Archive for October, 2013

4 “MUST-HAVE” Criteria For Doubling Your Prices, Working Less, & Making More!

Saturday, October 12th, 2013

6figuresTo double your current prices on your coaching programs and/or workshops you must meet the following four criteria, not two or three, but all four.

1.Starving Market. Your program must be something that your target market is craving, something they are happy to pay you for because they want it so badly. Conversely, you’ll NEVER be able to sell a coaching program or workshop, or anything else for that matter, if it isn’t something your target market REALLY wants.

When you have something your target market wants, you don’t have to “sell” them, you just have to let them know about it and they’ll be lining up to get it at whatever the price is! And remember, when you charge more, you don’t need as many buyers and you have the potential to make a lot more money!

2.Credibility. You must have credibility. Your market has to believe that you know what you’re talking about and that you can deliver the goods. Otherwise, they might take you up at a low price point, but they aren’t going to go for high-end coaching or workshops if you don’t establish your credibility with them first.

3.Worth Double. You must believe your program is worth double the price of what you are charging right now. If you don’t believe in the core of your soul that your program is worth double what you are charging for it at present, you won’t be able to convince anyone else to pay double either. When you believe in your product and it’s worth, people will pick up on that and then they will start to believe you too and be wiling to pay you!

4.One Choice. You must offer only one choice at a time (with payment options) If you offer more than one program at a time, then you have to offer additional information and/or coaching at the higher level. Otherwise, why would anyone pay more? But, if they only have one choice, they aren’t comparing it to anything else. Now, this is not about trickery, or short-changing your clients. It’s about getting to the point where you KNOW in your heart of hearts as we said in #3 that it’s worth it and it’s time to double the price.

If you’d like to discover the 5 Simple Steps to Doubling Your Prices Without Increasing Your Workload (even if you haven’t been able to fill your program at the lower level) Please join me for a special 90-minute training webinar where I’ll reveal all my secrets to doubling your prices without increasing your workshop! For details and to sign up, go to: http://www.empoweredauthor.com/trainings/doubleyourprices

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

Ellen Violette, a leading eBook/Digital publishing/Online Business Coach,teaches people how to create a unique message and an irresistible brand using 72-hour ebooks and low-tech easy-to-implement system, tools, and strategies for high-income potential! Get her FREE Special Report “9 Deadly Mistakes to Avoid for Outrageous eBook Profits” at www.theebookcoach.com

Ghost Writing vs. Instant Authoring: Why Instant Authoring Is Better!

Monday, October 7th, 2013

handbooks-300x217If you’re an independent professional or coach who doesn’t have time to write a book or ebook, or who doesn’t want to be bothered, or if you don’t think you CAN write one, you may have considered hiring a ghost writer.

A ghost writer will take your information and turn it into a book or ebook for you. But, the problem is that there is always the possibility that it won’t be written in your voice and it could end up sounding like other books that ghost writer has written.

And if it isn’t in your voice, it won’t help you. Plus, you’ll wind up spending more money trying to find another ghost writer, or another solution if it doesn’t work out.

People are looking for authenticity. They are curious and they want to know who they doing business with; they want to know you, like you and trust you. For this reason, a better solution than ghost writing is what we call “Instant Authoring”

Instant authoring is ALWAYS in your voice so it’s automatically more authentic and you won’t have to worry about whether you’ll have to redo it if it doesn’t turn out right. It always turns out right.

It’s also a lot faster than ghostwriting. The average ghost written book, takes six to eight months to complete!

And according to Rich Schefren, “Guru to the Guru’s” there are 3 pillars of success.

1.Play where you can win.
2.Only do what is essential
3.Speed of execution.

So, depending on your topic, your book could be obsolete before it’s even ready! Let’s face it, ghostwriting fails the test. It simply takes too long!

Instant authoring can be done in 2 to 4 hours! And you can have your finished book in 1/3 the time or even less of a ghost written one.

Instant Authoring is the fastest and easiest way to become a published author and get massive credibility, more business building and money-making opportunities, and clients or patients.

To learn more and to schedule a “FREE” book publishing consultation, go to: http://www.createasplash.com/publishing/doneforyou

Are You Running Your Business Like The Republican Party And Risking A Permanent Shutdown?

Wednesday, October 2nd, 2013

recession-conceptWhether you agree with the Republican’s shutting down the government or not, it’s worth taking a look at what they are doing and why it’s no way to run your business.

The Tea Party wants it’s way and it’s willing to go so far as to shut down the government to get it. Now think about your business, do you want your way? And are you willing to go so far as to force your business to fail (the equivalent of shutting the government down)?

Some business owners do just that-as crazy at it sounds!When you,as a business owner, decide to focus on topics that YOU want to focus on, but that your target market isn’t really that interested in, you’re holding your business hostage.

When you fail to offer your potential buyers payment plans that will make it easy for them to purchase from you because you want to make the money NOW! You’re holding your business hostage.

When you fail to offer the products and services that your market wants because there are other ones YOU like better and you’re convinced that if you just EDUCATE your market, they’ll want them too, you’re holding your business hostage.And when you hold your business hostage, you starve it of the cashflow you need to survive which can cause your business to fail.

Remember, when you help enough people get what they want, you’ll get what you want.
-Zig Ziglar

So you have to give them your community what they want, and deliver it in the way they want it so they will become loyal followers and lifetime buyers. That means giving them the delivery systems they want at the prices they are willing to pay, with friendly customer service!

It’s your choice, you can throw tantrums and insist on getting your way and run your business into the ground, or you can think about your customers first, follow my suggestions,and have a thriving business!

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

Ellen Violette, a leading eBook/Digital publishing/Online Business Coach,teaches people how to create a unique message and an irresistible brand using 72-hour ebooks and low-tech easy-to-implement system, tools, and strategies for high-income potential! Get her FREE Special Report “9 Deadly Mistakes to Avoid for Outrageous eBook Profits” at www.theebookcoach.com