(Part 2) How to Get Sponsors to Finance your Book in 6 Simple Steps!

March 28th, 2016

sponsors welcomeIn Part 2 of this two-part series, I’ll cover what you have to do to reach out to potential sponsors. (#1-#3 are covered Part 1).

To read last week’s article, go to: http://ellenlikes.com/sponsor-1 on this blog.

4. Create a proposal letter. Make clear the intent of your letter in one or two sentences so the potential sponsor’s representative can quickly and easily understand the purpose of your letter once you find out where they are (Step #5). Explain the benefits of sponsoring your book and how the company’s money will be spent. Provide your phone number and offer to speak to the representative to discuss it further at his or her convenience.

5. Find out who to talk to or where to send your proposal. Get their address, phone number, and/or extension. A good place to start is to Google their website. LinkedIn is another good source for finding information on companies. Call the head office first to confirm that the person listed is still there and still in that position. That will also give you an opportunity to get the name of the receptionist.  (I will explain why you want this in Step #6.)

Next, go back and fill in the salutation for each proposal letter and personalize it; do not say, “To Whom This May Concern. You’ll want to have the letter done first so you’ll know what you plan to propose and you’ll be ready if you are called upon to share it when you contact the person in Step #6.

6. Contact the sponsor. When you call the company’s main office, ask to see their sponsorship guidelines, do not ask to speak to someone about a sponsorship. If you do, you will most likely be directed to an online form or be given a generic email address that will land your request in a slush pile of requests never to be heard from again! By asking for the guidelines, you are not asking them for a sale, which could put them off. They may tell you who you need to speak to, his or her direct number, and/or email address.

If they have guidelines and they direct you to them,  you should download them and review them so you can get a feel for how to approach the organization the next time you call. Then, follow their directions for how to proceed. If they do not have guidelines, call back and ask to speak to the sponsorship representative to find out how to proceed, but be ready with your proposal in case he or she asks you to give him or her the details right then on the phone or to fax them over.

Once you’ve laid out your proposal, be sure to follow up until you get a definitive response. Company representatives are busy, so you have to be persistent, but patient. Don’t give up unless or until you are certain that the company is not interested in your proposal or if you find out during the process that they are not a good fit for your book project.

Stick with it and you could reap some big rewards for your book promotion as well as for other events and programs. Plus, when you get your sponsors the results they are looking for, some will want to continue on with you, so it could be the start of a very productive long-term relationships.

To learn more, I highly recommend Corporate Sponsorship in 3 Easy Steps: Get Funding from Sponsors Even if you are just Getting Started, from Sponsorship Expert, Linda Hollander

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(Part 1) How to Get Sponsors to Finance your Book in 6 Simple Steps!

March 22nd, 2016

sponsors welcomeToo many authors don’t publish because they don’t think they can afford to. But, when you commit to getting it done, you will find a way to finance it. One great way to do it is to get sponsors.  I’ll explain how in this 6-step, two-part series.

Here’s Part 1:

#1. Decide who your target market is for your book.

1. Write down all the groups that your book could appeal to. Sometimes, it will be obvious who that group is, and other times, you’ll have to dig deeper. For instance, books on dog training is obviously for dog owners who want to train their dogs. Simple.

But, what about a topic like lead generation that could apply to several different groups like entrepreneurs, authors, speakers, coaches, independent professionals, small-business owners etc.? Who are you going to target? And is your main audience men or women?  In what age group? These questions could affect how you write your book as well as  your title, your description, your keywords, your categories, and who will want to sponsor you. If you aren’t sure, give away some copies for free and ask readers to tell you who they think your book would appeal to.

2. Find books that are similar to yours and see who is buying them. Sometimes, it is only one group and other times it is several different groups. Read the sales description and visit the author’s website for clues. Also, check out the author’s social-media threads to see who their audience is. Then, market to the same audience.

3. What makes your book special? For example, take the book Ask, by Ryan Levesque on the art and science of finding out what exactly what your customers want; it reveals a new system for helping people find out what their customers want. But, I’ve read that book and it’s very technical, so I would venture to say that the target market would be people who are more technically inclined, not creative people and newbies, and probably more men than women (although there are many women now who enjoy technology).

On the other hand, Dotcom Secrets, by Russell Brunson reveals some of the latest Internet-Marketing techniques, but in an easy-to-read and follow format, which could appeal to newbies to advanced in any niche.

#2. Decide which sponsors want to reach your target market(s) and would be willing to pay you to get access. To continue with our book example with Ask,you’d want to find sponsors who want to reach those who are technically inclined. That might include: software companies, smart-phone companies, computer companies, hosting companies, tech-gadget suppliers, etc.

#3. Figure out your marketing strategy. You won’t know what you can offer your potential sponsors until you decide on your marketing strategy. Sponsors want visibility; this can come from media coverage and mentions in interviews, in social media, and on your blog, as well as premium placement inside the book and any other place where they will get exposure that they wouldn’t otherwise get. It will also help determine what webpages you will need, where you will be advertising, and who you will be advertising to, which will help you to decide where your sponsors will get the most bang for their buck and what you can charge for each placement.

Next time, I’ll reveal the second 3 steps to getting sponsors.
Stay tuned!

To learn more, I highly recommend Corporate Sponsorship in 3 Easy Steps: Get Funding from Sponsors Even if you are just Getting Started from Sponsorship Expert, Linda Hollander. 

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4 Ways to Fund Your Book Project

March 9th, 2016

Funding designLooking to fund your book?

Here are 4 ways to do it!  Keep in mind how much money you’ll need will depend on your goals. Once you figure that out, you can decide on a strategy.

#1. Sell advanced copies of your book. If you have a subscriber list, selling advanced copies of your book is easy to do.  Just create an email campaign and watch the sales roll in.  How much you make will depend on the price of your book, you ability to write compelling emails that get people to buy, a clean-looking sales page,  and the size of your list.

You can also sell advanced copies by blogging about your book and putting a call to action that takes potential buyers to your sales page, create videos, free webinars, and even some kind of contest or challenge that would lead people back to buying your book.

In addition, you can accept pre-orders through Amazon for up to 3 months before the release of your book. You’ll have to upload a working draft of your book to begin taking orders, and you won’t get paid until it is live, but it will give you a lot of exposure, which means more sales as well as time to promote for even more sales when it does go live. (Pre-orders also count toward bestseller status if you do a launch once your book is live.) Be aware that you do have to upload your final book at least 10 days before your release date or you could get banned from doing it again for a year

#2. Crowdfunding. If you want to keep control of the process, let your fans finance your book! Figure out how much money you will need and ask people to contribute. There are two types of crowdfunding sites. 1. You ask for the whole amount that you want and you must reach your goal or you don’t get the money. 2. You get whatever you raise even if you don’t reach your goal. Donors prefer the first option as most people don’t want to contribute to a project that is underfunded, and therefore may not ever come to fruition.

Here are some top sites to consider:

Kickstarter: Kickstarter is the most popular for writing projects (and all creative projects); they have a publishing category. Anyone can apply, but Kickstarter reviews all projects to make sure they follow the sites rules. They take 5% of the profits and charge a 3-5% processing fee.

Indiegogo: Indiegogo raises funds for all ideas not just creative ones and they do not have a publishing category, but they do feature books.  They have a dual approach; you can choose to keep all funds raised or use the Kickstarter model. They charge 4% if all the funds are raised and 9% if they are not raised with a 3-5% processing fee.

Pubslush: Pubslush is for authors. You keep the money as long as you raise at least $500. They also offer assistance for a $25 fee. They also charge 4% plus processing fees and they donate a childrends boook to a child in need for every book sold on their site. They also leave your page up after you’ve raised the money so people can continue to buy your book from their site once the crowdfund is completed.

Publishizer: Publishizer is only for books. They match publishers with authors during pre-order campaigns: they allow authors to offer pre-orders and publishers to find them during the process.

#3. Get sponsors. While sponsors are great for helping you cover your costs, they can also help you reach new readers-even whole communities-that you wouldn’t otherwise reach and they might even become one of your biggest buyers of books.  (FYI: how-to and business books are most apt to get sponsored.) If your book is in alignment with their marketing objectives and reaches their target market, they may be open to sponsoring you. To get them, figure out what industries would be relevant to your book and who would benefit from helping you get the word out.

Next, write a book proposal, or you can have us do it for you. (You can learn more atwww.ebookthis.com). Send it to the companies that you think would be most appropriate with a cover letter written to a specific person (if known) or department that handles sponsorships.

#4. Write an ebook and self-fund it. It is a lot less expensive to publish an ebook than a book. You can find vendors for very little money on Fiverr at www.fiverr.com or do it yourself. For graphics, I recommend using Canva www.canva.com , which is free, or Pixel Studios http://ellenlikes.com/easybookcovers ,which is a one-time cost, has beautiful templates, and uses drag and drop technology.

How you raise money for your book project will depend on your project, your situation, and your personal style. Some people are more comfortable approaching sponsors than asking the general public for funds and others simply don’t have a project that will appear to sponsors.  Still others would prefer to take advanced orders and can make enough sales to make it viable. But, the bottom line, is that if you have a book project to get out into the world, figure out how you are going to make it happen and go for it!

To learn more about how I can help you write, publish, and/or market your book, please schedule a free Bestseller Consultation at:http://ellenlikes.com/schedulefreeconsult

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Procrastination: 8 Reasons People Procrastinate and 9 Ways to Stop It!

February 14th, 2016

Later or now.KeyboardHave you been trying to write a book or grow an Internet Business?
Do you struggle with technology, marketing, or content creation?
Do you find yourself procrastinating and not reaching your goals?

Here are eight of the top reasons people procrastinate and what to do about it.

It’s not a priority; you don’t have the time to get it done; you’re afraid to move forward;  you don’t have the information you need; you don’t have the skills you need; you don’t have the money to get the work done that you need done because you don’t have the skill to do it themselves, or you hate marketing and can’t bring yourself to do it.

#1. It’s not a priority. When it is not a priority, it is easy to keep putting it off; when it is a priority, you’ll start figuring out what has to be done and ways to do it. So, decide to make it a priority and get it on your to-do list.

#2. You’re busy and you just don’t have time to get it done. Once, you decide what your goal is and you make it a priority on your to-do list, you will be more apt to make time to get it done.  If you are trying to write a book, there are two ways to do it depending on how you work best. You can either schedule an hour or more a day or week to work on it or you can do it in a short concentrated period of time, like in the 3 Days to eBook Cash program. You can get started with a free PDF on getting started at: www.3dayebookcash.com. If you don’t schedule it, and then stick to your schedule, you won’t get it done. No matter what the goal, the same rules apply-schedule it!

#3. You’re afraid to move forward. People who are afraid to move forward are afraid of rejection and failure, or success. For instance, in the case of authors, I have talked to so many authors over the years who were afraid to put their book out for fear of rejection and failure. They either write more books without ever putting any of them out. They  write, and rewrite, and rewrite, or get several edits, which keeps delaying putting it out.

And by the time they think that it is ready, they decide they don’t like the cover or the title, when in fact, they are just scared, or some of the information is already obsolete. Then, it’s back to re-doing it so it never gets out in the market place. They put their heart and soul into their work and  can’t bear the thought of someone not liking it. But, this is also true for non-authors. Any project can bring up fears of rejection and failure or success.

And to make matters worse, Amazon let’s people review your books and products for all the world to see. It’s a horrible feeling to see a one- or two-star review. I know because it has happened to me. And when it did, I called a friend of mine who had written a book with one of the top marketers in the world, and it had a lot of bad reviews for advice. I felt better instantly, knowing I was in good company.  It also reminded me of a lesson I had learned a long time ago…(I had to relearn it when I started writing books!) Here it is:

When I got my Grammy-nomination, I was so excited. My family went out for a huge celebration at one of the top restaurants in Los Angeles, Spago, and then went across the street to pick up a Billboard at the now defunct Tower Records.  I flipped through the pages with excitement and found the review section. One review said my song was the worst song on the album and didn’t belong (because it was an R & B song recorded by a jazz artist, Grammy-award winner, Diane Schuur) and another one said it was the best one on the album because it was an R & B song recorded by a jazz artist who took the risk and it paid off!

Reviews say more about the writer than about your book or product unless most or all of your reviews are negative one. Then,  you have a problem.  But, the way to make sure that never happens is to get some feedback before you go public.  If most of the public agrees on points that need fixing, fix them before going live.

I have also talked to authors who were afraid to put their book out because they were afraid of success. One author actually said to me, “What am I going to do if it takes off?”  I assured her that if she didn’t promote it, chances were it wouldn’t be successful. And if it did take off anyway, she didn’t have to do anything she didn’t want to do. But, she put so much time and effort into the book and it was a great book that I felt people needed to read. She eventually published it, but has not marketed it and no, so far, it’s not a runaway success, which was as expected. Again, this is true for any endeavor.

#4. You don’t have the right information. Have you ever started something, didn’t know what to do next, got stuck, and never got it done?  I have. I took a course several years ago that I really wanted to master, but I hit a brick wall. To work with the expert who I bought it from was going to cost me $10,000.  In retrospect, I wish I had done it, it would have saved me  years of trial and error, but at the time I thought that was an outrageous price to pay.

Now, I’m not saying that you should pay $10,000 each time you want to learn something. But, sometimes it is worth it if it can transform your business. Other times, it’s just a matter of getting some extra coaching help.  When I was trying to learn Google Hangouts, I bought some very low-cost programs, then realized I needed a little more help so I got some private coaching.  I also arranged for a group of students of mine to get coaching as well (which got me some additional coaching), and I learned how to do Google Hangouts. (Now, it’s outdated, but at the time it was THE platform to learn!) Altogether, I spent about $450.00

#5. You don’t have the skills you need to succeed. If you feel that you don’t have the skill to create books, make products, or create a coaching program around your topic, I promise you, you’re not alone. I once had a woman in my 3 Days to eBook Cash Workshop who had an MBA and didn’t think that she knew enough to move forward. My advice to you, in that case, is the exact same advice one of my first coaches told me, “You only have to be one or two steps ahead of the people you are teaching.”  And when you work with people, they will let you know what they want to learn; then you can figure out how to do it and teach it.

I love this quote from Richard Branson, I’m paraphrasing, but basically, he said, if someone asks you to do something, say yes, and then figure out how to do it! This quote has given me the courage to try new things many times in my career that I would have otherwise done!

If you don’t have the technical skills, guess what? You’re not alone. When I started my business, I didn’t know how to do anything that was outside my core competency.  All I had was a credit card so I was able to pay vendors to do everything else and I started making money right away. But, I learned little by little. If you don’t have a lot of money to spend, you’ll have to get creative.

The good news is there are so many ways to get help and programs that are very easy to use.  You can use Fiverr.com. You can use easy-to-learn software to build websites ( Hostgator to build WordPress sites in minuteshttp://tinyurl.com/tophosting4u *   Optimize Press 2 to build pageshttp://tinyurl.com/optimizeitwow *, Canva (free) or Pixel FX http://ellenlikes.com/ecovers-wow * to create ebook covers , and Canva to create ads and other graphics. ( I not only recommend these programs, I use them on a regular basis, and if I can learn how to use them, so you can you, I promise! )

But here is what you need to know, there is ALWAYS a learning curve. It’s just a lot easier to do now.  But, there are a lot of good tutorials on YouTube,  how-to courses on Udemy, and eBooks on Amazon, plus these programs come with tutorials. And if you still need help refer back to #4. (Get some coaching.)

Another great way to get started is as an affiliate. There are plenty of products on JVZOO, Clickbank, and Paydot, where you can start making money without having to work to set it up.

#6. You don’t have enough money to succeed. If you don’t have money, don’t let that stop you. Here are some ideas to get you started.
1. Build a profile on LinkedIn and send people there to learn more about you if you don’t have a website.
2. Start building your community in social media.
3. Write an ebook and put it on Amazon. Offer one-on-one free consultations on your subject [for non-fiction] in the back of the book.
4. Write a prequel to your book and offer it for free onwww.draft2digital.com(Spend $5 and have someone create your cover in Canva.
Get Smashwords free guide to formatting in Amazon http://ellenlikes.com/smashwords-formatting

Note: You can also find people to barter with, or hire an intern either one of your kids, a neighborhood kid, or from a local college. If you can get the webpages done, offer free gifts to giveaways and it will help you build a list quickly. (You can start with mailchimp.com for free.)

#7. You have trouble staying focused working alone. It’s easy to get distracted when you work alone. And it’s easy to feel unmotivated because you don’t have the interaction and the feedback that you get in an office environment.  That’s where a mastermind can be invaluable.  It helps to keep you accountable and gives you a place to interact with others so you get valuable feedback and support.

#8. You hate marketing. It’s a lot more fun for most authors to create new ebooks, books, and other content than it is to market. But, you won’t make money until you market, so you have a choice to make: get over it and start marketing, or don’t! One way to make it easier is to think of it as hanging out (in social media) and sharing content-that is the best marketing these days or using You Tube and Facebook ads. Figure out what is easiest for you to do and  start there.

Find ways to make marketing enjoyable. Do you like being in front of the camera? Do video. Do you like writing posts? Create a blog, or start by posting on third-party sites like Ezinearticles.com and LinkedIn.com. Again, you can use a mastermind group to  get accountability to help you stay on track.

The bottom line is you have to figure out why you procrastinate, and then take the appropriate steps to overcome it. If you would like to discover how to stop procrastination, increase productivity, work less, make more, and claim the success you deserve, go to
http://www.bestsellerbusinessblueprint.com/stop-procrastination and register now to get the  first video in my Stop Procrastination, Increase Productivity Series!

*These are affiliate links and I will make a commission on these sales.

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7 Ways to Use An Author’s Mastermind to Grow Your Business!

February 10th, 2016

If you’re an author, or aspiring author, you may think that a mastermind is not for you, but you might be surprised. Here are 7 ways to use an author’s mastermind to accelerate your writing, publishing, and/or marketing knowledge and know-how to increase your profits and grow you business:

1. To Get Your Book Written. When you commit to writing a certain amount each week, it helps you to actually get your book written. It gives you weekly goals to meet that are doable and helps you chunk your writing down into bite-size pieces if you only have a limited amount of time to work on it each week.

2. To Get Feedback and Reviews. Once your book is written, you need honest feedback, not feedback from the mother who loves everything you’ve ever written, or, conversely, who criticizes everything you do, or from the spouse who maybe doesn’t want to hurt your feelings by telling you what he or she REALLY thinks.

A mastermind is a great place to get that feedback. It can be especially important if you don’t have a support system. You’ll also need reviews for your books.
(One can never have too many!) So whether you are just starting to get reviews, or have several, you can get more with a mastermind, and it beats chasing down those people who promised you a review, but somehow never get around to doing it! (You know the ones!)

3. To Make Your Book A Best-Seller. Making your book a bestseller is a process, and you have to follow the process step-by-step to get the desired result. That is how my client, Elaine Christine, used the Author’s Profit Incubator Mastermind. She purchased my Bestseller eBook Launch Secrets home-study program (http://ellenlikes.com/bestsellersecrets) and used the group as an adjunct,  so that she stayed on track, got it done, and got help from me in the group when she needed it. (However, you absolutely do NOT have to buy anything else to benefit from a mastermind!)

4. To Find Joint-Venture Partners and Affiliates. There are basically 2 ways to drive traffic to your offers. 1. Using advertising. 2. Using joint-ventures and affiliates. But, what’s even better is having super affiliates. These are affiliates who are super-committed to you and/or your topic and either have a large list and a lot of credibility, or are working on it, or they are evangelistic; they totally believe in you and what you are doing and don’t mind shouting it from the roof tops (i.e. to their community in social media, email or anywhere someone will listen to them)! And you are much more likely to find super affiliates in a mastermind than in the general online population. They have already proved that they are committed by joining the group, and if they love what you do, they will help you in ways you can’t even imagine right now!

Using joint-venture partners was how I was able to make $13,000 on a group coaching program when I was first getting started and over $20,000 on a telesummit I produced.

Note: If you don’t know the difference between joint-venture partners and affiliates, joint-venture partners are people who you actively work with while affiliates promote your emails, books, special reports etc., to their lists, but don’t work with you directly.

5. To Get Referrals. When you participate in a small group, the other members get to know you, like you, and trust you. And when they have clients who need the services that you provide, they will be more likely to send their referrals to you over someone they don’t know or don’t know as well.

6. To Get Access to Resource. There is so much information online that it is difficult to know which ones are worth pursuing And studies show that recommendations from peers are paramount in making buying decisions. In addition, because only serious authors join masterminds, the resources tend to be first-rate, which will save you a lot of time and trial and error, so this is invaluable! Plus, many experts have access to top resources, but are reluctant to share them with the general public because it can make it difficult for them to continue to get access for themselves, but most will share with their mastermind and other top clients.

7. To Create a Product or Program. Non-fiction writers can easily take a book and turn it into a product or coaching program if they write a book about a process they teach in their business. But, creating a program takes thought, organizational skills, and time. A mastermind can be the perfect place to nurture it and accelerate the process.

Define what it is that you want to accomplish, and then find a mastermind group that will support your goals. You will be amazed at how much more you can get done faster and more easily when you belong to a mastermind group.

Want to learn more? Go to
http://bestsellerbusinessblueprint.com/mastermind-productivity/ watch the video, and register for a FREE training, “7 Ways to Increase Your Productivity and Profits with a Mastermind”, Wednesday, February 9, 2016

If you’re ready to join and accelerate your business growth, go towww.theebookcoach.com/authors-profit-incubator for details on the next Author’s Profit Incubator Mastermind.

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How to Tap Into Your Creativity To Write Unique Titles That Get Noticed and Sell Your Book For You!

January 31st, 2016

Mind MapAs a lyricist (which is how I started out in the music business many years ago), my life was about conveying human emotions through words using rhyme and cadence to match the mood of the music, and it was so much fun

I could amuse myself for hours trying to come up with the perfect hook –one that the listener would not be able to get out of his or her head. Trying to rhyme lines was even more fun because, sometimes, you have to get absolutely silly with the rhymes until you find something that works. It can also be frustrating because what you want to say doesn’t always rhyme or sit on the melody the way you want it to at first glance so you have to try different words, different rhymes, and different approaches- ultimately a different ways of saying things. But, the key is to enjoy the process!

That is also true when writing titles. You may come up with a great title only to find that it’s already in use or that the obvious domain name for that title is gone (and you don’t want to use a domain that is not a dot com nor do you want to use one that will ultimately send more traffic to a competitor’s site than to your own!) So sometimes, you have to dig deep to come up with something original.

At the same time, just as the music demands that the lyrics stay within certain parameters, search-engine-optimization and the size of your graphics on websites like Amazon, demand that titles stay within certain parameters as well (i.e. using the keywords that people will be searching for when looking for your title and making sure they are short so they are readable.) But, once you know what the parameters are, you can get creative within the given framework.

But, first, what is creativity? Creativity is seeing two or more familiar things in a new way. With titles as well as with songs, it’s about finding new combinations of words that are pleasing to the ear and memorable.

So, how do you “get” creative? Many people think that they are not creative, but it is just because they have not learned the skills to be able to tap into their own creativity. If you start to pay attention to your inner life and spend time listening instead of always being outwardly focused and finding distractions to keep you occupied, you will start to hear the voice that is your creative spirit. This is where you will find your best titles-ones that are memorable and express your uniqueness, and when you do that in an authentic way, you will begin to write amazing titles that can attract your ideal audience and change the world!

If you would like to learn more about how to tap into your creativity from a Grammy-nominated songwriter, 6-time Best-selling Author, and award-winning publishing-and-platform-building coach, watch this short video from Ellen Silverstein Violette at: www.theebookcoach.com/title-report

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How to Give Yourself The Best Chance For #1 Kindle Best-Seller Success!

January 13th, 2016

If you want to make your book a #1 best-seller, you’ve got to find the right title, keywords and categories in Kindle. Without them, it can be very difficult to get your book to number one.

But, it gets worse, if you don’t get it right, you may write a book that nobody wants to read! You might have a great idea, but if you approach it the wrong way it won’t fly.

For instance, let’s say that you want to write a book about being fearless. But people aren’t buying books about being fearless in big enough numbers. Instead, you might consider a book about being fearful or a book about being courageous. But, you won’t know for sure until you do the research!

In another scenario, you might write a book that you think is going to be a blockbuster because there isn’t any competition. But, it may be there is no competition because it is not something people are interested in.

The bottom line is that you won’t know until you do the research! But, too many authors write first and only start looking at the marketing once they have finished writing. Doing it that way is a crap shoot!

Doesn’t it make more sense to do the research first and KNOW that your book has the potential to be very successful than to take a shot in the dark?

The challenge is knowing what to look for in Kindle. Amazon doesn’t tell you what keywords and categories to choose. And they don’t tell you what keywords your competitors are using either. You have to figure it out.

And, you not only have to have a title that is optimized for Kindle, but it has to connect with your audience and it has to be large enough to be readable without being boring!

That can be a tall order for many authors. But, the good news is that I’ve been working with authors for many years helping them create killer titles and positioning their books in Kindle so they can make them number one bestsellers and increase their profitability.

To get started, grab a copy of my FREE Kindle Planner: 5 Things Your MUST do before Launching your Book!

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January isn’t just for Business Planning! (How to Plan Your Book Launches for the year to CRUSH it!)

January 11th, 2016

Calendar Contemporary Digital Device ConceptsAt the beginning of the year, smart entrepreneurs plan their year. But, too many focus on a business plan and forget to include a book-promotion plan in the process.

Not only that, but many think holiday planning begins at Halloween with a few other holidays sprinkled throughout the year, like Easter, Memorial Day, The 4th of July and Labor Day. But, the truth is that there are opportunities throughout the year to tie your book to a holiday or event, or even a season!

In fact, you can have a best seller any time of year if you do it right. I’ve been taking 100% of the authors I work with to #1 on Kindle for the past few years, holiday or no holiday. But, if you want to get the maximum benefit from your launch-that means the most exposure, the most leads, and the biggest profits plan your launch around something bigger than the book launch itself.

So first, let’s look at holidays…. each month there are daily holidays, and monthly ones, as well as weekly ones for every month except December, according to Holiday Insights. Some of them are quite obscure while others are well known. For instance, did you know that February is not only Valentine’s Day and President’s Day, but it’s also American Heart Month, Black History Month, Creative Romance Month, Great American Pie Month, National Children’s Dental Health Month, National Weddings Month, and more!

So let’s say that you had a recipe book on pies.  February would be a great month to launch it because you would not only get all the benefits of a regular Amazon/KDP promotion, but, you’d also be able to leverage your launch with media attention that you wouldn’t get any other time of the year with the exception of the holiday season. It’s a lot easier to get the attention of the media and get interviews, and even television spots, when your topic is at the top of the media’s list and they are looking for stories. And because it’s a lesser-known “holiday” there is a lot less competition!

Events work the same way.  For instance, let’s say that you wrote a book about horse racing. You could tie it to a single event like The Kentucky Derby or the whole Triple Crown. Got a book about cars? There’s the Indianapolis 500 as well as many other smaller car-racing events throughout the year! Tennis? There’s the French Open, Wimbledon, The U.S. Open, or Australian Open. So you could actually promote 4 times a year for maximum effect! Or create a series of 4 books and promote each one during one of the four events in sequence.

Then, there are other books that could be promoted around a season. For instance, there is football season, baseball season, or even ice hockey season.

The best way to take advantage of all the wonderful opportunities is to plan your book launch schedule at the same time as your business plan. But, if you end up writing a book that you didn’t know you were going to write at the beginning of the year, don’t worry. There are so many holidays, seasons, and events that there is always a way to leverage your promotion. You just have to pay attention and get creative!

To learn more about how to rank and become a best-seller on Kindle, be sure to get my FREE special report: 11 Steps to Getting Best-Seller Ranking on Kindle with your eBook at: http://tinyurl.com/crushyourlaunch

In a hurry? Learn how I can help you get a best seller!  Go to: http://ebooklaunchsecrets.com/bestsellercoaching/ for more information.  I currently have 4 openings for February available!

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Self Publishing is a Fast-Growing Industry Authors Need To Learn To Navigate!

November 8th, 2015

Self Publishing is Becoming One of the Fastest Growing Industries In the Book World Causing Confusion & Overwhelm For Authors.
Q & A From Publishing & Platform Building Expert, Ellen Violette Helps Authors Navigate Through the process.

Self-Publish Clipboard Write Promote Sell Writer Author BookNovember 8, 2015

San Diego, California- According to The Flagler College Gargoyle (Nov. 8th Edition) Self-publishing has become one of the fastest growing industries in the book world.” And authors who are unable to get noticed are opting instead to self-publish.

And while self-publishing is a great option for many authors, and in fact, can make them more money than traditional deals in many cases, it is not a quick road to cash. Authors have to learn how to design (or hire someone to do it for them), market, and sell their own books and many struggle with the maze of options available to them and the decisions that have to be made at each stage of process.

And that’s why “Ask Ellen” was launched. Whether authors want to publish a physical book, ebook or both, this is a place where they can get all of their questions answered so they can make informed decisions and reduce the learning curve to becoming a success self-published author.

About Ellen Violette

Ellen Violette is a world-renown and award-winning Publishing & Platform Building coach. She has trained hundreds of authors all around the world and influenced thousands since 2004 when she became the very first eBook Coach. She has also helped several authors on the road to a high-6 or 7-figure income.

Since that time, eBooks and books have become much more closely aligned and she now works with both book and ebook authors.

Make no mistake, in a time when connecting with clients and customers is more important than ever, becoming an author can be one of the most powerful tools in
brand building, getting noticed and being taken seriously. Ellen Violette specializes in teaching individuals how to quickly and efficiently craft books and eBooks that cover all these areas and much more.  She also has a 100% success rate taking authors to #1 on Kindle.

On these calls, Ellen Violette will share her hard earned experience with interested business people and authors.

“It can cost thousands of dollars to learn the ins and outs of self-publishing and it’s easy to get in with the wrong “experts” and waste money since there are now so many people now calling themselves publishing experts. It’s hard to know who to trust” commented Violette, “That’s why I offer this for free- so people can get the help they need and make the self-publishing journey as easy as possible on themselves. And so they don’t waste thousands of dollars and hundreds of hours from bad decisions.”

In addition to being the CEO, Ellen is also an International  #1 best selling author herself.  “We are very excited about holding ‘Ask Ellen’. Nothing makes me happier than showing authors a clear path to self-publishing success that every author can achieve!

“Ellen is great at finding good titles in addition to the entire process from copywriting through self-publishing. She’s awesome, and I can’t recommend her enough.”

Jackie Ruka

Get Happy Zone Inc. & #1 Best-Selling Author of Get Happy and Create a Kick-Butt Life: A Creative Toolbox to Rapidly Activate The Life You Desire

“Ask Ellen” meets ever second Monday of the month and her company continues to receive remarkable feedback from clients.

For more information and to register for these free calls go to: http://www.theebookcoach.com/ask-ellen

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5 Ways a Book Can Get You More Clients This Year

November 2nd, 2015

donnakozik2You’ve probably heard that one of the best reasons to have a book is to increase your client base and income.  But how does it work exactly? Here are five specific ways a book can get you talking to more people about what you have to offer—and leaving them with a great impression.

By authoring a book you will…

  1. Bring clarity to your message. Writing a book about a specific topic gives you the ability to discuss the subject with more clarity so you get your point across faster and easier—which will increase your confidence and attract more clients.
  2. Sharpen your marketing. In addition to becoming a better expert about your subject, you’ll create compelling back cover copy and Amazon sales page copy you can use on your website, in your blog and when speaking. With this finely tuned messaging, you will draw more prospects and clients into your world.
  3. Use as a premium gift. One of my clients used their book as a draw to meet with prospects—he ended his sessions by presenting them with a signed copy of his book. Potential clients are left with a lasting reminder of your expertise and credibility.
  4. Gain more speaking opportunities. Whether it’s from the stage or a teleseminar, a book is a great door opener to speaking engagements. Organizers are looking for people with credibility, so be sure to send a copy of your book along with your letter of introduction and topic idea.
  5. Get on Amazon. Amazon is the 10th most visited site on the Internet with people searching for the exact information you can provide. On your personal author page you can include links to your blog and how-to videos, along with connecting with prospects on Amazon-sponsored forums.

These are just a few of the reasons how a book can attract more clients to you.  Before all of it can happen though, you want to discover what steps to take—and what mistakes to avoid—when starting your book. Join Donna Kozik and myself on a special training call and discover how you can write in a book in a as little as a weekend—and get a special “Author Starter Kit!” It’s free, but you must register first here.


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