I’ve had pain in my right hip for the past two years. I’ve done acupuncture, chiropractics, physical therapy, exercise, stretches, nothing has helped. So finally I went for an MRI.  And I hate to admit this but  I’m claustrophobic and can’t do a regular one so I had an open one.

When I walked in it looked like it was going to be a cake walk.  I even told my husband, Christen,  whom I’d brought along to hypnotize me that I didn’t think I’d be needing his services. But he came in with me anyway.

So they laid me on the table and starting loading me into the machine and I freaked. I made the technician take me out. I was surprised and upset by my reaction but I couldn’t help it. At that moment,  I just wanted  out-even though he and Christen kept assuring me that it was no big deal.

But it felt like a big deal to me!  Then I started thinking, the way  I’d gotten through an MRI in the past was to keep my eyes closed. But  I noticed this time that when I was finally in the position they needed me to be in,  I could see the change in the light-in other words- I knew I was “inside” the machinen and I felt boxed in.

Finally, the technician said, “Since we’re doing two different ones maybe we should start with the easier one first.” That way my head would be out in the open.  So that’s what we decided to do.  I still needed my husband to hypnotize me and then read to me, but I got through it.

And in the process I noticed some Internet Marketing Principles at work!  What I realized was that at first I didn’t trust the technician. I didn’t know him from Adam. How did I know he would actually come if I needed him? How did I know he wouldn’t take an early lunch break and split on me.  (The mind comes up with all kinds of funny things when it feels out of control!)

That reminded me that people buy from people they know like and trust and when they don’t know you, they don’t trust you! So you want to give great content and customer service so people can get to know you, like you, trust you, and BUY from you!

So I had to test him by pulling the ball he’d given me if I needed him. And when I saw that he actually came, I felt better.(That’s why you want to give a lot of VALUE in your entry products-so people can SEE results for themselves and start to trust you!)

Then I realized if I opened my eyes, I didn’t feel so closed in.  And doing the easier test first got me to settle down. That made me laugh because I’m always hearing Internet Marketing Guru’s say “Do the hardest thing first and get it out of the way”. But for me,  I like to warm up with a victory first then hit the hard stuff, so that’s exactly what we did.

(Tip: do what works best for you-if you need to do something easier first, do it, don’t beat yourself up because you aren’t good at doing the hardest thing first! Just don’t put it off indefnitely!)

Also if something isn’t working, and you’ve gone as far as you can with it, try something else! After 3 attemmpts at getting in the machine for the first test didn’t work, we tried doing the second one first and it worked!

And finally,  I  discovered  that  it got better when I thought about it differently. At first, I felt stuck and powerless. But when I realized that I really could get out if I absolutely had to and that I had more control than I thought, I could finally relax. And once I did that, it was still boring, laying there for an hour, but it was tolerable and I could get through it!

As Wayne Dyer says: “When you change the way you look at things and the things you look at change!”

I hope you found this useful. If you’ve got a story where you changed your thinking or learned an Internet Lesson from something you did, feel free to share your story. And I’ll give you a  special pdf “7 Tips To Finding Out What Your Customers Want”

Just leave your comments with your email address and we’ll get it to you on Monday, January 4, 2010

Elllen Violette, The eBook Coach, is an ebook expert and creator of the Quick-Start 3-Day eBook Authoring Workshop, eBook Profit Marketing Secrets, and The Virtual eBook Expo. She’s also thhe co-author of Sell More eBooks, Low and Mo-Cost Tactics To Explode Your eBook Sales & Downloads, The eBook Journal For Authoring Success and more.

For 9 free secret ebook tips to making money online and a complimentary subscription to the eBook Profit Secrets Newsletter ($147) go to www.theebookcoach.com and enter your name and email on the upper right hand side of the page in the blue opt-in box.

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