…..On the reality show, Guiliana and Bill with E correspondent Guiiana De Pandi Rancic and Bill Rancic of “The Apprentice” were commuting back and forth between Los Angeles and Chicago because Bill’s business and home is in Chicago and Guiliana’s job is in Los Angeles.

But Bill wasn’t crazy about Los Angeles. In his mind it was just Hollywood, movie stars, plastic people, smog and freeways. So it was depressing to Guiliana when he came because he never seemed to enjoy it and that made her feel guilty for making him be here.

So she went on a mission to convert him. They went hiking in the canyons, scoured the Farmers market for yummy things to eat-and Bill loved to eat, and they even took surfing lessons in fabulous Malibu- but Bill said it was too time consuming to learn, and he didn’t have the time. Nothing was working.

It seemed to Guiliana that Bill was planting his feet and just didn’t want to like LA. She was beside herself. Then it dawned on her-
if she couldn’t make Bill love LA by sharing it’s treasures she would figure out what he loved about Chicago and recreate it in LA!

The one thing Bill loved to do in Chicago that he could do in Los Angeles was ride motorcycles. So Guiliana bought Bill a motorcycle.
By buying the motorcycle she was tapping into what Bill had an affinity for, she was speaking his language rather than trying to convert him to her way of thinking. And Bill was ecstatic. Last I saw they were riding off into the Los Angeles sunset in wedded bliss.

So take a lesson from Guiliana and Bill. If you want more ebook and information-product sales you’ve got to connect with your customers where they are and not try to convert them to your way of thinking. The better you can understand your customers the more prosperous you will be!

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