Home » Newsletter 12, Issue 39

Newsletter 12, Issue 39

“If you find it in your heart to care for somebody else, you will have succeeded.”
-Maya Angelou

Letter from the Editor

Happy Anniversary to my Honey! Christen and I fell in love 30 years ago today (That’s our “official” date when everything changes-we were friends for a year first.) He is my business advisor, my love, and my best friend. We have made beautiful music together (literally) and I couldn’t have built my online business without him.<3.

Having said that, it has definitely had it’s ups and downs.  We’ve weathered a lot together:  Foreclosure, illness, depression, and a lot more, and that’s on top of the everyday stresses of entrepreneurship-and we’re still together. And when people ask me how we do it, I tell them, it’s about finding the right person,someone who makes you laugh, who’s smart, and has similar values and goals. And it’s about making the commitment to work thing through, being kind to each other always-and, of course, compromise.  That’s what it takes.

Thoughts for the week. Men (more than women) don’t want to go to the emergency room when they are sick.  My daughter-in-law’s ex got off a plane from the far east and had swelling in his legs. Christen’s granddaughter picked him up at the airport and wanted to take him to the hospital. He refused, saying he would go in the morning, but he went to sleep and never woke up.

Christen was luckier. He started experiencing extreme pain last Friday. I wanted to take him to the emergency room, but he didn’t want to go because it gets very crowded Friday nights. Then, his pain subsided so we decided to wait. Saturday morning, I woke up to find him shaking violently. He had chills and high fever; he was catatonic so I called the paramedics- he had an infected kidney stone.

Once in the emergency room, he started to go into shock and his blood pressure started dropping, but they were able to stabilize him. If I had waited two more hours,  he would have died. So, the lesson is when you feel it’s time to get someone or yourself to the emergency room, do it-don’t wait!  It could save a life!

In business news…I have had to make some hard choices and cut back on my workload as I have a lot to deal with right now.  I am still working with my individual clients, doing best-seller launches, and copywriting as well as putting together eBook Marketing Mastery (my new 30-day monthly ebook marketing program in 15-30 minutes a day) and the podcast (slowly).

But, I am suspending eBook Empire Builders through the end of the year.  I still owe the membership part 4 of my LinkedIn Power series which I will finish up as soon as I can but it may take a while. I am going to physical therapy 2-3 times a week for my soft-tissue injury from my recent car accident and dealing with Christen’s medical crisis as well as a legal issue with my LLC.  It looks like the worst is over for Christen-he is now in a convalescent hospital, but he is still quite sick.

On a lighter note. I have teamed up with my good friend and colleague, Tanya Schupp, and we’re now offering custom book covers at prices well below the norm. A high-end designer can go for $800 to $1,000 and we’re doing them right now for $250 to build our portfolio.  They will eventually go to $400, but that is still 50% lower than what you’d pay for most custom work, so I’m very excited about that-especially since we’re getting rave reviews!

I also recently did my first sell sheet for a client to help her get picked up by a publisher and several are interested; She’s working with Jill Lubin, one of the best in the business so we put it together per her specifications and are available to create them for anyone who wants a deal. (You can learn more at www.ebookthis.com)

In personal news…the glass popped out of my eye glasses and it was time for a checkup anyway-I had been having a lot of eye strain lately.  I found out that my prescription was too strong in one eye and I had bifocals but never used them for reading because I couldn’t see very well with them on! So, I went to back to just using them for distances. (I posted this on Facebook and found out that other people have had the same issues!)

So, if you are having eye strain, you might want to have your prescription checked; it could be causing a problem for you. (I’ll post some pictures when my new glasses arrive next week!)

That’s it for now…..

Ellen Violette
Best-Seller to Business Pro
www.sellmoreebooks.com (co-written with Jim Edwards) and many more!


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Article of the Week

How to Write a Successful Author’s Bio!

How you write your bio is not one size fits all. It depends on where it appears and what you are using it for.

For instance, when you write a bio for the back cover of your book, you have to think about why it appears there.  When a potential buyer goes into a bookstore, he or she will look at the back cover after looking at the title and cover to see who the author is and why this person is worth listening to-to help decide if he or she wants to purchase the book.

The potential buyer may ask him or herself, “Is the author an expert in this field? What experience does he or she have? Is it worth my time to explore further and look inside the book?” Am I still interested?

If the back-cover bio answers these questions to the satisfaction of the potential buyer, he or she will take the next step and look inside the book. So your bio better be convincing that it is worth taking that next step.

On the other hand, when the bio appears inside of your book, it’s another story.  First, you have to decide if you are going to place the bio near the front of the book or at the end of the book.  This is definitely something to consider when it comes to digital books because digital books don’t have a back cover so the buying experience is different than in a bookstore.

If you are publishing on a platform like Kindle where you have an author’s page it is not as of much concern. But, if you are publishing on a platform that doesn’t give your potential audience a place to learn more about you outside of the book then it makes sense to position your bio near the front of the book and approach it the same way you would as if it were on the back cover.

A good example of this is 7-Day eBook from my friend, colleague, and co-writer of Sell More eBooks, Low & No-Cost Tactics to EXPLODE your eBook Sales And Downloads (www.sellmoreebooks.com), Jim Edwards.

If Jim knew that he only wanted to sell his ebook, let’s say, on Clickbank (http://ellenlikes.com/7dayebook-clickbank) where there is no author’s page, he might choose to put the bio near the front of the book.  Granted you can’t click inside on Clickbank, but once someone purchases it, it gives him or her more confidence that what they are going to read is going to be useful to them and may inspire them to actually read the book. (So many people purchase books and never read them, so this is important.)

On the other hand, if Jim’s strategy were to focus on Kindle (http://tinyurl.com/ebooksfast) where there is an author’s page, and/or on his or her website, it might make more sense to put the bio in the back of the book. In this case, you might want to not only include your credentials, but more about you personally, as well as what you are working on next, or information that you think would be of interest to your audience and help to cement your relationship with the reader.

So decide what formats you are going to publish in and what your marketing strategy is going to be, that way you’ll know what platforms you plan to sell from, and then write your bios with that in mind both for content and placement.

Note: If you plan to publish a book and ebook, decide which is most important to you and plan accordingly. For instance, one of my clients published in both paperback and Kindle and he makes .12 for paperback books, but more than 10 times that in Kindle, so it’s more important for him to focus on Kindle. So, write and place your bio in the best place for maximum leverage.

Need help writing your author’s bio or other copy for authors? Send an email to info@theebookcoach.com and let us know what you need or set up a free Best-Seller Consultation (no risk, no obligation) at http://ellenlikes.com/schedulefreeconsult.

Tech Tips

Tech tip #1. If you create a document and then you get sidetracked and when you come back there is a way to retrieve it.

Here’s what to do if you have a Mac. Hit Command + Shift + G

Then copy and past this into the dialog box that appears /System/Library/CoreServices/Finder.app/Contents/Resources/CannedSearches

Hold down “Command” and click and drag the Today, Yesterday and/or Past Week files to the sidebar within the finder. Log out and back in again, and File Open/Save as dialog boxes within applications will show the shortcuts

Tech tip #2 If you meet with clients online and want to screen share for free go to: free.gotomeeting.com