Archive for October, 2012

How To Avoid Online Stress And Overwhelm When It Comes To Digital Publishing?

Monday, October 29th, 2012

The best way to avoid overwhelm when it comes to digital publishing is by getting the right information, so you have an understanding of what is involved, and then breaking it down into sections, and still further into bite-size action steps if necessary.

Get off of all those email lists trying to sell you something else, while you’re trying to concentrate on this. Too much information is one of the main culprits for overwhelm at any time but especially when you are trying to learn a new skill.

If you don’t have a clue how to get started, you probably need to read an ebook on ebook writing, if you are good at being self-directed, or take a coaching program that walks you through it step-by-step if you need more direction.

You can check out my 3 Days to eBook Cash Workshop FREE Mega Article Pack at www.3dayebookworkshop.com to get you started in the right direction or one of these 2 top ebooks on ebook writing at:
www.ebookcashmachine.com or tinyurl.com/ebooksfast

The best choice for you will depend on how well you work on your own, how easy it is for you to follow the instructions on your own, how much writing experience you have, how good you are at title construction, and how motivated you are.

If you’re going to tackle it alone, then you want to break it down for yourself into 3 sections.

Section #1. what you need to do before you write your ebook.
Section #2 what you need to write your ebook
Section #3 what you need to do after you write your ebook.

Write out your action steps for each section.

Figure out which of these steps you can outsource and which vendors you are going to use.

Get quotes, so you’ll know ahead of time what your investment will be.

Create a plan, with specific dates for each task.

Put them on your calendar and make them a priority.

Get rid of distractions when you are working on your ebook.
Turn the phone off.
Send the kids out to play.
Or, plan a private retreat for yourself.
And don’t read your emails! They will only distract you!

And finally, reward yourself for completing each task on schedule. Then, when you finish, throw yourself a party, or reward yourself in a BIG WAY! You’ve earned it!

This article is reprinted from The eBook Profit Secrets Newsletter. For a complimentary subscription, register now at: www.theebookcoach.com

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

“eBook/Self-Publishing/Internet coach, Ellen Violette, teaches people how to create a unique message and an irresistible brand through easy-t0-create 72-hour ebooks, and Internet-marketing strategies. Get her FREE  Special Report “9 Deadly Mistakes to Avoid for Outrageous eBook Profits” at  www.theebookcoach.com

 

eBook Writing: How Do I Get The Expertise In My Head Into An eBook?

Saturday, October 20th, 2012

The best way to get the expertise that’s in your head into an ebook is to first, figure out what your topic is going to be based on knowledge you already have. It’s a lot easier to do, when it’s something you are very familiar with.

Then, figure out how you can shine new light on the your subject that will be of interest to your readers. Otherwise, there will be no reason for them to read it! You can do this by going to forums, chat rooms, discussion boards, and social media sites and see what people are thirsty for that they aren’t finding from other experts in your field.

Next. make an outline. Think of it like a grocery list. You wouldn’t sit and fret over making out a grocery list. You’d just think about what you wanted at the market and write it down. Do the same thing with your ebook.

Most people get choked up because they think of an ebook as a big project and they are trying to get it all down at once. But, really, it’s just one thought at a time. So make your list quickly. Ask yourself, “What do I want to talk about first? What do I want to talk about next? etc. And just keep going until you’ve got all your major thoughts down.

I once did this with my husband who is NOT a great writer and who was sure he could never write an ebook, and we got his whole outline done in about 3 minutes because he absolutely KNEW what he wanted to say. He just didn’t know how to get it down on paper until I prompted him. Then, go back and do the same thing with the points you want to make in each chapter.

With this process, you can see how doing an outline helps immensely to get the knowledge out of your head onto paper in an organized and manageable way. By laying out your thoughts chapter by chapter and then the points you want to make in each chapter, you WILL develop a skeleton for your ebook.

Then, you can just go back and fill it in with the knowledge you already have. If you find this is too difficult for you to do, try doing a brain dump. Take a sheet of paper, or get on your computer, and just start writing everything you can think of on your topic. Get it all out of your head onto the paper.

Then, go back and look for the main ideas that you can turn into chapters. Then add the points you want to make in each chapter-turning your brain dump into an outline. And, if you run into spots where you don’t have the knowledge you need, you can leave them blank and come back later to fill them in with researched material. (Always do this last, so you don’t waste time on research that you may not end up using.)

Follow this process and you’ll never have a problem getting your expertise out of your head again!

This article is reprinted from The eBook Profit Secret Newsletter.

©Copyright 2012 All Rights Reserved Ellen Violette

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: “eBook/Self-Publishing/Internet coach, Ellen Violette, teaches people how to create a unique message and an irresistible brand through easy-t0-create 72-hour ebooks, and Internet-marketing strategies. Get her FREE Special Report “9 Deadly Mistakes to Avoid for Outrageous eBook Profits” at www.theebookcoach.com

eBook Marketing: “How Can I Get More Qualified Traffic To My eBook Offer?”

Friday, October 12th, 2012

It does no good to get a lot of traffic to your ebook offer if that traffic is not interested in the topic of your ebook. To get qualified traffic, you have to know 6 things including:
- who your audience is for your ebook
- where they are online
-if they are, where they hang out
-where you would be most likely to find them
- what they most want to know
-and how they like their content delivered

Your Audience:
To find out who your best buyers are sometimes takes some detective work.

If you put your ebook In Amazon KDP and give it away for free for 5 days-which they allow you to do, survey the people who take you up on the offer, you’ll find out who’s interested in your ebook. (You can do this by putting an extra bonus in your ebook that people have to opt in to get.)

You can also find other ebook offers and start following those authors. Watch the comments their posts elicit-that can give you clues as to whom your market is. And, find groups in Facebook and Google Plus
and go to forums, chat rooms, blogs and discussion boards on your subject.

What They Want:
Once you know who your target market is, find out exactly what it is they want to know that you have answered in your ebook. (It’s best to find out what they want to know BEFORE you write your ebook, but in this case, we’re talking about getting more traffic to an ebook that is already written.)

How They Want Their Content Delivered:
Then, you need to find out how they like their content delivered; when you know how they like their content delivered, give it to them. I would also test methods that they didn’t say they wanted and compare because what people say and what they actually do are not always the same thing. (The Edsel is a good example of this- Ford gave people what they said they wanted in a car and nobody bought it.)

So, start with what they say they prefer. If your potential buyers say they like to read blogs, I would start with blogging and maybe guest blogging.

If they are visual, start with videos. Audiocentric, start with audios and podcasting or Blog Talk Radio. It really depends on your audience.

And as always, for fast sales, start with an ebook launch. By targeting Joint Venture partners who are targeting the audience you are trying to reach, you only have to target several instead of several thousand or hundreds of thousands as with potential buyers. (To learn more grab my free checklist at: www.ebooklaunchsecrets.com)

Follow this 6-step process and you will have plenty of buyers for your ebook!

This article is reprinted from The  highly-acclaimed eBook Profit Secrets Weekly Newsletter. To get a free complimentary subscription go to www.theebookcoach.com

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

“eBook/Self-Publishing/Internet coach, Ellen Violette, teaches people how to create a unique message and an irresistible brand through easy-to-create FAST ebooks, and Internet-marketing strategies. Get her FREE  Special Report “9 Deadly Mistakes to Avoid for Outrageous eBook Profits” at  www.theebookcoach.com

 

eBook Writing: 7 Steps To Creating a Profitable eBook in Just 1 Day… For Busy Professionals!

Tuesday, October 9th, 2012

If you’re an independent professional or a small business owner, you don’t have a lot of time to write an ebook.  But having one, is exactly what you need to stop trading time for money, get your message out to thousands if not millions of people, build a brand, and become THE recognized expert in your field. Otherwise, you’ll never grow beyond where you are right now.  There are only so many hours in the day and so many customers, clients or patients you can see in a day.

That’s why I’ve created this 7-step process to creating an ebook in just 1 day.

Here it is:

1. Find what makes you unique by looking at your passions,  your skills, who your target market is and what they want the you can offer. And offer something from a new or different perspective. If you can then bundle it all into one big idea or vision even better!

2.  Write a killer title, one that gives the benefit of what your target market will get when they purchase your ebook.

3.  Organize your ebook so that it is tight, clear, and concise-that way when you create it, you won’t need a lot of editing and you know it will make sense and not ramble.

4. Make sure you have a call to action in your ebook.  Most authors don’t make most of their money from an ebook, they make it from the upsells; the coaching. products and services that go along with your ebook.

5. Talk your ebook in 2 to 3 hours and you’ll end up with an ebook of 80 to 120 pages.  (Each hour will give you 40 pages of content.) You can do it by being interviewed, or as a monologue-going through the chapters point by point. And by organizing your ebook, you’ll be able to create a coherent ebook in very little time.  And by talking it, you will be able to do it quickly because it just flows-there’s no judging or editing when you talk an ebook.

6. Have your interview transcribed.

7.  Finish your ebook: add a Table of Contents, About The Author page, inside cover page, copyright information, and back-cover copy (optional).

If you want to discover more about this process, watch this FREE webinar at: tinyurl.com/quikebk.  It will be available through Friday, October 12, 2012.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

“eBook/Self-Publishing/Internet coach, Ellen Violette, teaches people how to create a unique message and an irresistible brand through easy-to-create 72-hour ebooks, and Internet-marketing strategies. Get her FREE  Special Report “9 Deadly Mistakes to Avoid for Outrageous eBook Profits” at  www.theebookcoach.com

eBook Marketing: My 5 Best Ways To Promote Your eBook And Build Your List!

Friday, October 5th, 2012

There are so many choices for promoting your ebook and building your list that authors get overwhelmed. The challenge is to find the best ways to promote for YOU!

This will depend on:
- the knowledge you have
- your technical skills
-what you enjoy doing
- how much time you have to commit to your marketing
-how many ebooks you want to sell in what period of time
- and your budget.

For instance, videos can be very powerful, but I’m not crazy about doing them, so it’s not one of my top marketing tools. I’d much rather write and speak. But, I have done videos in the past and I’m sure I’ll continue to do them occasionally.

Having said that, some marketing tools are more of a crap shoot; they work great for some people and not at all for others, while other marketing tools work every time.

For instance, there are authors making a small fortune on Kindle but most aren’t. But, if one of them were writing this article, Kindle would be one of their top picks because it’s working for them.

What I try to do is my own marketing, but also research, seeing what’s working for other people and what isn’t. And here is what I have found….

Blogging works. Blog three to five times a week minimum and make sure that it is connected to Feedblitz or Feedburner, so people hear about it. Also, tweet and post it. And put your blog in blog directories, so people can find it. (You can learn more about this in The 1 eBook Solution: The 12 secrets to turning a single ebook into a 6 (or 7-) figure income. www.1ebooksolution.com

For faster results, you can follow the rigorous routine that David Hancock of Morgan James Publishing puts his authors through-90 days of blogging with videos 3 times a week. Personally, I’d probably never do it-I’m not that disciplined!

Blogging tours-not so much. They are a lot of work, and I’ve still seen people not make any money with them.

Putting your ebook in Kindle KDP-this allows you to offer your ebook for free for 5 days out of the first 90; you have to leave it in KDP for 90 days and you can’t sell it anywhere else. But, by offering it for 5 days for free, you can make it a best seller, and you will make some money. Then, you can add the best-seller Amazon seal, and start marketing it from the Kindle Store. Combine this with your blogging and you’ve got a powerful and doable (in my opinion) combination! If you need help getting your ebook into KDP we can help. Go to www.ebookthis.com to learn more, or to hire us.

Do ad swaps. I learned this one courtesy of Perry Marshall (currently ranked #6 in the world in Internet Marketing- www..gurudaq.com) Find newsletters that target your market and offer free content that then leads to your ebook sales page.

Do an ebook launch. Anyone who’s been on my list for any length of time knows that I love ebook launches-especially for newbies! They are fail-proof, they build your list for you and pay you to do it, they are free-once you know how to do them- they help you build relationships with colleagues, and within 6 to 8 weeks of finishing your ebook, you can put thousands of dollars in your pockets and have hundreds, if not thousands, of subscribers that you can sell more ebooks and products to! This is how I have sold hundreds of ebooks at a time!

The reason they work so well is that ebooks don’t cost a lot, so you can get a lot of buyers on your launch. You can also build a list quickly because they are low cost and because you are leveraging the trust that your JV partners have built with their lists you don’t have to spend months or years creating that bond with your own list; it’s instant! Not only that, but you have control over the process and you only have to write ONE email that your partners send out to their lists. Or, you can do a modified launch, and drip content for a week or two and then do the launch. For your free checklist on how to get started go to www.ebooklaunchsecrets.com

And, this is the latest-up-to-the-minute strategy. Are you ready? (Drum Roll Please) It’s called The Tim Ferriss Effect. When Oprah had a daily show, there was something called the “Oprah Effect”. Someone would get on the Oprah show and his or her business would take off into the stratosphere overnight. Now that we’re in the Internet Age, having a guest blog post on a very influential blog in your niche can have the same effect. Michael Ellsberg described The Tim Ferriss Effect and how he benefited from it when he launched his book The Education of Millionaires . In a nutshell, one blog post from Tim Ferris got him higher up in best-seller ranking on Amazon than any other method!

Read the articles for details at: http://tinyurl.com/ferrisseffect

These are the top 5 ways that I like to promote, market and sell ebooks right now. The bottom line, is I want to market my ebook in a way that allows me to sell hundred of ebooks in a short amount of time, and/or gives me passive income and these 5 fit the bill.

If you need help implementing these strategies or need help figuring out what the best strategies are for your business and you are serious about your success, sign up now for your free 15-minute consult at bit.ly/schedulewithellen

This article is reprinted from The eBook Profit Secrets Newsletter. To get a free complimentary subscription go to www.theebookcoach.com

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

“eBook/Self-Publishing/Internet coach, Ellen Violette, teaches people how to create a unique message and an irresistible brand through easy-t0-create 72-hour ebooks, and Internet-marketing strategies. Get her FREE  Special Report “9 Deadly Mistakes to Avoid for Outrageous eBook Profits” at  www.theebookcoach.com