Archive for the ‘ebook marketing’ Category

January isn’t just for Business Planning! (How to Plan Your Book Launches for the year to CRUSH it!)

Monday, January 11th, 2016

Calendar Contemporary Digital Device ConceptsAt the beginning of the year, smart entrepreneurs plan their year. But, too many focus on a business plan and forget to include a book-promotion plan in the process.

Not only that, but many think holiday planning begins at Halloween with a few other holidays sprinkled throughout the year, like Easter, Memorial Day, The 4th of July and Labor Day. But, the truth is that there are opportunities throughout the year to tie your book to a holiday or event, or even a season!

In fact, you can have a best seller any time of year if you do it right. I’ve been taking 100% of the authors I work with to #1 on Kindle for the past few years, holiday or no holiday. But, if you want to get the maximum benefit from your launch-that means the most exposure, the most leads, and the biggest profits plan your launch around something bigger than the book launch itself.

So first, let’s look at holidays…. each month there are daily holidays, and monthly ones, as well as weekly ones for every month except December, according to Holiday Insights. Some of them are quite obscure while others are well known. For instance, did you know that February is not only Valentine’s Day and President’s Day, but it’s also American Heart Month, Black History Month, Creative Romance Month, Great American Pie Month, National Children’s Dental Health Month, National Weddings Month, and more!

So let’s say that you had a recipe book on pies.  February would be a great month to launch it because you would not only get all the benefits of a regular Amazon/KDP promotion, but, you’d also be able to leverage your launch with media attention that you wouldn’t get any other time of the year with the exception of the holiday season. It’s a lot easier to get the attention of the media and get interviews, and even television spots, when your topic is at the top of the media’s list and they are looking for stories. And because it’s a lesser-known “holiday” there is a lot less competition!

Events work the same way.  For instance, let’s say that you wrote a book about horse racing. You could tie it to a single event like The Kentucky Derby or the whole Triple Crown. Got a book about cars? There’s the Indianapolis 500 as well as many other smaller car-racing events throughout the year! Tennis? There’s the French Open, Wimbledon, The U.S. Open, or Australian Open. So you could actually promote 4 times a year for maximum effect! Or create a series of 4 books and promote each one during one of the four events in sequence.

Then, there are other books that could be promoted around a season. For instance, there is football season, baseball season, or even ice hockey season.

The best way to take advantage of all the wonderful opportunities is to plan your book launch schedule at the same time as your business plan. But, if you end up writing a book that you didn’t know you were going to write at the beginning of the year, don’t worry. There are so many holidays, seasons, and events that there is always a way to leverage your promotion. You just have to pay attention and get creative!

To learn more about how to rank and become a best-seller on Kindle, be sure to get my FREE special report: 11 Steps to Getting Best-Seller Ranking on Kindle with your eBook at: http://tinyurl.com/crushyourlaunch

In a hurry? Learn how I can help you get a best seller!  Go to: http://ebooklaunchsecrets.com/bestsellercoaching/ for more information.  I currently have 4 openings for February available!

7 Reasons to Join an Author’s Mastermind NOW!

Saturday, June 6th, 2015

Teamwork Team Together Collaboration Business Communication Outd A mastermind can accelerate your success in several ways. Here are my top 7:

1. Clarifies your goals. Not sure what you can accomplish in a specific time period? Whether it’s writing your book, marketing it, or using it to build an entire business, joining a mastermind helps you get very clear on what your goals are and what is reasonable to accomplish during the length of the Mastermind group (or in any leg of the group). It also can serve as inspiration and motivation if you’re even thinking of moving in the direction of writing a book!

Many author/entrepreneurs are perfectionists and this can work in your favor as far as writing great books, but it doesn’t support you if you tend to overextend yourself or expect too much of yourself. Being part of a group can help you set reasonable expectation and goals and will help remove stress and overwhelm. And it’s difficult to get anything done when you are stressed and overwhelmed. In fact, it causes your brain to freeze, and then nothing gets done!

2. Helps you overcome challenges. Having challenges with your book or in your business? Joining a mastermind gives you a place to ask for help. Everybody has challenges, but it’s easy to get stuck and stop moving forward when they seem insurmountable. And, the truth is that every time you solve a problem, it creates a new problem that can cause you to hit another wall.

Think about it.  You finished writing your ebook. Now what? You need to find someone to do a book cover and format it. Once you solve that, you need to upload it and so on. And if you don’t know how, you’ll get stuck again.  Do this enough times, and it’s easy to get tired of it and just give up!

But, when you’re in a mastermind, you’ve got a place to get resources and answers quickly so you can move through whatever challenges you’re having a lot faster than you ever could on your own.

3. Helps you focus. Do you ever get sidetracked by shiny objects?  Most people do. But, joining a mastermind will help you stay focused in two ways. First, by sharing with the group what you plan to accomplish, it sets you up to actually get it done.  And then, by having to share with the group how much you got done, after the fact, it motivates you to actually get it done.

4. Gives you inspiration. Sometimes, by seeing what others are doing can inspire you to accomplish more than you would on your own. For instance, in the last Authors Profit Incubator Mastermind group, one of the participants was using the group in conjunction with my Best-Seller eBook Launch program to keep her on track in her effort to take her book to #1 on Kindle (which she accomplished in the group). This gave another participant the motivation to move forward sooner rather than later to get ready for her own launch!

5. Gives you leverage. In a mastermind members collaborate to achieve more faster. So, rather than trying to figure out a solution to a problem on your own, you have several people putting their heads together, which leads to more creative solutions faster and more possibilities!

It also means that you can get help with your marketing. As members get to know each other, they become invested in the success of each member of the group and they become advocates for each other.  So, to go back to the participant who wanted to take her book to #1, other members helped her promote it in social media! (I helped too, and I have a community of around 20,000 with a reach, including my evangelists and influencers of  over half a million prospects!)

6. Gives you knowledge. Looking for the best information and direction. You’ll be part of an exclusive group where you can meet like-minded people who are action takers and life-long learners just like you so the quality of the experience and knowledge will be a lot higher and deeper than in other situations.

A good mastermind will be moderated by an expert who can give it to you! It’s easy to go online and Google information, but it is not always correct. And having someone there who has vast knowledge of the subject at hand with years of experience will be invaluable!

7. Gives you a bigger playing field. Being in a mastermind helps you stretch because you are surrounded by other people who are playing large; you start to think differently and believe more is possible!

Masterminds are incredibly powerful and can enrich and enhance your business as well as you personally. They are an incredibly effective use of your time and resources and let’s face it, it’s a lot more fun to work together than to try and go it alone!

To learn more and to join the upcoming Author’s Profit Incubator Mastermind go to http://theebookcoach.com/apim

Replay of the webinar training, available on:

-5 Steps to Clarifying your Goals
-5 Fears that Hold Authors back
-5 Ways to Benefit from a Mastermind
-3 Steps to Using a mastermind Successfully
and more!

Next mastermind starts February 2, 2017.

Details at: http://theebookcoach.com/apim

WANT TO USE THIS ARTICLE FOR YOUR WEBSITE, BLOG, OR NEWSLETTER?

You can, as long as you include this complete blurb with it:

Ellen Violette helps independent professionals, entrepreneurs, small businesses, and authors gain instant credibility and expert status with digital publishing and #1 Best-Seller KDP launches, along with building high-income businesses for her clients. She is a regular contributor to Published! Magazine, a #1 best-selling author, and a Grammy-nominated songwriter. You can learn more at www.bestsellerbusinessblueprint.coom

How to Write Kick-Butt Kindle Copy in 5 Easy Steps!

Wednesday, May 27th, 2015

There are several “templates” that you can use to write your sales description in Kindle. The important thing is to capture your audience’s attention in a short amount of space, connect toOptimized-writecopy (2) their pain, share why your book is the answer, and get them to download it (if it’s free) or purchase it (if it’s for sale).

This is a very simple template that you can follow to sell more ebooks on Kindle!

1. Headline. Start with something that gets your audience’s attention, hooks them emotionally, and creates a burning desire for them to want to know more.

2. Opening question. Ask your readers a question that will get them thinking about the pain they are experiencing and how nice it would be if they could get rid of it!

3. Why your book is the answer. If you want your prospect to buy your book you have to give them a compelling reason to do so. Show they you will help them get rid of the pain they are currently experiencing.

4. What they will learn. You prospects want to know what they will discover that can help them when they read your book.

5. Conclusion. This ties it all together. Remind them of the pain they are in, why your book is the solution, and how great they will feel after they read it.

Note: If you’ve already made it a best-seller

give categories & dates after your headline. This gives your ebook instant credibility and with over 3.5 million books in Kindle it can go a long way to keeping your reader engaged.

Optional Sections

Tips. You can have tips on how to consume the book, or tips from inside the book-whatever you think will help the prospect purchase your book.

Keywords. Keywords that you weren’t able to get into your title but are relevant can be added at the bottom of your sales description to let your prospects know what else they can expect to find in your book.

Endorsements and Reviews. When people and/or publications of note give your book a positive review, it gives it more credibility and helps prospects feel better about making the purchase, especially if they know them.  It’s even better social proof than regular reviews from readers.

Bonuses. Bonuses can be used in two ways. You can let prospects know that there is a free bonus inside your book to get them onto your email list. You can also have a bonus inside the book for buyers as an added incentive for them to purchase your book. Either way, you’ll want to mention it in your sales description.

Writing sales copy for Kindle doesn’t have to be difficult. Follow this simple 5-step guide to capture your audience’s attention, get them excited about your book, and feel good about making the purchase and you’ll have plenty of buyers!

To learn more watch or listen to my FREE training:

“How to Create Kick-Butt Kindle Sales Copy for Increased Visibility, to Build a Targeted List, Become a Best-seller & Increase Profits!

http://ellenlikes.com/kindlecopy5

WANT TO USE THIS ARTICLE FOR YOUR WEBSITE, BLOG, OR NEWSLETTER?

You can, as long as you include this complete blurb with it:

Ellen Violette helps independent professionals, entrepreneurs, small businesses, and authors gain instant credibility and expert status with digital publishing and #1 Best-Seller KDP launches, along with building high-income businesses for her clients. She is a regular contributor to Published! Magazine, a #1 best-selling author, and a Grammy-nominated songwriter. You can learn more at www.theebookcoach.com

 

 

 

The 7 Biggest Mistakes Authors Make With a KDP Launch! (And How to Avoid Them)!

Wednesday, February 11th, 2015

ebookcomputer1.  Not doing the research to optimize your title and Kindle sales page. If you want to get found in Kindle, both during your promotion and after, you need to optimize your title as well as Kindle parameters. You also need optimize  to differentiate your ebook from the other ones in your category.

For instance, there are several books about how to make money writing, but my ebook is the only one (as of this printing) on making money writing quick non-fiction ebooks (www.ebookthis.com

3. Going into Kindle at the last minute and making changes when your launch is set to run. Launches don’t always go live right at midnight, so be patient. If you panic and go back into Kindle, it will set your lanch back even longer because when you make changes, Amazon sends it back into draft mode, and then, it has to be approved all over again.

4. Not telling people the right time that your ebook is going to be free. Promotions generally run from midnight Pacific time, to 11:59 Pacific time, where Amazon is located, so be sure to put the Pacific time zone in your communications with joint-venture partners and potential buyers. When people in another time zone don’t know that it’s Pacific time, they will go looking for it before it’s live and they won’t be able to find it.  This will cause frustration and the loss of valuable downloads, which can affect your ability to rank as a best-seller. 

5. Ignoring the research. Not putting your ebook in the right categories or pricing it correctly. I’ve walked authors through the research and showed them which categories are best, the most powerful keywords, and best pricing, and then watched them ignore my advice and not get the results they wanted. My system works but you have to follow it!

6. Wanting to keep your ebook free once the promotion is over instead of moving on to the paid phase, or switching it to .99 There are different price-reduction strategies and which one you should use depends on what you are trying to achieve. If you simply reduce the price to .99 you will get a 35% royalty. But, if you do it as a Countdown Deal, you will continue to receive the 70% royalty. However, there are certain rules that must be followed with a Countdown promotion in order to get it.  (If you missed it, you can learn more in my last two newsletters where I did a two-parter on the subject of Countdown Deals at: http://tinyurl.com/countdownwow for part 1 andhttp://tinyurl.com/countdownprofits for part 2).

7. Not taking advantage of all the promotional tools available to you during a launch. There are many free announcement sites where you can list your launch and this is pretty much mandatory for a successful launch unless you have a huge number of influential joint-venture partners on your team-and even then, why would you pass up all this free promotion? Having said that, there are also many things you can do to further enhance your launch. These include: enlisting joint-venture partners, doing a press release, creating videos, doing a Google Hangout, and lining up guest blog posts, to name a few.  The possibilities are endless!

KDP launches are a great way to create buzz about your ebook, grow you subscriber list, and make sales but you have to know what you are doing.  Avoid these 7 mistakes  and you’ll have a much smoother launch! If you want help getting your title and your Kindle page optimized and for a FREE KDP planner,  go to www.kickitwithkindle.com. If you want me to personally walk you through the process go towww.theebookcoach.com/crushingkindlecoaching.

 

Writing Amazon Reviews and Why You Should!

Thursday, November 27th, 2014

Why you should write Amazon reviews:ebookcomputer

You should write Amazon book reviews because you need reviews and what goes around comes around.

Without reviews, many of the announcement sites won’t list your ebook and if you are a newbie, or doing a launch in a hurry, you’ll need them to get the word out.

You must have 4-6 reviews and they must be a 4 or 5 star to get listed. It can also lead to other opportunities.  It could lead you to become one of the top Amazon Reviewers that people seek out and it can lead to other opportunities either directly from being a reviewer or from something you mention in a review.

It’s also good karma; write reviews for people and people will write reviews for you! (Pay it forward.)

How to write your reviews:

Why you liked it. Talk about why you liked the ebook or book as well as whether you liked it or not. You may also talk about related books and how they compare with this one. Personally, I never leave a review that is less than a 4 if it’s someone I know-especially if I have a working relationship with them. If it doesn’t warrant a 4 or 5, I just won’t leave one.

Be specific: Explain specific features of the book that you liked.  For video reviews, Amazon recommends that you write a brief introduction.

Suggested Length: According to Amazon, the ideal length of a review is 75 to 500 words. 10-minutes is the limit on video reviews, but  to 5 minutes is the optimum length to keep your audience interested in the video.

Be sincere: Amazon wants you to give your honest opinion about each book  you review whether it is positive or negative.  Again, I would use good judgement here. Remember, this is a public forum.  Also,  realize that Amazon’s goal is to help customers make buying decisions,  but people can have ulterior motives for leaving bad reviews including jealousy, ego, and even hatred.

Full disclosure: Amazon requests that if you receive a product free of charge that you disclose it.  Reviews from the Amazon Vine™ program are already labeled, so additional disclosure is not necessary. (The Vine program gives vendor members access to free products to review.) So, tell the truth, write from the heart, and support your fellow authors who’s work you believe in and other’s will do the same for you!

WANT TO USE THIS ARTICLE FOR YOUR WEBSITE, BLOG, OR NEWSLETTER? You can, as long as you include this complete blurb with it: Ellen Violette, a leading eBook/Digital publishing/Online Business Coach,teaches people how to create a unique message and an irresistible brand using 72-hour ebooks and low-tech easy-to-implement system, tools, and strategies for high-income potential! Get her FREE Special Report “How to Create a Kindle Best-Seller with or without a Website!”, 9 FREE secret ebook tips to making money online & a complimentary subscription to the eBook Profit Secrets Newsletter ($147 value) at www.theebookcoach.com

How to Make MORE Money Giving Your eBook Away For FREE!

Saturday, June 15th, 2013

freeebooks1

Before Kindle, many authors launched ebooks from their websites and charged $27 to $47. Now, with Kindle the paradigm has shifted. Author’s are launching their books on Kindle for $9.99 or less.

Some, are also launching the book and ebook simultaneously with the book in the $14-dollar range. And still others are using KDP Select and launching their Kindle books for free. In this week’s article, I’m going to discuss the free option.

Some authors don’t like the free launch because they’ve worked so hard on their books and can’t see the value of giving it away which is understandable since it’s counterintuitive. However, there are some distinct advantages of using this model.

When you give your ebook away for free, it creates a buzz (assuming it’s got great content), and helps to build or refresh a subscriber list very quickly. Some authors have reported as many as 11,000+ downloads from a free giveaway in just a couple of days and while this can feel scary, it really does increase sales!

Here are a couple of examples:

Example #1: Conquering Foreign Languages: An Uncommon Guide to Reaching Fluency in ANY Language [Kindle Edition]Sales

December 28th – Feb 15th: 25 (six weeks)
Sales Feb 15th – Feb 28th, straight after KDP Select promotion day: 30 sales which continued to trickle in since then at a much faster pace than before. Total downloads in the month of Feb: 513 (some free, some paid) That was an increase of over 600%!

Example #2. Luxury of Less-From a 16-day period also in December: 46 sales, 1 refund, and 7 borrows. Profit: $104.

Using KDP Select: 3 days free. 11,577 people downloaded Luxury of Less and it shot up to #16 on the Top 100 Amazon.com Free List. It got 237 sales, 11 refunds, 235 borrows. Profit: $871.75 and it was the best month Luxury of Less had ever had on Amazon.

Now, while total sales in both cases don’t add up to a lot of money, the bottom line is they made a lot more money using KDP Select than NOT using it.

Plus, when you write several ebooks and start multiplying the numbers it can add up to some serious money. And when you have several books and one goes to the top of the charts, it can pull the other books along with it which is what happened for Life, Love, and a Polar Bear Tattoo by Heather Wardell

And don’t forget, you also get paid from Amazon in the months that you offer your ebook in KDP Select.

Let me share some of those numbers with you:

Carolyn McCray-fiction
Earned $8,250 in one month
Quadrupled sales

Rachel Yu-16 yr old author of children’s books
$6,200 in one month

Grabarchuk family-Puzzle Books $6,300 in the same month

Not bad, huh?

And there are even more ways to increase your profits giving your ebook away which I’ll be sharing in my exciting new webinar series: The 6-Figure Secret, how to create the ultimate publishing/online business in 7 easy steps! It’s already started, but it’s not too late to register. (Registration ends Monday, June 17 4 p.m. PDT/ 7 p.m. EDT.) And for Father’s Day there’s a $75 discount through Monday when registration ends.

To get the special you must order at: http://tinyurl.com/6figurespecial

Want more details? Go here:
http://tinyurl.com/6figsecretseries But, don’t order here or you won’t save $75.

Still not sure? Listen to the FREE preview call at: tinyurl.com/6figuresforauthors. Then decide. Are you ready to have what you’ve always wanted or not? This is the BEST system of authors, or anyone with a message, on the planet!

For more details go to:
http://tinyurl.com/6figsecretseries

But, to get the special you must order at: http://tinyurl.com/6figurespecial

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

“eBook/Self-Publishing/Internet coach, Ellen Violette, teaches people how to create a unique message and an irresistible brand through easy-to-create 72-hour ebooks, and Internet-marketing strategies.

eBook Marketing: “How Can I Get More Qualified Traffic To My eBook Offer?”

Friday, October 12th, 2012

It does no good to get a lot of traffic to your ebook offer if that traffic is not interested in the topic of your ebook. To get qualified traffic, you have to know 6 things including:
- who your audience is for your ebook
- where they are online
-if they are, where they hang out
-where you would be most likely to find them
- what they most want to know
-and how they like their content delivered

Your Audience:
To find out who your best buyers are sometimes takes some detective work.

If you put your ebook In Amazon KDP and give it away for free for 5 days-which they allow you to do, survey the people who take you up on the offer, you’ll find out who’s interested in your ebook. (You can do this by putting an extra bonus in your ebook that people have to opt in to get.)

You can also find other ebook offers and start following those authors. Watch the comments their posts elicit-that can give you clues as to whom your market is. And, find groups in Facebook and Google Plus
and go to forums, chat rooms, blogs and discussion boards on your subject.

What They Want:
Once you know who your target market is, find out exactly what it is they want to know that you have answered in your ebook. (It’s best to find out what they want to know BEFORE you write your ebook, but in this case, we’re talking about getting more traffic to an ebook that is already written.)

How They Want Their Content Delivered:
Then, you need to find out how they like their content delivered; when you know how they like their content delivered, give it to them. I would also test methods that they didn’t say they wanted and compare because what people say and what they actually do are not always the same thing. (The Edsel is a good example of this- Ford gave people what they said they wanted in a car and nobody bought it.)

So, start with what they say they prefer. If your potential buyers say they like to read blogs, I would start with blogging and maybe guest blogging.

If they are visual, start with videos. Audiocentric, start with audios and podcasting or Blog Talk Radio. It really depends on your audience.

And as always, for fast sales, start with an ebook launch. By targeting Joint Venture partners who are targeting the audience you are trying to reach, you only have to target several instead of several thousand or hundreds of thousands as with potential buyers. (To learn more grab my free checklist at: www.ebooklaunchsecrets.com)

Follow this 6-step process and you will have plenty of buyers for your ebook!

This article is reprinted from The  highly-acclaimed eBook Profit Secrets Weekly Newsletter. To get a free complimentary subscription go to www.theebookcoach.com

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

“eBook/Self-Publishing/Internet coach, Ellen Violette, teaches people how to create a unique message and an irresistible brand through easy-to-create FAST ebooks, and Internet-marketing strategies. Get her FREE  Special Report “9 Deadly Mistakes to Avoid for Outrageous eBook Profits” at  www.theebookcoach.com

 

How To Price An eBook!

Friday, September 14th, 2012

The two main components of how to price your ebooks are 1. Where you are selling it? and 2. What is your topic?  When you sell your ebook on Kindle you have two choices. 35% or 70% royalty which will influence the price-which we’ll get to in a minute. The 35% rate is determined as follows: Royalty Rate x List price = Royalty. The 70% rate is determined this way:  Royalty Rate x (List Price – Delivery Costs) = Royalty the delivery cost refers to the size of the file.

Most people choose the 70% option because generally, you make more per ebook.  But, you must sell your ebook for under $10 to get it, so it determines the price; most ebooks sell for under $10. To determine which is best for your ebook, you’ll have to do the calculations.

So people ask, “What’s the sweet spot?”  There is no right answer.  It’s different for different ebooks and different niches.  In doing the research, I have seen people who swear that $2.99 is the best price, other’s say,  $4.99 and still others say, $8.99. The best advice I can give you is to test your price until you find the one that works best for your ebook.

Also, look at what other ebooks are selling for in your niche that are best-sellers, this is the best indicator if you don’t want to test your own pricing.

With PDF’s that you sell from your own site, you can charge a lot more money if they are “how-to” ebooks.  If you can solve a problem that a target market has, they will be more than willing to spend more to get the information right away.  These ebooks generally sell from $27 to $47.  However, if you call your ebook a “system” instead of an ebook,  and if it helps people make money, you can charge even more. I’ve seen ebooks for $97 all the way up to $497, using these tactics, sell very well.

You can also charge more for you ebook if you add relevant and valuable bonuses.  These enhance the offer and make it worth more money as well. But, again, the best way to find the optimal price point is to test your pricing.  You can do this by using the web optimizer, a free tool in Google Analytics.

But, don’t fall into the trap of thinking that you should publish only where you can make the most money.  There are definite advantages of publishing on Kindle, as well as, with self-publishing. So, price your ebook appropriately for each platform, and you’ll maximize your profits.

This article is from my weekly  eBook Profit Secret Newsletter.  To subscribe go to www.theebookcoach.com It’s FREE!

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

“eBook/Self-Publishing/Internet coach, Ellen Violette, teaches people how to create a unique message and an irresistible brand through easy-t0-create 72-hour ebooks, and Internet-marketing strategies. Get her FREE  Special Report “9 Deadly Mistakes to Avoid for Outrageous eBook Profits” at  www.theebookcoach.com

6 Ways to Title Test Your eBook Or Book For Guaranteed Massive Sales!

Friday, August 17th, 2012

Title Testing is one of the most important steps to writing successful ebooks, yet most  people resist doing it. They tend to want to go with what they, themselves, like and leave it at that.

Or, they might go one step farther and ask family or friends for their opinions. But. the truth is, it doesn’t matter what you LIKE, you need to have a title that SELLS, unless you are just doing this for your own enjoyment -which I doubt is the case if you’re on my list!

So, why don’t people test titles?  Because they are intimidated by the process for one reason or another.

My response to that is GET OVER IT! You NEED to do it.  So, let me suggest 6 ways that you can title test, and then just do it! If you don’t, you won’t maximize your sales-in some cases you won’t make ANY sales without this critical step. It’s that important!

Which way you decide to go depends on your resources,  your abilities and what you are willing to do (what is in your comfort zone), or how far out of your comfort zone you are willing to go to get the answers you need.

#1. The first way to test your title is to create two sales pages that are identical except for the title or subtitle-depending on what you are testing. (And I suggest you test BOTH, one-at-a-time).

Then, A, B them. In other words,  send traffic to the site which rotates between the two sales page and whichever gets the most opt in’s, if it’s for advanced notice, or sales if you plan to release it relatively soon, wins. Then, you can test the winner against another title if you’re testing titles, or subtitle if you’re testing subtitles.

Generally, this is done using Google Adwords. It’s very accurate,  but it takes time and money and it can be scary.( I remember the first time we tested one of my ebooks this way, and we weren’t getting any clicks, so my mentor told me to up my daily dollar amount to $1,000. I was sweating bullets.  But, that is what it took to start getting clicks.

And no, we didn’t spend anywhere close to that, but you have to watch it closely. If you don’t have the stomach for that, don’t do this!) But it is a great way to do it if you don’t have a list.

Also, if you’re not technical don’t do it, or hire someone to set it up for you.

Or, you can go to www.PickFu.com. You can only get 50 responses and  people can see both options, so it’s not a true test, but it’s better than nothing. And, it will only cost you twenty bucks.  (A small price to pay that could save you a lot of heartache down the road.)

#2. If you have a list, the best way to test is to ask them for help.  You can set up a survey in Survey Monkey to get the job done and it will analyze the results for you. And, you can use the free version-it will work just fine for this.

(If you’d like to learn more about creating successful surveys join eBook Empire Builders and you’ll get this month’s Inside Scoop marketing report on doing surveys for massive sales! It will drop next week. It’s only $9.97 right now but it’s going up to $19.97 September 1, 2012, so don’t wait!)

www.ebookempirebuilders.com/main.html

#3. If you don’t love the titles you’ve come up with on your survey, you can  add  a contest to your survey. Ask people to rate your titles, then ask them to submit their best titles for your ebook.

(You can offer a prize to the winner to give people an incentive to participate.) If you don’t have a subscriber list, you can ask people in groups, chat rooms, and discussion boards, as well as, on social media to participate. Make the prize juicy enough and you’ll get people lining up to participate!

#4. Or if you’re too lazy or just not creative with words and can’t come up with any good titles, just do a straight-out contest.

#5  Another strategy is to put your ebook up on Kindle for 30 days, then switch titles for another 30 days and see which does better. Then, if you want you can test a third one.  But, you CANNOT have the same ebook on Kindle with two different titles at the same time.  You WILL get banned! And if you aren’t sending traffic there yourself, it could take a long time.

(Note: if you do send traffic there,  do it exactly the same way for each 30-day period. And again,this takes a long time, so it’s not my favorite!)

#6. If you’re a newbie, if you’re  intimidated, and/or lazy: take the 3 Days To eBook Cash Workshop and you’ll get instant feedback on your title without any testing! You can still test it if you want to go the extra mile, but I’m pretty sure, most people don’t!

The next workshop is coming up November 6-13th. To learn more go to www.3dayebookworkshop.com and you’ll get access to all the details.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

eBook/Self-Publishing/Internet coach, Ellen Violette, teaches people how to create a unique message and an irresistible brand through 72-hour ebooks, and Internet-marketing strategies. Get her FREE  Special Report “9 Deadly Mistakes to Avoid for Outrageous eBook Profits” at  www.theebookcoach.com

Why Most eBook Marketing Fails And What To Do About It!

Friday, May 18th, 2012

Everybody is excited about ebooks and Kindle is hot. But people think they can just put their ebooks on Kindle and they will sell like crazy. Most authors, though, will find out very fast, that in most cases, there is clearly more to it.

So what gives? The problem is that when you put your ebook on a third-party site like Kindle, nobody know who you are. There’s no relationship, and no trust, between you and your potential buyers. There’s also no way to build it because there’s no opt in so you can’t offer free content before they buy and there’s no way to market to them once they’ve made it to your site.

And generally it takes 5 to 7 times of having contact with someone before they are ready to buy from you if they’ve never connected with you heard you on a call, or seen you in person before.

That means that authors have to rely on the title, ebook cover, categories on sites like Kindle, and finding the right keywords, plus relying on ebook reviews, which can be much more challenging for most authors.

And there’s more bad news; may a uthors make the same mistake with self publishing. Someone comes to the author’s site and he or she immediately tries to sell the prospective buyer on his or her ebook instead of creating a relationship with him or her by providing free content, so the author never makes the sale.

Or, he or she puts ads for his or her ebook on classified ad and other web sites instead of providing free content that builds trust and nurtures the relationship between the author and potential buyer first.

There is, however, a way around this. In fact, there are two ways that authors can sell literally hudnreds of ebooks at a time, build a targeted lislt, and get paid for doing it without having to take the time to build those relationships and create trust.

To learn what they are and how you can use them to explode your ebook sales, join me, Ellen Violette , on a free training call, Saturday, May 19, 2012 10 a.m. PDT/1 p.m. EDT There is no opt in. Just hop on the call at bit.ly/ebksfast

Share it on twitter and include @ellenviolette and the person who tweets the most and the one who has the best tweet will win a prize valued at $297 dollars! Contest ends at midnight Saturday night (so you can tweet before, during and after the call!)

Ellen Violette is a world-renown eBook/Internet Marketing Coach, and author in her own right. She teaches people how to find what makes them unique and how to craft a compelling message to create an irresistible brand and a 6- or 7-figure income using ebooks that you can write in 72 hours or less-along with other content-marketing strategies.

She’s the creator of The 3 Days To eBook Cash Workshop, eBooks For Sale in 4 Days Or Less, How To Write A Profitable eBook In 30 Days Or Less With Articles, eBook Profit Marketing Secrets, eBook Empire Builders, The Accelerated Wealth Blueprint, Virtual eBook Expo, eBook Empire Builders and more. And she’s a best-selling author, as well as, the co-author of Sell More eBooks, Low And No-Cost Tactics To EXPLODE Your eBook Sales & Downloads with Internet Guru, Jim Edwards.

She’s also a contributing writer to Published! Magazine. And the recipient of the “Be The Change Award” given for outstanding achievement in her field.

Her company also formats and publishes ebooks for authors at: www.ebookthis.com and offers social-media services for authors and coaches (www.socialmediaexpertservices). You can learn more at www.theebookcoach.com.