If your Internet message isn’t clear, you’re not alone-even the president, who is a brilliant speaker, is having trouble getting his message on healthcare out.

In fact, in the latest poll 55% of the people surveyed felt his message was unclear.

So how do you know if you message isn’t working?

If you’re getting traffic to your site but it’s not converting into subscribers or buyers (depending on the type of site) then your message isn’t clear.

So how do you fix it?

By tracking your traffic-you can use a free tool called Google Analytics to do it. And if you can’t figure it out on your own or don’t want to be bothered get help. But do it! It’s crucial to your success.

Then figure out what per cent of your traffic is converting. 1 % is normal, 2% is good, 5% is really good and any more is outstanding.

If you’re at 1 or 2% you’ll definitely want to shoot higher. Above that it’s a judgement call.

So how to you up your conversion rate?

By making your message more clear. That means improving your headline and your copy.

But only test one element at a time or you won’t know what’s making the difference for you.

If you can’t do it yourself, or you don’t want to, you can hire a copywriter to do it for you.

To get help now or to learn more go to www.copyconversiondoctor.com

Spread the Word!

This entry was posted on Friday, September 25th, 2009 at 6:00 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.