Archive for May, 2012

eBook Marketing: Free eBooks vs. “For Sale” eBooks: What’s Best For Building A Subscriber List FAST?

Tuesday, May 29th, 2012

To build a list with ebooks, you need a free ebook to give away or an ebook that you sell, and I suggest using both. But, how you use each will be very different. Free ebooks are great in many situations while ebooks for sale can only be used in specific ways for list building.

In this article, you’ll discover how to use each one of them for maximum exposure.

When people don’t know you, like you or trust you, and/or there is no social proof from third parties to vouch for you, you’ll want to offer a free ebook.

This includes:
- putting ebooks in free ebook directories
- as a giveaway on your website when people first land there
- on a free teleseminar or webinar specifically designed for list building (like a monthly q and a),
- in your signature on emails
- as a thank-you gift for following you on Twitter
- on Facebook, to name a few.

When you are building your list with joint venture partner, you will need an ebook that you sell. Joint-venture partners aren’t going to send out a free ebook. They want to make money. And they already have a relationship built on trust with their lists, so when they tell their lists to buy your ebook, they will. And when they do, you AND your joint venture partners will all build your lists together (as well as make some serious money!) This is true whether you do an ebook launch or a virtual ebook tour.

There are also venues that can support a free ebook and an ebook for purchase, and the best case of this is Kindle. You can create free ebooks and set a price of $0.00 in Kindle or you can sell them for .99 if they are lead generators for your ebook. But, you can also list your ebook in Kindle. These generally sell from $2.99 to $9.99 and the sweet spot for non-fiction how-to ebooks is $8.97.

To see what works best for your ebook, it’s best to test your price points and your offers. Maybe, it’s best to send people to a free ebook on Kindle first and let it guide them to purchase your “for sale” ebook. Or, maybe your ebook is so compelling and/or you have such great reviews and a great topic, with a great title and cover that people will just purchase it right off of Kindle. (For most ebooks though, this is not the case, you generally need to send people to Kindle to purchase your ebook.)

Ultimately, if you don’t reach your target market, you can’t build your list. So, to get the most exposure, I suggest using a combination of free and “for sale” ebooks.

To learn more listen to: 18 Ways To Build Your List With eBooks today! We’re offering a Memorial Day Weekend special good through Tuesday, May 29, 2012 midnight PDT. So don’t wait, listen to the call now at: bit.ly/ebklistbuilding.

In a hurry? You go right to the offer at www.3dayebookworkshop.com/special If you have questions, after listening to this training and looking at the special page at www.3dayebookworkshop.com/special, call the office at 888 868-5744. I’m happy to answer additional questions.

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Register by Tuesday, May 29, midnight PDT to get instant access to the special bonuses.

This article is reprinted from The eBook Profit Secrets Newsletter. To get access to this highly-acclaimed weekly newsletter, go to www.theebookcoach.com. It’s a $147 value absolutely FREE! When you register, you’ll also receive 9 Deadly Mistakes To Avoid Outrageous eBook Profits and free tips! So, register now! www.theebookcoach.com

Ellen Violette is a world-renown eBook/Internet Marketing Coach, and author in her own right. She teaches people how to find what makes them unique and how to craft a compelling message to create an irresistible brand and a 6- or 7-figure income using ebooks that you can write in 72 hours or less-along with other content-marketing strategies.

She’s the creator of The 3 Days To eBook Cash Workshop, eBooks For Sale in 4 Days Or Less, How To Write A Profitable eBook In 30 Days Or Less With Articles, eBook Profit Marketing Secrets, eBook Empire Builders, The Accelerated Wealth Blueprint, Virtual eBook Expo, eBook Empire Builders and more. And she’s a best-selling author, as well as, the co-author of Sell More eBooks, Low And No-Cost Tactics To EXPLODE Your eBook Sales & Downloads with Internet Guru, Jim Edwards.

She’s also a contributing writer to Published! Magazine. And the recipient of the “Be The Change Award” given for outstanding achievement in her field.

Her company also formats and publishes ebooks for authors at: www.ebookthis.com and offers social-media services for authors and coaches (www.socialmediaexpertservices). You can learn more at www.theebookcoach.com.

eBook Editing: Why Health Professionals Really Need Professional Editing To Succeed With eBooks!

Sunday, May 27th, 2012

My company edits ebooks and books for health professionals all the time. We also often end up re-editing ebooks for our coaching clients who are health professional, as well, and what we find is that health professionals often have a difficult time writing in a conversational style that their intended audience can relate too.

The problem is that they are used to writing for professional journals i.e. talking to their peers. And when they decide to write a consumer-oriented ebook or book, they aren’t able to change gears, so they often don’t connect very well with their audience.

If you don’t connect with your audience, they aren’t going to buy as many ebooks or books and when they do buy, they aren’t going to relate as well, so they won’t take the next step and book an appointment with you , or purchase the program that you are selling in your book or ebook, which will hurt both your sales and your profits.

They also often make grammatical mistakes such as using the term “that” or “which” when referring to a person when they should be using “who” or whom” (This mistake is also often made by other authors as well.) They also make the mistake of switching back and forth between “person” and “persons” and the singular and the plural from “they” and “them” to “he” and she”. Bad grammar reflects poorly on the author and can affect sales as well.

Having a professional edit done can eliminate these issues and help health professionals make a lot more sales and profits with their ebooks and books, as well as, get their message out to more people.

Here’s what Chiropractor, Dr. Joseph Bowles, author of “Why does my back still hurt?” And what to do about it, had to say about our work.

“You make me look good. Thank you Ellen!”

If you want to work with professionals, who have your best interest at heart, and can edit your ebook or book to connect with your audience, and make you look good in print, and help you make more sales, go to www.ebookthis.com to learn more and to hire us.

We are running a Memorial Day Weekend Special: Save 15% off of any of our authors services at www.ebookthis.com
Offer ends Tuesday, May 29, 2012 2 p.m. PDT/ 5 p.m. EDT

Book Marketing: Can Book Authors Handle The Truth?

Wednesday, May 23rd, 2012

Conventional wisdom has always been that if you wanted a publishing deal you didn’t want to self-publish because you’d never get a deal. Self-publishing somehow diminished your stature and publishers would pass you over.

Then something changed. Social Media, and Kindle came along; the rules of the game changed. Suddenly, anyone could become a published author. And authors figured out that they didn’t necessarily need a publisher to make money with their books, but they still didn’t like the idea of ebooks. eBooks were considered the poor cousin from the wrong side of the tracks. But then something extraordinary happened. eBook sales exploded on Kindle; in fact, ebooks were selling BETTER than books!

Publishers got nervous and bookstores that didn’t see it coming went bankrupt like Borders. Those that adapted stayed in the game, like Barnes and Nobles, even creating their own ereader, The Nook. eBooks became legitimate. Publishers started looking for authors who were creating their own sales and becoming rock stars in their own communities.

But old habits die hard. I find that many book authors now feel comfortable selling their ebooks on Kindle, but the idea of self publishing still leaves them uneasy. (Kindle is NOT self-publishing. Self-publishing is where you are in control of the process and the money. You can choose to give some of it away with affiliate relationships, but you don’t HAVE to- like you do on Kindle or Clickbank or any other co-publishing situation.)

Book authors seem to feel that selling through a publisher or a third-party site like Kindle makes their writing more legitimate than that of those who self-publish. But those who understand the power of the Internet and what you can do on your own see it entirely differently. In fact, I know of a guy who was making $300,000 a year with ebooks on his own. He was asked why he didn’t try to get a publishing deal and he said “Why should I?” He was happy doing it on his own.

Other’s don’t want to be bothered and that’s fine. But too many authors are missing out on a great opportunity because of a 20th-century mind set. Publishing has changed forever. Books and ebooks are on equal footing and you need both. You also need to market any and every way that you can. No one way is more or less legitimate than another.

The key is understanding what each can do for you and then using them appropriately. Some niches sell better on Kindle and other’s sell better with self-publishing. But it’s time that book authors bust through their own prejudices and take advantage of all the great opportunities that exist beyond working with large retailers like Kindle.

To learn more about how you can sell hundreds of ebooks, build a list (and the money is in the list), and get paid to do it, go to www.ebooklaunchsecrets.com for a free pdf.

Ellen Violette is a world-renown eBook/Internet Marketing Coach, and author in her own right. She teaches people how to find what makes them unique and how to craft a compelling message to create an irresistible brand and a 6- or 7-figure income using ebooks that you can write in 72 hours or less-along with other content-marketing strategies.

She’s the creator of The 3 Days To eBook Cash Workshop, eBooks For Sale in 4 Days Or Less, How To Write A Profitable eBook In 30 Days Or Less With Articles, eBook Profit Marketing Secrets, eBook Empire Builders, The Accelerated Wealth Blueprint, Virtual eBook Expo, eBook Empire Builders and more. And she’s a best-selling author, as well as, the co-author of Sell More eBooks, Low And No-Cost Tactics To EXPLODE Your eBook Sales & Downloads with Internet Guru, Jim Edwards.

She’s also a contributing writer to Published! Magazine. And the recipient of the “Be The Change Award” given for outstanding achievement in her field.

Her company also formats and publishes ebooks for authors at: www.ebookthis.com and offers social-media services for authors and coaches (www.socialmediaexpertservices). You can learn more at www.theebookcoach.com.

eBook Writing: Are eBooks A Good Fit For Your Business?

Monday, May 21st, 2012

One of the 3 pillars of success, according to Rich Schefren, guru to the guru’s is “play where you can win”; that means doing what you do best.

So, if you love to write, of if you love to talk and express yourself, communicating ideas to others through words, ebooks might be a good fit for your business. But, on the other hand, if you prefer number crunching and playing with software, it might not be the best way to go.

When you do what you do best, it comes easily to you, so you’re able to be very productive and enjoy what you’re doing. When it doesn’t, your business can become one big struggle and that’s no fun.

So, the key is to figure out what you’re good at and then decide if writing ebooks is a good fit for your business or not. Or, you may decide they are useful, but maybe you aren’t the one to write them, in which case you could hire a ghost writer. Or, you could create the materials another way and then give them to another writer to rework them into ebook form. The key is to spend YOUR time doing what you are passionate about and good at and letting others do the rest.

The truth is that eBooks can be a very powerful tool that can be used to brand your business and market for you. They can create both short and long-term cash flow. eBooks create instant credibility and expert status, and they can be the foundation to a 6- or 7 figure business. But, be sure if you decide to use ebooks in your business, that you approach it in the way that will be best for your business.

To learn more about writing ebooks, go to www.theebookcoach.com

Ellen Violette is a world-renown eBook/Internet Marketing Coach, and author in her own right. She teaches people how to find what makes them unique and how to craft a compelling message to create an irresistible brand and a 6- or 7-figure income using ebooks that you can write in 72 hours or less-along with other content-marketing strategies.

She’s the creator of The 3 Days To eBook Cash Workshop, eBooks For Sale in 4 Days Or Less, How To Write A Profitable eBook In 30 Days Or Less With Articles, eBook Profit Marketing Secrets, eBook Empire Builders, The Accelerated Wealth Blueprint, Virtual eBook Expo, eBook Empire Builders and more. And she’s a best-selling author, as well as, the co-author of Sell More eBooks, Low And No-Cost Tactics To EXPLODE Your eBook Sales & Downloads with Internet Guru, Jim Edwards.

She’s also a contributing writer to Published! Magazine. And the recipient of the “Be The Change Award” given for outstanding achievement in her field.

Her company also formats and publishes ebooks for authors at: www.ebookthis.com and offers social-media services for authors and coaches (www.socialmediaexpertservices). You can learn more at www.theebookcoach.com.

Why Most eBook Marketing Fails And What To Do About It!

Friday, May 18th, 2012

Everybody is excited about ebooks and Kindle is hot. But people think they can just put their ebooks on Kindle and they will sell like crazy. Most authors, though, will find out very fast, that in most cases, there is clearly more to it.

So what gives? The problem is that when you put your ebook on a third-party site like Kindle, nobody know who you are. There’s no relationship, and no trust, between you and your potential buyers. There’s also no way to build it because there’s no opt in so you can’t offer free content before they buy and there’s no way to market to them once they’ve made it to your site.

And generally it takes 5 to 7 times of having contact with someone before they are ready to buy from you if they’ve never connected with you heard you on a call, or seen you in person before.

That means that authors have to rely on the title, ebook cover, categories on sites like Kindle, and finding the right keywords, plus relying on ebook reviews, which can be much more challenging for most authors.

And there’s more bad news; may a uthors make the same mistake with self publishing. Someone comes to the author’s site and he or she immediately tries to sell the prospective buyer on his or her ebook instead of creating a relationship with him or her by providing free content, so the author never makes the sale.

Or, he or she puts ads for his or her ebook on classified ad and other web sites instead of providing free content that builds trust and nurtures the relationship between the author and potential buyer first.

There is, however, a way around this. In fact, there are two ways that authors can sell literally hudnreds of ebooks at a time, build a targeted lislt, and get paid for doing it without having to take the time to build those relationships and create trust.

To learn what they are and how you can use them to explode your ebook sales, join me, Ellen Violette , on a free training call, Saturday, May 19, 2012 10 a.m. PDT/1 p.m. EDT There is no opt in. Just hop on the call at bit.ly/ebksfast

Share it on twitter and include @ellenviolette and the person who tweets the most and the one who has the best tweet will win a prize valued at $297 dollars! Contest ends at midnight Saturday night (so you can tweet before, during and after the call!)

Ellen Violette is a world-renown eBook/Internet Marketing Coach, and author in her own right. She teaches people how to find what makes them unique and how to craft a compelling message to create an irresistible brand and a 6- or 7-figure income using ebooks that you can write in 72 hours or less-along with other content-marketing strategies.

She’s the creator of The 3 Days To eBook Cash Workshop, eBooks For Sale in 4 Days Or Less, How To Write A Profitable eBook In 30 Days Or Less With Articles, eBook Profit Marketing Secrets, eBook Empire Builders, The Accelerated Wealth Blueprint, Virtual eBook Expo, eBook Empire Builders and more. And she’s a best-selling author, as well as, the co-author of Sell More eBooks, Low And No-Cost Tactics To EXPLODE Your eBook Sales & Downloads with Internet Guru, Jim Edwards.

She’s also a contributing writer to Published! Magazine. And the recipient of the “Be The Change Award” given for outstanding achievement in her field.

Her company also formats and publishes ebooks for authors at: www.ebookthis.com and offers social-media services for authors and coaches (www.socialmediaexpertservices). You can learn more at www.theebookcoach.com.

WordPress Rocks! Have Your Own Website Up and Running in Just a Few Short Hours

Friday, May 18th, 2012

– By Christine Gallagher

Want your own website or blog for your business without having to be at the mercy of a Webmaster? (With all due respect to those Webmasters out there!)

If so, there is no better choice than WordPress. In fact, I believe it is the best out there, and many others would agree.

There are actually two versions available: one at WordPress.org and one at WordPress.com. The main distinctions are that with WordPress.com you don’t have to download software, purchase hosting or manage a server. However, when you sign up for a WordPress.com blog, you will receive a URL like “mysite. WordPress.com” as opposed to “mysite.com” unless you map a domain-at an added cost. You also do not control the database or the software with the WordPress.com version. Because of these distinctions I always recommend the WordPress.org version, which is also known as the “self-hosted” version.

WordPress is a very powerful platform for several reasons. It has a huge community of developers behind it who are constantly creating new plugins and themes, which give WordPress lots of useful functionality. This community involvement has also led to an enormous amount of documentation, which is readily available to users. Additionally, its rapid development cycle means features are cutting edge and security and bug issues are quickly taken care of.

Add to that the fact that it’s super simple to use, it’s free and inherently search engine optimization friendly and you’ve got a fantastic way to begin building that all-important web presence for yourself.

WordPress is especially known for being a powerful blogging platform-and just a reminder about why blogging is great if you are in business–because solid, regular content is king! The more quality content you create on the web, the more you are seen as an expert in your particular niche and the more you improve your search engine rankings.

Not looking to blog? You can still use WordPress as a traditional website, and many people do. This is because it functions as a “content management system,” allowing you to set a static front page, add new pages easily, use it as a portfolio, gallery or e-commerce site and more. The best part? If you don’t want to wait for (or pay for!) a Webmaster to make changes and adjustments to your site, you don’t have to. WordPress makes it easy for anyone to administer his or her own site without needing heavy technical knowledge or coding ability. Definitely something worth celebrating!

So don’t wait any longer-check out WordPress today and begin enjoying your very own home on the web in just a few short hours.

Christine has a simple and affordable solution to your website frustration, her WordPress eCourse. Check it out here: bit.ly/cgwordpress.

This article also appears in this week’s eBook Profit Secrets Newsletter. To subscribe go to www.theebookcoach.com and opt in to our main mailing list.

eBook Writing (Title mistake#3): What does your title mean?

Wednesday, May 16th, 2012

Remember when you were in grade school and you had to read Shakespeare? If you’re like most kids, it was difficult to understand and you may have even gotten the Cliff notes to help you (or you may have cheated and not read Shakespeare at all)! But when you write an ebook or book, your readers don’t get Cliff notes with it, so your title, and your ebook or book, have to be self-explanatory.

That means that you can’t write a title that nobody understands the meaning of, except you! The problem is that because, as an author you are so close to your material and you know what you mean, you assume everyone else will too, but this is not always the case. And if people don’t get your title, they are never going to read your ebook or book. So it’s imperative that you get it right.

Let me give you an example:

I had a student who’s ebook was about how to turn an idea into income (which was already taken), so she came up with the title: Product Dreams: How to Turn Your Big Idea into a Profitable Reality.

What is a “Product Dream”? I had no idea what that meant and as soon as I had to ask for an explanation, I knew it wasn’t a good title. Then there’s her subtitle, “How to Turn Your Big Idea into a Profitable Reality” this tells you what the title means, but the fact that I had no idea what it meant without the subtitle, made it a no go.

And to make matters worse, after doing the research, I pointed out to her that titles with the word “product” weren’t selling on Kindle anyway, unless they were about product licensing and that was only a small part of her ebook. So, I told her to try to come up with something that was selling a lot better and that used the keyword “innovate” or “innovation” to help her come up with a better, stronger title; she came back with these 3 titles.

1. Innovation Revelations: Exposing How Savvy Entrepreneurs Can Create Breakthrough Products that Win

2. Think. Create. Sell. How Entrepreneurs Can Make and Profit from Breakthrough Innovations

3. Innovate to Create Profits: How Savvy Entrepreneurs Can Turn Real Ideas into Real Income

When you examine them, title #1, again, doesn’t really mean anything, it just sounds like she was trying to rhyme with “Innovation” (which was exactly what she was trying to do) while #2 and #3 make a lot of sense. To get started, she decided to go with #2, but I suggested she test title’s #2 and #3, as they are both strong titles.

That’s why, it’s so important to get feedback before you spend money creating your ebook or book cover and on your marketing. Had she gone with “Product Dreams” her ebook would have been dead on arrival.

That’s why you want to make SURE that you get it right BEFORE you put your ebook or book out on the market, because if people don’t “get” your title, they are going to leave faster than a bolt of lightening and you will have lost them forever; you’re not going to make any money. And when you don’t make money, it’s easy to get frustrated and start believing that writing doesn’t pay and give up.

So, don’t let that happen to you. Have people you know and trust read your ebook or book and ask them when they are finished reading it, not only if they liked it, but did they understand your title? And did it make sense in relation to what your ebook or book was about? Or, give some copies away for free in exchange for honest feedback. Either way be sure to ask these critical questions.

Do it right, and you’ll never have anyone say “I don’t get it, what does your title mean?”

To learn more about the mistakes people make authoring an ebook, and creating titles, and how to avoid them go to www.7ebookmistakes.com/webinar and watch my FREE info-packed webinar NOW!

Ellen Violette is a world-renown eBook/Internet Marketing Coach, and author in her own right. She teaches people how to find what makes them unique and how to craft a compelling message to create an irresistible brand and a 6- or 7-figure income using ebooks that you can write in 72 hours or less-along with other content-marketing strategies.

She’s the creator of The 3 Days To eBook Cash Workshop, eBooks For Sale in 4 Days Or Less, How To Write A Profitable eBook In 30 Days Or Less With Articles, eBook Profit Marketing Secrets, eBook Empire Builders, The Accelerated Wealth Blueprint, Virtual eBook Expo, eBook Empire Builders and more. And she’s a best-selling author, as well as, the co-author of Sell More eBooks, Low And No-Cost Tactics To EXPLODE Your eBook Sales & Downloads with Internet Guru, Jim Edwards.

She’s also a contributing writer to Published! Magazine. And the recipient of the “Be The Change Award” given for outstanding achievement in her field.

Her company also formats and publishes ebooks for authors at: www.ebookthis.com and offers social-media services for authors and coaches (www.socialmediaexpertservices). You can learn more at www.theebookcoach.com.

eBook Writing (Title mistake #2): How To SEO Your eBook And Book Titles!

Monday, May 14th, 2012

To create titles that people want to buy, you have to know what they are looking for and the Internet has made it pretty easy to find out and create search-engine- optimized titles. Unfortunately, too many people don’t take advantage of it.

By using the Google Keyword Tool, you can find out the exact words that people are searching for; you want to look at the number of hits per month globally to find this out.

Ideally, you want to find keywords that get between 10,000 and 100,000 hits globally per month. Words that get in the millions of clicks tend to be too general and it’s not always clear exactly what people are looking for when they click on them.

For instance, I was working with a reflexologist who wanted to teach reflexologists how to make $100,000 a year or more. The most common keyword was “reflexology”. But someone looking up “reflexology” could be looking to learn more about reflexology, they could be looking to learn reflexology techniques, or any number of other things pertaining to reflexology. So, you have to be careful.

Even when you find good keywords in Google, it doesn’t necessarily mean you’ll know what people are buying, but it’s a start.

The next thing you want to do is go to Kindle and see what ebooks and books are actually selling. This will work in certain categories: fiction, children’s books and health and wellness to name a few. But it won’t work in every category.

What you need to figure out is if ebooks and books are selling well in YOUR niche. And if so, what keywords are they using and what categories are they in?

Note: Often times, you can make a lot more money self-publishing in niches that don’t sell well on Kindle, so if your niche isn’t kicking butt on Kindle don’t give up-dig deeper. Find out which titles, not on Kindle, are selling or have sold really well in your niche and consider self-publishing and/or ebook launches. (To get a free pdf go to www.ebooklaunchsecrets.com to see if this is a good option for you!)

To get back to Kindle….to sell ebooks or books there, you pretty much need to be on the first page of your category. And you can only list in two categories, so you want to pick the ones that are the least competitive. With less competition, it’s easier to get in the top 100 and that will not only insure that you sell more ebooks but it will make you a best seller. And, that’s a title every author longs to have.

Also, by picking the right version of a word, you can pick a category that may have 1/10 the competition of another category and that add up to a lot more ebook sales.

For instance, if you look up “how to be happy” there are around 500 ebooks (as of this printing) but if you look up “happiness” there is 10 times the competition. Not only that but “how to be happy” gets 10 times the number of clicks in Google than does “happiness” so it’s a no-brainer. Between the two, you’d want to stick with the phrase: “how to be happy”. But there are other perameters in Kindle, as well, and we just can’t go through them all in this article. But I’ve give you a good place to start.

The other point I want to make about writing titles that will sell for you is that you don’t want to get so caught up in keywords and SEO that you write a title that is awkward sounding, or doesn’t exactly convey what your ebook or book is about.

Never sacrifice meaning for SEO! If you write a title that sounds like you just threw in a bunch of words for SEO, you won’t sell ebooks or books anyway, and you’ll look like a neophyte or worse, a scammer just out for a buck, so why do it?

Also, if you come up with a great title that doesn’t have the keyword that you KNOW will sell your ebook or book, put it in the subtitle! That’s what John Grey did in “Men Are from Mars, Women Are from Venus: A practical guide for improving communication and getting what you want in relationships. I don’t know if he actually did the research, but “Improving communication” gets 33,100 clicks globally a month, so it’s right in the ball park. And it clarifies what he means in his title for anyone who didn’t get it!

Once you know what people want to buy, you want to get creative. Play with the words until you find something that is compelling, that will hit people emotionally and get them to want to learn more about your ebook or book, or better yet, purchase it on the spot. Great SEO is a good place to start and you need to understand it and use it but don’t let it blindside you.

To learn more about the mistakes people make writing ebooks and titles and how to avoid them go to www.7ebookmistakes.com/webinar and watch this revealing FREE presentation.

Ellen Violette is a world-renown eBook/Internet Marketing Coach, and author in her own right. She teaches people how to find what makes them unique and how to craft a compelling message to create an irresistible brand and a 6- or 7-figure income using ebooks that you can write in 72 hours or less-along with other content-marketing strategies.

She’s the creator of The 3 Days To eBook Cash Workshop, eBooks For Sale in 4 Days Or Less, How To Write A Profitable eBook In 30 Days Or Less With Articles, eBook Profit Marketing Secrets, eBook Empire Builders, The Accelerated Wealth Blueprint, Virtual eBook Expo, eBook Empire Builders and more. And she’s a best-selling author, as well as, the co-author of Sell More eBooks, Low And No-Cost Tactics To EXPLODE Your eBook Sales & Downloads with Internet Guru, Jim Edwards.

She’s also a contributing writer to Published! Magazine. And the recipient of the “Be The Change Award” given for outstanding achievement in her field.

Her company also formats and publishes ebooks for authors at: www.ebookthis.com and offers social-media services for authors and coaches (www.socialmediaexpertservices). You can learn more at www.theebookcoach.com.

eBook Writing: Lazy Titles Don’t Sell eBooks!

Wednesday, May 9th, 2012

Too many authors and aspiring authors spend weeks,months,or even years writing a book or ebook and then get urgent and just slap a title on it without giving it much thought and without doing the research to see if it will sell, so they can get it out in a hurry.

And ironically, the longer people have been working on a manuscript,the more likely they are to shortchange themselves on their titles because they start to suffer from what I call “writer’s fatigue”. By the time they get to the title, they are too exhausted to think about it and ready to move on to something new.

This is a BIG mistake, because if people aren’t drawn in by your title, they aren’t going to take the next step with you whether that is look inside at your table of contents or buying your ebook. And, if their next step is looking inside your ebook, you’ll also need compelling chapter headings because each step must sell your potential buyers on the next step, so they will stay engaged until they buy what you are selling.

And even then, you want to keep educating and marketing to them, so they will want to buy your next offer when the time is right-and then the process starts all over again.

So,what constitutes a great title?
A great title is one that grabs the attention of your prospects.That means one that gives them the answer to a problem they are having in a way that connects or speaks to them, so they get excited and want to learn more about your product or buy what you are offering.

Some titles do this in an explicit way and others are more subtle, but the bottom line is great titles grab the attention and interest of your potential buyers.

For example: The title: “Men Are From Mars Women Are From Venus” doesn’t say men and women are really different but instead it implies they are from different planets-a sentiment many men and women can relate to!

Or, “Chicken Soup for the Soul”. It doesn’t say, stories that will sooth your spirit, but it implies it. On the other hand, an ebook like “The 1-eBook Solution” (www.1ebooksolution.com) says straight out: your going to be able to solve your marketing issue with a single ebook. That’s a compelling statement to anyone who is trying to figure out an Internet-marketing strategy and is feeling overwhelmed!

But, no matter which approach you take to writing your title, you need to figure out what the core idea of it is, then figure out the best way to express it, so it’s engages your audience. And to do this takes some time and some thought, so don’t rush it!

It deserves the same attention that you give to the rest of your manuscript. And by giving it your full attention, you’ll increase your sales and profits exponentially!

To learn more about the mistakes people make authoring an ebook (including titles) and how to avoid them go to www.7ebookmistakes.com/webinar and watch my FREE info-packed webinar NOW!

Ellen Violette is a world-renown eBook/Internet Marketing Coach, and author in her own right. She teaches people how to find what makes them unique and how to craft a compelling message to create an irresistible brand and a 6- or 7-figure income using ebooks that you can write in 72 hours or less-along with other content-marketing strategies.

She’s the creator of The 3 Days To eBook Cash Workshop, eBooks For Sale in 4 Days Or Less, How To Write A Profitable eBook In 30 Days Or Less With Articles, eBook Profit Marketing Secrets, eBook Empire Builders, The Accelerated Wealth Blueprint, Virtual eBook Expo, eBook Empire Builders and more. And she’s a best-selling author, as well as, the co-author of Sell More eBooks, Low And No-Cost Tactics To EXPLODE Your eBook Sales & Downloads with Internet Guru, Jim Edwards.

She’s also a contributing writer to Published! Magazine. And the recipient of the “Be The Change Award” given for outstanding achievement in her field.

Her company also formats and publishes ebooks for authors at: www.ebookthis.com and offers social-media services for authors and coaches (www.socialmediaexpertservices). You can learn more at www.theebookcoach.com.

eBook Writing: The Top 5 Mistakes People Make Writing A Profitable Title For An eBook Or Book

Tuesday, May 1st, 2012

eBook Titles Matter!

If you don’t write a killer title, chances are, your potential buyers will gravitate 
to someone else’s ebook (or book) and you will have lost the opportunity to sell your ebook to them 
forever!

So, it’s critical that you write a killer title! And with Kindle, it’s even MORE important 
because people are there to buy, so you don’t get the opportunity to market to them. Your title has 
to capture their attention right away.

Unfortunately, most people spend far too little time on finding the right title. In fact, I’ve seen 
people who have slaved over their manuscript for months (because they didn’t use my 3-day system)
and spend less than an hour on a title,which is crazy!

And that’s the # 1 mistake-not taking enough time with your title and giving it the attention 
it deserves!This usually leads to a boring or clichéd title at best and a disastrous one in the worst-
case scenario!

Mistake #2 is writing titles without doing the research first to find out what keywords, and in what
 form authors should be using them in the title of their ebooks.  Sometimes, using one word instead of 
another can greatly increase sales.

For instance, I had a student who was looking at the concept of “turning ideas into income” and she
 was using the word “product” as her keyword, but when we did the research in Kindle, it wasn’t selling (unless it had to do with licensing a product) and hers was much more 
than that. So, what we did was switch to the concept “innovation”, which WAS selling.

It not only made her ebook more sellable on Kindle, but it also made her put more thought into her title
 and come up with a better one! So, make sure you are using the best keywords, both for the Google
Keyword Tool AND for Kindle.

Other times, it’s the version of the word you are using that makes a big difference. For instance, I once 
had a student who had bought a whole series of domain names for ebooks he wanted written for him.  He also had at least one ebook cover already done when we started working together.

So, let’s say (not to disclose his series) he had the choice between “how to fight depression” and “depression treatment”. The first one currently has 22,200 hits globally a month in the Google Keyword Tool, and the second one has 246,000 hits. That’s a HUGE difference! If you pick the wrong one, you could be leaving a LOT of money on the table. (And by pointing that out to him, he was able to potentially TRIPLE his sales!

But, using the right form of a word can go deeper than the above example. So, here’s another one: “how to be happy”
and “happiness”.  ”how to be happy” gets 55,600,000 hits a month while “happiness” gets 5 million hits. 
And if you cross reference in Kindle, you’ll find that “how to be happy” has a lot less competition than
”happiness”, so it’s a lot easier to get to the first page in your category (which is where most of the sales are 
made).

Mistake #3, which is very common, is coming up with a title that doesn’t make sense to anyone except
 you!  When I’m working with students and they give me a title that means nothing to me , I ask 
them “What does this mean? I don’t get it”; they go into a whole long explanation. But, when I’m on Amazon
, on a website, or in a bookstore, they’re not there to explain it to me! And I don’t have Cliff Notes either!

My point is that your title has to be clear and self-explanatory.  If you have to explain it to the reader, it
isn’t working, PERIOD!

Another big mistake, #4, is writing a title that doesn’t give the reader a reason to buy!  You MUST 
explain what your ebook is about and what the benefit will be to your readers when they purchase it. 
Otherwise, they won’t! It’s that simple!

And finally, mistake #5 is make sure that your title is in alignment with what you are going to write in your ebook. 
Sometimes, an author gets excited about a title but then writes an ebook from a different angle than from 
what the title implies.  Make sure that whatever you write makes sense with the title you’ve chosen.  And if you find
 it’s not working for you, or your readers in your test run and they are confused, CHANGE THE TITLE!

It’s a lot easier to come up with a new title than it is to write a new ebook-even if you REALLY need to
 write the ebook you originally envisioned to enhance your business. Don’t worry; you can write that one next. But, when this one is so 
close to being finished, just finish it and put it out, then come back and write the first one you had in mind.

If you find you want to chuck this one, it could be a stall tactic on the part of your brain to stop you 
from moving forward and making money. Or, it could be perfectionistic tendencies coming out to
 sabotage you! Either way, finish what you’ve started, before moving on.

Your title MUST capture your audience’s attention, and tell them why they should buy your ebook or book, so they make the purchase or at least take the next step and look inside. If you aren’t clear about what the benefit
s, if you aren’t clear in your own mind and don’t write the ebook or book that your title describes, and if you 
don’t take the time to get it right, you won’t make sales.  So, make sure you don’t make these critical 
mistakes when writing your ebook or book!

If you would like to learn more about the mistakes people make authoring an ebook and how to
 avoid
 them to finally have the ebook break-through your deserve, join me for this FREE webinar,  The 7 Biggest Mistakes People Make Authoring An eBook And How To Avoid Them!
 Thursday, May 3, 2012 6 p.m. PDT/ 9 p.m. EDT.

To register, go
 to www.7ebookmistakes.com/webinar. And when you register, you’ll receive a thank-you for registering gift: 
Obstacles to Writing an eBook Audio absolutely FREE! So, register now and grab your free gift! 
www.7ebookmistakes.com/webinar

Ellen Violette is a world-renown eBook/Internet Marketing Coach, and author in her own right. She teaches people how to find what makes them unique and how to craft a compelling message to create an irresistible brand and a 6-figure income using ebooks that you can write in 72 hours or less-along with other content-marketing strategies.

She’s the creator of The 3 Days To eBook Cash Workshop, eBooks For Sale in 4 Days Or Less, How To Write A Profitable eBook In 30 Days Or Less With Articles, eBook Profit Marketing Secrets, eBook Empire Builders, The Accelerated Wealth Blueprint, Virtual eBook Expo, eBook Empire Builders and more. And she’s a best-selling author, as well as, the co-author of Sell More eBooks, Low And No-Cost Tactics To EXPLODE Your eBook Sales & Downloads with Internet Guru, Jim Edwards.

She’s also a contributing writer to Published! Magazine. And the recipient of the “Be The Change Award” given for outstanding achievement in her field.

Her company also formats and publishes ebooks for authors at: www.ebookthis.com and offers social-media services for authors and coaches (www.socialmediaexpertservices). You can learn more at www.theebookcoach.com.