Archive for May, 2015

How to Write Kick-Butt Kindle Copy in 5 Easy Steps!

Wednesday, May 27th, 2015

There are several “templates” that you can use to write your sales description in Kindle. The important thing is to capture your audience’s attention in a short amount of space, connect toOptimized-writecopy (2) their pain, share why your book is the answer, and get them to download it (if it’s free) or purchase it (if it’s for sale).

This is a very simple template that you can follow to sell more ebooks on Kindle!

1. Headline. Start with something that gets your audience’s attention, hooks them emotionally, and creates a burning desire for them to want to know more.

2. Opening question. Ask your readers a question that will get them thinking about the pain they are experiencing and how nice it would be if they could get rid of it!

3. Why your book is the answer. If you want your prospect to buy your book you have to give them a compelling reason to do so. Show they you will help them get rid of the pain they are currently experiencing.

4. What they will learn. You prospects want to know what they will discover that can help them when they read your book.

5. Conclusion. This ties it all together. Remind them of the pain they are in, why your book is the solution, and how great they will feel after they read it.

Note: If you’ve already made it a best-seller

give categories & dates after your headline. This gives your ebook instant credibility and with over 3.5 million books in Kindle it can go a long way to keeping your reader engaged.

Optional Sections

Tips. You can have tips on how to consume the book, or tips from inside the book-whatever you think will help the prospect purchase your book.

Keywords. Keywords that you weren’t able to get into your title but are relevant can be added at the bottom of your sales description to let your prospects know what else they can expect to find in your book.

Endorsements and Reviews. When people and/or publications of note give your book a positive review, it gives it more credibility and helps prospects feel better about making the purchase, especially if they know them.  It’s even better social proof than regular reviews from readers.

Bonuses. Bonuses can be used in two ways. You can let prospects know that there is a free bonus inside your book to get them onto your email list. You can also have a bonus inside the book for buyers as an added incentive for them to purchase your book. Either way, you’ll want to mention it in your sales description.

Writing sales copy for Kindle doesn’t have to be difficult. Follow this simple 5-step guide to capture your audience’s attention, get them excited about your book, and feel good about making the purchase and you’ll have plenty of buyers!

To learn more watch or listen to my FREE training:

“How to Create Kick-Butt Kindle Sales Copy for Increased Visibility, to Build a Targeted List, Become a Best-seller & Increase Profits!

http://ellenlikes.com/kindlecopy5

WANT TO USE THIS ARTICLE FOR YOUR WEBSITE, BLOG, OR NEWSLETTER?

You can, as long as you include this complete blurb with it:

Ellen Violette helps independent professionals, entrepreneurs, small businesses, and authors gain instant credibility and expert status with digital publishing and #1 Best-Seller KDP launches, along with building high-income businesses for her clients. She is a regular contributor to Published! Magazine, a #1 best-selling author, and a Grammy-nominated songwriter. You can learn more at www.theebookcoach.com

 

 

 

eBook Marketing: 7 Reasons Every Author Needs to Be On Goodreads!

Monday, May 18th, 2015

Relationship Building Product Box Advice Networking Grow Your BuIn this blog post, I am going to share 7 reasons every author needs to be on Goodreads with the most important reason, #1,  last.

#7. Goodreads has over 30-million subscribers so it’s a huge pool of potential customers!   And, they are not just any subscribers, but readers of books, which leads us into reason #6.

#6. Readers buy books.  Have you ever met someone who loves to read who doesn’t have a library full of books?  And now with Kindle, they have books and ebooks! And that’s good news for authors! You want to connect with and Goodreads is a great place to do it!

#5. Amazon owns Goodreads so you can run promotions simultaneously. One of the ways that authors can reach their audience on Goodreads is with a book giveaway.  Another way author’s can read their audience is with a free Kindle promotion. And since Amazon owns Goodreads, you can now do a giveaway in prelaunch that will promote your launch in Kindle! (Or, any time you’re promoting in Amazon for that matter.) It’s a one-two punch!

#4. People can purchase your books in Amazon from the Goodreads site.  While Goodreads started out as a review site, they’ve now added a direct buy link so readers can purchase your books right from their site! And buyers have several choices (from where they are available including: Amazon, half.com, Barnes and Nobles, Abebooks, Alibris, Powells, IndieBound, Indigo, and Audible.)

#3. Goodreads offers an abundance of marketing tools to help you connect with your audience.  The premise of Goodreads is to build relationships through books.  So you can review books, “like” books, comment on other people’s comments and book reviews, follow authors you admire and interact with their other fans, as well as promote your own books through newsletter articles, blog posts, video, Q & A’s, groups and more!  It’s a wonderland of marketing opportunity for authors!

#2. People come to Goodreads to write reviews and see what their friends are reading. It’s Starbucks for readers! It’s a place to hang out SPECIFICALLY for readers! And they rely on social proof to find books they want to read and authors they want to discover! This makes Goodreads very valuable to readers.

#1 Goodreads is THE place for relationship marketing for authors with their audience. It creates author-reader connection at a much deeper level than does Amazon. Amazon has amazing promotion tools and does allow buyers to review books, but Goodreads encourages connection at a whole other level.

On Goodreads, readers can interact with other readers and follow authors.  Authors can answer questions and even have their own group.  It gives readers the opportunity to really get to know authors and BOND with the ones they like. And people buy from people they know, like, and trust.

So if you’re not using Goodreads in your marketing, it’s time to start. Even if you haven’t written a book yet, it’s not too early to start building relationships.  Then, when you are ready to publish, you’ll have some name recognition and a band of followers already in place!

Plus, you’ll meet some like-minded people and maybe even discover some books and authors you wouldn’t have otherwise. And what author doesn’t like discovering great books? Goodreads is a gem for authors, but it does take some getting used to, there’s just so much there.

Want to discover how to navigate through Goodreads and get the most out of it?  I want to encourage you to join eBook Empire Builders.  This month’s training is on 10 Ways to Increase Your Credibility and Visibility, and Maximize Your Book Sales with Goodreads! And next month, I’ll be sharing even MORE ways to crush it with Goodreads!

To join NOW,  go to: www.ebookempirebuilders.com/order

WANT TO USE THIS ARTICLE FOR YOUR WEBSITE, BLOG, OR NEWSLETTER?

You can, as long as you include this complete blurb with it:

Ellen Violette helps independent professionals, entrepreneurs, small businesses, and authors gain instant credibility and expert status with digital publishing and #1 Best-Seller KDP launches, along with building high-income businesses for her clients. She is a regular contributor to Published! Magazine, a #1 best-selling author, and a Grammy-nominated songwriter. You can learn more at www.theebookcoach.com

 

 

9 Steps to Getting Best-Seller Ranking on Kindle with your eBook! Part 2

Friday, May 15th, 2015

6. Publish it.Best-seller-reduced
Once you have everything done and uploaded in it’s final form, publish it.  To publish all you do is press the “save and continue” button on the upload  page.

7. Get Reviews
It is very difficult, if not impossible, to get your ebook downloaded, let a lone make sales, without 4 & 5-star reviews. Many of the announcement sites require you to have 4-6, of them before they will announce your ebook. And Amazon will give you additional marketing support if you have 25-25 reviews. But 6 is good to get you started.

You can ask family, friends, colleagues, customers, subscribers, and/or Amazon reviewers-just not anyone with your last name as their reviews will be denied because they will be seen as biased.

Also, verified reviews, or reviews based on ebooks that have that have been purchased, carry more weight than promotional ones with Amazon. So it’s better to let your reviews purchase the ebook and then reimburse them than to give them free ones whenever possible.

8. Pick your Promotion Days

You can’t set a promotion until you book has been published which is why you must upload it and check it first. You can set the promotion dates before getting reviews, but I like to get the reviews first so I know that I’ve got my ducks in a row and I’m ready to go!

Which days you pick and how many days you choose will depend on your strategy.  If you want a more leads than sales, choose a longer promotion (4-5 days).  If you want to get to #1, and get some leads, but you want sales too pick a shorter promotion. The biggest traffic days are Sunday and Monday, so use those days to your greatest advantage depending on your strategy.

9. Announce it

A cottage industry has grown up around the Amazon promotions. There are over 75 sites that will announce your promotion for free and there are many free ones for free promotions than for Countdown ones. This is what makes it so attractive for newbies and anyone who doesn’t want to put in a lot of time and effort (Remember, this can be outsourced and the way we can do it is part of our secret to success!) But, whether you do it yourself or outsource it, it has to be done for a successful launch unless you are using powerful joint-venture partners. So get your promotion in as many announcement sites as possible.

Follow these 9 steps and you’ll be all set for your promotion!  Get ready for the ride because it’s going to be a blast!

For a FREE Kindle Planner, go to www.kickitwithkindle.com

If you want help, please schedule a FREE Best-Seller eBook Consultation and I will go over your options. We have solutions for every budget.  http://ellenlikes.com/schedulefreeconsult

WANT TO USE THIS ARTICLE FOR YOUR WEBSITE, BLOG, OR NEWSLETTER?

You can, as long as you include this complete blurb with it:

Ellen Violette helps independent professionals, entrepreneurs, small businesses, and authors gain instant credibility and expert status with digital publishing and #1 Best-Seller KDP launches, along with building high-income businesses for her clients. She is a regular contributor to Published! Magazine, a #1 best-selling author, and a Grammy-nominated songwriter. You can learn more at www.theebookcoach.com

Kindle Publishing: 9 Steps to Getting Best-Seller Ranking on Kindle with your eBook! Part 1

Wednesday, May 13th, 2015

bestseller grunge retro red isolated ribbon stamp1. Do the research. The best time to do the research is BEFORE you write your ebook so you can get the best keywords and phrases to use in your title and on your Kindle page so it will be easily found by prospective readers and buyers.

You’ll also want to use your best keywords for the 7 keywords or phrases that Kindle allow you to use for KO (Kindle Optimization). You’ll also want to figure out the two best categories for your book.

Extra Tip: While you’re doing your research, check out the  price-to-page ratio of each ebook you compare to yours. You’ll want to know this when it’s time to price your ebook. (This way, you won’t have to come back and go through the process a second time.)

2. Write your eBook. Choose a hook or angle and keywords or phrases that make the most sense based on the research that you did on step one. Create your outline and go from there. (Or, use one of the Resources below to create your ebook.)

3. Edit your eBook. Make sure that you have your ebook profesionally edited unless you are an editor yourself, in which case, come back with fresh eyes to edit later.

Also be sure to run your manuscript through a spellchecker.  There is more and more competition every day on Kindle and having a poorly edited manscript can result in negative reviews and kill sales.

4. Upload your eBook on Kindle.

When you upload your ebook, you will have to supply your 7 top keywords or phrases and your two categories as well as your title, cover, manuscript, and authors information.

You can upload your manuscript to Kindle up to 90 days before your launch date. (You launch date and promotion date do not have to be the same day, but it works nicely if they are-at least the first time you do a promotion.) This allows additional time for your copyediting and more time for your customers to purchase in advance.

Note: Nobody will get the ebook until the final version is uploaded and is live, but it gives you up to 90 days to get extra sales that will count toward your ranking when  you do go live. If you don’t want to take pre-orders, then upload as soon as you are ready to launch.

5. Test your eBook Cover & Manuscript in Kindle
Test your cover as soon as possible in case you have to have additional work done on it to make it work in Kindle. (You don’t want any last-minute surprises; they are no fun!)

Also, upload your manuscript as soon as it is ready because Kindle will check the spelling and you may find additional typos that you want to fix before launching
(I like having my ebooks formatted in “Word” so if there are any typos I can fix them myself; I need a formatter to do it if I have it formatted in mobi or any other format than “Word”.)

For a FREE Kindle Planner, go to www.kickitwithkindle.com

If you want help, please schedule a FREE Best-Seller eBook Consultation and I will go over your options.

We have solutions for every budget. http://ellenlikes.com/schedulefreeconsult

WANT TO USE THIS ARTICLE FOR YOUR WEBSITE, BLOG, OR NEWSLETTER?

You can, as long as you include this complete blurb with it:

Ellen Violette helps independent professionals, entrepreneurs, small businesses, and authors gain instant credibility and expert status with digital publishing and #1 Best-Seller KDP launches, along with building high-income businesses for her clients. She is a regular contributor to Published! Magazine, a #1 best-selling author, and a Grammy-nominated songwriter. You can learn more at www.theebookcoach.com