Home » Newsletter 12, Issue 35

Newsletter 12, Issue 35

“Regardless of where you are in life, even if you are not where you prefer, this does not change the truth that you are Magnificent.”

Jeanna Gabellini

Letter from the Editor

Happy Business Women’s Day!

Business Women’s Day recognizes the value and contribution of women in the business world.

This movement started during the 1940′s when men went off to war and women joined the workforce to fill the void. When the war was over, the men came home, but women were not anxious to return to their traditional roles.  Since then, women have made enormous progress in the workforce!

Ladies, have a Happy Business Women’s Day!

This is what I’ve been thinking about this week: it’s important to learn to think outside the box, and then surrender to the universe.

In business, there are many times when you mind says, “I can’t do this!”

It may be because you think you don’t have the time, the money, the skills, or the right partners, or who knows what. According to guru to the guru’s Rich Schefren, these are called constraints. And every business has them. But, if you remember the old saying, “Where there’s a will there’s a way.” It will make it easier to find a solution. The key is to think outside the box, to see every problem as an opportunity and to surrender to what is for your highest good. Easy to say, not always easy to do!!

Here’s an example:

My car broke down. I was able to drive it to the shop, but I had to leave it there while they figured out what was wrong with it.  In the meantime, I needed a way to get around.  I looked into cabs-too expensive! I looked into Uber-couldn’t get the site to work and their support sucks, I looked into Craigslist for a driver, and I put an call out on Facebook to my “friends”.  I didn’t narrow my search to just one solution. And one of my colleagues, who lives in San Diego, as it turns out has a personal assistant that she turned me on to.

That was great because nothing else was working, but I wasn’t particularly happy about being at her mercy.  However, something really amazing happened from that referral. It turned out she knew a mechanic who could not only fix my car,  but could come to my house and fix it which saved me money for towing and getting rides back and forth. And, he’s fixing it for half the price of the original estimate on what had to be fixed from the repair place we went to first! PLUS, we don’t even need half of what the first place said we needed! Unless they find something else wrong the total bill will be just 20% of the original estimate! (We really dodged a bullet on this one!)

So, if I had insisted on using Uber, that never would have happened, which was the way I was leaning. If I had gotten impatient and taken a cab, this wouldn’t have happened. But instead, I stayed calm, thought of as many possibilities as possible, and then I let the universe work its’ magic. And it worked out much better than I could have imagined!

I also learned a couple of big lessons this week as a service provider.

-Be very clear when you make offers.

-Put time limits on them so if people drag their feet, they pay extra (it helps motivate them to get their projects done on time and you don’t end up with a pile of jobs with the same due date).

-Be firm in what you need from your clients to proceed.

-Don’t do more than you are contracted to do without asking for additional payment upfront! (If you don’t, people will expect you to work without pay; you’ll get frustrated and angry, and it’s just not a good situation.)

-Do not stress out over your clients’ problems! (This one needed some wine & chocolate for me to handle it!)

Now, I understand both sides (vendor & client) and in a away it’s karma….

I remember when I was first starting out. I didn’t have a clue as to what I was doing and I had a great webperson to work with. But, there were always loose ends that had to be dealt with at the eleventh hour and eventually, I stressed her out so badly that she fired me as a client. And I deserved it!

But, here’s the thing as the client, ignorance does not excuse you from being responsible for your mistakes and for your project, and it’s not okay to expect your coach or vendor to bail you out. If they truly care, they will do everything to help, but if you want their continued help I suggest offering to pay them for the extra time and services they are providing-even if it wasn’t in the original contract. I have found that client’s who do this will make you want to go the extra mile and it will be a much better experience for all concerned.

Enough said!

In business news, Tanya Schupp and I created a custom book cover for a client and she flipped over it as it exceeded her expectations. That made me very happy! So, I’m going to be talking to Tanya to see about us offering custom book design to all my clients. We’ll see.

I also did my second Periscope called “You’ve Written Your Book, Now What?” And it wasn’t perfect…I’m still learning. But, my motto is “You have to be willing to do something badly before you can do it well, which is hard when you are seen as an expert yourself and people are watching.” It’s definitely easier to “fail” in public when you are unknown!  But, remembering this  keeps me moving forward and doing what I have to do to get there. I’m sharing in case it helps you too! (You can get the link under Freebies.)

In personal news…this has been a stressful month. I’ve had an ongoing problem with Verizon that continues to cause problems, and the car needing repair.  It was very strange being stranded without a car and without my phone. But I got through it. My phone is now working and the car is getting fixed. But, it shows you how vulnerable you are without them!

And because it’s a Mercedes, people think they can take advantage of you, but I listened to my intuition on this one! So glad it worked out. The crank position sensor was the main problem for drivability and that got fixed. It still needs the valve cover gaskets replaced. But at least it drives YAY and it will finished getting fixed next week!

That’s it for now…..

Ellen Violette
Best-Seller to Business Pro
www.sellmoreebooks.com (co-written with Jim Edwards) and many more!


Authors Profit Incubator Mastermind has been postponed.
It now starts October 14th
Click Here for details & to register
Only 9 Spots Available!
Note: Only register if you are committed to showing up and taking massive action
for the last quarter of 2015!

Want to sell foreign rights to your book or books?

Jill Lubin will be traveling to the Frankfurt Book Fair  in October to sell books.
If you are interested in selling foreign rights to your book, she can help.

Jill Lublin is an internationally renowned speaker on the topics of publicity and networking.  As author of the best-selling book “Get Noticed Get Referrals” and co-author of the best-sellers Guerrilla Publicity (Adams Media), and Networking Magic (Adams Media), Jill is a master strategist on how to capture the attention of the media and increase your visibility in the marketplace.

Jill is working on scheduling appointments and in order to help them pinpoint the right leads for you, please provide the following information.

Title of your book:

Subject matter / Genre:

If you have any questions regarding this don’t hesitate to reach out to Mary Beth Geronimo via email or by calling the office at 415-883-5455.

Kindle Update: Starting Oct. 1, 2015 an 8% consumption tax will be applied to all ebooks sold to customers living in Japan. No action is required. The minimum and maximum list prices for the 35% and 70% royalty plans will now also be inclusive of tax.


1. eBook Marketing Mastery, How to Marketing 15-30 Minutes a Day
Save $100 + NEW Fast-Action Bonuses Added!
Use the promo code “easymarketing”

-Posts to my 20,000+ community
-Mention in my eBook Profit Secrets Newsletter

JUST ADDED-More Fast-Action Bonuses!
-eBook Marketing Mastery Resource Guide (with access to my personal vendors!)
-Private”Get-Started” Q & A  (TBA)

2. iBook Conference Save $100
Use the promo code CREATEASPLASH and save $100

October 8-9,, 2015
Nashville, Tennessee
Click Here

Article of the Week:

7 Tips To Getting Your Book Formatted & Ready to Publish the Stress FREE & Easy Way!

As an author, you may have unrealistic expectations about what is involved in getting your book ready for print. You may not know what you don’t know, so you may hire someone to format and/or publish your book spend money, and not find the experience easy or stress free or make sales with it. In this article, I will discuss some of the pitfalls and how to remedy them when getting your book ready to publish.

1. Understand that there are basic services and custom services. If you have a set idea of what you would like your cover to look like, you’ll want to consider custom. But, realize that you will pay more for custom services.  This may seem obvious, but many authors expect to get custom work for basic prices.

2. Many authors, who write their books without a good book-writing program and/or coach, don’t realize that their book is not ready to publish. You not only need a great title and cover, and good editing, the inside of the book must be set up properly as well.

Make sure you:

- have a 3D representation of your book for your inside cover.
-include a Limit of Liability Clause
-write killer chapter headings
-write your “About the Author” section properly or have a book copywriter write it or review and possibly rewrite it for you
-include a bonus in the front of your book to capture email addresses of your potential customers.
- give proper instructions so readers know how to get your bonus, otherwise you’ll lose potential customers!
-put your sections in the right order.

If you do it yourself, be sure to have it reviewed by an expert in the field so you don’t throw money away and end up with a book that doesn’t sell! (If you try to skip this step and don’t do it, don’t say I didn’t warn you! I hate to be harsh, but I see this so often it’s almost a cliche!)

3.  Write back-cover copy that sells your book to you potential buyers. (It’s not about you on the back cover;  it’s about why someone should buy your book and why they should buy it from you. Remember, how do people decide to buy a book? They see the cover, read the back cover, and then look at the table of contents, and then the content.)

4. Realize that it is not always simple to capture your idea in a book cover and you may need a book coach who understands book-cover design to work on your behalf with a designer to get it right.

5. There is a difference between the way you write copy for “About the Author” inside your book and the one on a book cover. When people read your bio inside your book, they have just read your book and they want to know more about you. On a book cover, the purpose is to get potential customers to buy your book, so they want to know about you in relation to the book: your experience, how you came to write it, and  why they should listen to you. Write “About the Author” with this in mind, or hire us to do it for you!

6. Sometimes, authors need help making decisions in the book-publishing process. Know the difference between having someone format and/or publish your book, and coaching you through the process of making it print ready; they are two different things.

7.  Once you have your final manuscript, don’t send it off for formatting right away if you’re having someone do it for you (which I highly recommend you do because it’s a technical skill that is very time consuming). Sit on it for a day or two and make sure it is really the final one. If you send it off too soon, you’ll have changes. And when you send several emails, it can cause confusion, take longer, and cost more money due to the confusion.

Note: It is your responsibility to get your manuscript ready and if you find that you are indecisive, then you need a coach in addition to a vendor. (We can make it easy for you by filling both requirements.) Otherwise, you could miss important deadlines if you are set up for certain book fairs, promotions,  or events!

Follow these guidelines and your book will not only have a much better chance for success, but you’ll have a much better, stress-free experience getting your book formatted and published!

Need help getting your book ready to publish? Register for a FREE Best-Seller Consultation and let’s discuss your book project! http://ellenlikes.com/schedulefreeconsult

Tech Tips

Creating LinkedIn Ads

LinkedIn Ads are often overlooked because it has a smaller audience than Facebook. But, it still reaches 259 million people, 100 million in the U.S.

And LinkedIn allows you to target companies by industry size, by job title and function, and more and in this month’s eBook Empire Builders Training I’ll share a trick that will show you EXACTLY who you want to target.
(Hint: LinkedIn has a function that gives you the answer!) To join eBook Empire Builders (You can join for as little as $9.97!) go to CLICK HERE

You can send people to your website or a page on LinkedIn


There are two kinds of ads:

Ad#1: Create an ad-reach a targeted audience with ads featuring text, images, or video

Ad #2. Sponsor content-sponsor existing or new content to reach a wider audience

Here’s what it looks like (Just fill it in):