When I got online, I was naïve enough and confident enough to think that I could succeed and so I did….to a point. But, as I came up against certain challenges and what I perceived as failures, I found myself becoming frustrated and scared.
I was afraid to take risks like the ones that got me to a 6-figure income in the first place because some didn’t pan out and they cost me money and shook my confidence. And others made me look bad when my JV partners didn’t reap the benefits I had promised based on past performance.
In fact, I’ve suffered from almost every one of these fears at one time or another and I’m still in the game. So, I wanted to share my thoughts with you in this 8-part series, so you can keep moving forward in your business in spite of your fears.
Fear #4 I don’t have enough money to outsource
You can’t grow your business if you don’t outsource PERIOD! Because without outsourcing, you will be wearing a hundred hats and working 18 hours a day 7 days a week! I know from experience!
There are just too many tasks involved in running a business not to outsource. Plus, when you don’t outsource, you spend most of your time doing menial and repetitive tasks that will burn you out. And outsourced jobs are not the ones that will make you wealthy!
But, there are challenges with trying to outsource. The most common one that stops people from outsourcing is thinking that they don’t have the money to do it. And while this may actually be the case, more often, people don’t understand the VALUE of outsourcing, so they don’t make it a priority.
So, let’s say that money really is the problem.
You could hire a college student for school credit through a local college or hire an intern. It won’t cost you anything.
You could barter what you love and is easy for you for what is hard and time consuming for you. It won’t cost any money-just a little time.
You could hire a neighbor or one of your kids or grand kids (they are probably a lot more savvy on the computer than you are!) for $7.50 or $10 an hour. If you have a little money to spend.
If even a small amount of money seems out of the question then you have to start figuring out HOW you can make the money to get help.
You could do some affiliate marketing. Find products and services related to what you do and blog about them, giving your affiliate link at the end of the blog post. Then, send it out into social media so people actually read it.
Sell stuff on ebay. Or, have a garage sale.
Offer free consultations and enroll people into a coaching program.
Have a business card made. You can do it on Vistaprint for peanuts. And network locally. Many events cost around $10 to get in and you never know who you are going to meet. Just ONE client could pay for your monthly outsourcing if you do it right!
If you already have a list, start calling subscribers and ask them for referrals. Offer something that will make it worthwhile for them to give them to you.
Figure out what you are good at that you can charge for and offer it on Craigslist, in social media, or anywhere your market hangs out.
And if you have some money to spend, consider hiring a full-time employee. Many entrepreneurs are hiring from the Phillippines because the standard of living is low, they speak English, and they like Americans. If you want to learn more about hiring Filipino’s go to: tinyurl.com/outsource-phillippines
Do whatever you need to do to make it happen!
Get in the habit of outsourcing.
Another issue is that too many solo entrepreneurs, let’s face it, are control freaks. We think we can do it better than anyone else. And that’s the problem. Just because we CAN, doesn’t mean we should.
Even if someone can only do 80% of what you can do, you’re better off letting them do it so that you can spend your time doing what you love. (And what you love will make you a lot more money than spending your time doing jobs that should be outsourced.)
But, don’t get down on yourself, if you find it hard to find good help. It is one of the most difficult tasks for any business. And when you lose an employee, the natural reaction is to want to do it yourself and not try again. But, you can’t do that, you have to keep looking for the right employees until you find them!
Another problem is not seeing the value of outsourcing. So, author/entrepreneurs tell themselves they can’t afford it. Or, as I mentioned, they aren’t comfortable outsourcing-they think they can do it better. But, the truth is you can’t afford not to!
So, here’s how to overcome refusing to outsource.
Think about something you wanted really badly in the past. So badly, that you were willing to do anything to get it even if it cost some bucks. What did you do to get it?
Now, make a list of WHY you NEED outsourcing badly and figure out how to make it happen.
It will transform your business and your life in ways you can’t even imagine right now!
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Ellen Violette, a leading eBook/Digital publishing/Online Business Coach,teaches people how to create a unique message and an irresistible brand using 72-hour ebooks and low-tech easy-to-implement system, tools, and strategies for high-income potential! Get her FREE Special Report “9 Deadly Mistakes to Avoid for Outrageous eBook Profits” at www.theebookcoach.com