Archive for March, 2013

11 Secrets to Kindle (and Amazon) Best-Seller Success (Part 2)

Saturday, March 30th, 2013

ebookcomputerNote: Books for this discussion means ebooks or books.

7. Categories and Keywords. You can pick two categories and seven keywords in Kindle/Amazon, so you want to choose wisely.

The best way to choose categories is to look at books on similar topics to yours and see what categories they are selling in. Also, look at how many books are in each category of those categories. Choose one with a lot of books, so yours might come up when other books are searched, and one that is very niched, so there is little competition.

Keywords are a bit trickier because Amazon doesn’t tell you what keywords each ebook or book is using. But, a Google Keyword Tool Search at www.googlekeywordtool.com will give you some good ideas. Also, look at the books on your topic and see what keywords and phrases they use. In many categories, you’ll see the same ones used over and over because those are the strongest keywords and phrases for that category.

8. The Number of eBooks or Books in the Category. The more there are, the more competition, the harder it will be to get on the first page for any category and that is where most of the sales are made. So, you want to have categories that have 200 books or less, if at all possible.

The problem is that many categories are growing rapidly. When I first started doing the research last year, there were around 250 books on “how to be happy”, but that has now more than doubled!

On the other hand, if there are too few books in a category, it won’t mean much to get to the first page and the top of the rankings!

9. Page Rank. Kindle/Amazon rank ebooks and books according to how well they are selling in relation to all the other books and ebooks on Amazon. They also rank for each category. By looking at the overall ratings, you can see how well books are doing in relation to all the other ones. And by looking at the page rank in EACH category, you can see which categories would be best for your book. (You’ll find the page rank under “Product Details”.

10. eBook/Book Reviews. Good book reviews sell books. Bad book reviews as well as no book reviews discourage sales. Focus on writing great content, and then marketing and branding to get good reviews. Always be sure to ask for reviews in your book and anywhere else that makes sense to do so and never ever pay for them or give incentives to get them.

11. Optional Sections. In your book description, which is essentially your sales page, you can include additional information like an interview with the author, back-cover copy, testimonials etc.; take advantage of it. There is also a section called “Editorial Reviews” If you can get reviewed by Publisher’s Weekly, Booklist, Audiofile, or any other reputable website or publication, it will help sales as well.

Pay attention and optimize all eleven of these parameters in Kindle/Amazon and you’ll have the best chance for success!

If you want more information on how to Kick it with Kindle go to: http://tinyurl.com/kick-it-now

This article is from The eBook Profit Secrets Newsletter. To get a weekly subscription at absolutely no cost to you, go to www.theebookcoach.com and register. (Value $147)

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

“eBook/Self-Publishing/Internet coach, Ellen Violette, teaches people how to create a unique message and an irresistible brand through easy-to-create 72-hour ebooks, and Internet-marketing strategies. Get her FREE Special Report “9 Deadly Mistakes to Avoid for Outrageous eBook Profits” at www.theebookcoach.com

Kindle Publishing: Eleven Secrets to Kindle (and Amazon) Best-Seller Success-Part 1

Sunday, March 24th, 2013

ebookcomputerIn my work, I’ve identified 11 parameters you MUST master to have a Kindle (or Amazon) best seller. In this article, I’ll reveal 6 of them and in my next article, I’ll reveal the remaining 5.

Title/chapter headings. According to Jay Conrad Levinson, father of Guerrilla Marketing, half of your success is attributable to your title. If your audience doesn’t connect emotionally to it, and see the benefit of it in their lives, they aren’t going to give it a second look, let alone purchase it! So, it is imperative that you write a title that gets their attention and tells them why they should want to read it.

Once you’ve got their attention, and if they like the cover (which will cover next) they will probably look inside at your Table of Contents. And again, if they aren’t wowed by what’s inside, they will move on. So you also have to give careful thought to your chapter headings. Make sure your chapters cover what you said you would cover in the ebook, and that they capture the attention of your audience.

eBook Cover. After your audience sees the title, they will look at the ebook cover. If the ebook cover is messy looking, hard to read, too dark, or just plain boring, they will go to the next one. You have to have a professional-looking cover that captures the essence of what your book or ebook is about, It has to be appealing to the eye. And it has to make the reader want to take the next step and look inside)

Price to Pages Ratio. If you write a short ebook (approximately up to 50 pages) that you plan to sell, you’ll want to price it from .99 to $4.99 tops. If you go any higher, it won’t sell. On the other hand, if you write a longer ebook, you can price it up to $9.99 and it may still sell. (It depends on the category which will discuss in next week’s newsletter.)

Relevance & Popularity. Once you know what the relevant keywords and phrases are that you want to research in Kindle and Amazon (you’ll find them by doing a Google Keyword Tool search at www.googlekeywordtool.com, then click on the “Adwords” hyperlink in the middle of the page) you have to see if they are POPULAR terms. Because you want to know if each keyword or phrase is actually selling. If it’s not relevant AND popular then find another one that is!

Who is the Author? This matters! If you’re trying to decide if ebooks or books in your niche and/or category are selling and only ones by big-name authors are, it tells you that you have to do some SERIOUS marketing to compete right out of the gate; and it’s going to be a lot harder to get noticed. If you’re up for the challenge, great! But, if not, you might want to pick another topic and/or angle.

Book Description. The book description is your sales letter on Kindle and Amazon, so make it compelling and easy to read. A wall of text will send your potential buyers running for the hills so be sure to format it correctly. You can also add back-cover copy here, a short interview, or anything else that you think will help sell your audience on your ebook.

If you want to have a Kindle or Amazon best-seller, you need to pay attention to every one of these secrets that I am revealing in this two-part article. Drop the ball at any point along the way and you have a good chance of leaving a lot of money on the table. Be sure to check back for the final 6 secrets!

If you want more information on how to Kick It With Kindle, check this out NOW!
http://tinyurl.com/kick-it-now

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

“eBook/Self-Publishing/Internet coach, Ellen Violette, teaches people how to create a unique message and an irresistible brand through easy-t0-create 72-hour ebooks, and Internet-marketing strategies. Get her FREE Special Report “9 Deadly Mistakes to Avoid for Outrageous eBook Profits” at www.theebookcoach.com

5 Big Mistakes People Make Creating Their eBook & Book Titles!

Friday, March 8th, 2013

booktitleMistake #1. Authors often ignore the main benefit of what the reader will get from reading their book or ebook when creating a title. Nobody is going to read your masterpiece, if they don’t see a benefit to them in doing so, so be sure to include that benefit in your title. And if you can’t get it into your title, put it in your subtitle or above your title.

Mistake #2. When writing a title, authors often get confused about what they are trying to say, so they write a title, then write the content, and they don’t match. In other words, the content does not support the title. It’s a lot easier to write a great title if you are clear about what your topic is and you write your title first. That way, you can refer back to it each time you create a new chapter so you stay on point.

When you have to go back and write another title after you’ve finished writing your book or ebook because it doesn’t work any longer, it can be more difficult because there are more constraints on you; it’s especially hard for many first-time authors who aren’t yet adept at writing killer titles.

Mistake #3. Authors often lack imagination and creativity when it comes to title creation. They wait until they’ve finished their projects before even thinking about a title, and by that time, they are so ready to get it out that they don’t give the title the attention it deserves. Or, they are anxious to get started writing so they slap a title on in a hurry. Either way, it’s a recipe for disaster. Authors need to take the time to do some strategic planning BEFORE they start, write a great title (or at least one with great keywords that they can work on some more later, that conveys what they are trying to say in the book or ebook, organize their project, and then write)!

Mistake #4. Authors are sometimes blinded by their own desires and biases when writing titles. For instance, when Tim Ferris wrote The 4-Hour Work Week, he wanted to call it The Vagabond Millionaire because that is what he wanted to be. But, when he tested it (and lucky for him, he did) he found that nobody wanted to read a book by that title.With further investigation, he came up with The 4-Hour Work Week and the rest, as they say, is history.

But, I’ve worked with authors who were unwilling to test their ideas out because they wanted what they wanted and they let their egos get in their way of having a best-seller. After going to all the trouble to write a book or ebook, it’s really sad to see it fizzle out due an ego problem that leads to the wrong title.

Mistake #5. Authors don’t usually realize it when they’ve written a terrible title. And that’s why so many writing courses fail to live up to their hype-there’s no feedback.

A terrible title is one that won’t engage potential readers and get them to actually want to buy your book or ebook. It might be that the author has an ego problem and is so attached to a title that even when all the reasons why it won’t work is pointed out to them, they go with it anyway and their book or ebook tanks. Or, they write a lazy title, or one that is just plain boring. Regardless of the reason, a bad title will torpedo an author’s book or ebook success every time.

Killer Titles are critical to your success. The more you know about writing killer titles, the more books or ebooks, you’ll be able to sell so, if you’d like to discover more about writing killer titles, join me for a FREE webinar training: How To Write Killer Titles That Sell Your eBook For You! Saturday, March 9, 2013 or Tuesday, March 12, 2013. For details go to:

tinyurl.com/killertitlescall

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

“eBook/Self-Publishing/Internet coach, Ellen Violette, teaches people how to create a unique message and an irresistible brand through easy-t0-create 72-hour ebooks, and Internet-marketing strategies. Get her FREE Special Report “9 Deadly Mistakes to Avoid for Outrageous eBook Profits” at www.theebookcoach.com