Eight Mistakes That Can Torpedo Your Relationships & Business on LinkedIn

August 15th, 2015

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The key to using LinkedIn to grow your business and increase your profits is to build relationships first, market second, and sell last. And too many people on LinkedIn don’t do this.

Here are the most common mistakes people make that can ruin your chances for success on LinkedIn:

1. Not Using LinkedIn Strategically. You want to identify your ideal clients and ideal joint-venture partners on LinkedIn first, and then focus on building those relationships (before marketing or selling). That’s how to use LinkedIn strategically. What too many people do instead is reach out randomly to those people who just happen to show up in their feed, and they have no strategy in place for where to spend their time so they waste time and resources. It will take you a lot longer to build your business if you connect randomly than if you do it strategically.

2. Not Commenting on Other People’s Posts. When you comment on other people’s posts, they start to know you and pay attention to you. So, if you want to connect with them, this is a good way to start if you don’t have a direct connection to them, or a mutual friend who can introduce you.

3. Not Posting Your Own Articles. Posting articles shows that you are an expert in your field. It also increases your visibility and gives people another way to connect with you (by responding to your posts). And those who do respond are raising a hand and showing you that they are interested, so you’ll want to connect with them over blind prospects. (It’s one way to be strategic.)

4. Not Keeping Track of Conversations & Following Up with Prospects & Potential Strategic Partners. It does no good to reach out to people if you drop the ball and fail to follow up. I recently set up a free consultation with a prospective client after 30 emails. Get organized, so you know when to follow up. Save the emails, so you know exactly what was said in each conversation and be persistent!

5. Not Participating in Groups. A great way to showcase your expertise is to comment on posts in people’s groups. This will not only attract prospects, but it also shows potential joint-venture partners that you are someone they need to connect to and work with.

6. Not Writing your Own Invitations to Connect. Don’t use the standard LinkedIn text when trying to connect with prospects and colleagues. Make it personal. Read their profiles and find something that you have in common that you can reference.

7. Stalking People. Don’t go to someone’s LinkedIn profile every day. And don’t try to connect with them daily on other social-media sites as well. It’s can be unnerving after a while. Plus, on LinkedIn, they can see who is looking at their profile, so they will know if you are giving them too much attention. Also, give people ample time to respond to your inquiries and don’t pester them. Nobody wants to have their space invaded. Not only that, but it will backfire, and you will never make a connection with that person.

8. Don’t Try to Sell Anything When You Connect to Someone! This is THE MOST IMPORTANT tip! There is nothing worse than either getting an email from a stranger trying to sell you something, or worse, getting one from someone you have just made a connection with. BUILD THE RELATIONSHIP first. And sell ONLY when you have made a sufficient connection OR it comes up in conversation that they have a problem that you can solve. And even then, see if you have resources or something very low cost to start unless they ask for something more!

Avoid these 8 LinkedIn marketing mistakes and you’ll be on your way to building solid relationships that can positively impact your business and your bottom line!

For more in-depth trainings on LinkedIn, join me in eBook Empire Builders; I   am currently doing a series on LinkedIn. CLICK HERE

You can use this article, as long as you include this complete blurb with it:

Ellen Violette helps independent professionals, entrepreneurs, small businesses, and authors gain instant credibility and expert status with digital publishing and #1 Best-Seller KDP launches, along with building high-income businesses for her clients. She is a regular contributor to Published! Magazine, a #1 best-selling author, and a Grammy-nominated songwriter. For an invitation to her upcoming podcast go to: www.bestsellertobusinesspro.com

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What Does James Brown Have To Do With Self-Publishing? Read this!

July 31st, 2015

I see so many authors asking, “Should I go with a publisher or self publish?” Here’s what James Brown did (I recently watched his life story on cable) and you can too.JamesBrown

He was the creator. But, when he filled concert halls, it was the promoter who made most of the money- like a publisher.

The promoter wanted to keep James ” happy” so he bought him a cadillac with a chauffeur-like a publisher giving an advance ( sort of, but not as good since you pay it back with your royalties).

So, James decided he could have his own team and take over the gate ( self- publishing) and that made him a very rich man.

Now, I am not saying that self- publishing will automatically make you rich- but I am saying you will ( if you promote) make more than with a publisher. And I can tell you from experience, making ten cents a record- and not making a living didn’t cut it for me, which was one of the reasons I got on the Internet.

I love being able to get directly to my audience and get paid well doing it.
So, that’s my take on publishing vs self- publishing.

WANT TO USE THIS ARTICLE FOR YOUR WEBSITE, BLOG, OR NEWSLETTER?

You can, as long as you include this complete blurb with it:

Ellen Violette helps independent professionals, entrepreneurs, small businesses, and authors gain instant credibility and expert status with digital publishing and #1 Best-Seller KDP launches, along with building high-income businesses for her clients. She is a regular contributor to Published! Magazine, a #1 best-selling author, and a Grammy-nominated songwriter. You can learn more at www.theebookcoach.com

 

 

 

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eBook Marketing: 7 Ways to Build Your Tribe and Sell More Books With Goodreads!

June 14th, 2015

 Goodreads is for book lovers; it’s all about engagement-centered around books. Readers go there to find good books to read and authors go there to find readers and promote books.

Man with touchscreen house network web iconThe way to succeed on Goodreads is to get involved because it is a social-media site, and it’s all about building relationships. It’s just done around books whereas other sites have a different focus.

Here are 7 ways to use Goodreads to build your platform, get noticed, increase your readership, and your improve your sales!

1. Give away your ebook on Goodreads. Giving books away is a great way to get extra exposure. Goodreads didn’t used to allow you to give away ebooks, only books. But then, it was bought by Amazon and that was a game changer!  Now, you can run promotions on Amazon and Goodreads simultaneously for a one-two punch!

2. Read & rate other peoples books & free ebooks. The more books you read and rate, the more you will be seen. The best reviews will show up on the top 50 review list and get even more exposure!

3.Use Goodreads to collect reviews of  your ebook before it launches. Some people give away ebooks before they are widely available in order to get reviews before launching, this can be very helpful for selling books if the reviews are good, and helping the author decide if changes need to be made before publication if necessary. It’s easier to give away ebooks than books because they are truly free, unlike “free” books where you have to pay for shipping.

4. List your book in Listopia to get more visibility. Goodreads allows you to create lists of books around a topic.  When you create a list of books, you can add yours. Be sure to do this as it’s another way to get your book seen.

5. Ask fans to review your book. The more reviews you get on Goodreads, the more visibility you get, so be sure to ask fans for reviews whenever possible.

6. Request “Librarian status”. Librarian status allows you to go in and make changes to books when their information is wrong, and you want to be able to change the information on your books as quickly as possible when needed. Getting librarian status allows you to do this. It’s important because if your information is wrong, people may not be able to find your book(s).

7. Create your own quotes.  Creating your own quotes shows how knowledgeable you are (if they are good!). It also creates sound bites and we live in a world of sound bites so it will be easy for those who see it to remember you! Plus, people can “like” them and you can see who they are.  This let’s you know who is on your wave length that you can connect with and build a deeper relationships with!

Goodreads is a great place to connect with your potential audience and build a community, but it is much overlooked by many authors.  Doesn’t it make more sense to go where people who love to read are hanging out if you want to sell books and get to know them?  Goodreads is much more personal than Amazon so it’s easier to build real relationships and find evangelists and influencers who are crucial to your success online. So be sure to get social and discover how to use Goodreads in your business!

Want to learn more ways to use Goodreads?

Join eBook Empire Builders before our next training, Monday, June 15th, where I’ll reveal how to implement these “MUST HAVE” tactics for serious authors and several more!
(It’s under $10 a month and you can cancel at any time and it’s worth a lot more so there is virtually no risk to you!)

Go to: www.ebookempirebuilders.com if you’d like my free PDF on How to Build an Author’s Platform in 6-Figures in 7 Easy Steps.
Or, go directly to the registration page at:  www.ebookempirebuilders.com/joinmembership

 

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7 Reasons to Join an Author’s Mastermind NOW!

June 6th, 2015

Teamwork Team Together Collaboration Business Communication Outd A mastermind can accelerate your success in several ways. Here are my top 7:

1. Clarifies your goals. Not sure what you can accomplish in a specific time period? Whether it’s writing your book, marketing it, or using it to build an entire business, joining a mastermind helps you get very clear on what your goals are and what is reasonable to accomplish during the length of the Mastermind group (or in any leg of the group). It also can serve as inspiration and motivation if you’re even thinking of moving in the direction of writing a book!

Many author/entrepreneurs are perfectionists and this can work in your favor as far as writing great books, but it doesn’t support you if you tend to overextend yourself or expect too much of yourself. Being part of a group can help you set reasonable expectation and goals and will help remove stress and overwhelm. And it’s difficult to get anything done when you are stressed and overwhelmed. In fact, it causes your brain to freeze, and then nothing gets done!

2. Helps you overcome challenges. Having challenges with your book or in your business? Joining a mastermind gives you a place to ask for help. Everybody has challenges, but it’s easy to get stuck and stop moving forward when they seem insurmountable. And, the truth is that every time you solve a problem, it creates a new problem that can cause you to hit another wall.

Think about it.  You finished writing your ebook. Now what? You need to find someone to do a book cover and format it. Once you solve that, you need to upload it and so on. And if you don’t know how, you’ll get stuck again.  Do this enough times, and it’s easy to get tired of it and just give up!

But, when you’re in a mastermind, you’ve got a place to get resources and answers quickly so you can move through whatever challenges you’re having a lot faster than you ever could on your own.

3. Helps you focus. Do you ever get sidetracked by shiny objects?  Most people do. But, joining a mastermind will help you stay focused in two ways. First, by sharing with the group what you plan to accomplish, it sets you up to actually get it done.  And then, by having to share with the group how much you got done, after the fact, it motivates you to actually get it done.

4. Gives you inspiration. Sometimes, by seeing what others are doing can inspire you to accomplish more than you would on your own. For instance, in the last Authors Profit Incubator Mastermind group, one of the participants was using the group in conjunction with my Best-Seller eBook Launch program to keep her on track in her effort to take her book to #1 on Kindle (which she accomplished in the group). This gave another participant the motivation to move forward sooner rather than later to get ready for her own launch!

5. Gives you leverage. In a mastermind members collaborate to achieve more faster. So, rather than trying to figure out a solution to a problem on your own, you have several people putting their heads together, which leads to more creative solutions faster and more possibilities!

It also means that you can get help with your marketing. As members get to know each other, they become invested in the success of each member of the group and they become advocates for each other.  So, to go back to the participant who wanted to take her book to #1, other members helped her promote it in social media! (I helped too, and I have a community of around 20,000 with a reach, including my evangelists and influencers of  over half a million prospects!)

6. Gives you knowledge. Looking for the best information and direction. You’ll be part of an exclusive group where you can meet like-minded people who are action takers and life-long learners just like you so the quality of the experience and knowledge will be a lot higher and deeper than in other situations.

A good mastermind will be moderated by an expert who can give it to you! It’s easy to go online and Google information, but it is not always correct. And having someone there who has vast knowledge of the subject at hand with years of experience will be invaluable!

7. Gives you a bigger playing field. Being in a mastermind helps you stretch because you are surrounded by other people who are playing large; you start to think differently and believe more is possible!

Masterminds are incredibly powerful and can enrich and enhance your business as well as you personally. They are an incredibly effective use of your time and resources and let’s face it, it’s a lot more fun to work together than to try and go it alone!

To learn more and to join the upcoming Author’s Profit Incubator Mastermind go to http://theebookcoach.com/apim

Replay of the webinar training, available on:

-5 Steps to Clarifying your Goals
-5 Fears that Hold Authors back
-5 Ways to Benefit from a Mastermind
-3 Steps to Using a mastermind Successfully
and more!

Next mastermind starts February 2, 2017.

Details at: http://theebookcoach.com/apim

WANT TO USE THIS ARTICLE FOR YOUR WEBSITE, BLOG, OR NEWSLETTER?

You can, as long as you include this complete blurb with it:

Ellen Violette helps independent professionals, entrepreneurs, small businesses, and authors gain instant credibility and expert status with digital publishing and #1 Best-Seller KDP launches, along with building high-income businesses for her clients. She is a regular contributor to Published! Magazine, a #1 best-selling author, and a Grammy-nominated songwriter. You can learn more at www.bestsellerbusinessblueprint.coom

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How to Write Kick-Butt Kindle Copy in 5 Easy Steps!

May 27th, 2015

There are several “templates” that you can use to write your sales description in Kindle. The important thing is to capture your audience’s attention in a short amount of space, connect toOptimized-writecopy (2) their pain, share why your book is the answer, and get them to download it (if it’s free) or purchase it (if it’s for sale).

This is a very simple template that you can follow to sell more ebooks on Kindle!

1. Headline. Start with something that gets your audience’s attention, hooks them emotionally, and creates a burning desire for them to want to know more.

2. Opening question. Ask your readers a question that will get them thinking about the pain they are experiencing and how nice it would be if they could get rid of it!

3. Why your book is the answer. If you want your prospect to buy your book you have to give them a compelling reason to do so. Show they you will help them get rid of the pain they are currently experiencing.

4. What they will learn. You prospects want to know what they will discover that can help them when they read your book.

5. Conclusion. This ties it all together. Remind them of the pain they are in, why your book is the solution, and how great they will feel after they read it.

Note: If you’ve already made it a best-seller

give categories & dates after your headline. This gives your ebook instant credibility and with over 3.5 million books in Kindle it can go a long way to keeping your reader engaged.

Optional Sections

Tips. You can have tips on how to consume the book, or tips from inside the book-whatever you think will help the prospect purchase your book.

Keywords. Keywords that you weren’t able to get into your title but are relevant can be added at the bottom of your sales description to let your prospects know what else they can expect to find in your book.

Endorsements and Reviews. When people and/or publications of note give your book a positive review, it gives it more credibility and helps prospects feel better about making the purchase, especially if they know them.  It’s even better social proof than regular reviews from readers.

Bonuses. Bonuses can be used in two ways. You can let prospects know that there is a free bonus inside your book to get them onto your email list. You can also have a bonus inside the book for buyers as an added incentive for them to purchase your book. Either way, you’ll want to mention it in your sales description.

Writing sales copy for Kindle doesn’t have to be difficult. Follow this simple 5-step guide to capture your audience’s attention, get them excited about your book, and feel good about making the purchase and you’ll have plenty of buyers!

To learn more watch or listen to my FREE training:

“How to Create Kick-Butt Kindle Sales Copy for Increased Visibility, to Build a Targeted List, Become a Best-seller & Increase Profits!

http://ellenlikes.com/kindlecopy5

WANT TO USE THIS ARTICLE FOR YOUR WEBSITE, BLOG, OR NEWSLETTER?

You can, as long as you include this complete blurb with it:

Ellen Violette helps independent professionals, entrepreneurs, small businesses, and authors gain instant credibility and expert status with digital publishing and #1 Best-Seller KDP launches, along with building high-income businesses for her clients. She is a regular contributor to Published! Magazine, a #1 best-selling author, and a Grammy-nominated songwriter. You can learn more at www.theebookcoach.com

 

 

 

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eBook Marketing: 7 Reasons Every Author Needs to Be On Goodreads!

May 18th, 2015

Relationship Building Product Box Advice Networking Grow Your BuIn this blog post, I am going to share 7 reasons every author needs to be on Goodreads with the most important reason, #1,  last.

#7. Goodreads has over 30-million subscribers so it’s a huge pool of potential customers!   And, they are not just any subscribers, but readers of books, which leads us into reason #6.

#6. Readers buy books.  Have you ever met someone who loves to read who doesn’t have a library full of books?  And now with Kindle, they have books and ebooks! And that’s good news for authors! You want to connect with and Goodreads is a great place to do it!

#5. Amazon owns Goodreads so you can run promotions simultaneously. One of the ways that authors can reach their audience on Goodreads is with a book giveaway.  Another way author’s can read their audience is with a free Kindle promotion. And since Amazon owns Goodreads, you can now do a giveaway in prelaunch that will promote your launch in Kindle! (Or, any time you’re promoting in Amazon for that matter.) It’s a one-two punch!

#4. People can purchase your books in Amazon from the Goodreads site.  While Goodreads started out as a review site, they’ve now added a direct buy link so readers can purchase your books right from their site! And buyers have several choices (from where they are available including: Amazon, half.com, Barnes and Nobles, Abebooks, Alibris, Powells, IndieBound, Indigo, and Audible.)

#3. Goodreads offers an abundance of marketing tools to help you connect with your audience.  The premise of Goodreads is to build relationships through books.  So you can review books, “like” books, comment on other people’s comments and book reviews, follow authors you admire and interact with their other fans, as well as promote your own books through newsletter articles, blog posts, video, Q & A’s, groups and more!  It’s a wonderland of marketing opportunity for authors!

#2. People come to Goodreads to write reviews and see what their friends are reading. It’s Starbucks for readers! It’s a place to hang out SPECIFICALLY for readers! And they rely on social proof to find books they want to read and authors they want to discover! This makes Goodreads very valuable to readers.

#1 Goodreads is THE place for relationship marketing for authors with their audience. It creates author-reader connection at a much deeper level than does Amazon. Amazon has amazing promotion tools and does allow buyers to review books, but Goodreads encourages connection at a whole other level.

On Goodreads, readers can interact with other readers and follow authors.  Authors can answer questions and even have their own group.  It gives readers the opportunity to really get to know authors and BOND with the ones they like. And people buy from people they know, like, and trust.

So if you’re not using Goodreads in your marketing, it’s time to start. Even if you haven’t written a book yet, it’s not too early to start building relationships.  Then, when you are ready to publish, you’ll have some name recognition and a band of followers already in place!

Plus, you’ll meet some like-minded people and maybe even discover some books and authors you wouldn’t have otherwise. And what author doesn’t like discovering great books? Goodreads is a gem for authors, but it does take some getting used to, there’s just so much there.

Want to discover how to navigate through Goodreads and get the most out of it?  I want to encourage you to join eBook Empire Builders.  This month’s training is on 10 Ways to Increase Your Credibility and Visibility, and Maximize Your Book Sales with Goodreads! And next month, I’ll be sharing even MORE ways to crush it with Goodreads!

To join NOW,  go to: www.ebookempirebuilders.com/order

WANT TO USE THIS ARTICLE FOR YOUR WEBSITE, BLOG, OR NEWSLETTER?

You can, as long as you include this complete blurb with it:

Ellen Violette helps independent professionals, entrepreneurs, small businesses, and authors gain instant credibility and expert status with digital publishing and #1 Best-Seller KDP launches, along with building high-income businesses for her clients. She is a regular contributor to Published! Magazine, a #1 best-selling author, and a Grammy-nominated songwriter. You can learn more at www.theebookcoach.com

 

 

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9 Steps to Getting Best-Seller Ranking on Kindle with your eBook! Part 2

May 15th, 2015

6. Publish it.Best-seller-reduced
Once you have everything done and uploaded in it’s final form, publish it.  To publish all you do is press the “save and continue” button on the upload  page.

7. Get Reviews
It is very difficult, if not impossible, to get your ebook downloaded, let a lone make sales, without 4 & 5-star reviews. Many of the announcement sites require you to have 4-6, of them before they will announce your ebook. And Amazon will give you additional marketing support if you have 25-25 reviews. But 6 is good to get you started.

You can ask family, friends, colleagues, customers, subscribers, and/or Amazon reviewers-just not anyone with your last name as their reviews will be denied because they will be seen as biased.

Also, verified reviews, or reviews based on ebooks that have that have been purchased, carry more weight than promotional ones with Amazon. So it’s better to let your reviews purchase the ebook and then reimburse them than to give them free ones whenever possible.

8. Pick your Promotion Days

You can’t set a promotion until you book has been published which is why you must upload it and check it first. You can set the promotion dates before getting reviews, but I like to get the reviews first so I know that I’ve got my ducks in a row and I’m ready to go!

Which days you pick and how many days you choose will depend on your strategy.  If you want a more leads than sales, choose a longer promotion (4-5 days).  If you want to get to #1, and get some leads, but you want sales too pick a shorter promotion. The biggest traffic days are Sunday and Monday, so use those days to your greatest advantage depending on your strategy.

9. Announce it

A cottage industry has grown up around the Amazon promotions. There are over 75 sites that will announce your promotion for free and there are many free ones for free promotions than for Countdown ones. This is what makes it so attractive for newbies and anyone who doesn’t want to put in a lot of time and effort (Remember, this can be outsourced and the way we can do it is part of our secret to success!) But, whether you do it yourself or outsource it, it has to be done for a successful launch unless you are using powerful joint-venture partners. So get your promotion in as many announcement sites as possible.

Follow these 9 steps and you’ll be all set for your promotion!  Get ready for the ride because it’s going to be a blast!

For a FREE Kindle Planner, go to www.kickitwithkindle.com

If you want help, please schedule a FREE Best-Seller eBook Consultation and I will go over your options. We have solutions for every budget.  http://ellenlikes.com/schedulefreeconsult

WANT TO USE THIS ARTICLE FOR YOUR WEBSITE, BLOG, OR NEWSLETTER?

You can, as long as you include this complete blurb with it:

Ellen Violette helps independent professionals, entrepreneurs, small businesses, and authors gain instant credibility and expert status with digital publishing and #1 Best-Seller KDP launches, along with building high-income businesses for her clients. She is a regular contributor to Published! Magazine, a #1 best-selling author, and a Grammy-nominated songwriter. You can learn more at www.theebookcoach.com

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Kindle Publishing: 9 Steps to Getting Best-Seller Ranking on Kindle with your eBook! Part 1

May 13th, 2015

bestseller grunge retro red isolated ribbon stamp1. Do the research. The best time to do the research is BEFORE you write your ebook so you can get the best keywords and phrases to use in your title and on your Kindle page so it will be easily found by prospective readers and buyers.

You’ll also want to use your best keywords for the 7 keywords or phrases that Kindle allow you to use for KO (Kindle Optimization). You’ll also want to figure out the two best categories for your book.

Extra Tip: While you’re doing your research, check out the  price-to-page ratio of each ebook you compare to yours. You’ll want to know this when it’s time to price your ebook. (This way, you won’t have to come back and go through the process a second time.)

2. Write your eBook. Choose a hook or angle and keywords or phrases that make the most sense based on the research that you did on step one. Create your outline and go from there. (Or, use one of the Resources below to create your ebook.)

3. Edit your eBook. Make sure that you have your ebook profesionally edited unless you are an editor yourself, in which case, come back with fresh eyes to edit later.

Also be sure to run your manuscript through a spellchecker.  There is more and more competition every day on Kindle and having a poorly edited manscript can result in negative reviews and kill sales.

4. Upload your eBook on Kindle.

When you upload your ebook, you will have to supply your 7 top keywords or phrases and your two categories as well as your title, cover, manuscript, and authors information.

You can upload your manuscript to Kindle up to 90 days before your launch date. (You launch date and promotion date do not have to be the same day, but it works nicely if they are-at least the first time you do a promotion.) This allows additional time for your copyediting and more time for your customers to purchase in advance.

Note: Nobody will get the ebook until the final version is uploaded and is live, but it gives you up to 90 days to get extra sales that will count toward your ranking when  you do go live. If you don’t want to take pre-orders, then upload as soon as you are ready to launch.

5. Test your eBook Cover & Manuscript in Kindle
Test your cover as soon as possible in case you have to have additional work done on it to make it work in Kindle. (You don’t want any last-minute surprises; they are no fun!)

Also, upload your manuscript as soon as it is ready because Kindle will check the spelling and you may find additional typos that you want to fix before launching
(I like having my ebooks formatted in “Word” so if there are any typos I can fix them myself; I need a formatter to do it if I have it formatted in mobi or any other format than “Word”.)

For a FREE Kindle Planner, go to www.kickitwithkindle.com

If you want help, please schedule a FREE Best-Seller eBook Consultation and I will go over your options.

We have solutions for every budget. http://ellenlikes.com/schedulefreeconsult

WANT TO USE THIS ARTICLE FOR YOUR WEBSITE, BLOG, OR NEWSLETTER?

You can, as long as you include this complete blurb with it:

Ellen Violette helps independent professionals, entrepreneurs, small businesses, and authors gain instant credibility and expert status with digital publishing and #1 Best-Seller KDP launches, along with building high-income businesses for her clients. She is a regular contributor to Published! Magazine, a #1 best-selling author, and a Grammy-nominated songwriter. You can learn more at www.theebookcoach.com

 

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5 Social Media Marketing Strategies to Grow Your Community & Your Business!

April 10th, 2015

1. Find Influencers and follow them.

SOCIAL MEDIA MANO03Go through your Facebook contacts and make a list of the influencers you are already friends with.

(Rick Cooper teaches you how to make your list in his FREE training webinar: “5 Brilliant Social Media Techniques To Build Your Author’s Platform” Creating a list will save you a lot of time once you are ready to reach out. Scroll to the bottom of this article for access to it)

BTW: I know experts who charge a lot of money to reveal what Rick shared about this insider tactic for FREE on the call!

2. Look at their connections to see if they are connected to other influencers or potential clients you want to follow.
Most people look for the influencers and stop there, but they can lead you to a treasure chest of golden contacts!  So dig deeper!

3. Engage with your audience. Ask questions and create a conversation. Social media is “social”!  Note: make them questions that they can answer, but that won’t embarrass them in a public post.

4. Talk to people privately with direct messages and chats.
It is not enough to connect on public posts; this is just the first step.  To get to know people better, you’ll want to talk privately.Keep your messages short-2 or 3 sentences and end with a question so that, once again, it creates a dialogue.

Examples from Rick:

Do you have any events coming up that I can promote?

Or, who would be a great referral for you?

5. Spotlight others.

Your social media shouldn’t be all about you.  Give a shout out to colleagues and  followers who do something awesome, reach a goal, or help out in some way. They will appreciate it and they will remember it. People want appreciation and recognition more than anything,  so taking the time to spotlight them will make you loyal friends for life!

To listen to  ”5 Brilliant Social Media Techniques To Build Your Author’s Platform” FREE training, with one of the top social-media experts online, Rick Cooper,  Click Here

WANT TO USE THIS ARTICLE FOR YOUR WEBSITE, BLOG, OR NEWSLETTER?

You can, as long as you include this complete blurb with it:

Ellen Violette helps independent professionals, entrepreneurs, small businesses, and authors gain instant credibility and expert status with digital publishing and #1 Best-Seller KDP launches, along with building high-income businesses for her clients. She is a regular contributor to Published! Magazine, a #1 best-selling author, and a Grammy-nominated songwriter. You can learn more at www.theebookcoach.com

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99-Cent Countdown Deals vs. 99-Cent eBook Kindle Promotions

March 18th, 2015

If you have a new ebook and you don’t want to give it away for free, or you have an ebook that you’d like to give a boost to, so it gets increased ranking, you can kickstart sales and increase interest with a 99-cent promotion.Hand with a stopwatch.

Before I go into the details of each, I want to preface it by saying that some people think 99-cent books are a bad idea, I disagree. And here’s why. Buyers buy.

Offering a book for 99 cents gets you buyers instead of lookie loos who only snap up free books and never pay for anything.

On the other hand, buyers who are willing to pay even such a nominal fee for your ebook may buy other ebooks as well as more expensive products that you offer (either now or in the future) . And these promotions are just that, promotions; it’s not forever.  So let’s move on.

There are two ways to do .99 cent promotions in Kindle.

One is to do a Countdown Deal and the other is to do a straight 99-cent deal. Both are done in KDP, so that you can get the 70% royalty.  However, when you do it as a Countdown Deal, you can drop the price of your book all the way down to 99 cents and still get the 70% royalty throughout the promotion.

In addition, your ebook will be listed on the current Countdown-Deals page, so you’ll get more exposure from Amazon than you would get simply by dropping the price. But, you can only do it from 1 hour to 7 days, with up to 5 intermediate price points during the promotion.

With a 99-cent promotion, you won’t get the 70% royalty during the promotion, but by putting it in KDP, you can still get the 70% royalty AFTER the promotion, and you can run the promotion for as long as you like. I suggest, based on my conversation with Jeanette Cates-who has been using this strategy quite successfully-that you run it for 30 days.

Jeanette has found that if you promote each ebook for the first 30 days, following her program, it will continue to make money for you every single month. But, you’ve got to follow the program to get the results.

If you’d like to discover Jeanette’s secrets to 99-cent promotion success in Kindle, grab a copy of her ebook (I did and I will definitely be trying it out!)http://tinyurl.com/passivekindleprofits

If you’re would like help implementing your promotion go to http://ellenlikes.com/schedulefreeconsult to set up a free best-seller consultation.

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Ellen Violette helps independent professionals, entrepreneurs, small businesses, and authors gain instant credibility and expert status with digital publishing and #1 Best-Seller KDP launches, along with building high-income businesses for her clients. She is a regular contributor to Published! Magazine, a #1 best-selling author, and a Grammy-nominated songwriter. You can learn more at www.theebookcoach.com

 

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