Archive for July, 2016

Publishing Deals vs. Self Publishing: Which is better in 2016?

Sunday, July 17th, 2016

Self-Publish Clipboard Write Promote Sell Writer Author BookWhile publishers have done well with books, they have been losing ebook share because they just don’t understand the market and they price their ebooks too high. They try to price them similarly to physical books and pricing them this way leads to fewer sales.

In addition, they don’t know how to market ebooks on Kindle. They don’t seem to understand  the importance of finding the right keywords and categories as well as which pages you want your book to show up on. I know because some of my writing clients have signed deals and I have worked with publishers doing book launches for my clients.

On the other hand, ebook sales have been increasing for self-published authors, especially books that don’t even have ISBN numbers. (You don’t need an ISBN number to publish your book on Kindle.) One of the reasons is that Kindle has a pricing tool that tells you what the sweet spot is price-wise for selling your ebooks.

Plus, because of the business model that Amazon employs, authors no longer need a publisher: they can sell directly to their audience,  so more authors are able to participate, hence more books are sold. And, it’s a lot cheaper to start with an ebook than a book.

The ebook market itself is only growing at about 1% a year. But, the dramatic shift in how they are sold, has made a huge difference for self-published authors. However, authors themselves may not be aware of this shift and so many are still opting to go for a traditional publishing deal first and only resorting to self publishing when they don’t get one (which is the case for 95% of authors).

What most authors don’t seem to realize is that you make a lot less money, in most cases, from a publishing deal. You’re  lucky if you make a dollar per book with a publisher, and it can be much worse. I once had a writing student tell me that she had a friend who had written a cookbook that sold for $40, but her friend was only getting 40 cents a book!

Teaching people how to self-publish has become my mission because I know how it feels to be the creator and have other people make most of the money from your work! I started out in the music business where we got 10 cents a record. I thought that was criminal. And I think it’s criminal in book publishing too!

Selling my ebooks on Amazon for just $2.99 at 70% royalty pays me about $2.00 a book! And, I have priced other books higher than that; that is double what a publisher would pay-and that’s for low end ebooks. Imagine how much more you can make on higher-priced ebooks or a series of ebooks? Plus, if you have a physical book as well,  you’ll make more money by adding those into the mix.

In addition, unless you are a top-tier author (selling a lot of books already), even if you sign with a traditional publisher, you will still end up having to market your books yourself so you might as well get paid well for doing it! Don’t you agree?

So, whether you want to sell books for passive income, or to grow your business, you are better off self-publishing. And, if you are blessed enough to sell a lot of books and decide at a later date that you are wiling to take a pay cut in order to get the advantages of working with a publisher, you’ll be in a much better position to get a deal!

Ellen Violette is a book-creation, book-marketing, & business coach. She is a 6-time #1 Bestselling author and creator of the Bestseller Business Blueprint. Ellen is also a 2-time eLit Award winner, recipient of the “Be the Change” Award, and a Grammy-nominated songwriter.

She creates book and business strategies using publishing and content marketing for thought leaders, coaches, independent professionals, speakers, and authors. To learn more go to: www.BestsellerBusinessBlueprint.com and register for a FREE PDF “11 Steps to Getting Bestseller Ranking in Kindle With Your eBook”.

7 Top Fears that Can Kill Your Business!

Thursday, July 14th, 2016

Courage - Fear signpost with forest backgroundFear is the enemy of entrepreneurs. When you feel afraid, your brain freezes and you can’t think straight.  When you feel afraid, you tell yourself things that aren’t in your best interest. When you feel afraid, you get stuck and you can end up creating exactly what you feared.  I know because I’ve been there. Everybody feels afraid at times.

You might feel afraid when trying a new task or  putting yourself out there where people can criticize you or your work.  And, nobody wants to feel humiliated or rejected.  But, staying where you are is not an option because you will never reach your goals if you don’t take risks.

So, let’s look at the top 7 fears that hold entrepreneurs back.

1. Not believing in yourself. If you don’t believe yourself, it feels impossible to get anything done. When I started my business, it never occurred to me that I wouldn’t be successful so I just jumped in and success came very quickly. But, then the recession hit, the Internet changed, and I failed a lot. So, I kept learning to learn what was working. I also had to decide what it was I really wanted to do and be honest about my skill set. There were times when I thought it would never get better.

But, I kept going anyway and guess what….it did get better! And as it got better, I became more confident again.  Too many people thing they need confidence first and then they will move forward, but it doesn’t work that way.  You have to have enough faith to take action and if you enjoy it, the confidence will come. If you don’t enjoy it, congratulations, you’ve learned what you don’t want to do, so try something else. Be persistent and eventually it will fall into place.

2. Needing to be perfect. One of the great lessons for me has been learning that I don’t have to be perfect to be a leader.  In fact, people want to know that you are real, that you have flaws and that you have succeeded in spite of them because it gives them hope that they can too.  It also takes some of the pressure off when you know that you can make mistakes and still be successful.

If you don’t believe me, I’d like to share a true story with you.  Early on in my career, I had the opportunity to interview a well-known publicity expert. I was using Instant Teleseminar, and I didn’t really understand how it worked yet. When you want to do an hour call, you are supposed to set it for 1 1/2 hours so you don’t get cut off, but I set it for an hour, and it shut off before we were done.

This expert started screaming at me thinking that nobody could hear us, but everyone was listening. He tore into me so bad, I thought I would never recover. But, you know what happened?  My listeners thought he was the biggest jerk ever and rallied to my side. And I’ll bet they NEVER bought anything from him ever again! But, some of them are still subscribers, clients , and even friends of mine to this day!

3. Thinking you lack enough experience and knowledge to get started. When I got on the Internet, I must have listened to hundreds of free calls! I also started taking classes, and I hired a coach. My background was as a copyeditor and layout person before I went into the music business and became a Grammy-nominated songwriter, so I had skills. I started by doing what I knew: writing copy and editing.  But, I learned very quickly that I didn’t like doing it as a full-time job for two reasons: 1. It wasn’t duplicatable and 2. Most people who hired me didn’t have a clue about what made good copy, and I got tired of trying to convince people that they needed copy that sells regardless of their personal opinion.

About that time,  I was writing my first ebook, and when I didn’t find a writing coach who taught what I wanted to learn, I decided I could do it better and I would become one. In fact, I became the very first ebook coach in the world! I spent about $15,000 right off the bat learning, and then my Internet coach said to me that it was time for me to stop learning so much and start teaching.

I thought he was crazy. Who was I to teach? But, then he said something that made a lot of sense to me. He said that I only had to be one or two steps ahead of my clients to teach. So I did, and I made $13,000 in my first 6 weeks and went on to make a 6-figure income in 2 1/2 years and train many other coaches and experts, some of whom are now millionaires!

4.  Believing failure is fatal. It isn’t! Now, nobody likes to fail, but the truth is that you have to fail to succeed. I know it sucks, but that’s just the way it is.  Michael Jordan said it best, “I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” Just accept failure as part of the process and remember that failure is the key to success!

5. Afraid you don’t have enough time to get everything done. Everyone has the same amount of time in a day, so why do some get everything done that they want to do and other’s don’t? I believe there are three reasons why this happens. 1. They don’t know what they want so they don’t go after it. 2. They don’t set priorities.  3. They don’t outsource the tasks that are not their money-making endeavors and 4. They don’t have the right mindset so they always feel overwhelmed and feel like they are in a hurry to get things done when in fact you have to slow down to speed up success!

6. Afraid that you don’t have enough money to do what you want to do. Getting the money to do what you want to do can sometimes be a challenge, but it doesn’t have to stop you from moving forward. First, check out the free resources that are available.  Then, figure out what you can do and what you can outsource. (You may be thinking, “I don’t have money to outsource!”) First, of all, it can be a lot cheaper to outsource than you think, and there are ways to get around having to use your own money.

Hire someone on fiverr.com to help; hire a college student for credit; or hire an intern. Barter or start a crowdfunding campaign. Get sponsors. Think outside the box, but don’t give up. Or, start small and go from there. For instance, write a book and only publish it as an ebook to save money.  Do a small offer on JVZOO and get affiliates to help you grow a list and your money.

And don’t believe for a minute that you are the only one going through this. I once heard Frank Kern talk about how he wanted to start a membership site and it was going to cost a lot of money and he wasn’t even sure if it would do what he wanted it to do. He was just about to give up, but then decided to make his offer without building a membership site, and it brought in a million dollars!

7. Fear of rejection. A lot of these fears overlap. For instance, maybe you don’t want to reach out to get the money you need because you don’t want to be rejected. Or,  you are trying to be perfect because you don’t want to be rejected. Let’s face it, rejection hurts! But, the truth is that when you are confident in yourself and your abilities, you come to realize that not everyone is going to love you or want to help you and that rejection is just part of the game.  Mark Victor Hansen and Jack Canfield were rejected 144 times with Chicken Soup for the Soul.

Learning to handle fear is one of the most important things you MUST do to be a successful entrepreneur! Handle your fear and miracles will happen!

To learn more about fear and how to get rid of it once and for all, listen to:  How to Get Clear of Fear. To register, go to: www.bestsellerbusinessblueprint.com/clear-fear

Ellen Violette is a book-creation, book-marketing, & business coach. She is a 6-time #1 Bestselling author and creator of the Bestseller Business Blueprint. Ellen is also a 2-time eLit Award winner, recipient of the “Be the Change” Award, and a Grammy-nominated songwriter. She creates book and business strategies using publishing and content marketing for thought leaders, coaches, independent professionals, speakers, and authors. To learn more go to: www.BestsellerBusinessBlueprint.com and register for a FREE PDF “11 Steps to Getting Bestseller Ranking in Kindle With Your eBook”.

 

 

 

6 Tips For Getting The Most Out of Your Facebook Live Videos

Friday, July 8th, 2016

Facebook Live is the newest way to live stream video. I believe it will be the standard and do much better than Periscope over time for two reasons.FBlive

1. It’s easier to use than Periscope-it doesn’t have the glitches that Periscope has. All you have to do is go to status update, click on the broadcast icon ( a head inside a circle), add your title, and hit the “Go Live” button, and it’s showtime.

2. It’s Facebook, the largest social-media network in the world with 1 1/2 BILLION monthly active users.

Here are 6 tips for best results:

#1. Promote your broadcast before going live
You can share your live broadcast with your personal network, on a fan page, in a group, or event. But, before you do a broadcast, let your market know that you are going to be doing it. You can also advertise as you would for any upcoming teleseminar, webinar, launch, or event. You can also boost your posts with Facebook Ads. Unfortunately at this time, you can’t stream across all pages, but there is a piece of software that will allow you to. (If you would like to learn more about it, Click Here.)

#2. Be Prepared and Practice Your Presentation
-Get a tripod for your smartphone if you don’t have one already. I use this one: 
Click Here 
(This is not an affiliate link) Live streams tend to be raw and unrehearsed, but you don’t want your audience to be distracted by an unsteady hand. You also want to make sure they can hear, so minimize all distractions and background noise.

-Make sure you have a strong phone connection.
-Next, create an outline of your talk.
-And do a practice run  (You can do this by setting it to “Only Me” so you are the only one who can see it.
-Then, change to “Public” before going live.)

#3. Be Authentic
Show up as your best self. Relax and be sure to smile. People buy from people they know, like, and trust, so you want to build that kind of relationship with your audience. If you’re not comfortable, it will be difficult for them to connect with you.

#4. Engage Your Audience
Ask for comments and feedback.If you want to converse with your audience during the broadcast, you will have to be in front of a computer so you can see them. Or, have someone there with you who can watch the comments as they come in and who can work with you.

#5. Market Your Videos
First, make sure it looks good. If you don’t like the thumbnail, you can change it; you can also change some of the metadata. Next, you can market it from the archive page so you can continue to send people to watch it after the live stream is over so you get a lot more views than just from your original broadcast.

#6. Analyze Your Results
Keep track of when you broadcast and what you talked about. Then, check your stats to see how you did and which ones did the best.  With Facebook Live you can now see how many people watched at least some of the video, how many watched at specific points during your live stream,  and how many were engaged. And, if you don’t get the results you wanted or expected at first, just keep going as there is a compound effect that takes effect the more streaming you do.

Follow these simple tips when you livestream on Facebook and you will get the most out of your efforts!

Ellen Violette is a book-creation, book-marketing, & business coach. She is a 6-time #1 Bestselling author and creator of the Bestseller Business Blueprint. Ellen is also a 2-time eLit Award winner, recipient of the “Be the Change” Award, and a Grammy-nominated songwriter. She creates book and business strategies using publishing and content marketing for thought leaders, coaches, independent professionals, speakers, and authors. You can learn more at www.BestsellerBusinessBlueprint.com