Archive for November, 2012

Book Marketing Online: Why An Affiliate Program is a “MUST-Have” for authors!

Monday, November 26th, 2012

If you have a book or eBook and you’re selling it for 10 bucks (just to keep the math simple) and you sell a ton of them, you’re  going to make $100. But, if you have ten affiliates, you  have people who are selling that book or eBook for you, and all they do is go to your site, get the links, get the advertising pieces that you’ve created, and take them and market for you. They get a link that lets you know that it came through them, and they each sell ten, they’re going to each make $100. But, there’s ten of them, so that’s $1,000.

Now, generally when you do have an affiliate relationship on a product, you split it 50/50. So, that means with every $1,000 that they’re making, you’re going to get $500 of that. So now, instead of making $100, you’re going to make $100 plus $500 , so you’re going to make $600 and do way less work. So, who doesn’t want that?

That’s why authors need an affiliate program. And I’ll never understand why authors want to wait to start one. So many times, they come to me and they’ll be working on their projects  and they’ll say, “Well, I’m going to wait to do my affiliate program.” Why would you wait to start your affiliate program? You never know when you’re going to get somebody who wants to go to work for you. And if you don’t have that affiliate program in place, they’re going to find another book/ebook/or product to promote, and then you’ve lost them, and generally you don’t get them back. You don’t get a second chance to make a first impression as they say.

So, you want to have your affiliate program working from day one, because a handful of your affiliates will make you most of your money;  we call them ‘Super Affiliate.’ And a super affiliate is generally one to five percent of your affiliates. And it’s absolutely true,  when I  check for my affiliate payments every month – I look at who made sales for me, it’s the same people over and over.

And then all of sudden maybe somebody else will creep in, that happened last month, so I called the guy. I said, “I see you made some money with me. Should we be doing the calls together?”  and he told me, he didn’t have enough people on his list yet, so he was holding off contacting me, but he was still making some sales for me. So, he’s now on my radar, and once he gets a big enough group,  I’ll be happy to get more involved with him.

Affiliate relationships can also help you build your list by getting in with people who are targeting your market-so as they make sales, their buyers get on your list so over time, you build a solid list of buyers who buy more and more products and services from you!  And when you do that, you  will make even MORE money. PLUS,  those buyers are cookied to their affiliates so each time they buy, each affiliate will make more money and want to help you make even MORE,  so it sets up a positive cycle of sales and profits! So you, NEED to set up an affiliate program before you put your book or ebook on the market.

If you’d like to learn more about how to set up your affiliate program and run it for BIG profits! Go to for a FREE PDF on how to set up your entire self-publishing platform, including how to set up and run a profitable affiliate program.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

eBook/Self-Publishing/Internet Business coach, Ellen Violette, teaches people how to create a unique message and an irresistible brand through easy-to-create 72-hour ebooks, and Internet-marketing strategies. Get her FREE  Special Report “9 Deadly Mistakes to Avoid for Outrageous eBook Profits” at


Content Writing: How To Get Started Creating An eBook From Interviews

Thursday, November 22nd, 2012

If you’re creating an ebook from scratch using interviews, and you don’t know what your niche is, you need to figure that out first, and it should be a niche that you are passionate about and have the skills to excel in. I have found that when people aren’t really passionate about their subject, they don’t stick with it because they don’t really have the motivation to do it. And if they don’t have the skills, they’ll never be able to succeed; you have to play where you can win.

You also have to look at who is your competition and what they offer, because you don’t exist in a vacuum. So, you have to bring something new, something special to  whatever you do; you’ve got to figure out, how you are different. And that can change over time.  For example, when I first started, I was the very first eBook coach. There really was no competition.

Now, everybody and their brother is saying that they can teach people how to write eBooks, which, in my opinion, is not really true, but they talk a good game, and they say it because they want to make money; it’s a hot topic. So, I have to keep seeing what other people are doing to continue to be able to explain to people what I do that’s different and better. And, I keep increasing my skill level to not only stay at the top of my game, but to continue to reach even higher. And I suggest you do the same!

Now, if you’re just getting started, you might think that your market is saturated so you shouldn’t write an ebook for that market. But, it’s just an illusion. when you KNOW what makes you different, when you come up with a new angle, there is no such thing as a saturated market.

That’s why there are tons of weight-loss books and a new one comes out every other week, but many of them still go to  #1 on the New York Time’s bestseller list-because it’s a new angle. So, you’ve got the Atkin’s Diet and the Alkaline/Acid diet,  the South Beach diet, and The Zone; I can go on and on.  They all do really, really well because people are interested in the topic. So, always look at your angle.

You can do the research by going to the Google Keyword Tool, and see what kinds of phrases  people are searching for. It’s interesting, different people have different ideas on this. For years I’ve been saying ten thousand to a hundred thousand global clicks-per-month is a really good niche, but I was just listening to a woman the other day who has made over a million dollars with her eBook, and she was saying that she demands that there be fifty-thousand clicks in order to be really profitable in a niche.

So, you want to look at those keywords and phrases, then what I have people do is go to Kindle and look at what is selling because it’s not just what people are looking up; it’s who’s buying and who’s buying what. But, the thing on Kindle is that not all niches do well. If you’ve got a business-to-business ebook, it may not do that well on Kindle, whereas if it’s a consumer ebook, obviously it’s going to do a lot better because consumers are going to Amazon in drove millions. But, there are people making really good money in many niches.

Next, you’ve got to create a killer cover that gets people to pay attention to your ebook and want to take the next step,  look inside, and hopefully buy it. Then, you need to figure out how long your want your ebook to be and how many interviews you will need.

Create your outline, and line up your interviews.

Record them.

Have them transcribed.

And then, edit them, or have it done for you. (If you want us to edit your ebook, go to for more information and/or to order.)

Once, they are finished, create your finished product by adding additional pages such as Table of Contents, About the Author etc.

Format it, or have it done for you. (We can do this for you as well

And publish.

If you’d like to learn more about writing ebooks with interviews as well as 7 more ways to create ebooks, you can order an advanced copy of my upcoming ebook <strong> Don’t Sweat Writing An eBook, 8 fast and easy ways to create ebooks from new or already existing content</strong>. and receive access to a FREE private training (For the first 50 people who make a purchase) Order now at:

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

eBook/Self-Publishing/Internet Business coach, Ellen Violette, teaches people how to create a unique message and an irresistible brand through easy-to-create 72-hour ebooks, and Internet-marketing strategies. Get her FREE  Special Report “9 Deadly Mistakes to Avoid for Outrageous eBook Profits” at

Self-Publishing: “What Kind Of Title Should You Write If You Want To Sell On Kindle?”

Friday, November 9th, 2012

If you’re going to publish on Kindle, the prevailing wisdom is that your title should be straightforward and tell the potential buyer what benefit they are going to get from reading your ebook. In other words, don’t get too clever-you might confuse or lose your buyer.

But, what does straightforward mean? And what is considered clever and what isn’t?

Let’s look at some examples:
#1-How to lose weight quick? A 10-day vegetarian diet plan
#2-The 7 Day Raw-Food Kickstart Guide
#3-Skinny Bitch: A no-nonsense touch-love guide for the savvy girls who want to stop eating crap and start looking fabulous

The first ebook tells you that its a 10-day vegetarian-diet plan. The second ebook tells you it’s a 7-day raw-food plan. But, what does the third ebook tell you?

It tells you who it’s for, and what the benefit is going to be to the reader,  NOT WHAT it is (it’s an ebook about eating vegetarian-surprise!)

Now let’s look at how they are selling;
10-Day Diet is #84,879 (written in 2012)
7-Day Raw is #13,002 in Amazon (written in 2011)
#37 Healthy Living
#38 Nutrition
And Skinny Bitch is #6,594 in Amazon (and it was written in 2005!)
#18 Weight Maintenance
#19 Weight Loss

So, not only is Skinny Bitch selling better, but it has had longevity AND spawned a whole series of books beyond the original! And it’s definitely got a clever element to it, plus, it doesn’t even tell you what it’s really about, but it does give the benefit and it touches a chord emotionally with it’s intended audience at a very primal level.

The ebooks that do the best are what I call “Concept” ebooks. Skinny Bitch is a concept, Chicken Soup for the Soul, is a concept, Rich Dad, Poor Dad is a concept. And each of them have spawned not only a slew of other books, but whole brands.

So, my advice is try to come up with a concept, if at all possible. You can tell the reader what it is in the subtitle- if it makes sense to reveal it immediately. And, if not, you still want to come up with a title that gives the benefit, speaks to your target market, and gets their attention. So, take the time to put the effort into your title and you’ll have the best chance for success!

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

“Ellen Violette is an eBook/Business Coach and the only one who combines these two disciplines into a comprehensive and easily attainable business model. She teaches people how to create a unique message and build an irresistible brand for a 6- or 7-figure income and uses ebooks (3 Days to eBook Cash Program) as a pivotal piece of the system. Get her FREE  Special Report “9 Deadly Mistakes to Avoid for Outrageous eBook Profits” at

Internet Marketing: How One Stuck SUV Got Out Of The Mall Parking Lot and What You Can Learn From It!

Thursday, November 8th, 2012

We were at the mall and  I was waiting for a parking space. The woman, in the space was in an SUV. She tried to back out,  but thought she couldn’t because I was right behind her.  There were cars behind me,  so I couldn’t back up to give her more room.  In fact, she had plenty of room if she just changed the angle as she backed out, but she couldn’t see that.

She started to back out, then stopped and went back into the space.  Then she did it again. The 3rd time, she just went back into the space and turned off the ignition and sat there.

So, I had my husband get out of the car and go tell her that she could indeed get out of the space, that there was plenty of room and he could guide her out.  And that’s what he did. She got out with plenty of room to spare and I got the parking space.

You see, there was a solution, but she couldn’t see it-she felt boxed in, and stuck, so she just gave up.

But with guidance, she was able to move forward (or, in this case,  backward).  And it’s the same with your business.  If you’re feeling stuck, if you’re feeling like there’s no solution.  You just need guidance.

So, let me guide you.  The best way to get started is to go to: and set up a free consultation so we can figure out what the best plan of action is for you.

I look forward to talking with you!

Ellen Violette
Business Coach for
#1 Best-Selling Author,