eBook Marketing Mistake #5 Put It Online And They Will Come!
This is the 5th mistake in an occasional series.
Authors put ebooks on their site and think people are going to flock to their site to buy from them. Then they wonder why they aren’t making sales and finally they conclude selling online doesn’t work!
But nothing could be farther from the truth. There is an art and a science to making sales online. And here’s why they aren’t making any. First off, the author is asking people to come to a site and purchase an ebook when potential buyers don’t know him or her and they probably don’t know anything about them.
This is not how it works.
Think about it; when you buy, isn’t it because someone recommended the product to you, or you heard about it on television, or on the radio, or read about it in the newspaper? Maybe you saw an ad in the newspaper then saw a billboard and then a friend mentioned it. This is called ISYOT, which I learned from my friend and colleague Paul Colligan. It means “I See You Out There”.
When you start hearing about a product or service from different sources you start to think it’s worthy of your attention or it wouldn’t keep showing up all over the place. That’s also why we get testimonials. It assures us it’s a good product. It’s called “social proof” or 3rd-party endorsements. And the truth is that it makes people feel comfortable making a purchase when others have given their seal of approval.
When you don’t have that, then what you have to do is build the trust yourself between you and your potential buyer (which it never hurts to do anyway).
How do you do that? By giving great content for free-tips, special reports, videos, podcasts, teleseminars, etc. When you do this and you prove to your potential buyer that you have something of value to offer, they start to know you, like you, and trust you. Then they will be inclined to buy from you.
But if you jump in asking someone to buy from you when they don’t know you, it’s like asking someone to marry you on the first date (as Alex Mandossian likes to say)! Most people would never do that!
So think of your relationship with your potential buyers like a series of dates. Make a good first impression and then build on it over time. Eventually if your potential buyers are interested, they’ll buy from you!
Ellen Violette, The eBook Coach, is the creator of the ground-breaking Quick-Start 3-Day eBook Authoring Workshop and eBook Profit Marketing Secrets and is a six-figure income coach and ebook author herself.
To learn more about ebooks and information marketing pick up the free report The 1 eBook Solution on the right-hand side of this blog and 9 free secret tips to making money online as well as a complimentary subscription to the eBook Profit Secrets Newsletter ($147 value) at: www.theebookcoach.com