Home » oNewsletter 12, Issue 40

oNewsletter 12, Issue 40

Letter from the Editor

“Strength does not come from winning. Your struggles develop your strengths. When you go through hardships and decide not to surrender, that is strength.

-Arnold Schwarzenegger

Letter from the Editor

Happy Veteran’s Day! Monday, November 11th
(This is a reprint from November 2014)

Veteran’s Day is an official United States holiday that honors people who have served in the U.S. Armed Forces. According to Wikipedia: “It coincides with other holidays such as Armistice Day and Remembrance Day, which are celebrated in other parts of the world and also mark the anniversary of the end of World War I.”

My grandfather fought in WW1, my dad and two uncles fought in WW2, and my husband fought in Korea. Today, I honor them and all the men and women who have fought in the U.S. Armed Forces as well as those around the world who have also fought to keep us all free!

In news this week.…the personal took precedent over business this week. It was a very difficult week. Christen had a setback and ended back in ICU, again, back in the hospital with a virulent bacterial infection that is not responding to antibiotics as well as  unstable blood pressure.  When he was in ICU, my biggest fear was that I would call in the morning and they would tell me he was gone. That was my fear because I have had two relatives who were in the hospital and expected to get well, but didn’t- my dad, and my great uncle. Today, they have moved Christen out of ICU, so once again he seems to be stable, and I am grateful for that. Also, he is now in a top-notch hospital-they moved him there yesterday.

What I am not happy about is that it is half an hour to 45-minutes away instead of right down the street, so it takes more planning to see him. Plus,  I have had other business affairs that had to be handled this week so I wasn’t able to be there as much as I would have likes. And, I am not happy that I have not been able to work much either, or go to physical therapy as much as I really need to for my car accident-but I am doing okay.

I can see how much I have grown.  A year ago, I probably would have been hysterical, now I know that does no good.  Don’t get me wrong, I still have my moments, and some tears, but I am handling it much better now. Why? Because of the work I do. I know that I have a choice that I can tell myself that I can handle this, or I can tell myself that I can’t handle it and fall apart. Most of the time, I’m choosing to handle it. But, I admit, I’m a work in progress!

Also, as I mentioned before, due to the present situation, I am working on suspending eBook Empire Builders through the end of the year. I am refunding all the orders for November and working with Infusionsoft on the best way to get it handled so it doesn’t repeat in December.  I also ask that you bear with me if it takes me a little longer than usual to get back to you.

Thanks, I love and appreciate you and all the prayers.

In business....on a happier note, I hosted Donna Kozik and her Book in a Weekend, and it was very enlightening. I used to think that Donna was my direct competition; I have my 3 Days to eBook Cash program and she does a Book in a Weekend. But, it was really interesting working with her because our approaches are so different. I focus on writing a non-fiction book that can be turned into a coaching program and other products. She focuses just on writing a book only and actually shares 4 ways that authors do it.

And 3 of them are very easy to write quickly;  they don’t require you to be an expert at anything, and they are great for writing additional books  (beyond the one that you can turn into a coaching program and other products). So they are actually complimentary. To learn more go to http://ellenlikes.com/weekendbooks (This was supposed to come down at 5 pm today but, Donna is on the road, so if you missed the webinar you might still be able to sneak in!)

So what that taught me is, even if you think someone is your direct competition, don’t assume. Go on one of their preview calls, or ask for a copy of one, and see how they approach their subject, you might be pleasantly surprised.  And the great thing about working with these experts is that your list is tailor-made for making money with them!

Thought of the week: if there weren’t enough going on, I had to deal with some legal issues this week, and I want to share my observations on what I’ve learned that will help you avoid similar issues.

In 1996, I became the executor of my mother’s estate. It was a complicated situation. Without going into the details, the bottom line was that my mother left everything to me and nothing to my brother because there was nothing to get unless Christen and I fixed our earthquake-damaged house and resolved some tax issues and legal matters that were outstanding from my dad’s estate. (He had died eleven months earlier.)

My mother knew I was honest and that I would take care of my brother, if and when the time was right, and if that was not feasible then she wanted money to go to his kids  (long story). Christen and I worked for months with the attorneys to set everything up so we, and my brother-or his kids-, would have a nest egg at the end of the ordeal.

But, the attorney that my mother hired to handle her estate decided not to honor my mothers wishes; he decided he knew better and got me to sign something that put me in legal jeopardy. I trusted that he was acting in the best interest of me as the executor and of the estate. In fact, he was not, and I did not think to ask the tax attorney before signing the paper.  And what I learned from this experience was ask questions, lots of questions. Get a second and even a third opinion if something doesn’t feel right. It is easy for attorney’s to give advice and tell you what to do when it isn’t their butt on the line.

It doesn’t matter if you feel silly or stupid asking, do it anyway.  And don’t stop until you are satisfied.  And even then, sometimes, you have to do it more than once.  And that is what happened to me this week. I had to ask questions, a lot of questions, and I went on line and did my own research because I could tell there was an issue that my attorney wasn’t certain of.  And I wasn’t taking any chances this time. I learned my lesson.

Now, there is nothing left for me to do.I’ve done my best and it is out of my control. That’s all you can do.  Now, I know this is often difficult-to stand  your ground and to risk conflict. I know many of you don’t like conflict (who does?). Maybe you don’t want to appear stupid (who does?), but you MUST do it!

So, I hope this gives you courage if you ever find yourself in any situation where you need answers. Stand your ground and get the answers you need to be satisfied with the actions you decide to take.

That’s it for now…..

Ellen Violette
Best-seller to Business Pro
www.Bestsellertobusinesspro.com
www.theebookcoach.com
www.3dayebookcash.com
www.realeasyebooks.com
www.ebookthis.com
www.1ebooksolution.com
www.sellmoreebooks.com (co-written with Jim Edwards) and many more!

Announcements

It’s National Novel Writing Month!
Committed to writing 50,000 words in the 30 days of November?
Sign up here: nanowrimo.org

(It’s free.)

Article of the Week

The 2 Easiest & Best Ways to Get Started Marketing Your eBooks to Become a Best-Selling Author, Build a Subscriber List, & Make Sales!

There are many ways to market a book or eBook. Your strategy will depend on how early you start marketing it, what your big vision is for your business, what you are good at, and what you enjoy doing.

If you start marketing in advance, I suggest starting with an ebook (and/or) 30-day marketing plan that can, for the most part, be done in 15 to 30 minutes a day. By setting up tracking links, you can see which tactics and strategies work best, and then you can adjust your strategy based on your results. Then, keep refining and implementing every single month.

This strategy should cover the basics: social media-focusing on the sites that are most popular with your target market, content marketing, which can include articles and blog posts, videos, webinars, and/or podcasts, (although this takes time to set up) and press releases. You may also include guest blogging and interviews if you either have relationships already or can build them sooner rather than later.

On the other hand, if you aren’t marketing in advance of your book release, a best-seller launch is a great way to get started. A best-seller launch gives you massive exposure, can make you a best-selling author, (which gives you instant credibility), build or refresh your subscriber list, and if your book is non-fiction, you can make much bigger profits with an upsell. This strategy is great for newbies and established authors alike.

You can also use a best-seller launch in conjunction with your 30-day plan. I am currently working with a select group of students in the beta program called eBook Marketing Mastery.  You can join us by going to www.ebookmarketingmastery.com/emm-profitplan

You can do a best-seller launch for 5 days out of every 90 days. In between, you can work on your 30-day plan or, schedule your best-seller launch after your 30-day plan is in effect.

I suggest only doing two-day promotions at a time. (In my Best-Seller eBook Launch program, I explain the best times to do it as well as exactly how to do it step-by-step.) To learn more about this program go to: www.ellenlikes.com/bestsellersecrets You can also do a best-seller launch with each new ebook that you release on Kindle, which will also drive traffic and sales to your older ebooks.

There are several other advanced strategies as well like virtual book tours and joint ventures with multiple partners. But, these hinge on the strength of your relationships with the right people and the ability to create beautiful webpages or have the money to hire it out and it can be overwhelming especially if you are new to book marketing.

Doing a best-seller launch and/or 30-day plan doesn’t require partners and best-seller launches don’t require a list. (Neither does a 30-day plan, although it helps to have a community in social media, but it is not a requirement; you will build a list as you market your ebook or book.)

So, if you’re overwhelmed or stuck, and not sure how to  proceed with your marketing, consider one or both of these strategies to get started marketing without stress or overwhelm!

If you prefer coaching and hands-on help or to have us do your marketing for you, I would like to invite you to register for a free best-seller consultation to go over your options. I have 100% success rate doing best-seller launches for my clients and look forward to helping you become a successful author-whatever level you’re at.

To register go to http://ellenlikes.com/schedulefreeconsult and choose the free Best-Seller Book Publishing Consultation.

©Copyright 2015
Ellen Violette

info@theebookcoach.com

Tech Tips

If you have dropbox and you get a notice saying that your dropbox is full and  you need to spend money to upgrade don’t! At least not
right away. Go into dropbox and you’ll probably find several graphics and perhaps documents that you didn’t know
were there and that you don’t need. Just delete them.

Here’s how:

Pick the type of item you want to delete.

 

 

 

 

 

 

 

 

 

 

 

 

Click on the photo

 

 

 

 

 

 

 

 

 

 

 

Go to the upper right-hand corner to the dropdown menu
to find the delete button.

 

 

 

 

 

It will ask you if you are sure you want to delete it.

 

 

 

 

 

 

 

Hit the delete button. (Make sure it is only deleting the ONE photo before you press the button unless you want to
delete more than one.)