Archive for April, 2016

5 Steps to Getting Found on Kindle to Make Your Book a #1 Bestseller (and sell more ebooks)

Sunday, April 17th, 2016

Would you like a #1 bestselling book on Kindle? Who wouldn’t? But, the truth is most authors don’t have a clue what it takes to make it happen. The first step to bestseller success is getting found. If people can’t Looking for Next Big Thing Road Arrow Signs Change 3Dfind your book, they can’t buy it.   So, how do you get found?

Step 1. Find the best keywords. Kindle lets you put in 7 keywords to help you get found, but you need to choose wisely.  You want to use the words that are most specific to your book that still have wide appeal.  That means you have to think like the people who would be interested in your book. Put yourself in their shoes and ask yourself, “If I were looking for my books on my topic, what keywords would I look up?”

When you are doing a search for something you want, you don’t usually have to think about what you are going to search for, you just KNOW. But when the shoe is on the other foot, it’s easy to lose site of the purpose of your keywords and miss connecting with your potential buyers.

Step 2.  Figure out what pages you want to get found on in Kindle. You always want to be on the first page for any keyword or phrase because most people only look at the books on the first page. What keyword or phrase you put in to the search bar will determine what page comes up and how much competition there is.

Most authors overlook this step or don’t use the knowledge to their advantage. Once you know what keywords or phrases you want to come up, you’ll want to put it in your title or subtitle, if at all possible, to help Amazon position you on the page you want to get found on-instead of leaving it to chance.

Step 3. Pick the best categories for your book. The more generic your categories are, the harder it will generally be to get found because they tend to have the most competition.  On the other hand, categories with broad appeal get a lot more views.

Case in point:

One of my books has eBook Writing in the title and the other has How to Make Money Writing in the title. The second one has much less competition, but it also makes less money on a regular basis, so it’s a trade off.

But, if you do use the main keywords in a big category, you’ll have to work harder to market your book.  Also, it depends on your purpose. When you are doing a bestseller promotion, you don’t want to be in a category with too much competition, but if it is the main keyword that people look up to find your book, then you’ll want to include it for long-term sales.

Step 4.  Get 4-6 reviews four and/or five-star reviews for your book. By getting good reviews, you’ll be able to get in more announcement sites when you are ready to do your promotion. To get started getting high-quality reviews, go to “How to Get Reviews from Top Amazon Reviewers to Sell more Books with Less Effort!” http://www.kickitwithkindle.com/amazon-reviewers

Step 5. Put your book in as many announcement sites as possible, or have us do it for you www.ebookthis.com . It’s tedious to do, but it lets the world know that your book is available just waiting for them to come and get it!

To get started go to www.kickitwithkindle.com and pick up my FREE Kindle Planner: The 5 Things You MUST Do Before You Launch in Kindle!

If you would like my help send an email to info@theebookcoach.com and we can set up a time to connect and discuss your project.

Book Review: Kafka in China

Thursday, April 14th, 2016

Warren Henry Rothman
Memoir, 2016 Release
Warren Rothman Publishing
$9.99, 127 pages, Amazon ASIN 0692616713

In the very first chapter of this #1 bestseller, Author Warren Rothman, a Jewish Lawyer from San Francisco, sets the stage for the terrifying ordeal he endured while working in China. It is a fascinating story-almost unbelievable how

kafkainchinajust being in the wrong place at the wrong time, could lead someone down such a dark and dangerous path!

This is Rothman’s memoir, but it is also an indictment of the Chinese Government, the corruption and  the human rights violations that he says are taking place there still.

He starts with his background and how he almost didn’t become a lawyer,  how he ended up in China, and how his love for the country and the people blinded him to what was really happening until it was too late.

Along the way, he shares his love of China, it’s history and politics, and the events that led up to the mental hospital incarceration that he described in the first chapter of the book.

This book is the first in a series of three, so it is not the whole story. But, there is enough intrigue, history, and information on present day China, to keep the readers attention until the end and leaves you wanting more.

It is an easy read, and would be of interest to anyone who is interested in China, Chinese human rights, political intrigue, has an interest in how the United States protects their citizens abroad (or doesn’t), or anyone who just loves a good read!

My only criticism is with the second chapter where Rothman shares his background and how he became a lawyer. I thought it could have been tied in a little bit better with the rest of the story and not been quite as long. The first chapter was so compelling that I wanted to get to what led to it a bit sooner. But, this is a small detail in the scheme of things. The story itself is compelling and well worth reading!

To grab a free copy with EXTRA BONUSES, April 14-15, go to www.kafkainchina.com for details.

 

 

 

4 Steps to Creating an Impressive LinkedIn Profile

Saturday, April 9th, 2016

Search Social ProfileYou want to give people the best first impression possible of you and your business, and when you have a great profile, you attract the most meaningful opportunities, the right influencers, and the best clients.

Without it, you may miss out on some of the best opportunities available to you, including: speaking engagements, business-networking opportunities, and new client sign-ups. In addition, a poorly designed profile can prevent you from showing up in the search engines properly, which can cause you to miss even more opportunities and profits for your business.

So, you’ll want to put some time and thought into making your profile work for you. The good news is you don’t have to do it all at once; you can do it in layers.

LinkedIn actually encourages you to set up your profile in sections, including: a summary, your experience, what you do, publications you appear in or have written, any volunteer work, causes you care about, your education, programs you’ve created, organizations you belong to, honors and awards, groups you belong to, and who has influenced you, plus additional information, including: interests, personal details, and advice on contacting you. It also allows others to recommend you (under skills and endorsements), which show up on your profile as well.

The 3 Most Important Steps To Getting Started

When you’re first getting started, the 3 most important steps are getting a photo that shows you are approachable, but professional; writing an attention-grabbing headline that describes what you do; and creating your unique banner that attracts ideal clients, ideal influencers, and ideal opportunities to you.

First, you’ll need to find a professional photography if you don’t already have the right headshot.  Don’t use a picture with other people or animals in the shot and don’t use a casual shot. It MUST look professional.

Next, write your headline.  You headline must tell your potential audience exactly what you do, but in a way that makes you the expert and puts you in the best light. This can be challenging for some people. If you need help, hire a coach who understands branding and copywriting.

Then, create your banner or have a graphic designer do it for you.  (If you don’t have a lot of money to spend, you can find a designer on Fiverr.com to work with. It will cost more than $5, but it won’t break the bank!)

Be sure to highlight your unique brand as well as your most important achievements. My banner shows me speaking on stage at a major conference, Mega Book University and it highlights my awards, including: my Grammy nomination, “Be The Change Award, one of my #1 Bestseller Badges, and one of my eLit awards.

If you haven’t won any awards yet, don’t worry, you can include organizations that you belong to, books you’ve contributed to, and/or you can have us create a bestseller for you very quickly, which will give you instant credibility and expert status.

Next, write down what comes to mind off the top of your head for as many of the categories on your profile as possible and fill them in. Once you’ve completed this much of your profile you’ll be ready to reach out,  start gathering recommendations, and using them to attract the people and opportunities that you want, going forward.

For more information on my step-by-step LinkedIn Profit Power System, go to: http://ellenlikes.com/linkedin-p-p

If you are considering coaching,  you can schedule a free “Extraordinary Results” consultation with me at:  http://ellenlikes.com/schedulefreeconsult

How to Crush it on LinkedIn To Get Leads, High-Paying Clients, and Amazing Opportunities!

Monday, April 4th, 2016

Several persons in social media network on world mapIf you want to build a high-income business, getting high-paying coaching clients is one of the fastest ways to achieve it. By coaching, you’ll learn what your customers want so you can create programs that give it to them while increasing your business profits. And the best way I have found online to get access to these clients, both directly and indirectly, is through LinkedIn.

By working LinkedIn, I have been offered the opportunity to speak at a major conference, free tickets to another major conference, the opportunity to create a bonus for a product that compliments what I do that will get my work in front of a whole new group of prospects, joint-venture partners, free coaching, and clients- a lot of good stuff! And, to be honest, the opportunities have the potential to make a lot more money than getting clients  directly because you are getting in front of hundreds or thousands of people at a time thereby creating leverage.

How do you get started?

The first thing you have to do is commit to it and be willing to do the work. Let’s be honest, its so much easier to keep doing what you’ve been doing than it is to tackle another social-media site! Plus, there is a learning curve. But, as you can see from my results (and I haven’t been doing it seriously that long) it is well worth the time and effort!

When I first started, I thought it just took too long.  In reality, it took about two hours a day…honestly, I wanted to quit; it just seemed to labor intensive. But, I decided to hang in, and I’m so glad I did as that phase only lasted a few days. Then, I figured out how to make it go faster (create swipe files and focus on a single target market). Before I knew it, I was sailing along, making contacts, and getting results.

So, commit to the process and be willing to do the work.

Next, create your profile.  Having a professional profile, with a good-looking banner that let’s your target audience know who you are and what you do, is vitally important; so don’t rush it.

It took me several weeks from the time I started designing my banner until it was done and a few more weeks to get enough of my information on the site to be ready to go live. (This is the most time-consuming part, but you only have to design it once, and then just make periodic updates.)

It has be organized so it flows and is easy to read, and it needs to include a summary, your experience, any books and/or publications you have written for, volunteer work (if you have any), causes you care about, courses you’ve taken, education, your interests, organizations you belong to, honors and awards, recommendations-anything that will help your prospects decide if they want to connect and do business with you.

The more information you can provide, the easier it will be for the right people to find something that you have in common that they can relate to and will give them the confidence to reach out to you.

Then, once your profile is up, you’ll want to start getting recommendations for your work because recommendations give you third-party validation, which is very important in social media.

Get that done and  you’ll be ready to start networking! But, you’ll want to do it the right way. You only get one chance to make a good impression. To that end, I have written a report on the 3 biggest mistakes people make on LinkedIn.  You can grab a copy at: http://ellenlikes.com/linkedin-3-mistakes