Archive for August, 2013

Author’s Fears #4: I don’t have enough money to outsource!

Saturday, August 24th, 2013

iStock_000016737541XSmallThe 8 Faces of Authors Fears And How To Handle Them So They Don’t Derail You!

Introduction:

When I got online, I was naïve enough and confident enough to think that I could succeed and so I did….to a point. But, as I came up against certain challenges and what I perceived as failures, I found myself becoming frustrated and scared.

I was afraid to take risks like the ones that got me to a 6-figure income in the first place because some didn’t pan out and they cost me money and shook my confidence. And others made me look bad when my JV partners didn’t reap the benefits I had promised based on past performance.

In fact, I’ve suffered from almost every one of these fears at one time or another and I’m still in the game. So, I wanted to share my thoughts with you in this 8-part series, so you can keep moving forward in your business in spite of your fears.

Fear #4 I don’t have enough money to outsource

You can’t grow your business if you don’t outsource PERIOD! Because without outsourcing, you will be wearing a hundred hats and working 18 hours a day 7 days a week! I know from experience!

There are just too many tasks involved in running a business not to outsource. Plus, when you don’t outsource, you spend most of your time doing menial and repetitive tasks that will burn you out. And outsourced jobs are not the ones that will make you wealthy!

But, there are challenges with trying to outsource. The most common one that stops people from outsourcing is thinking that they don’t have the money to do it. And while this may actually be the case, more often, people don’t understand the VALUE of outsourcing, so they don’t make it a priority.

So, let’s say that money really is the problem.

You could hire a college student for school credit through a local college or hire an intern. It won’t cost you anything.

You could barter what you love and is easy for you for what is hard and time consuming for you. It won’t cost any money-just a little time.

You could hire a neighbor or one of your kids or grand kids (they are probably a lot more savvy on the computer than you are!) for $7.50 or $10 an hour. If you have a little money to spend.

Or, go on elance.com, guru.com, odesk.com, fiverr.com, or taskrabbit.com and hire someone by the hour-even if it’s just for ONE hour a month or better yet, one hour a week to start.

If even a small amount of money seems out of the question then you have to start figuring out HOW you can make the money to get help.

You could do some affiliate marketing. Find products and services related to what you do and blog about them, giving your affiliate link at the end of the blog post. Then, send it out into social media so people actually read it.

Sell stuff on ebay. Or, have a garage sale.

Offer free consultations and enroll people into a coaching program.

Have a business card made. You can do it on Vistaprint for peanuts. And network locally. Many events cost around $10 to get in and you never know who you are going to meet. Just ONE client could pay for your monthly outsourcing if you do it right!

If you already have a list, start calling subscribers and ask them for referrals. Offer something that will make it worthwhile for them to give them to you.

Figure out what you are good at that you can charge for and offer it on Craigslist, in social media, or anywhere your market hangs out.

And if you have some money to spend, consider hiring a full-time employee. Many entrepreneurs are hiring from the Phillippines because the standard of living is low, they speak English, and they like Americans. If you want to learn more about hiring Filipino’s go to: tinyurl.com/outsource-phillippines

Do whatever you need to do to make it happen!

Get in the habit of outsourcing.

Another issue is that too many solo entrepreneurs, let’s face it, are control freaks. We think we can do it better than anyone else. And that’s the problem. Just because we CAN, doesn’t mean we should.

Even if someone can only do 80% of what you can do, you’re better off letting them do it so that you can spend your time doing what you love. (And what you love will make you a lot more money than spending your time doing jobs that should be outsourced.)

But, don’t get down on yourself, if you find it hard to find good help. It is one of the most difficult tasks for any business. And when you lose an employee, the natural reaction is to want to do it yourself and not try again. But, you can’t do that, you have to keep looking for the right employees until you find them!

Another problem is not seeing the value of outsourcing. So, author/entrepreneurs tell themselves they can’t afford it. Or, as I mentioned, they aren’t comfortable outsourcing-they think they can do it better. But, the truth is you can’t afford not to!

So, here’s how to overcome refusing to outsource.

Think about something you wanted really badly in the past. So badly, that you were willing to do anything to get it even if it cost some bucks. What did you do to get it?

Now, make a list of WHY you NEED outsourcing badly and figure out how to make it happen.

It will transform your business and your life in ways you can’t even imagine right now!

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

Ellen Violette, a leading eBook/Digital publishing/Online Business Coach,teaches people how to create a unique message and an irresistible brand using 72-hour ebooks and low-tech easy-to-implement system, tools, and strategies for high-income potential! Get her FREE Special Report “9 Deadly Mistakes to Avoid for Outrageous eBook Profits” at www.theebookcoach.com

The 8 Fears eBook and Book Writers Face. Part 3 (Don’t Have The Knowledge and Don’t Know Where to Find It! )

Wednesday, August 21st, 2013

iStock_000010087831XSmall

Introduction:

When I got online, I was naïve enough and confident enough to think that I could succeed and so I did….to a point. But, as I came up against certain challenges and what I perceived as failures, I found myself becoming frustrated and scared. Afraid to take risks like the ones that got me to a 6-figure income in the first place because some didn’t pan out and they cost me money and shook my confidence. And others made me look bad when my JV partners didn’t reap the benefits I had promised based on past performance.

In fact, I’ve suffered from almost every one of these fears at one time or another and I’m still in the game. So, I wanted to share my thoughts with you in this 8-part series, so you can keep moving forward in your business in spite of your fears.

Fear #3. I don’t have enough information or, the right information, and I don’t know how to get it

There is so much information out there these days that it’s easy to get overwhelmed and it’s hard to know what information you really need and what to pass on. On top of that, any expert worth his or her salt, has done what they are offering so it usually works, and it all sounds really good-especially if they are good at marketing themselves. And, unfortunately, some are great at marketing shoddy products too!

So, you have to determine what is the right information for YOU. To do that, you have to look at what your goals are, how you want to spend your time, what you’re passionate about, and what skills you possess. And, pick a business model that is easy for you to follow and is going to get your where you want to go with an expert who knows how to do it, has done it themselves, and/or has done it for their clients.

To find this out, read their websites and testimonials and verify them if you aren’t sure; listen to their free calls. Schedule a free consultation with them if they offer it. Talk to other people who’ve studied with them, and see what people say about them in social media.

Will every single person write a glowing review of the expert that peaks your interest? No, because it’s not one size fits all. The perfect coach for one person may be a terrible choice for another one. But, you have to do your homework, follow your instincts, and make sure they are teaching what you want to learn for the lifestyle you want.

Your potential coach or mentor also has to present the material in a modality that will work for you, so you have to decide how you like to learn and if they offer what you need.

Do you like Audio? Video? Transcripts? Live calls? Go-at-your-own-pace? Do you want accountability? A community to bounce ideas off of? Do you like weekly lessons or an intensive? Etc.

And do you feel like you and the expert are a good fit?

Believe me when I say, I’m telling you this from experience. When I got started, I didn’t even know what a business model was! I just jumped in because I thought it was exciting and I love to learn. So, when I got on the Internet in 2004, I was like a kid in a candy store. There were so many options!

I spent hours on free teleseminars soaking it all in, buying products, and occasionally getting burned on some of what I bought. But, when I started to write my first ebook, I ran into a brick wall.

I was trying to learn how to write from an ebook and it wasn’t working for me. I wanted an ebook coach, but there weren’t any. So, I hired a regular coach-not a pleasant experience. He didn’t have a system to follow, so I had to make every mistake first, THEN he’d show me how to fix it; I was paying by the month, and it was adding up FAST!.

So, I decided there had to be a better way, and I was going to find it or, create it. Well, as it turned out, I couldn’t find it, so I had to create it. Then, my coach at the time said that it was time for me to start teaching what I knew. I was stunned. First of all, I didn’t think I knew all that much, and secondly, I didn’t feel like I knew anywhere near enough to teach!

But, he said that I only had to stay one step ahead of the people I was teaching and that I knew plenty, so I started teaching (BTW, you can too!)

I gave away an ebook- my second one-which I wrote in less than 72 hours, I did a two-part free teleseminar series on ebook writing and marketing and sold the transcripts for $9.97 and 60% of the people bought it. So, I figured there was a market for it.

(Note: This model still works today!)

Now, I had been taught a teleseminar model for making money so that’s how I sold people into my first workshops. Sure, I heard about automating, systematizing, and outsourcing, and everyone was talking about it but, nobody was actually teaching it.

They were teaching what they knew and getting me to pay them while promising things that were never going to happen with that model- like how I’d be laying on a beach making money 24/7… NOT! In fact, I quickly found out that with teleseminars, I HAD to be present.

And there was no system, so I was always wondering-what do I create next? And how does this fit in with what I already have? Needless to say, I was working hard, I had NO passive income, and after several years of doing this, I felt burned out and stuck.

Mind you, I was making a 6-figure income but, the longer I did it the more frustrated I got because I couldn’t see a way out. Then, it occurred to me that this was the WRONG information and business model for me.

I got on the Internet to be an author and fell into coaching. which I took to like a fish to water but…..I wanted to be able to hand-pick the people I wanted to work with. And to make matters worse, in 5 years, I had only written 3 ebooks! So, I started looking for a new business model but, couldn’t find was I was looking for.

I’d buy programs that sounded great but, when you got into them they were just too hard; I never finished. Or, they didn’t explain things well, and without any coaching, I couldn’t figure them out so I quit. I wasted my time and thousands of dollars, not to mention all the stress it caused.

But, I didn’t give up because when I asked myself, what I wanted to do, I kept getting the same answer: I wanted to do what I was doing, but not the way I was doing it. I couldn’t afford to spend any more money on coaching at that point, and I wasn’t convinced that anyone would have the answer I was looking for anyway after working with so many coaches and spending so many thousands of dollars already without coming up with one!

So, I kept watching what other experts were doing and going on calls and eventually through trial and error, lots of sleepless nights and tears, and many moments where I was ready to quit, It dawned on me what I needed, and I was able to create a new system that works like a dream for author/entrepreneurs! I know it’s a perfect fit for an author wanting to build a publishing and online business without stress and overwhelm because I built it for myself, and my first group of students who have gone through the program are loving it!

So, bottom line, you have to know what it is you want to achieve, and seek out the right coach with the right business model for you who has the right information for YOU. And, if all else fails, create your own!

But, if you’re an author/entrepreneur who would rather spend your time writing and doing what you love, and you’re looking for the perfect easy-to-follow system so you don’t have to spend years dealing with stress and overwhelm and you’re ready to move forward, I can help, so let’s talk!

You can sign up for a free 1-hour consultation at bit.ly/schedulewithellen to see if we’re a good fit and how my unique system can help you achieve the lifestyle of your dreams.

If you missed Fears 1 & 2, you can find them at www.theebookcoach.com/blog

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

Ellen Violette, a.k.a. The Original eBook Coach and a leading eBook/Digital publishing/Online Business Coach, teaches people how to create a unique message and an irresistible brand using 72-hour ebooks and low-tech easy-to-implement system, tools, and strategies for high-income potential! Get her FREE Special Report “9 Deadly Mistakes to Avoid for Outrageous eBook Profits” at www.theebookcoach.com

The 8 Fears eBook and Book Writers Face. Part 2 (Not Technical?)

Wednesday, August 14th, 2013

feartech3Part 2

Introduction:

When I got online, I was naïve enough and confident enough to think that I could succeed and so I did….to a point.

But, as I came up against certain challenges and what I perceived as failures, I found myself becoming frustrated and scared, afraid to take risks like the ones that got me to a 6-figure income in the first place because some didn’t pan out and they cost me money and shook my confidence.

And others made me look bad when my JV partners didn’t reap the benefits I had promised based on past performance (The Internet was changing and I had to change with it-which I ultimately did but it took time and these set backs to get there.)

In fact, I’ve suffered from almost every one of these fears at one time or another and I’m still here! (Most businesses fail in the first 5 years and we’re at year 8!) So, I wanted to share my thoughts with you in this 8-part series so you can keep moving forward in your business in spite of your fears too!

Fear #2. I’m not technical enough.

When I was starting out I had absolutely NO technical skills. And in those days there were no WordPress blogs or sites, and no social media. It was all html. I had to hire help and a LOT of it! My first year in business 90% of my profits went to my vendors! I didn’t know how to do anything.

So I started by learning how to use 1 Shopping Cart because it was the professional choice that was the most affordable and I took lessons on how to put the html code in but I just couldn’t do it. Finally I resigned myself to the fact that I’d always have to pay to have it done.

But, then Word press came along and you didn’t need html codes. YAY! Then I found out that if you use Hostgator (which I already had) I could quick install WordPress with the click of the button. Easy peasy.

Then I saw all these people making these really cool opt-in pages and found out that they were using a theme called Optimize Press with their WordPress sites. I bought it and WHAM! I was making cool opt-in pages too!

The truth is that the technology just keeps getting easier and easier to use-if you pick the right software.

So, if you want to make websites fast go to tinyurl.com/tophosting4u and sign up for Hostgator if you want to go through my link. Then, go to http://tinyurl.com/optimizeitwow and sign up for Optimize Press and take advantage of the special bonus offer we’ve got going right now (see specials above for details).

Note: the more you work with technology the more your brain starts to understand the language of software and technology and it becomes easier to figure things out. Trust me. I know this from experience, and if I can do it, so can you!

I’ve also discovered that when there is something you don’t know how to do-as long as it’s not something that’s too complicated-you can always find a video on You Tube to explain it and walk you through it. Or ask someone on your team to help you (if you have one).

And there are usually people you can hire on www.fiverr.com for a few bucks as well.

And finally, if none of those options are working, hire an expert in whatever it is to coach you through it.

Is technology fun? No, not for me and not for most authors I know. But, it can get easier and become your friend if you learn one process at a time, get the right software-ones that are easy to use, with great training, or industry standard so there’s always someone to help you or a video you can watch to learn it and get help when you need it.

By mastering the fear of technology and jumping in, you will be able to grow your business a lot faster, have a lot less frustration, and enjoy the process a lot more! And if you want the easiest solutions to ALL your Internet challenges, stick with me! If it isn’t easy, I won’t do it and you don’t have to either!

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE?

You can, as long as you include this complete blurb with it:Ellen Violette, a leading eBook/Digital publishing/Online Business Coach,teaches people how to create a unique message and an irresistible brand using 72-hour ebooks and low-tech easy-to-implement system, tools, and strategies for high-income potential! Get her FREE Special Report “9 Deadly Mistakes to Avoid for Outrageous eBook Profits” at www.theebookcoach.com

The 8 Faces of Authors Fears Part1 (Not an Expert?)

Saturday, August 3rd, 2013

In this 8-part series I will explore the 8 Faces of Fear that plague authors.http://www.dreamstime.com/royalty-free-stock-photos-get-expert-advice-here-banner-held-up-two-little-d-men-white-background-image29747428

Introduction:

When I got online, I was naïve enough and confident enough to think that I could succeed and so I did….to a point. But, as I came up against certain challenges and what I perceived as failures, I found myself becoming frustrated and scared. Afraid to take risks like the ones that got me to a 6-figure income in the first place because some didn’t pan out and they cost me money and shook my confidence. And others made me look bad when my JV partners didn’t reap the benefits I had promised based on past performance.

In fact, I’ve suffered from almost every one of these fears at one time or another and I’m still in the game. So, I wanted to share my thoughts with you in this 8-part series so you can keep moving forward in your business in spite of your fears.

Fear #1. I’m not enough of an expert.

When I started my business, I was NOT an expert at anything related to ebooks. I was just a wanna-be author who couldn’t find an ebook coach, so I went to school on it, developed a program, and gave a workshop.

I offered it the first time at a very low price and it was NOT a huge hit. There was a piece missing-a critical piece-how to actually WRITE the ebook in 72 hours or less! I’d say that was a pretty important piece.

But it didn’t matter! I still taught them how to do the research, how to write titles, how to finish it and how to start making money with it. 
There were no requests for refunds!

So, after the workshop, I did more research and even paid $5,000 to learn from another coach how to coach and it paid off. I found the missing piece for my program.

Then, I continued to teach it and tweak it, turn it into a home-study program, and raise the price, and it’s helped hundreds of people all around the world become successful authors!

I’ve also worked with some extraordinary people in my workshops who thought they weren’t enough of an expert either. I had one women who had an MBA in business and didn’t think she was qualified enough to write an ebook on it.

The truth is people are looking for solutions to their problems. And if you can help them solve one, they will gladly pay you without worrying about your credentials. All you have to do is show then that you know what you’re talking about and that you DO have the answers.

By providing free content and giving them a sneak peak at what they can expect, you’ll be giving them the opportunity to check you out and see if you really can deliver what they are looking for. They’ll also get the chance to see your style of teaching and if it’s a good fit for them.

Once they feel comfortable with you and trust that you can deliver , you’ll be on your way. So, stop worrying about whether you are enough of an expert and start producing content that shows people what you know and how you can help them.

Ellen Violette, a leading eBook/Digital publishing/Online Business Coach,teaches people how to create a unique message and an irresistible brand using 72-hour ebooks and low-tech easy-to-implement system, tools, and strategies for high-income potential! Get her FREE Special Report “9 Deadly Mistakes to Avoid for Outrageous eBook Profits” at www.theebookcoach.com