Home » Newsletter 12, Issue 20

Newsletter 12, Issue 20

“Always bear in mind that your own resoution to succeed is more important than any other.”

-Abraham Lincoln

Letter from the Editor

Happy World No Tobacco Day! Sunday, May 31st

Brings awareness to health issues and dependency on tobacco; it stresses the addictive nature of it.  So that bears the question, is there something that you are addicted to?  And if it is tobacco, I’m begging you, PLEASE quit smoking. My mother smoked for 40 years and it eventually killed her. She died a horrible death. But, when my husband, who lived with us in those days, quit smoking, she decided to quit and she did it! So, I know you can too!

And if it’s not tobacco, what is it? And what can you do about it?  Something to ponder.

I have to say for me, my biggest addictions are my cell phone, food, and work! But, I’m working on it! How about you?

Minor rant! I talk to a lot of authors and I have am amazed at how difficult some of them make it for themselves. If you want to shorten your learning curve, you have to pay for your education! You aren’t going to get it all from free calls.

I see too many authors try to avoid doing this and end up spinning their wheels, doing things the most difficult way possible, and wasting a lot of time, money, and energy. And while you can always make more money, you can never get the time and the energy spent back!

I’m not just saying this, I am currently taking an advanced LinkedIn program.  I believe in having mentors and learning the easy way-as much as possible. And I know that I could have spent years trying to learn what I have learned in the last 8 weeks of class! TR Garland is the expert and he spent years figuring this stuff out so I don’t have to!

Go for the best and get it right the first time! Over the years, I can’t tell you how many authors have cried on my shoulder because they didn’t go with me first. And when I ask them why, they usually say that it was because they went with someone cheaper………and they got what they paid for.

In business news, it was a big week for me! I made my first full Optimize-Press-2 page, and I’m very excited about the possibilities. The pages are beautiful and so easy to use! But, they don’t have all the different templates I would like, so I am going to have some custom templates made. But, the book-launch pages are awesome, as are the opt-in, landing, and single sales pages. They just don’t work with multiple offers on a single page. If you’re interested in getting it,  it’s at http://tinyurl.com/optimizeitwow Send me your receipt and I’ll give you an extra training video if you go through my link. I can’t sing the praises of this theme enough. I LOVE it!

I’m also continuing to study LinkedIn, as I said, and my engagement has gone up 18% this month, so I’m  pretty excited about that too! And what I’ve discovered is that, at least for me, it’s about putting the priorities on my calendar and making sure they get done every week like clockwork! I find if it isn’t on my calendar, it doesn’t get done. Makes sense right? But, I’ve never done it in a serious way and there is NO WAY to get to 7 figures if you don’t get organized!

And speaking of 7 figures, it is also becoming so clear to me why business owners don’t get to 7 figures (myself included-yet); it’s because you need a totally different set of skills to build a 7-figure income than to build a 6-figure one. At 6-figures, you do most of the work; you have to because you’re figuring it all out as you go.  At 7-figures, you have programs and systems in place and you train other people to do the work. Now, if you don’t want to be the “overseer” then you need a partner or an almost completely passive business. Just thought I’d throw this out in case you’re thinking about it long-term!

I’m also working on the Best-seller eBook launch program with new information and visuals.

In personal news, my birthday was great. I received over 450 birthday wishes with beautiful cards and birthday wishes. Very heartwarming!  Thanks again to everyone who sent me one. I tried to thank everyone personally. I hope I didn’t miss anyone.

That’s it for now…..

Ellen Violette
eBooks, Business, & Buzz
www.sellmoreebooks.com (co-written with Jim Edwards) and many more!


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Watch or listen to How to Create Kick-Butt Sales Copy for Kindle

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Article of the Week

How to Write Kick-Butt Kindle Copy in 5 Easy Steps!

There are several “templates” that you can use to write your sales description in Kindle. The important thing is to capture your audience’s attention in a short amount of space, connect to their pain, share why your book is the answer, and get them to download it (if it’s free) or purchase it (if it’s for sale).

This is a very simple template that you can follow to sell more ebooks!

1. Headline. Start with something that gets your audience’s attention, hooks them emotionally, and creates a burning desire for them to want to know more.

2. Opening question. Ask your readers a question that will get them thinking about the pain they are experiencing and how nice it would be if they could get rid of it!

3. Why your book is the answer. If you want your prospect to buy your book you have to give them a compelling reason to do so. Show they you will help them get rid of the pain they are currently experiencing.

4. What they will learn. You prospects want to know what they will discover that can help them when they read your book.

5. Conclusion. This ties it all together. Remind them of the pain they are in, why your book is the solution, and how great they will feel after they read it.

Note: If you’ve already made it a best-seller

give categories & dates after your headline. This gives your ebook instant credibility and with over 3.5 million books in Kindle it can go a long way to keeping your reader engaged.

Optional Sections

Tips. You can have tips on how to consume the book, or tips from inside the book-whatever you think will help the prospect purchase your book.

Keywords. Keywords that you weren’t able to get into your title but are relevant can be added at the bottom of your sales description to let your prospects know what else they can expect to find in your book.

Endorsements and Reviews. When people and/or publications of note give your book a positive review, it gives it more credibility and helps prospects feel better about making the purchase, especially if they know them.  It’s even better social proof than regular reviews from readers.

Bonuses. Bonuses can be used in two ways. You can let prospects know that there is a free bonus inside your book to get them onto your email list. You can also have a bonus inside the book for buyers as an added incentive for them to purchase your book. Either way, you’ll want to mention it in your sales description.

Writing sales copy for Kindle doesn’t have to be difficult. Follow this simple 5-step guide to capture your audience’s attention, get them excited about your book, and feel good about making the purchase and you’ll have plenty of buyers!

To learn more watch my FREE training:

“How to Create Kick-Butt Kindle Sales Copy for Increased Visibility, to Build a Targeted List, Become a Best-seller & Increase Profit”

Tech Tip

If you’re picky about your design work but don’t have a lot of money to spend consider hiring more than one vendor on Fiverr and let them compete. That is what people do on 99 designs and they pay hundreds of dollars. But, you can hire 3 designers for $15 and let them make you 3 designs. Plus, almost all will include two or three designs so you get a lot of bang for your buck!