Archive for August, 2012

How to Get Started with Digital Publishing Now!

Friday, August 24th, 2012

How to get started depends on where you are in the process. If you haven’t yet written an ebook, then that is where you need to start. If you have, then make sure you’ve done it properly by looking over my step-by-step process and then picking up where you are in the process now.

Step #1. Do the research to find a topic that you are passionate about that has the potential to be a best seller.

You can do the research using the Google Keyword Tool at: https://adwords.google.com/o/KeywordTool

This will tell you what keywords people are clicking on, so you’ll want to incorporate them into your title -if at all possible. You’ll also want to use them in your meta tags on your website to drive traffic to your ebook site.

Step #2. Go to Kindle and see what’s actually selling there. But, beware, some niched titles won’t sell well on Kindle, but may do very well on your own website. Still it’s good to know what’s out there, as it will help you make an informed decision about where to publish your ebook and what to expect from each publishing platform when you are ready

Step #3. Write a compelling title. If people don’t like your title, they won’t take look inside, let alone buy your ebook! (If you can’t think of one right now, write a working title and come back to this later.)

Step #4. Decide what you want people to do after they read your ebook and be sure to include it in your ebook. (Most authors don’t make a lot of money from their ebooks-they make it from helping people consume the information. So, be sure that you include an offer that will help your readers take the next step with you. Too many authors forget to do this and leave a ton of money on the table.)

Step #5. Organize your ebook into chapters and lay out the points you want to make in each chapter.

Step #6. Write your ebook.

Step #7. Add the finishing touches including getting a great-looking ebook cover, adding an inside cover page, a table of contents, about the editor, copyright information etc.

Step #8. Have it professionally edited.

Step #9. Have it formatted for ereaders and/or your website. The formatting will be different for ereaders than for your website. (We can create your ebook cover and
inside design along with formatting for your website

Step #10. Upload to Kindle and other ereader sites or have someone do it for you.

Step #11. Build your own publishing website. That way you can build a subscriber list and get paid for doing it, and/or you can recruit an army of affiliates to sell your ebook for you. Either way, you make a lot more money, a lot faster with your own publishing platform in most genres. (To learn more about building your own platform go to www.ebooksforsalein4days.com for a FREE checklist.)

While digital publishing can be very rewarding, it can also be frustrating if you don’t know what you are doing. We offer an array of services and products to help you overcome the hurdles of digital publishing.

To learn more about our ebook services go to: www.ebookthis.com

To join our list and grab our free special report 9 Deadly Mistakes To Avoid For Outrageous eBook Profits, 9 Secret eBook Tips For Making Money Online, and a complimentary subscription to our highly acclaimed eBook Profit Secrets Newsletter go to www.theebookcoach.com

This article is reprinted from The eBook Profit Secrets Newsletter.

6 Ways to Title Test Your eBook Or Book For Guaranteed Massive Sales!

Friday, August 17th, 2012

Title Testing is one of the most important steps to writing successful ebooks, yet most  people resist doing it. They tend to want to go with what they, themselves, like and leave it at that.

Or, they might go one step farther and ask family or friends for their opinions. But. the truth is, it doesn’t matter what you LIKE, you need to have a title that SELLS, unless you are just doing this for your own enjoyment -which I doubt is the case if you’re on my list!

So, why don’t people test titles?  Because they are intimidated by the process for one reason or another.

My response to that is GET OVER IT! You NEED to do it.  So, let me suggest 6 ways that you can title test, and then just do it! If you don’t, you won’t maximize your sales-in some cases you won’t make ANY sales without this critical step. It’s that important!

Which way you decide to go depends on your resources,  your abilities and what you are willing to do (what is in your comfort zone), or how far out of your comfort zone you are willing to go to get the answers you need.

#1. The first way to test your title is to create two sales pages that are identical except for the title or subtitle-depending on what you are testing. (And I suggest you test BOTH, one-at-a-time).

Then, A, B them. In other words,  send traffic to the site which rotates between the two sales page and whichever gets the most opt in’s, if it’s for advanced notice, or sales if you plan to release it relatively soon, wins. Then, you can test the winner against another title if you’re testing titles, or subtitle if you’re testing subtitles.

Generally, this is done using Google Adwords. It’s very accurate,  but it takes time and money and it can be scary.( I remember the first time we tested one of my ebooks this way, and we weren’t getting any clicks, so my mentor told me to up my daily dollar amount to $1,000. I was sweating bullets.  But, that is what it took to start getting clicks.

And no, we didn’t spend anywhere close to that, but you have to watch it closely. If you don’t have the stomach for that, don’t do this!) But it is a great way to do it if you don’t have a list.

Also, if you’re not technical don’t do it, or hire someone to set it up for you.

Or, you can go to www.PickFu.com. You can only get 50 responses and  people can see both options, so it’s not a true test, but it’s better than nothing. And, it will only cost you twenty bucks.  (A small price to pay that could save you a lot of heartache down the road.)

#2. If you have a list, the best way to test is to ask them for help.  You can set up a survey in Survey Monkey to get the job done and it will analyze the results for you. And, you can use the free version-it will work just fine for this.

(If you’d like to learn more about creating successful surveys join eBook Empire Builders and you’ll get this month’s Inside Scoop marketing report on doing surveys for massive sales! It will drop next week. It’s only $9.97 right now but it’s going up to $19.97 September 1, 2012, so don’t wait!)

www.ebookempirebuilders.com/main.html

#3. If you don’t love the titles you’ve come up with on your survey, you can  add  a contest to your survey. Ask people to rate your titles, then ask them to submit their best titles for your ebook.

(You can offer a prize to the winner to give people an incentive to participate.) If you don’t have a subscriber list, you can ask people in groups, chat rooms, and discussion boards, as well as, on social media to participate. Make the prize juicy enough and you’ll get people lining up to participate!

#4. Or if you’re too lazy or just not creative with words and can’t come up with any good titles, just do a straight-out contest.

#5  Another strategy is to put your ebook up on Kindle for 30 days, then switch titles for another 30 days and see which does better. Then, if you want you can test a third one.  But, you CANNOT have the same ebook on Kindle with two different titles at the same time.  You WILL get banned! And if you aren’t sending traffic there yourself, it could take a long time.

(Note: if you do send traffic there,  do it exactly the same way for each 30-day period. And again,this takes a long time, so it’s not my favorite!)

#6. If you’re a newbie, if you’re  intimidated, and/or lazy: take the 3 Days To eBook Cash Workshop and you’ll get instant feedback on your title without any testing! You can still test it if you want to go the extra mile, but I’m pretty sure, most people don’t!

The next workshop is coming up November 6-13th. To learn more go to www.3dayebookworkshop.com and you’ll get access to all the details.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

eBook/Self-Publishing/Internet coach, Ellen Violette, teaches people how to create a unique message and an irresistible brand through 72-hour ebooks, and Internet-marketing strategies. Get her FREE  Special Report “9 Deadly Mistakes to Avoid for Outrageous eBook Profits” at  www.theebookcoach.com

eBook Writing: 9 Tips For Writing A Successful eBook The Easy Way!

Thursday, August 2nd, 2012

1. As soon as you decide on a plan of action, get started. The longer you wait to start, the less chance you have of finishing your ebook, getting it up online, and making money.

2. Make it a priority and follow your plan.  Decide how much you will write each week or each day, schedule it into your calendar, and then stick to it. Otherwise, it’s too easy to keep putting it off and then you’ll never reach your goal.

3. Figure out what makes your approach to your topic unique and more beneficial to your readers than what is already on the market, so that you can explain it to them in a way that makes them want to buy more products and services from you. If your ebook doesn’t solve their problem in a way that is  better, easier, and/or quicker than what is already on the market, they won’t buy it!

4.  Don’t do research before writing your ebook. Too many people research before they have a profitable topic lined up, so they don’t really know what they are researching for!  And to make matters worse, they research, and research and research which causes overwhelm; then they become stuck.

The way to make money with ebooks is to write “How-to” ebooks” that are conversational and solve a problem for a target market that you understand, can reach, has money to spend, and is online.  You don’t need a lot of research for these-you just need to solve the problem!  And when you do need research, you want to do it AFTER you’ve written your ebook.

5. Create an outline.  It’s so easy to do, and yet, even in my 3 Days to eBook Cash Workshop, so many people resist doing it!  Creating an outline will keep you from wandering off onto topics that don’t belong in the ebook you’re writing now, and it will help you organize the order in which you want to present your material.

It will also show you if your ebook is too long and should actually be more than one, or if it’s too short and you should scrap it, or find additional information to add to it than what you presently have planned.

6. Don’t edit or judge your writing while you are doing it.  This is the fastest way stop your progress.  You need to let the information flow onto the page in what is called a “brain dump”  Write what you know first, then add additional information.  When you write this way, you get a lot done fast, and then it’s easier to keep going.

7. Use a system.  If you don’t know what you are doing, writing an ebook can feel like getting caught in a maize unable to progress or get out.  But, when you have a system, you just follow it step by step and it works everytime. The reason most people think it’s difficult to write an ebook is because they aren’t using a system that walks them through it step by step.

8.  If you find it difficult to write, talk your ebook.  You can use a computer program like Dragon Naturally Speak, or record it by phone.  Either way, the bottom line is that we don’t censor ourselves or judge our words when we speak. So for many people, it’s a lot easier to just speak it than to try and write it.  (FYI: 1 Hour of talking will give you approximately 30 pages of text.)

9. Have a support system in place.  You need accountability and feedback, as well as, encouragement.  Find people who are supportive of your work, who’s opinion you can trust. When you know someone has your back every step of the way, it helps you to keep going and get the job done!

For more information, go to www.theebookcoach.com and receive 9 Outrageous Mistakes To Avoid For eBook Success, 9 Free Secret eBook Tips For Making Money online, and a complimentary subscription to the eBook Profit Secrets Newsletter.

Ellen Violette is a world-renown eBook/Internet Marketing Coach, best-selling author and recovering technophobe. She teaches people how to find what makes them unique and how to craft a compelling message to create an irresistible brand and a 6- or 7-figure income using ebooks that you can write in 72 hours or less-along with other content-marketing strategies.

She’s the creator of The 3 Days To eBook Cash Workshop, eBooks For Sale in 4 Days Or Less, How To Write A Profitable eBook In 30 Days Or Less With Articles, eBook Profit Marketing Secrets, eBook Empire Builders, The Accelerated Wealth Blueprint,  and more.

And she’s a best-selling author, as well as, the co-author of Sell More eBooks, Low And No-Cost Tactics To EXPLODE Your eBook Sales & Downloads with Internet Guru, Jim Edwards and Ready Aim Impact winner of Bronze eLit aware for literary excellence.

She’s also a contributing writer to Published! Magazine. And the recipient of the “Be The Change Award” given for outstanding achievement in her field.

Her company also formats and publishes ebooks for authors at: www.ebookthis.com and offers social-media services for authors and coaches (www.socialmediaexpertservices). You can learn more at www.theebookcoach.com.