Home » Newsletter 12, Issue 27

Newsletter 12, Issue 27

“Success is not measured by what you accomplish, but by the opposition you have encountered, and the courage with which you have maintained the struggle against overwhelming odds.” -Orison Swett Marden

Letter from the Editor

Happy Aunt & Uncle Day & Parent Day! (Sunday, July 26th)

Aunt & Uncle Day is the 26th of July and Parent Day is the 4th Sunday in July and this year they are the same day so Happy Day to all! I have never been a parent. Christen and I thought we were going to be parents, but it wasn’t to be. Then, my niece and nephew, Alexandria and Remington came along and it was pure joy!

Christen, my mom, and I often took care of them where they were small so my brother and his then wife, and mother of his children, could get a break. And they would leave for hours at a time, usually the whole day. So we changed a lot of diapers, did a lot of feeding, and rocked a lot of cranky babies. And with two, by the time you got done with one, it was time for the next one. And we loved every minute of it.

Now they are 24-years old. Both putting themselves through college, getting good grades and thriving. And I couldn’t be happier for them. Alex is already an entrepreneur, starting a car-parts business and going to Europe soon for the second time.  Remy is finishing up school. I’m not sure what he wants to do next.

And then there is the baby, Schuyler.  He just turned 21 this  year and, like me, he’s a musician. Tall and lanky, he looks eerily like my dad. He’s always been the quiet one, so I don’t know him as well. When he was a kid all he would talk about with us was Disneyland! But, I love him just the same.

And finally, there’s Jennifer. Jennifer is Christen’s sister’s kid. Jennifer is our angel. When we had no place to live because it turned out our apt. was not up to code and the city found out and kicked us out, she made sure we had somewhere to stay til we figured out what to do next. She’s smart and pretty, with a heart of gold. She’s been working in television for years-in reality tv production.  I’ve known her since she was a kid and I’m so proud of her.

I know we’ve been instrumental in all their lives and I know that whether you are a parent, an aunt, or uncle  you have been too in the lives of your kids, whether they be nieces and nephews or your own. So give yourself a pat on the back for a job well-done!

In business news…I’m working away on my newest program, eBook Marketing Mastery and can’t wait to share it with you! I also just finished  up Leveraging LinkedIn with TR Garland and I’m sharing it in eBook Empire Builders in a series of trainings that will eventually become another program that I will sell. (You can also learn more from him in the FREEBIE of the week.)

I love how when you follow a system that’s been proven to work, you get the results. I think the hardest part is just focusing and taking action. But, that’s what I’ve been doing in LinkedIn and it’s starting to work, so I’m really happy about that.  It also makes me even more committed to my Author Profit Incubator Mastermind because I KNOW that I can help people get better results by helping them stay focused and take action on a consistent basis. (Next one starts September 9th.)

I didn’t get as much done as I had hoped though because I had an issue with Verizon that took a lot of my time this week. I tried to make a payment with my debit card through the automated system and it kept reading my card back to me wrong, so I called and made the payment over the phone. For some inexplicable reason, they took out 5 times more than I authorized and getting it handled was a nightmare.

They were difficult to deal with because they have so many departments and there is no real accountability, plus they are quick to take your money and slow to give it back.  In addition they love to tell you that they are sorry for the inconvenience, but they have no intention of doing anything about it unless you make a huge stink and, even then, it doesn’t always work. But, there are some great lessons in what I went through.

1. Don’t say you’re sorry unless you mean it and you are willing to fix it.

2. Don’t tell customers that you NEVER make a mistake (as it turned out, it was their mistake, and I proved it)

3. Don’t refuse to put in writing whatever you say you are going to do for your customers

4. Don’t pay with a debit card, pay through bill pay instead

5. Don’t let your customers wait for long periods of time and not be willing to give them a direct line to whom they need to talk to-especially when they’ve gotten dumped once or twice already and had to call back in

5. Make sure the customer leaves satisfied with the remedy (over deliver)

Otherwise,  you could lose the customer.

In other business news, I just want to say that I feel blessed to have some amazing clients, strategic partners and affiliate relationships, and some business angels who have helped me along my path. Thank you!

I also have to say that I am blessed that my business relationships and personal ones often times overlap and as I said on Facebook, I could never run my business in a businessy way. But that’s the great thing about being your own boss, you get to choose!

That’s it for now…..

Ellen Violette
Best-Seller to Business Pro Podcast
www.bestsellertobusinesspro.com

Kindle Planner
www.kickitwithkindle.com

www.theebookcoach.com
www.ebookthis.com
and many more!

Announcements

The next several trainings in eBook Empire Builders will be on crushing LinkedIn.
The first one (July’s training) was on building your profile and will be available
with membership until our next training in August. (It meets the 3rd Monday of the month.)
For a free PDF on building your author’s platform and for details go to:
www.ebookempirebuilders.com

iBook Author Goes EPUB

Two new EPUB templates have been added to iBook Author.

Books created with iBook author using one  of these two new EPUB templates can be delivered directly to Apple’s iBOo Store or exported to the MAC as standard EPUB files.

They are designed for novels, mysteries, and other books with a lot of text.  You can allow readers to scroll through the boook or swipe to turn pages. You include objects and media on the book cover and take of contents header and choose from a set of obtemplates specifically for ePub books.

You’re invited to the Twitter party!

I don’t have details yet, but if you go to:
www.bestsellertobusinesspro.com and register now
you’ll be the first to know when we are ready to launch
the Best-Seller to Business Pro Podcast.

There will be fun and prizes, sign up now!
www.bestsellertobusinesspro.com

Special thanks to Tanya Schupp for making the page!

CLICK HERE

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Next 3 Days to eBook Cash Workshop

October 20-27th
Save the dates!

Specials

5 Spots open right now for Dash for Cash
Save 50% on coaching. Get ready for fall!

2 1/2 hours a month
or 4 half hour sessions a month

http://www.theebookcoach.com/dash-for-cash

Article of the Week

The 15 Top Mistakes People Make Setting up LinkedIn and How To Avoid Them!

The average Facebook user claims an annual household income of $69,900 while the average household income on LinkedIn is $83,000.  And while Facebook is more social, LinkedIn is more business-oriented.  In addition, LinkedIn users have more discretionary income to spend. Plus, they are more affluent, educated and influential. And,on top of that, 50% of Fortune 500 companies are on LinkedIn. So, it’s a great place to find good-paying clients as well as opportunities to speak, consult, and sell truckloads of books at a time!

But, most people don’t understand the power of LinkedIn or how to use it.

1. No or Poor Design. Clean and neat design will make you look good! Have a professional banner created for your LinkedIn profile.  Also, have graphics to showcase  testimonials. They will stand out more and draw attention to them. You can find someone to do it for you on Fiverr.com. or you can hire a high-end designer to do it for you.

2. No Photo. It’s a lot easier to remember people and to connect to them when you have a visual of them.  Also, it makes people think you are hiding something if you don’t have a picture. But, most importantly, it signals that you are lazy and not serious about your business if you don’t have one.

3. Unprofessional photo. Use a professional photographer and get some great headshots. Don’t have pictures that are offbeat, have other people in them, or  showcase your pets!

4. No Profile or Not Having a 100% Completed Profile. Your profile is your opportunity to shine. Use it!  Start with a great headline.  Your headline is where you tell people how you can help them and what you do. Be clear, concise, and, more importantly, personable and interesting!

5. No Searchable (Optimized) Headline. When people and companies search for possible prospects, joint- venture partners, and employees (if you’re looking for a job), they won’t be able to find you if you don’t have the relevant keywords in your headline. So make sure you do your homework and use the right keywords to describe who you are and what you do!

6.  Not Updating Your Profile. If you don’t update your profile, it will become dated and that will discourage potential connections from wanting to network with you.

7. Ignoring The Summary. This is your LinkedIn resume. Fill it out! It will give you the edge in getting clients and selling books. It will also give you the opportunity to highlight your connection to other movers and shakers. And what most people don’t realize is that when you do that, it links you to their profiles giving you access to their communities-so you can connect with even more great people!

8. Not Differentiating Yourself And Not Sharing Your USP (Unique Selling Proposition) In Your Summary. You want to capture people’s attention immediately (above the fold) or they won’t keep reading your profile, and you will lose the opportunity to connect.

9. No Editing. Have your page edited to make sure that your grammar is correct and there are no misspelled words. Nothing ruins your credibility more than having these kinds of mistakes on your profile page.

10. Not Adding Links. Give people a peak into what you have available and other information that can help them get to know you and your brand better. Include links to your website, blog, and/or other online profiles or special reports/whitepapers/articles that you’ve written so people can get more information about you and the topic they are interested in.

11. No Testimonials. Social proof is crucial in today’s market.  Use testimonials to give you more credibility. It’s a lot better to have other people saying great things about trying to do it yourself!

12. Not Including Your “Interests” In Your Summary. When people read your profile (if they are using LinkedIn correctly), they will look for common interests before they contact you. If you don’t include them, you will be missing a great way to show people what you have in common with them, which might give them more reasons to reach out to you.

13. Not Adding Additional Sections. You can highlight skills, awards & certifications, publications you write for, or have been featured in, and more. (It’s located in your “Edit profile”) Add them all up, and it gives you even MORE credibility and desirability.

14. No Status Updates: As you progress in your career, keep your contacts updated; share your accomplishments. Keep it fresh. Engage and show that you’re active on the site. If you don’t share, no one will know what you’re up to! Plus, it shows the value that you bring to the table.

15. Few Or No Recommendations. There are two ways to get recommendations on LinkedIn.  The first way is through LinkedIn’s automatic recommendations. LinkedIn asks people if they want to recommend you, and then all they have to do is push a button and you’ve been recommended.

But, you can also ask people for recommendations and they can write a personal recommendation. You want both. And the more the better. Start asking right away, but don’t get discouraged, it can take time to build up.)

Avoid these mistakes and you’ll be well on your way to creating a compelling profile that will attract the right people to you.

Want to learn more?  Join eBook Empire Builders at www.ebookempirebuilders.com/order and get access to this month’s in-depth training on LinkedIn Profit Power, Part 1, on building a compelling profile.

Tech Tips

You receive an email with a juicy free offer in it.Sounds good so you give your name and email expecting to be taken to a download page with the free gift on it.Instead you are taken to a one-time special offer and there is no gift in sight.

It’s not just confusing; it’s annoying!You think it must be a bait and switch and you got duped.

So you send an email to the sender asking how you can get the gift.But, then, you find an email waiting in your inbox that says, “Thank you and welcome!”Okay. So you open it, and low and behold your free gift is inside the email.

Now you have to send another email to the sender saying “Never mind, I found it.” How embarrassing!This is NOT the experience you want your prospects to have!
Instead you can do one of two things on the next page:

1. Say something like “I’m so glad you accepted my free gift, but before I give it to you, check out this special one-time-offer just for you!” Then you present your offer and then the download.

2. Or, you can say,  ”Please check your email for your free gift. But, before you do…..check out this special one-time-offer just for you!”

Problem solved. Happy prospects. More customers!