!

Additional Articles

Why Live Video Matters For Marketing

(Facebook now has live video and Social Examiner explains it in this article!)

Tech Tips

Your profile is a personal page; it should be 90% personal and 10% business. You should also have a fan page that is 90% business and 10% personal.

You want to be able to see your analytics and you can only do that on your fan page. You have to get 30 likes before you can see them.

To get them, ask your “friends” from your profile to like your page. Announce it in other social media sites like Twitter, LinkedIn, Goodreads, Instagram, and any other
social-media site you use.

And be sure to create a banner of have one done for your fan page. Here is one I just did for a fiction writer, client of mine. It is very basic and I did it in just a few minutes.
So get something up and then if you want something more fancy, you can replace it later.