Home » Newsletter 12, Issue 24

Newsletter 12, Issue 24

“The secret of my success is a two-word answer.: Know people.”
-Harvey S. Firestone

Letter from the Editor

Happy Forgiveness Day! Friday, June 26th

It’s Happy Forgiveness Day! Is there somebody you need to forgive?

Is there someone you need to ask for forgiveness?

Do you need to forgive yourself?

For your eating habits?

Sleeping habits?


For struggling?

For not having more success?

For not making more money?

Forgiveness is necessary for healing any problem you are having. So forgive and move on! (That goes for me too!)

In business news… Alan Bechtold, a top publishing and book-writing expert passed away unexpectedly this week. Condolences to his family.
I didn’t know him personally, but he was very well-respected within the industry.

In other business news….I’m always learning something new. I helped a client publish her book this week and it was a BIG lesson. My regular formatting guy had a stroke and I had to use someone new. I will NEVER use a new vendor who I can’t talk to!  Trying to communicate with someone through email who you haven’t work with before, when you are under a deadline just doesn’t cut it! Of course, it got done on time, but who needs the stress!

By, the way if you need a formatter, I highly recommend Peggy Lee Hanson. She saved the day! You can reach her at: peggylee@peggyleehanson.com

Other thoughts that got me through this week….not sure who said the second two.

1. When you’re going through hell, just keep going-Winston Churchill

2. When something goes terribly wrong, it’s not failure, it’s just a lesson.

3. Never give up.

Remember these three things and you can get through just about anything!

That’s it for now…..

Ellen Violette
Creating Wealth the Write Way!
www.sellmoreebooks.com (co-written with Jim Edwards) and many more!


Bad news for authors: Starting on July 1st, KDP author’s, for books in KDP Unlimited Global Fund, will be paid based on the number of pages customers actually read. Far more books are downloaded than are actually read so this will cut down substantially on payments from the fund.

Non-Fiction Author’s Association Book Awards
You can submit entries anytime. They honor books year-round!

Click Here


Save $100

Marketing with Integrity
Creating Authentic Marketing Messages that Sell!

How to make money with your writing
Save over 50% through  Monday, June 29t

Article of the Week

10 Reasons to Do a KDP Select Promotion NOW! (And keep doing them!)

If you’re getting ready to launch an ebook, a KDP promotion is a great way to make a BIG splash! Or, if you’ve got a book or books that are languishing on Kindle, this is an excellent way to jumpstart lagging sales!  And if you don’t have a book, create one!  This opportunity is too good to pass up!

So what is a KDP Promotion? It’s an ebook giveaway. But, it can be so much more! Amazon allows you to give your books away for free for up to 5 days when you give them a 90-day exclusive.

Here are 10 good reasons why:

1. A KDP Select Promotion, done right, will make you a best-selling author! And best-selling authors get more credibility and opportunities including offers to write for magazines and guest blogs, speak, and get booked for interviews on blogs, radio, TV, and podcasts. They also make more money.’

Jay Conrad Levinson once said, when asked what he earned from his book, that he earned about one-million dollars: $36,000 from the book and $964,000 from other          opportunities, including products, services, workshops, and more. So, the benefits go way beyond the book itself.

And, you can’t get ranking from your own website! You need to be where you can get ranked!

Note: To be a #1 author, you don’t have to rank in all of Amazon, you just have to rank in a CATEGORY on Amazon. The key is to pick the right categories (You get two.); and I will show you how to pick them. (It’s very easy once you know how!)

2. It is the perfect solution for new authors or any author who wants to be a #1 best-selling author without much work and without the hassle of getting joint-venture partners.

3. It takes time to get, and coordinate, with partners, and it can be like herding cats. It’s not always easy to do. Plus, for new authors who don’t feel confident yet and fear rejection, trying to get joint ventures is too overwhelming; they don’t want to put themselves out there and risk rejection from more experienced authors and experts.

It’s also great for established authors, because you don’t have to wait 6 to 8 weeks to run a promotion.  You can put one together very quickly because there are many announcement sites that will announce your promotion and send traffic to it for you.  All you have to do is let them know about it! This is a HUGE advantage over old-style launches we used to do from a website!

4. You don’t have to do it yourself. You can outsource it. My team has gotten over 20,000 clicks on a promotion for a client, which means at 1% conversion, which is normal; we got it out to 2 million people! So, you can get a huge reach in the announcements sites, especially if you use our services! And we have a 100% success rate with authors who follow my Best-seller eBook Launch Secrets Program!

5. You get FAST results! Some tactics take months or years to see results. But, it only takes one to two days to become a best-seller and 3 to 7 days to rack up sales! (How many sales you get depends on several factors but, you will make sales; it’s fail-proof!)

6. You can start building, or refreshing your list with a KDP promotion by offering a bonus inside your book. It must be a bonus that is valuable to your prospects and buyers for this to work, but we can help you figure that out if you aren’t sure, and we can show you how to set it up as well. You can sell books from the momentum of your free launch without doing a lot of work.  When you learn the secrets to setting up your promotions for maximum exposure and profits, you will eliminate a lot of the work that can go into a promotion. PERIOD!

7. You can make BIG money with your promotion by offering a bonus package for a limited time with an upsell once the free days are over. (This only works for non-fiction books because fiction writers and children’s authors don’t have a training to offer for an upsell.)When you create buzz about your book, Amazon starts marketing for you! And Amazon sends out thousands of targeted emails to each market, so you reach your ideal customers! They also have a membership (Kindle Unlimited) and authors who are read, make money there too!

8. Once you learn how to do it, you can do these promotions over and over again each time your write a new book and/or multiple times with the same book! #1 best-selling Author sounds great, but 2-Time Best-Selling Author or 3-Time Best-Selling Author sounds even better! (Plus, it gives you even MORE credibility!)

9. Launch with a new book and you’ll sell more copies of your other books! When people go to your sales page, there is a section that says, “Customers who bought this item also bought…” and it lists your other books FIRST! So you sell your older books when you promote your new book with ABSOLUTELY NO WORK!

10. Write more books, make more money; it’s exponential. I’ve made $500 in a month with just two books! So, imagine how much you can make with more books! (Believe me, I plan to add more!) You can also do additional promotions with a single book!

(Extra tip: If you make your manuscript a book and an ebook, you can increase your profits dramatically. Plus, Amazon has a program called Matchbook so when prospects buy you book, you can offer them the ebook version for free or for .99!)

Too many authors only think about how much money they will make in book sales, but that’s a big mistake.  They forget about all the other amazing opportunities and profit streams they can create with KDP promotions. Amazon has made it very easy for authors to gain credibility, expert status, and increased visibility, AND sell books!

But, there is a lot of competition, so you MUST learn how to outsmart the competition and use Amazon to it’s fullest potential to become a best-selling and profitable author!

Tech Tips

Timers create urgency and get people to take action. To convert your time to GMT time which is the time the clocks are on, go to:

Use them on your opt in page and for deadlines on offers.

If you use Optimize Press 2, you can add a timer to any page. If not, you can get it at CLICK HERE

Optimize press is mobile ready, makes beautiful pages, and gives you amazing easy-to-use templates. I highly recommend it!

(If you buy it through this link, send me your receipt at info@theebookcoachcome Subject line: “Optimize Press Receipt” and you’ll get a EXTRA training video I did with webmaster,Tanya Schupp.)