On last week’s episode of The Bachelor Pad, Jess S. tried to play both sides against the middle. There were two groups. The couples group and the non-couples group. Jesse tried to comvince both sides that she was on their side.

And while she was doing to she started to develop feelings for Dave, the muscular hunk. To prove her loyalty to him she voted the way he wanted her to. But it was too late. Most of the people didn’t trust her and she got booted off the show.

Internet marketing is no different than The Bachelor Pad. People don’t want to work with people they don’t know, like or trust and in this case they did not trust her. So they let her go.

If you want to gain people’s trust, tell the truth, be yourself and then let the chips fall where they may. At least if it doesn’t work out for some reason, you’ll be able to look yourself in the mirror and know you did the right thing. But when you are honest there’s no reason for people not to trust you and want to work with you or buy from you!

Ellen Violette, a.k.a. The eBook Coach is CEO of this full-service company for authors online with services ranging from ebook writing and marketing, to book marketing online, to editing, ghostwriting, branding, and social-media management specializing in custom strategies for authors and coaches.

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