Stories From The eBook/Internet Trenches: Automate To Create More Profits With Less Stress!

I’ve been online for 5 years now and from the beginning I’d heard that you need to automate, so I signed up right away for 1 Shopping Cart. (snipurl.com/splashmarketing) and got busy.

It seemed like a lot of money at first, but there was a month trial for under $4 and as far as I could tell it was the only complete cart out there that made sense. (Infusionsoft was, I think, $4,000 to get started, so that wasn’t an option.) I started making money right away in my business, so I wasn’t too worried about it.

I have to say, at first it worked well enough. I started growing my list and signing up affiliates and I was on my way. Truth be told, I under-utilized it, which I think is true of most people starting out. I didn’t have a lot of great follow-up sequences – only for my main products – but in 2 1/2 years I was making a 6-figure income, so I didn’t lose sleep over it.

But then some disturbing things happened. I was marketing my articles and my list was growing and by the end of the year I had added about 6,000 new subscribers -or so I thought. But something wasn’t right. When I’d send out an email, it wasn’t going to anywhere near as many as were on my list.

It was too quiet. So I called 1 Shopping Cart and found out that 2500 of those were bad email addresses and 6,000 never finished opting in. I was devastated! And so were my sales!

To make matters worse, when I re-emailed them, I only got about 1/2 of 1% of them to subscribe. Plus I was getting charged for all these useless emails, because my account had gone over 10,000 people!

So I removed all the bad emails, got my account under 10,000 and signed up for Aweber (sn.im/smartautoresponders). Their autoresponders were cheaper and you could set the day and time you wanted them to go out.

I only used Aweber for non-paying events, so I didn’t have to worry about getting people from the shopping cart into an Aweber autoresponder. Then I got to work rebuilding my business from that lost year.

Then I noticed something else, I was doing the same thing over and over, sending out emails for events that were coming up on a regular basis, frustrated with VA’s who couldn’t seem to get the schedule right and were sending emails out late or not at all, and having to pay top dollar for the privilege.

Finally I’d had enough. I knew about Infusionsoft, but it always seemed out of reach because they had a large initiation fee. But this year with the economy such as it is, they dropped it. So I took the plunge and signed up.

I’d heard there was a steep learning curve and I had colleagues who hadn’t done it for that reason so I was scared, but I felt I just couldn’t do what I was doing any longer. I had to automate as much as humanely possible or I was going to lose my mind!

And I’m not going to lie. It wasn’t easy. It’s much easier to move to Infusionsoft after a year or two than after 5 years because I have so many products, affiliates and autoresponders that it’s very involved!

And I did need support. I paid around $800 for help setting stuff up through Infusionsoft, and then hired someone to work with me on a regular/maintenence basis going forward.

But today I got in there and started adding in follow-up sequences to events that come up every month and it was really exciting. Now I don’ have to stress over whether my VA has sent the emails out and worry that I won’t have time to promote as much as I’d like. I’m super excited about getting my sequences set up so people move from product to product without me even thinking about it!

Now the truth is, I almost dumped it. It was so overwhelming at first because my VA had just quit and I was in the middle of getting ready for my next Quick-Start 3-Day eBook Authoring Workshop (ww.3dayebookworkshop.com) and I didn’t think I could do it.

But my mastermind partner, Matt Zembruski uses it and he said, just learn the basics to start-don’t try to do everything. Good advice!

So ultimately that’s what I did. What I realized is that some of it is pretty much identical to 1 Shopping Cart. You just have to learn new terms for things and once you understand that, it starts to fall into place. And they do have videos. Some of them are really good. Others-forget it-I needed a real person to explain. But if you can just get through the initial learning curve, I know you’ll love it because your business will run a lot better and smoother with a lot less stress.

You’ll spend $100 more a month on autoresponders, but you’ll save hundreds on paying a VA for things that can be done automatically. The choice is yours. But I want you to know that you do have a choice. You don’t have to be overwhelmed any more, and it will be a lot more fun! So if this makes sense to you then go to tinyurl.com/infusionsoftpower, pick up their free report and see how you can get started ASAP!.

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One Response to “Stories From The eBook/Internet Trenches: Automate To Create More Profits With Less Stress!”

  1. Joseph Manna, Infusionsoft Says:

    Thanks for sharing your experience and details about your migration. It helps us understand the mindset when entering into our software and will allow us to make things go easier for newer customers.

    Your dedication, involvement and vision for your small business will pay off. We appreciate your support and your insightful comments. :)

    Thanks,
    Joseph Manna, Infusionsoft

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