eBook Lesson From Dr. Phil

I was reading in letters to the editor of the L.A. Times today and read that  Dr. Phil’s numbers are down. And it’s because he ”went tabloid” according to a former audience member.  This person gave Dr. Phil some very important feedback that could be the difference between whether he stays on air or not!

So how can we apply this to profitable ebook writing? Just like Dr. Phil, authors need to keep in touch with their audience so they can deliver what their audience wants to read or they will lose them and could go out of business.

The lesson here is to make sure you are always delivering what your audience wants. And, that you stick to what’s working. Plus if you do change, you want to make sure you are doing it in the direction that your audience wants you to take.

Unfortunately what most ebook writers do, is get excited about an idea and just write about it. They are not in touch with what their audience wants. They don’t ask. They just assume that if they are interested in a topic others will be too. Or their mom or spouse liked their idea , so they think that’s good enough. But that’s not always the case and if not, it’s not going to sell.

So if you have a niche, for instance, English Gardens and all of the sudden you get excited about Cactus and want to do an ebook on creating gardens of cactus, you have to find out if your readers are interested in Cactus Gardens.  You might be surprised.  It may turn out that your list wants to learn about outdoor furniture that you’d put in an English Garden, but not cactus. You just don’t know until you do the research.

And to ignore your audience is  foolish; it could waste your time, or worse, it could put you out of business because you could spend a lot of time writing something nobody wants to buy!  Plus, you would know right away if it’s going to be successful if you did the research FIRST. So it just doesn’t make sense not to!

Recap: Make it a habit of staying in touch with your audience, and write about what they want to know.

You’ll make a lot more money, have a lot less stress, and you’ll have a lot of happy buyers who will continue to buy from you in the years to come so you won’t have to worry about the bottom line!

Enjoying this blog? You can subscribe in the upper right hand corner of this page. If you want to learn more about ebook writing and marketing from Ellen Violette, The eBook Coach go to www.theebookcoach.com and receive 9 Free Secret eBook Tips To Making Money On Line and The eBook Profit Secrets Newsletter.

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5 Responses to “eBook Lesson From Dr. Phil”

  1. Valeria Tonrey Says:

    Dr Phil is terrific. I love his straight forward advice and his easy going manner.

  2. Cigarettes smokeless Says:

    Brilliant things, man! What you need to say is truly crucial and Im glad you took the time to share it. What you mentioned genuinely spoke to me and I hope that I can find out more about this. Thanks for sharing your viewpoint. I’m yet to discover something as enlightening as this around the web.

  3. Catherine Says:

    Been following your blog for 2 days now and i should say i am starting to like your post. and now how do i subscribe to ? btw, i like nike dunks

  4. Erma Kreitlow Says:

    Great post. Thanks!

  5. Ellen Violette Says:

    We’re working on one for the eBook Empire Builders Membership http://www.ebookempirebuilders.com

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