Archive for September, 2012

eBook Marketing: What Steps Can I Take To Make Sure My eBook Stands Out In A Crowded Marketplace?

Saturday, September 29th, 2012

The first thing you have to do to make sure your ebook stands out from the crowd, is figure out what makes your content unique. If you are just regurgitating information that is already out there, it’s definitely NOT going to stand out from the crowd! Any book or ebook that is successful approaches a subject, that a target market wants, from a new angle.

For example: Weight loss is a popular subject because millions of people want to lose weight and have a hard time doing it-so it’s a great market to target. And there are thousands of weight-loss ebooks out there. But, each successful one, has a different hook. Just check out this list of popular titles and you’ll see what I mean.

The South Beach Diet; The Delicious, Doctor-Designed, Foolproof Plan for Fast and Healthy Weight Loss
The Inflammation-Free Diet Plan
Dr. Gott’s No Flour, No Sugar Diet
The Atkins Diet
You On A Diet: The Owners Manual for Waist Management
Good Calories, Bad Calories: Challenging the Conventional Wisdom on Diet, Weight Control and Disease
The Best Life Diet
Eat Right 4 Your Type: The Individualized Diet Solution To Staying Healthy, Living Longer & Achieving Your Ideal Weight
The Ultra Simple Diet: Kick-Start Your Metabolsim and Safely Lose up to 10 Pounds in 7 Days

Get the picture?

They are all different. So, if one approach doesn’t work you can try another, and if that doesn’t work, try another and so on.

So, figure out what makes your approach unique.

In order to do that, you have to know what else is on the market, so you have to do the research.

Check out your competition. See what approach other’s in your niche offer. Then, compare them to what you plan to offer and how yours is different.

Here are some examples:

Before I created the 3 Days to eBook Cash Program, there were only ebooks on ebook writing, and there was an e-course. There were no ebook workshops and there were certainly none that taught how to write an ebook in 3 days or less. It offered not only a new delivery system, but a better process; it was revolutionary!

Sometimes, it’s about adding something to a product, program or service that wasn’t offered originally. For instance, “The Secret” didn’t include action steps. But, after it came out, people started talking about action steps including: Bob Proctor, Marcia Wieder, and others.

And still other times, it’s about a new strategy. For instance, as people discover more ways to use Pinterest and Kindle, they write ebooks on the strategies they’ve discovered for themselves that have worked.

“Get There First”

This helps too! When you are the first to write about something new, or the first to write about a new strategy, you have a better chance for success than those who come later.

For instance, The Twitter Revolution: How Social Media and Mobile Marketing Is Changing The Way We Do Business & Market Online, by Debbie Micek and Warren Whitlock and Twitter Power by Joel Comm were two of the first books written about Twitter. Both, were well-received and helped solidify the expert status of the authors in the Social-Media arena.

Write A Great eBook

Deliver great content! Also, write a great title, have an eye-catching ebook cover, and make sure it’s edited and professional-looking as well. If you don’t have a great title and ebook cover, you’ll never get your potential buyers to look inside- let alone make the sale. But, once you do get them to take a serious look, if it’s not professional you will lose them. And, since there are so many badly executed ebooks out there, it definitely helps you stand out from the crowd when you do it the right way. (Need help? Go to www.ebookthis.com)

Go Beyond Visibility

You must be visible; if people don’t know you exist, they won’t be buying your ebooks, products and services so, don’t be a wallflower!

But, go BEYOND Visibility! Take a page out of Beyonce’s playbook and be bigger than life. Beyonce is actually shy by nature, so she created an alter-ego-Sasha. And Sasha is who she becomes when she is onstage.

Is there a part of your personality that could propel you to greatness that you could nurture?

Or, maybe there’s something inherent in your personality that you could expand on……. like Jay-Lo. She’s always sexy, but never more so than when she is on stage or in a music video. Or, Howard Stern. I know, you’re probably thinking, “Why would I want to be like Howard Stern?” But think about it, he has a persona on his radio show that is super obnoxious and overly sexualized. But, if you’ve seen him on America’s Got Talent, he’s actually very smart and thoughtful. He just plays up that part of his personality for his radio show.

Now, you don’t need to be the best in all four of these areas, but the more of them you can cultivate, the better chance you will have for success! So, think about how YOU can stand out from the crowd, then make it happen!

If you need help, I can help you! SERIOUS ONLY: schedule your free consultation http://bit.ly/schedulewithellen

This article is reprinted from The eBook Profit Secrets Newsletter. To grab your free complimentary subscription go to www.theebookcoach.com ($147 value)

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

“eBook/Self-Publishing/Internet coach, Ellen Violette, teaches people how to create a unique message and an irresistible brand through easy-t0-create 72-hour ebooks, and Internet-marketing strategies. Get her FREE  Special Report “9 Deadly Mistakes to Avoid for Outrageous eBook Profits” at  www.theebookcoach.com

How do I get my eBook Ranked in the Bestseller lists on Amazon?

Thursday, September 27th, 2012

The way you get ranked in best-seller lists on Amazon is by selling a lot of ebooks! And, that means sending a lot of traffic to your ebook that you’ve listed in Kindle.  There are many strategies for doing this. But, first, if you aren’t familiar with Amazon’s ranking, let me explain, then I’ll tell you how to get there.

On each individual ebook page, if you scroll down the page, you’ll see: “Book Description”, Customers Who Bought This Item Also Bought…,Editorial Reviews, and then  ” Product Details.

Under “Product Details, you’ll see “Amazon Best Sellers Rank”. A ranking of 1-5,000 is crushing it. 5,000-10,000 is killing it. 10,000-25,000 is still doing really well and then the higher the ranking the less sales are being made on that ebook in the category that it is listed in.  And it can be listed in two categories on Kindle. (So be sure to send everyone to the same category.) Also, Amazon updates their rankings every hours, so the rankings are constantly changing.  That means if  you want to become a best-seller, you need to get a lot of people to buy in a single category in a short amount of time.

These are the fastest and easiest ways to do it:

1. List your ebook in Amazon’s KDP program.  In this program, you are allowed to list your ebook as a free ebook for a maximum of five days, and you must keep it in the KDP program for 90 days exclusively. You won’t make any money directly, but you might get to #1 one of the best-seller lists. And the cool thing about Amazon, is that there are many categories, and you only have to get to the top of ONE to be able to be ranked as a best-seller!

2. Do an Amazon best-seller campaign.  This is essentially an ebook launch but rather than selling your ebook from your site, you’ll be selling it from the Kindle Store.  You won’t make as much money because you’ll robably be selling your ebook for $9.97 (or less) but you will make it a best-seller!

If you need help uploading your ebook to Kindle go to www.ebookthis.com

If you need help with your best-seller campaign check out: www.bookmarket.com/amazon.htm

This article is from my weekly  eBook Profit Secret Newsletter.  To subscribe go to www.theebookcoach.com It’s FREE!

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

“eBook/Self-Publishing/Internet coach, Ellen Violette, teaches people how to create a unique message and an irresistible brand through easy-t0-create 72-hour ebooks, and Internet-marketing strategies. Get her FREE  Special Report “9 Deadly Mistakes to Avoid for Outrageous eBook Profits” at  www.theebookcoach.com

How To Price An eBook!

Friday, September 14th, 2012

The two main components of how to price your ebooks are 1. Where you are selling it? and 2. What is your topic?  When you sell your ebook on Kindle you have two choices. 35% or 70% royalty which will influence the price-which we’ll get to in a minute. The 35% rate is determined as follows: Royalty Rate x List price = Royalty. The 70% rate is determined this way:  Royalty Rate x (List Price – Delivery Costs) = Royalty the delivery cost refers to the size of the file.

Most people choose the 70% option because generally, you make more per ebook.  But, you must sell your ebook for under $10 to get it, so it determines the price; most ebooks sell for under $10. To determine which is best for your ebook, you’ll have to do the calculations.

So people ask, “What’s the sweet spot?”  There is no right answer.  It’s different for different ebooks and different niches.  In doing the research, I have seen people who swear that $2.99 is the best price, other’s say,  $4.99 and still others say, $8.99. The best advice I can give you is to test your price until you find the one that works best for your ebook.

Also, look at what other ebooks are selling for in your niche that are best-sellers, this is the best indicator if you don’t want to test your own pricing.

With PDF’s that you sell from your own site, you can charge a lot more money if they are “how-to” ebooks.  If you can solve a problem that a target market has, they will be more than willing to spend more to get the information right away.  These ebooks generally sell from $27 to $47.  However, if you call your ebook a “system” instead of an ebook,  and if it helps people make money, you can charge even more. I’ve seen ebooks for $97 all the way up to $497, using these tactics, sell very well.

You can also charge more for you ebook if you add relevant and valuable bonuses.  These enhance the offer and make it worth more money as well. But, again, the best way to find the optimal price point is to test your pricing.  You can do this by using the web optimizer, a free tool in Google Analytics.

But, don’t fall into the trap of thinking that you should publish only where you can make the most money.  There are definite advantages of publishing on Kindle, as well as, with self-publishing. So, price your ebook appropriately for each platform, and you’ll maximize your profits.

This article is from my weekly  eBook Profit Secret Newsletter.  To subscribe go to www.theebookcoach.com It’s FREE!

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

“eBook/Self-Publishing/Internet coach, Ellen Violette, teaches people how to create a unique message and an irresistible brand through easy-t0-create 72-hour ebooks, and Internet-marketing strategies. Get her FREE  Special Report “9 Deadly Mistakes to Avoid for Outrageous eBook Profits” at  www.theebookcoach.com

Internet Marketing: How Can I Find Out What Will Sell?

Wednesday, September 12th, 2012

Have you ever tried to solve a problem and none of the offered solutions were satisfactory? Did you say to yourself, “I could do this better”? If so, it could be exactly what will sell in the market place. In other words, if it solved a problem for you, there are probably thousands of others would pay for that information. But, this is just the first step.

After you’ve got the germ of an idea, you’ve got to do the research to confirm it, or see if you should scrap it. I recommend going into chat rooms, forums, and discussion boards, as well as, getting involved in social media. Look for trends and topics that come up over and over again.

Get on newsletter lists of experts in your field. See what topics they are covering. Get on their Q & A calls and listen to the questions people ask them. Also, listen to the answers the experts give. Sometimes, they can be evasive or vague and that can give you an opening.

You can also do your own Q and A calls. If you do, keep a list of the questions you get asked. A great tool that will do this for you is Instant Teleseminar. Instant Teleseminar let’s you keep all of you calls, as well as, all the questions that were asked on the call in their data base-as long as you are in good standing. Other conference lines don’t and I find this feature invaluable!

(My affiliate link to this is www.instantteleseminarsnow.com if you want to go through me which I appreciate and it doesn’t cost you anything.) If you do this on a regular basis, you will see that people ask many of the same questions over and over again.

You can also do free or paying consultations with clients and/or prospects. Again, keep a list of the questions they ask. These are ones you’ll definitely want to answer in your ebooks, products, and services.

And, if you have a list, you can do a survey at www.surveymonkey.com and ask them what they want to know.

Another great tool is using an “Ask” page. You can purchase www.ask(yourname).com and let people ask questions there all year long.

Be aware that over time, what people ask may change as the market changes. For instance, people ask me a lot of questions about Kindle now, but when I started on line, Kindle didn’t exist so obviously the questions were different. To stay on top of your market, you’ll want to do the research periodically, so you adjust to the market on a regular basis and stay relevant in your market.

Once you’ve got some ideas, go to the Google Keyword Tool and look for the keywords and phrases that are most popular for the topics you’ve discovered people are interested in. Ideally, you want words and phrases that have 10,000 to 100,000 clicks globally per month. Less than 10,000 won’t be a big enough market and more than 100,000 will probably be too generic.

After you’ve got your keywords and phrases, go to Kindle and see which ones are used in titles in your niche that are selling well. But, beware, some topics do better on Kindle than others, and some are hardly worth putting in Kindle at all.

If you find that your topic isn’t selling well there, do a Google search. Talk to movers and shakers in your niche. Go to live events and talk to people there. You may find there IS a market for your topic, just not on Kindle, in which case, it will be better for you to focus on building your own publishing platform.

Go through this process each time you want to produce an ebook, product, or service, and your business will always be profitable and successful!

This article is reprinted from The eBook Profit Secrets Weekly Newsletter. To subscribe go to www.theebookcoach.com and register. It’s FREE!

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

“eBook/Self-Publishing/Internet coach, Ellen Violette, teaches people how to create a unique message and an irresistible brand through easy-t0-create 72-hour ebooks, and Internet-marketing strategies. Get her FREE  Special Report “9 Deadly Mistakes to Avoid for Outrageous eBook Profits” at :
www.theebookcoach.com

Is The Move To Digital Publishing Worth My Time And Effort?

Thursday, September 6th, 2012

The truth is that 95% of books, or more, are turned down by publishers! That means the odds of not getting a publishing deal are overwhelming. And once you’ve put in all that hard work, wouldn’t you like to see it get into the marketplace?

Only you can decide whether the move to digital publishing is worth your time and effort, but given the statistics, and the time and energy put into writing your book, it’s the logical move. There have never been more opportunities to publish than there are right now and some of that money could be going into your pockets!

Just because you got turned down by every publisher in town, doesn’t mean that there isn’t a market for your manuscript. Authors all around the globe are making thousands or hundreds of thousands of dollars publishing their own books digitally by selling directly to their markets!

And rather than selling one book at a time, as you would in a bookstore, there are online strategies that give you the opportunity to sell hundreds, if not thousands of books at a time, including book launches, book tours, and blogging tours. Plus, you can turn your book into an ebook and sell it for even MORE money (especially if it is a “how-to” book and solves a problem for your target market).

By adding relevant and valuable bonuses to your online offer, you enhance the perceived value of your manuscript which is what allows you to increase your price point. These can sell from $27 to $47 to $97 and I’ve seen them go as high as $497 for ones that teach people how to make money-like real-estate, stock-market, and Internet-marketing ebooks.

And, with a higher price point, you don’t have to sell anywhere near as many with digital publishing as you do selling books-when you sell them from your own self-publishing platform. (This is NOT the case on Amazon or Kindle where prices are controlled and there are no bonuses allowed for added value.)

Online, you can also build a subscriber list. And, the money is in the list. The reality is that most authors don’t get rich from a book. They get rich from teaching people how to consume the information in the book by adding information products, coaching, and or speaking, as well as, other services and/or software to the mix that will help their readers succeed.

There are also some authors making thousands of dollars on Kindle and other ereader sites. It’s not as easy as sticking your book on Kindle and waiting for the checks to arrive-there is some strategy involved to find the right categories (you can only have two), the right keywords (you can only have 7), the right title (one that people who frequent Kindle want to buy), and the right pricing. (Some authors swear that $2.99 is the sweet spot, other’s like $4.99, and still others like $8.99. You have to test to see which one is best for your book.)

The key is figuring out who your target market is and building a solid relationship with them. You want to find a target market, or markets that have money to spend, are fanatical about your subject (so they will continue to buy from you over time) , and are online. You also need to write great copy, create a direct-marketing website, make a great offer, have a killer title and a great-looking book or ebook cover.

While you will have to make an initial investment of time, money, and energy, the rewards of digital publishing far out weigh the alternative-collecting rejection letters, hoping someone will pick up your book while, in the meantime, they collect dust in the garage.

If publishers aren’t knocking down your door, and you believe in your work, then it’s time take control of your destiny, make serious money, get your message out to the world, and enjoy the fruits of your labor….not someday….but right now. And you can do it with digital publishing.

Join me this Saturday, September 8, 2012
How to get Started with Digital Publishing NOW!
10 a.m. PDT/ 1 pm EDT
no opt in

tinyurl.com/2digitpub

This article is from The eBook Profit Secrets Newsletter. To subscribe go to www.theebookcoach.com

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

“eBook/Self-Publishing/Internet coach, Ellen Violette, teaches people how to create a unique message and an irresistible brand through easy-to-create 72-hour ebooks, and Internet-marketing strategies. Get her FREE  Special Report “9 Deadly Mistakes to Avoid for Outrageous eBook Profits” at  www.theebookcoach.com