Archive for February, 2016

Procrastination: 8 Reasons People Procrastinate and 9 Ways to Stop It!

Sunday, February 14th, 2016

Later or now.KeyboardHave you been trying to write a book or grow an Internet Business?
Do you struggle with technology, marketing, or content creation?
Do you find yourself procrastinating and not reaching your goals?

Here are eight of the top reasons people procrastinate and what to do about it.

It’s not a priority; you don’t have the time to get it done; you’re afraid to move forward;  you don’t have the information you need; you don’t have the skills you need; you don’t have the money to get the work done that you need done because you don’t have the skill to do it themselves, or you hate marketing and can’t bring yourself to do it.

#1. It’s not a priority. When it is not a priority, it is easy to keep putting it off; when it is a priority, you’ll start figuring out what has to be done and ways to do it. So, decide to make it a priority and get it on your to-do list.

#2. You’re busy and you just don’t have time to get it done. Once, you decide what your goal is and you make it a priority on your to-do list, you will be more apt to make time to get it done.  If you are trying to write a book, there are two ways to do it depending on how you work best. You can either schedule an hour or more a day or week to work on it or you can do it in a short concentrated period of time, like in the 3 Days to eBook Cash program. You can get started with a free PDF on getting started at: www.3dayebookcash.com. If you don’t schedule it, and then stick to your schedule, you won’t get it done. No matter what the goal, the same rules apply-schedule it!

#3. You’re afraid to move forward. People who are afraid to move forward are afraid of rejection and failure, or success. For instance, in the case of authors, I have talked to so many authors over the years who were afraid to put their book out for fear of rejection and failure. They either write more books without ever putting any of them out. They  write, and rewrite, and rewrite, or get several edits, which keeps delaying putting it out.

And by the time they think that it is ready, they decide they don’t like the cover or the title, when in fact, they are just scared, or some of the information is already obsolete. Then, it’s back to re-doing it so it never gets out in the market place. They put their heart and soul into their work and  can’t bear the thought of someone not liking it. But, this is also true for non-authors. Any project can bring up fears of rejection and failure or success.

And to make matters worse, Amazon let’s people review your books and products for all the world to see. It’s a horrible feeling to see a one- or two-star review. I know because it has happened to me. And when it did, I called a friend of mine who had written a book with one of the top marketers in the world, and it had a lot of bad reviews for advice. I felt better instantly, knowing I was in good company.  It also reminded me of a lesson I had learned a long time ago…(I had to relearn it when I started writing books!) Here it is:

When I got my Grammy-nomination, I was so excited. My family went out for a huge celebration at one of the top restaurants in Los Angeles, Spago, and then went across the street to pick up a Billboard at the now defunct Tower Records.  I flipped through the pages with excitement and found the review section. One review said my song was the worst song on the album and didn’t belong (because it was an R & B song recorded by a jazz artist, Grammy-award winner, Diane Schuur) and another one said it was the best one on the album because it was an R & B song recorded by a jazz artist who took the risk and it paid off!

Reviews say more about the writer than about your book or product unless most or all of your reviews are negative one. Then,  you have a problem.  But, the way to make sure that never happens is to get some feedback before you go public.  If most of the public agrees on points that need fixing, fix them before going live.

I have also talked to authors who were afraid to put their book out because they were afraid of success. One author actually said to me, “What am I going to do if it takes off?”  I assured her that if she didn’t promote it, chances were it wouldn’t be successful. And if it did take off anyway, she didn’t have to do anything she didn’t want to do. But, she put so much time and effort into the book and it was a great book that I felt people needed to read. She eventually published it, but has not marketed it and no, so far, it’s not a runaway success, which was as expected. Again, this is true for any endeavor.

#4. You don’t have the right information. Have you ever started something, didn’t know what to do next, got stuck, and never got it done?  I have. I took a course several years ago that I really wanted to master, but I hit a brick wall. To work with the expert who I bought it from was going to cost me $10,000.  In retrospect, I wish I had done it, it would have saved me  years of trial and error, but at the time I thought that was an outrageous price to pay.

Now, I’m not saying that you should pay $10,000 each time you want to learn something. But, sometimes it is worth it if it can transform your business. Other times, it’s just a matter of getting some extra coaching help.  When I was trying to learn Google Hangouts, I bought some very low-cost programs, then realized I needed a little more help so I got some private coaching.  I also arranged for a group of students of mine to get coaching as well (which got me some additional coaching), and I learned how to do Google Hangouts. (Now, it’s outdated, but at the time it was THE platform to learn!) Altogether, I spent about $450.00

#5. You don’t have the skills you need to succeed. If you feel that you don’t have the skill to create books, make products, or create a coaching program around your topic, I promise you, you’re not alone. I once had a woman in my 3 Days to eBook Cash Workshop who had an MBA and didn’t think that she knew enough to move forward. My advice to you, in that case, is the exact same advice one of my first coaches told me, “You only have to be one or two steps ahead of the people you are teaching.”  And when you work with people, they will let you know what they want to learn; then you can figure out how to do it and teach it.

I love this quote from Richard Branson, I’m paraphrasing, but basically, he said, if someone asks you to do something, say yes, and then figure out how to do it! This quote has given me the courage to try new things many times in my career that I would have otherwise done!

If you don’t have the technical skills, guess what? You’re not alone. When I started my business, I didn’t know how to do anything that was outside my core competency.  All I had was a credit card so I was able to pay vendors to do everything else and I started making money right away. But, I learned little by little. If you don’t have a lot of money to spend, you’ll have to get creative.

The good news is there are so many ways to get help and programs that are very easy to use.  You can use Fiverr.com. You can use easy-to-learn software to build websites ( Hostgator to build WordPress sites in minuteshttp://tinyurl.com/tophosting4u *   Optimize Press 2 to build pageshttp://tinyurl.com/optimizeitwow *, Canva (free) or Pixel FX http://ellenlikes.com/ecovers-wow * to create ebook covers , and Canva to create ads and other graphics. ( I not only recommend these programs, I use them on a regular basis, and if I can learn how to use them, so you can you, I promise! )

But here is what you need to know, there is ALWAYS a learning curve. It’s just a lot easier to do now.  But, there are a lot of good tutorials on YouTube,  how-to courses on Udemy, and eBooks on Amazon, plus these programs come with tutorials. And if you still need help refer back to #4. (Get some coaching.)

Another great way to get started is as an affiliate. There are plenty of products on JVZOO, Clickbank, and Paydot, where you can start making money without having to work to set it up.

#6. You don’t have enough money to succeed. If you don’t have money, don’t let that stop you. Here are some ideas to get you started.
1. Build a profile on LinkedIn and send people there to learn more about you if you don’t have a website.
2. Start building your community in social media.
3. Write an ebook and put it on Amazon. Offer one-on-one free consultations on your subject [for non-fiction] in the back of the book.
4. Write a prequel to your book and offer it for free onwww.draft2digital.com(Spend $5 and have someone create your cover in Canva.
Get Smashwords free guide to formatting in Amazon http://ellenlikes.com/smashwords-formatting

Note: You can also find people to barter with, or hire an intern either one of your kids, a neighborhood kid, or from a local college. If you can get the webpages done, offer free gifts to giveaways and it will help you build a list quickly. (You can start with mailchimp.com for free.)

#7. You have trouble staying focused working alone. It’s easy to get distracted when you work alone. And it’s easy to feel unmotivated because you don’t have the interaction and the feedback that you get in an office environment.  That’s where a mastermind can be invaluable.  It helps to keep you accountable and gives you a place to interact with others so you get valuable feedback and support.

#8. You hate marketing. It’s a lot more fun for most authors to create new ebooks, books, and other content than it is to market. But, you won’t make money until you market, so you have a choice to make: get over it and start marketing, or don’t! One way to make it easier is to think of it as hanging out (in social media) and sharing content-that is the best marketing these days or using You Tube and Facebook ads. Figure out what is easiest for you to do and  start there.

Find ways to make marketing enjoyable. Do you like being in front of the camera? Do video. Do you like writing posts? Create a blog, or start by posting on third-party sites like Ezinearticles.com and LinkedIn.com. Again, you can use a mastermind group to  get accountability to help you stay on track.

The bottom line is you have to figure out why you procrastinate, and then take the appropriate steps to overcome it. If you would like to discover how to stop procrastination, increase productivity, work less, make more, and claim the success you deserve, go to
http://www.bestsellerbusinessblueprint.com/stop-procrastination and register now to get the  first video in my Stop Procrastination, Increase Productivity Series!

*These are affiliate links and I will make a commission on these sales.

7 Ways to Use An Author’s Mastermind to Grow Your Business!

Wednesday, February 10th, 2016

If you’re an author, or aspiring author, you may think that a mastermind is not for you, but you might be surprised. Here are 7 ways to use an author’s mastermind to accelerate your writing, publishing, and/or marketing knowledge and know-how to increase your profits and grow you business:

1. To Get Your Book Written. When you commit to writing a certain amount each week, it helps you to actually get your book written. It gives you weekly goals to meet that are doable and helps you chunk your writing down into bite-size pieces if you only have a limited amount of time to work on it each week.

2. To Get Feedback and Reviews. Once your book is written, you need honest feedback, not feedback from the mother who loves everything you’ve ever written, or, conversely, who criticizes everything you do, or from the spouse who maybe doesn’t want to hurt your feelings by telling you what he or she REALLY thinks.

A mastermind is a great place to get that feedback. It can be especially important if you don’t have a support system. You’ll also need reviews for your books.
(One can never have too many!) So whether you are just starting to get reviews, or have several, you can get more with a mastermind, and it beats chasing down those people who promised you a review, but somehow never get around to doing it! (You know the ones!)

3. To Make Your Book A Best-Seller. Making your book a bestseller is a process, and you have to follow the process step-by-step to get the desired result. That is how my client, Elaine Christine, used the Author’s Profit Incubator Mastermind. She purchased my Bestseller eBook Launch Secrets home-study program (http://ellenlikes.com/bestsellersecrets) and used the group as an adjunct,  so that she stayed on track, got it done, and got help from me in the group when she needed it. (However, you absolutely do NOT have to buy anything else to benefit from a mastermind!)

4. To Find Joint-Venture Partners and Affiliates. There are basically 2 ways to drive traffic to your offers. 1. Using advertising. 2. Using joint-ventures and affiliates. But, what’s even better is having super affiliates. These are affiliates who are super-committed to you and/or your topic and either have a large list and a lot of credibility, or are working on it, or they are evangelistic; they totally believe in you and what you are doing and don’t mind shouting it from the roof tops (i.e. to their community in social media, email or anywhere someone will listen to them)! And you are much more likely to find super affiliates in a mastermind than in the general online population. They have already proved that they are committed by joining the group, and if they love what you do, they will help you in ways you can’t even imagine right now!

Using joint-venture partners was how I was able to make $13,000 on a group coaching program when I was first getting started and over $20,000 on a telesummit I produced.

Note: If you don’t know the difference between joint-venture partners and affiliates, joint-venture partners are people who you actively work with while affiliates promote your emails, books, special reports etc., to their lists, but don’t work with you directly.

5. To Get Referrals. When you participate in a small group, the other members get to know you, like you, and trust you. And when they have clients who need the services that you provide, they will be more likely to send their referrals to you over someone they don’t know or don’t know as well.

6. To Get Access to Resource. There is so much information online that it is difficult to know which ones are worth pursuing And studies show that recommendations from peers are paramount in making buying decisions. In addition, because only serious authors join masterminds, the resources tend to be first-rate, which will save you a lot of time and trial and error, so this is invaluable! Plus, many experts have access to top resources, but are reluctant to share them with the general public because it can make it difficult for them to continue to get access for themselves, but most will share with their mastermind and other top clients.

7. To Create a Product or Program. Non-fiction writers can easily take a book and turn it into a product or coaching program if they write a book about a process they teach in their business. But, creating a program takes thought, organizational skills, and time. A mastermind can be the perfect place to nurture it and accelerate the process.

Define what it is that you want to accomplish, and then find a mastermind group that will support your goals. You will be amazed at how much more you can get done faster and more easily when you belong to a mastermind group.

Want to learn more? Go to
http://bestsellerbusinessblueprint.com/mastermind-productivity/ watch the video, and register for a FREE training, “7 Ways to Increase Your Productivity and Profits with a Mastermind”, Wednesday, February 9, 2016

If you’re ready to join and accelerate your business growth, go towww.theebookcoach.com/authors-profit-incubator for details on the next Author’s Profit Incubator Mastermind.