Archive for March, 2016

(Part 2) How to Get Sponsors to Finance your Book in 6 Simple Steps!

Monday, March 28th, 2016

sponsors welcomeIn Part 2 of this two-part series, I’ll cover what you have to do to reach out to potential sponsors. (#1-#3 are covered Part 1).

To read last week’s article, go to: on this blog.

4. Create a proposal letter. Make clear the intent of your letter in one or two sentences so the potential sponsor’s representative can quickly and easily understand the purpose of your letter once you find out where they are (Step #5). Explain the benefits of sponsoring your book and how the company’s money will be spent. Provide your phone number and offer to speak to the representative to discuss it further at his or her convenience.

5. Find out who to talk to or where to send your proposal. Get their address, phone number, and/or extension. A good place to start is to Google their website. LinkedIn is another good source for finding information on companies. Call the head office first to confirm that the person listed is still there and still in that position. That will also give you an opportunity to get the name of the receptionist.  (I will explain why you want this in Step #6.)

Next, go back and fill in the salutation for each proposal letter and personalize it; do not say, “To Whom This May Concern. You’ll want to have the letter done first so you’ll know what you plan to propose and you’ll be ready if you are called upon to share it when you contact the person in Step #6.

6. Contact the sponsor. When you call the company’s main office, ask to see their sponsorship guidelines, do not ask to speak to someone about a sponsorship. If you do, you will most likely be directed to an online form or be given a generic email address that will land your request in a slush pile of requests never to be heard from again! By asking for the guidelines, you are not asking them for a sale, which could put them off. They may tell you who you need to speak to, his or her direct number, and/or email address.

If they have guidelines and they direct you to them,  you should download them and review them so you can get a feel for how to approach the organization the next time you call. Then, follow their directions for how to proceed. If they do not have guidelines, call back and ask to speak to the sponsorship representative to find out how to proceed, but be ready with your proposal in case he or she asks you to give him or her the details right then on the phone or to fax them over.

Once you’ve laid out your proposal, be sure to follow up until you get a definitive response. Company representatives are busy, so you have to be persistent, but patient. Don’t give up unless or until you are certain that the company is not interested in your proposal or if you find out during the process that they are not a good fit for your book project.

Stick with it and you could reap some big rewards for your book promotion as well as for other events and programs. Plus, when you get your sponsors the results they are looking for, some will want to continue on with you, so it could be the start of a very productive long-term relationships.

To learn more, I highly recommend Corporate Sponsorship in 3 Easy Steps: Get Funding from Sponsors Even if you are just Getting Started, from Sponsorship Expert, Linda Hollander

(Part 1) How to Get Sponsors to Finance your Book in 6 Simple Steps!

Tuesday, March 22nd, 2016

sponsors welcomeToo many authors don’t publish because they don’t think they can afford to. But, when you commit to getting it done, you will find a way to finance it. One great way to do it is to get sponsors.  I’ll explain how in this 6-step, two-part series.

Here’s Part 1:

#1. Decide who your target market is for your book.

1. Write down all the groups that your book could appeal to. Sometimes, it will be obvious who that group is, and other times, you’ll have to dig deeper. For instance, books on dog training is obviously for dog owners who want to train their dogs. Simple.

But, what about a topic like lead generation that could apply to several different groups like entrepreneurs, authors, speakers, coaches, independent professionals, small-business owners etc.? Who are you going to target? And is your main audience men or women?  In what age group? These questions could affect how you write your book as well as  your title, your description, your keywords, your categories, and who will want to sponsor you. If you aren’t sure, give away some copies for free and ask readers to tell you who they think your book would appeal to.

2. Find books that are similar to yours and see who is buying them. Sometimes, it is only one group and other times it is several different groups. Read the sales description and visit the author’s website for clues. Also, check out the author’s social-media threads to see who their audience is. Then, market to the same audience.

3. What makes your book special? For example, take the book Ask, by Ryan Levesque on the art and science of finding out what exactly what your customers want; it reveals a new system for helping people find out what their customers want. But, I’ve read that book and it’s very technical, so I would venture to say that the target market would be people who are more technically inclined, not creative people and newbies, and probably more men than women (although there are many women now who enjoy technology).

On the other hand, Dotcom Secrets, by Russell Brunson reveals some of the latest Internet-Marketing techniques, but in an easy-to-read and follow format, which could appeal to newbies to advanced in any niche.

#2. Decide which sponsors want to reach your target market(s) and would be willing to pay you to get access. To continue with our book example with Ask,you’d want to find sponsors who want to reach those who are technically inclined. That might include: software companies, smart-phone companies, computer companies, hosting companies, tech-gadget suppliers, etc.

#3. Figure out your marketing strategy. You won’t know what you can offer your potential sponsors until you decide on your marketing strategy. Sponsors want visibility; this can come from media coverage and mentions in interviews, in social media, and on your blog, as well as premium placement inside the book and any other place where they will get exposure that they wouldn’t otherwise get. It will also help determine what webpages you will need, where you will be advertising, and who you will be advertising to, which will help you to decide where your sponsors will get the most bang for their buck and what you can charge for each placement.

Next time, I’ll reveal the second 3 steps to getting sponsors.
Stay tuned!

To learn more, I highly recommend Corporate Sponsorship in 3 Easy Steps: Get Funding from Sponsors Even if you are just Getting Started from Sponsorship Expert, Linda Hollander.

4 Ways to Fund Your Book Project

Wednesday, March 9th, 2016

Funding designLooking to fund your book?

Here are 4 ways to do it!  Keep in mind how much money you’ll need will depend on your goals. Once you figure that out, you can decide on a strategy.

#1. Sell advanced copies of your book. If you have a subscriber list, selling advanced copies of your book is easy to do.  Just create an email campaign and watch the sales roll in.  How much you make will depend on the price of your book, you ability to write compelling emails that get people to buy, a clean-looking sales page,  and the size of your list.

You can also sell advanced copies by blogging about your book and putting a call to action that takes potential buyers to your sales page, create videos, free webinars, and even some kind of contest or challenge that would lead people back to buying your book.

In addition, you can accept pre-orders through Amazon for up to 3 months before the release of your book. You’ll have to upload a working draft of your book to begin taking orders, and you won’t get paid until it is live, but it will give you a lot of exposure, which means more sales as well as time to promote for even more sales when it does go live. (Pre-orders also count toward bestseller status if you do a launch once your book is live.) Be aware that you do have to upload your final book at least 10 days before your release date or you could get banned from doing it again for a year

#2. Crowdfunding. If you want to keep control of the process, let your fans finance your book! Figure out how much money you will need and ask people to contribute. There are two types of crowdfunding sites. 1. You ask for the whole amount that you want and you must reach your goal or you don’t get the money. 2. You get whatever you raise even if you don’t reach your goal. Donors prefer the first option as most people don’t want to contribute to a project that is underfunded, and therefore may not ever come to fruition.

Here are some top sites to consider:

Kickstarter: Kickstarter is the most popular for writing projects (and all creative projects); they have a publishing category. Anyone can apply, but Kickstarter reviews all projects to make sure they follow the sites rules. They take 5% of the profits and charge a 3-5% processing fee.

Indiegogo: Indiegogo raises funds for all ideas not just creative ones and they do not have a publishing category, but they do feature books.  They have a dual approach; you can choose to keep all funds raised or use the Kickstarter model. They charge 4% if all the funds are raised and 9% if they are not raised with a 3-5% processing fee.

Pubslush: Pubslush is for authors. You keep the money as long as you raise at least $500. They also offer assistance for a $25 fee. They also charge 4% plus processing fees and they donate a childrends boook to a child in need for every book sold on their site. They also leave your page up after you’ve raised the money so people can continue to buy your book from their site once the crowdfund is completed.

Publishizer: Publishizer is only for books. They match publishers with authors during pre-order campaigns: they allow authors to offer pre-orders and publishers to find them during the process.

#3. Get sponsors. While sponsors are great for helping you cover your costs, they can also help you reach new readers-even whole communities-that you wouldn’t otherwise reach and they might even become one of your biggest buyers of books.  (FYI: how-to and business books are most apt to get sponsored.) If your book is in alignment with their marketing objectives and reaches their target market, they may be open to sponsoring you. To get them, figure out what industries would be relevant to your book and who would benefit from helping you get the word out.

Next, write a book proposal, or you can have us do it for you. (You can learn more Send it to the companies that you think would be most appropriate with a cover letter written to a specific person (if known) or department that handles sponsorships.

#4. Write an ebook and self-fund it. It is a lot less expensive to publish an ebook than a book. You can find vendors for very little money on Fiverr at or do it yourself. For graphics, I recommend using Canva , which is free, or Pixel Studios ,which is a one-time cost, has beautiful templates, and uses drag and drop technology.

How you raise money for your book project will depend on your project, your situation, and your personal style. Some people are more comfortable approaching sponsors than asking the general public for funds and others simply don’t have a project that will appear to sponsors.  Still others would prefer to take advanced orders and can make enough sales to make it viable. But, the bottom line, is that if you have a book project to get out into the world, figure out how you are going to make it happen and go for it!

To learn more about how I can help you write, publish, and/or market your book, please schedule a free Bestseller Consultation at: