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Newsletter 13 Issue 4

“Make it new”

-Ezra Pound

Letter from the Editor

Happy Fun at Work Day! (January 28th) If you love your job, great! But, if you do things at work that you don’t love…don’t do them today!  And if you don’t love your job, ask yourself, what could I do to love my work?  Or at least, what could I do today to have fun at work, and then do it!

This is really a profound exercise if you take it seriously.  I had to ask myself the same questions and realized that I had ignored my passion for music and songwriting for too long because when I got online I was told that I needed to focus on one thing and that it would make me rich in a few years, with very little work.  Well here we are eleven years later and boy how time flies, and I miss it!  I need it to thrive. It is part of my DNA. So, I’ve started adding topics (like this week’s article) that meld my passions together. That’s why I ask, how about you?

In other business news.…I have also decided to start a new Author’s Profit Incubator Mastermind. I didn’t want to do it until now because I wanted to change it up. This time, I will have a co-leader, Betsy Hall. I met Betsy through Eric Lofholm, my sales mentor. I have had some great conversations with Betsy; she’s very insightful. We decided to do the mastermind together.  We will be meeting every week this time (except Purim-March 23rd) instead of every other week because there is more momentum that way and we’ll be working not just on publishing and platform building but on mindset because that is just as important. Should be fun!

And speaking of mindset, boy, I can really see how much I’ve changed when it comes to my business! There was a time when if I tried something and if it didn’t work,  I would back away from it, but it is impossible to back away from technology-at least some of the time! I was in a situation the other day where I needed to get a project done,  and it was all on me.  I was trying to resize a graphic and get it onto the website, and it wasn’t working.  I must have tried 15 or 20 times, and it just wouldn’t work.

Instead of giving up, I looked for another way to attack the problem and it worked! I got the graphic on the page, and I was so proud of myself and excited-not so much because I got the graphic on the page, which was great, but because I was able to solve the problem on my own. What it showed me is how much I’ve grown when it comes to technology.  I was able to figure it out because I know (to some degree) the language of software now, which was so foreign to me when I started over 11 years ago.

So, I’m here to tell you, you can do it too! You just have to be persistent, stick with it, and get the right guidance. I have been very lucky because I have a tech  person who is wiling to help me when I get stuck. Sometimes, you just can’t learn it from a video. So, if you’re serious and you need help, get it, it is sooooo worth it!

And speaking of learning tech skills.…I was listening to Brendon Burchard; he’s doing a free training series right now and he’s sharing how he got where he is today. One of the things he shared is that he knows how to do EVERYTHING in his business.  He didn’t even hire a marketing team until last year. So til that time he posted his own posts and videos, created his funnels, did literally everything in his business. And what he said is so different from what other people say. He believes that you should learn how to do everything in your business. Just thought you should know that.

I always say don’t do your own formatting of your books, but maybe I’m wrong. Interesting….

That’s it for now…..

Ellen Violette
Best-seller to Business Pro
www.sellmoreebooks.com (co-written with Jim Edwards) and many more!


Self-Published Book Awards from Writer’s Digest

Early-bird Deadline April 1st
Deadline: May 2nd

Click Here

Self-Improvement Gift Giveaway 10 Ends January 29th!
Don’t forget to download all the amazing gifts that you want!
Mindset & Money Secrets.
Page 12

Also, please “Like” my Facebook Page

I started a new page, Best-Seller to Business Pro, which is the name of my podcast.
I’ll be posting there moving forward. www.facebook.com/bestsellertobusinesspro


New 23-Page Special Report: Revealed! Secret Title Formula

How to Write Attention-Grabbing Titles Like The One That Made
One of My Authors One of the Top 100
Entrepreneurs to Follow on Twitter with over
230,000 Followers in less than 6 months online!

Just $5 ( through 9 p.m. PST/ midnight EST)

Article of the Week

How to Tap into Your Creativity To Write Unique Titles That Get Noticed and Sell Your Book for You!

As a lyricist (which is how I started out in the music business many years ago) my life was about conveying human emotions through words using rhyme and cadence to match the mood of the music, and it was so much fun!

I could amuse myself for hours trying to come up with the perfect hook-one that the listener would not be able to get out of his or her head. Trying to rhyme lines was even more fun because, sometimes, you have to get absolutely silly with the rhymes until you find something that works. It can also be frustrating because what you want to say doesn’t always rhyme or sit on the melody the way you want it to at first glance, so you you have to try different words, different rhymes, and different approaches-ultimately a different way of saying things. The key is to enjoy the process!

This is also true with writing titles. You may come up with a great title only to find that it’s already in use or that the obvious domain name for that title is gone (and you don’t want to use a domain that is not a dot com nor do you want to use one that will ultimately send more traffic to a competitor’s site than to your own!) So, sometimes, you have to dig deep to come up with something original.

At the same time, just as the music demands that the lyric stay within certain parameters, search-engine-optimization and the size of the graphics on websites like Amazon, demand that titles stsay within certain parameters as well (i.e. using the keywords that people will be searching for when looking for you title and making sure they are short so that they are readable.)

But once you know what the parameters are, you can get creative within the given framework.

But first, what is creativity?  Creativity is seeing two or more familiar things in a new way. With titles, as well as with songs, it’s about finding new combinations of  words that are pleasing to the ear and memorable.

So, how do you get creative? Many people think that they are not creative, but it is just because they have not learned the skills to be able to tap into their own creativity. If you start to pay attention to your inner life and spend time listening instead of always being outwardly focused and finding distractions to keep you occupied, you will start to hear the voice that is your creative spirit. This is where you will find your best titles-ones that are memorable and express your uniqueness, and when you do that in an authentic way , you will begin to write amazing titles that can attract your idea audience and change the world.

If you would like to learn more about how to tap into your creativity from Ellen Violette, a Grammy-nominated Songwriter, producer, 6-time Best-selling author, and award-winning coach, go to www.theebookcoach.com/title-report and watch the short video.

Additional Article

5 Things Every Author Needs to Understand About Book-Cover Design

Click Here

Tech Tip

Creating a Facebook Custom URL for your page.

First, note that you must have 25 to set up a username for your page.

You must also be an admin of the page in order to secure its’ custom URL.

Usernames can only contain letters (A-Z), numbers (0-9) or a period (.)

Choose wisely, once you set it, you can’t change it.

To get it:

1. Login to Facebook to the account that administers your Facebook page.

2. Go to http://www.facebook.com/username

3. You will see a yellow box which is the username for your PERSONAL profile NOT for this page.

Below, is a link “Set a username for your Pages”

4. Click on the link and a box will appear. If you have more than one page which you administer, you’ll see a drop down menu with all your URL’s. Pic the page you want from the list.

If you are eligible and have not yet set your username, you’ll see a box that says “Enter Desired Username”

5. Enter your new name, click “Check Availability” If your chosen name is available, you will see a box reminding you tat you cannot change it once it has been set.

6. If you are ready to commit to the name, click “Confirm”

Now you have a customer Facebook URL, woo-hoo!

This makes it easier to share in social media, on your website, and even on your business card.