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Newsletter 13 Issue 6

“Work is not always required…there is such a thing as sacred idleness, the cultivation of which is now fearfully neglected”

-George MacDonald

Letter from the Editor

Happy Valentine’s Day! On Valentine’s Day we celebrate love. So let me tell you about what I’ve learned about love and my journey over the last 30 years with my husband. We’ve had some great times, making music, fixing houses, creating an Internet business, but we’ve had some really bad times. I almost died and he saved my life, he almost died and I saved his life. It’s been a crazy ride.

But, not once did either of us ever doubt that the other was there for the long haul. Not once did one of us ever walk away without communicating and ultimately working out our differences. Not once did we go to bed angry, or hurt one another on purpose. And that is my definition of love.

BIG NEWS! The first page of my new website is up-Woo-hoo! www.bestsellerbusinessblueprint.com There is so much to move that it is going to take time to get everything over there but, it will make it so much easier to navigate as we get it together! Check it out!

My thought for the week:
I am always upgrading my skills. Most experts suggest that you outsource and not upgrade your skills in areas that are not your expertise, but Brendon Burchard, who is one of the top motivational speakers in the world, disagrees. He did everything himself until last year.  I take more of a hybrid approach. I keep learning, but when I don’t know how to do something that I don’t have the time to mess with at the moment, I outsource.

Last year, as many of you know, I learned how to use LinkedIn the right way from T.R. Garland.  (You can get his free pdf and learn more at:  http://ellenlikes.com/LinkedInProfileTweaks ) To get started, your profile should be your priority.

This week, I received a referral from one of the people that I met through my work on LinkedIn and this is what he said: “Every time I come across someone in need of marketing you seem to come to mind. Great first impression.”

If you want to use social media effectively, you have to do it right! And, you have to be willing to uplevel your skills. Never stop learning! Never stop improving.

In personal news....sorry to say this, but the healthcare system in America sucks! My husband had to find a new pain doctor because his old one doesn’t take his insurance any more. We had a meeting on Friday, and the doctor refused to give him his medication, which was unethical because you should never go off of cold turkey and their motto is supposed to be “Do no harm”.

It is a controlled substance so you need a pain doctor to prescribe it rather than a  primary doctor and now we are going to have to deal with it at the beginning of the week so I had to postpone the Author’s Profit Incubator Mastermind so I don’t try to do too much and get sick. It is now starting February 24th.  Thanks for you understanding. (See Announcements to find out how you can attend for free!)

That’s it for now…..

Ellen Violette
Best-seller to Business Pro
www.bestsellertobusinesspro
www.theebookcoach.com
www.3dayebookcash.com
www.ebooklauchsecrets.com
www.ebookthis.com
www.sellmoreebooks.com (co-written with Jim Edwards) and many more!

Announcements

Author’s Profit Incubator Mastermind
Starting February 24th
(See “In personal news” in Letter from the Editor)

Booking Bestseller Launches for March
Who’s ready to be a #1 best-seller?
To discuss your project,  go to http://ellenlikes.com/schedulefreeconsult

Burning House Productions is accepting submissions to their writing contest, any genre:

To enter, send your first 3 chapters
A brief synopsis of your entire book
Photo of you
Short bio
Why you are writing the book
& A list of previous books if you have any
to Burninghouseent@outlook.com

My New Facebook Page

I started a new page, Best-Seller to Business Pro, which is the name of my podcast.
I’ll be posting there moving forward and eventually with stop posting on
Book Marketing Author Pros so please like www.facebook.com/bestsellertobusinesspro
t
o keep in touch, and for inspiration, tips
and up-to-the-minute information on
Publishing & Platform Building

Specials

Holiday Deals!
Register for one of these programs and get into
The Author’s Profit Incubator Mastermind for FREE!

February 14-16
($297 Value!)

3 Days to eBook Cash
Best-seller eBook Launch Secrets
eBookMarketingMastery
10,000 Readers Program
(Webinar Replay Available)

Article of the Week

8 Reasons Authors Procrastinate and 9 Ways to Stop It!

Have you been trying to write a book or grow an Internet Business?
Do you struggle with technology, marketing, or content creation?
Do you find yourself procrastinating and not reaching your goals?

Here are eight of the top reasons people procrastinate and what to do about it.

It’s not a priority; you don’t have the time to get it done; you’re afraid to move forward;  you don’t have the information you need; you don’t have the skills you need; you don’t have the money to get the work done that you need done because you don’t have the skill to do it themselves, or you hate marketing and can’t bring yourself to do it.

#1. It’s not a priority. When it is not a priority, it is easy to keep putting it off; when it is a priority, you’ll start figuring out what has to be done and ways to do it. So, decide to make it a priority and get it on your to-do list.

#2. You’re busy and you just don’t have time to get it done. Once, you decide what your goal is and you make it a priority on your to-do list, you will be more apt to make time to get it done.  If you are trying to write a book, there are two ways to do it depending on how you work best. You can either schedule an hour or more a day or week to work on it or you can do it in a short concentrated period of time, like in the 3 Days to eBook Cash program. You can get started with a free PDF on getting started at: www.3dayebookcash.com. If you don’t schedule it, and then stick to your schedule, you won’t get it done. No matter what the goal, the same rules apply-schedule it!

#3. You’re afraid to move forward. Authors who are afraid to move forward are afraid of rejection and failure, or success. I have talked to so many authors over the years who were afraid to put their book out for fear of rejection and failure. They either write more books without ever putting any of them out. They  write, and rewrite, and rewrite, or get several edits, which keeps delaying putting it out.

And by the time they think that it is ready, they decide they don’t like the cover or the title, when in fact, they are just scared, or some of the information is already obsolete. Then it’s back to re-doing it so it never gets out in the market place. They put their heart and soul into their work and  can’t bear the thought of someone not liking it. But, this is also true for non-authors. Any project can bring up fears of rejection and failure or success.

And to make matters worse, Amazon let’s people review your book for all the world to see. It’s a horrible feeling to see a one- or two-star review. I know because it has happened to me. And when it did, I called a friend of mine who had written a book with one of the top marketers in the world, and it had a lot of bad reviews for advice. I felt better instantly, knowing I was in good company.  It also reminded me of a lesson I had learned a long time ago…(I had to relearn it when I started writing books!) Here it is:

When I got my Grammy-nomination, I was so excited. My family went out for a huge celebration at one of the top restaurants in Los Angeles, Spago, and then went across the street to pick up a Billboard at the now defunct Tower Records.  I flipped through the pages with excitement and found the review section. One review said my song was the worst song on the album and didn’t belong (because it was an R & B song recorded by a jazz artist, Grammy-award winner, Diane Schuur) and another one said it was the best one on the album because it was an R & B song recorded by a jazz artist who took the risk and it paid off!

Reviews say more about the writer than about your book unless most or all of your reviews are negative one. Then,  you have a problem.  But, the way to make sure that never happens is to give out some review copies before you publish it, get feedback, and if most of the public agrees on points that need fixing, Fix them before going live.

I have also talked to authors who were afraid to put their book out because they were afraid of success. One author actually said to me, “What am I going to do if it takes off?”  I assured her that if she didn’t promote it, chances were it wouldn’t be successful. And if it did take off anyway she didn’t have to do anything she didn’t want to do. But, she put so much time and effort into the book and it was a great book that I felt people needed to read. She eventually published it, but has not marketed it and no, so far, it’s not a runaway success, unfortunately.

#4. You don’t have the right information. Have you ever started something, didn’t know what to do next, got stuck, and never got it done?  I have. I took a course several years ago that I really wanted to master, but I hit a brick wall. To work with the expert who I bought it from was going to cost me $10,000.  In retrospect, I wish I had done it, it would have saved me  years of trial and error, but at the time I thought that was an outrageous price to pay.

Now, I’m not saying that you should pay $10,000 each time you want to learn something. But, sometimes it is worth it if it can transform your business. Other times, it’s just a matter of getting some extra coaching help.  When I was trying to learn Google Hangouts, I bought some very low-cost programs, then realized I needed a little more help so I got some private coaching.  I also arranged for a group of students of mine to get coaching as well (which got me some additional coaching), and I learned how to do Google Hangouts. (Now, it’s outdated, but at the time it was THE platform to learn!) Altogether, I spent about $450.00

#5. You don’t have the skills you need to succeed. If you feel that you don’t have the skill to make products or create a coaching program around your topic, I promise you, you’re not alone. I once had a woman in my 3 Days to eBook Cash Workshop who had an MBA and didn’t think that she knew enough to move forward. My advice to you, in that case, is the exact same advice one of my first coaches told me, “You only have to be one or two steps ahead of the people you are teaching.”  And when you work with people, they will let you know what they want to learn; then you can figure out how to do it and teach it.

I love this quote from Richard Branson, I’m paraphrasing, but basically, he said, if someone asks you to do something, say yes, and then figure out how to do it! This quote has given me the courage to try new things many times in my career!

If you don’t have the technical skills, guess what? You’re not alone. When I started my business, I didn’t know how to do anything that was outside my core competency.  All I had was a credit card so I was able to pay vendors to do everything else and I started making money right away. But, I learned little by little. If you don’t have a lot of money to spend, you’ll have to get creative.

The good news is there are so many ways to get help and programs that are very easy to use.  You can use Fiverr.com. You can use easy-to-learn software to build websites ( Hostgator to build WordPress sites in minutes http://tinyurl.com/tophosting4u,  Optimize Press 2 to build pages http://tinyurl.com/optimizeitwow, Canva (free) or Pixel FX http://ellenlikes.com/ecovers-wow to create ebook covers , and Canva to create ads and other graphics. ( I not only recommend these programs, I use them on a regular basis, and if I can learn how to use them, so you can you, I promise! )

But here is what you need to know. there is ALWAYS a learning curve. It’s just a lot easier to do now.  But, there are a lot of good tutorials on YouTube,  how-to courses on Udemy, and eBooks on Amazon, plus these programs come with tutorials. And if you still need help refer back to #4. (Get some coaching.) Another great way to get started is as an affiliate. There are plenty of products on JVZOO, Clickbank, and Paydot, where you can start making money without having to work to set it up.

#6. You don’t have enough money to succeed. If you don’t have money, don’t let that stop you. Here are some ideas to get you started. 1. Build a profile on LinkedIn and send people there to learn more about you if you don’t have a website. 2. Start building your community in social media. 3. Write an ebook and put it on Amazon. Offer one-on-one free consultations on your subject [for non-fiction] in the back of the book.  4. Write a prequel to your book and offer it for free on www.draft2digital.com (Spend $5 and have someone create your cover in Canva. Get Smashwords free guide to formatting in Amazon http://ellenlikes.com/smashwords-formatting

Note: You can also find people to barter with, or hire an intern either one of your kids, a neighborhood kid, or from a local college. If you can get the webpages done, offer free gifts to giveaways and it will help you build a list quickly. (You can start with mailchimp.com for free.)

#7. You have trouble staying focused working alone. It’s easy to get distracted when you work alone. And it’s easy to feel unmotivated because you don’t the interaction and the feedback that you get in an office environment.  That’s where a mastermind can be invaluable.  It helps to keep you accountable and gives you a place to interact with others so you get valuable feedback and support.

#8. You hate marketing. It’s a lot more fun for most authors to create new ebooks, books, and other content than it is to market. But, you won’t make money until you market, so you have a choice to make: get over it and start marketing, or don’t! One way to make it easier is to think of it as hanging out in social media and sharing content-that is the best marketing these days or using You Tube and Facebook ads. Figure out what is easiest for you to do and  start there. Find ways to make marketing enjoyable. Do you like being in front of the camera? Do video. Do you like writing posts, create a blog. Or, start by posting on third-party sites like Ezinearticles.com and LinkedIn. Again, you can use a mastermind group to  get accountability to help you stay on track.

The bottom line is you have to figure out why you procrastinate, and then take the appropriate steps to overcome it. If you would like to discover how to stop procrastination, increase productivity, get your butt in gear, and finally get the success you deserve, go to http://www.bestsellerbusinessblueprint.com/stop-procrastination and register now to get the  first video!

Additional Articles

How Digital Publishing is Changing the Face of Storytelling

Self-Publishing or Find a Publisher?

Tech Tips

If you are on a Mac, then you have Garage Band.

To create a new project, go to:

“New in the “File”
Put in the name of your project
Hit “Create”

It brings up the editing board with Grand Piano on mine
so I hit “New Track”
Add the vocal stand icon.
Drag the mp3 file from your desk top to Garage Band
And it will convert it.
Turn off the metronome (It’s distracting.) (Under “Control”)
And you are good to go!