Archive for December, 2010

Book Marketing Online: How Many Books Do You Want To Sell?

Thursday, December 23rd, 2010

I was talking to a book author who was selling her book for $14.30.  She sent an email to her list and sold two books. So I suggested to her that she turn her book into an ebook.  She said that she liked to hold a book in her hands.  I agreed.

But I countered, “What you can do is turn your book into an ebook, add bonuses so you can sell it for $27 or more, and then have the book as an upsell for $10 or $12. That way you can make a lot more money and you can still get the book.” She thought that was brilliant.

Then  I suggested she do an ebook launch. When you do an ebook launch,  you enlist several joint-venture partners,  who are targeting the same market as you,  to send an email to their subscribers promoting  your ebook. (And again, it’s better to do it as an ebook and upsell to the book if you have one,  then to sell the book straight out.)

You can sell hundreds of ebooks with an ebook launch-and even if you don’t have a lot of partners you can sell over 100 ebooks at once! And it’s a lot easier than doing a Virtual Book or eBook Tour because you have more control. You send out the email, and it isn’t like a live call where something can go wrong and it’s LIVE!

Now people are often skeptical when I tell them this, so I did an ebook launch to prove it doing it the way most people would.  I didn’t have video or audio on my page and the lists ran from about 200 people to 11,000 with the exception of one larger list that wasn’t as targeted and only made 3 sales.  We  had 22 people commit to the launch and 15 actually promote it.  And, we still sold 141 ebooks at a cost of $27 each.

We also had a $77 upsell of  recurring income, so we continue to make money from that launch every single month, As of today it’s made over $2442.00 for us.  Now,  that’s not a lot of money, but it’s a lot better than the $28.60 my colleague made! And remember, we didn’t go all out, plus,  we continue to make money with it every month without any more work.

Now, the truth is, done right,  you can make a lot more money than we made. I’ve made more money than this on a launch, (I’ve sold 350 ebooks with a couple of emails) but again, I wanted to do this the way most people do it. 

But the truth is,  it can be very lucrative. In fact, I’ve seen people make $100,000 with very big, very targeted lists. And, you can do ebook launches on your  ebook several times a year with different partners if you want to.

But, there are many details that have to be attended to in order for your launch to go off without a hitch.

Here are just a couple of them:  making sure that your ebook is ready (well-written, edited with a great title and ebook cover) and that your website is set up to convert visitors to buyers. If you’d like to do a launch but you’re not sure if you’re ready or you need help getting ready, we can help!

To have your ebook and/or website reviewed go to: www.theebookcoach.com/holidaysale.htm Use the coupon code “holiday2010″ and save 66% through Monday, December 27th, 2010.

To learn more about ebooks and ebook launches  go to www.theebookcoach.com

Ellen Violette is the author of The 1 eBook Solution: The secrets to turning a single ebook into a 6-figure income online (Even if you hate to write, don’t know how to write, or have never written), Sell More eBooks, Low And No-Cost Tactics To Explode Your eBook Downloads & Sales with Jim Edwards, and a lot more.

She is also the creator of many innovative programs including eBook Launch Secrets, Quick-Start 3-day eBook Authoring Workshop, The eBook Profit Marketing Secrets Workshop, eBooks For Sale In 4 Days Or Less! Quick-Start Teleseminar Profits, eBook Essentials, the Virtual eBook Expo,  and many more. 

She also runs the highly-acclaimed authoring membership - eBook Empire Builders.

The 1 eBook Solution To Making A 6-Figure Income Online; Why It Works!

Wednesday, December 22nd, 2010

The 1 eBook Solution works because,  the way I teach ebook-writing, I show you how to focus on the core idea of your business and then use the ebook to expound on that idea.  Then,  you  explain it to your audience,  so they will want to take the next step with you; this works best with a business that solves a problem for people and allows you to write a “how to” ebook.

(And, by the way this works using a book as well.)

Then,  once you’ve got your ebook written,  you can take your table of contents and create a coaching program from it.  And, it is the coaching program that will catapult you to a 6-figure income. 

Here’s how: let’s say you have a coaching program and you charge $2500 for it and you get 5 people into it-that’s $12,500. And then,  let’s say you do a group-coaching program around the same information and charge $997 and you get 10 people-that’s almost another $10,000.

Let’s say your program lasts 8 weeks-so you could do it every two months-but you’d like a little breathing room. So,  let’s say,  you do it 5 times a year. That’s $50,000 a year for your group coaching. and 5 people every two mnths in individual coaching which would give you  $62,500 for the year for a totla of $112,500.00 a year in revenue.

But,  you can get burned out doing that year after year if coaching isn’t your ultimate goal. So then,  let’s say that you turn your coaching program  into a microcontinuity program where you chunk it down into modules and get people to pay by the month. Now you can deliver it to hundreds of people at a time.  In fact, with just 50 people you could make $4850 a month at $97 a month which would either increase your revenue by over $50,000 a year or decrease your workload by only having to coaching 3 people a month instead of five.

And, with 100 people, you’d make almost $10,000 a month and $120,000 a year and you could stop doing individual coaching if you wanted to (or start charging a lot more) ! So you can see how you can start with one ebook and grow it out in a systematic way to a 6-figure income online; it all starts with an ebook!

To get two free chapters go to: http://tinyurl.com/1ebookfreechap
To learn more go to www.1ebooksolution.com
Or,  go to The eBook Coach  Holiday sale going on right now at www.theebookcoach.com/holidaysale.htm and save 20% (Coupon code: “holiday2010″) This offer ends Monday, December 27, 2010 9 p.m. PST/midnight EST

Ellen Violette is the author of The 1 eBook Solution: The secrets to turning a single ebook into a 6-figure income online (Even if you hate to write, don’t know how to write, or have never written), Sell More eBooks, Low And No-Cost Tactics To Explode Your eBook Downloads & Sales with Jim Edwards, and a lot more.

She is also the creator of many innovative programs including the Quick-Start 3-day eBook Authoring Workshop, The eBook Profit Marketing Secrets Workshop, eBooks For Sale In 4 Days Or Less! Quick-Start Teleseminar Profits, eBook Essentials, the Virtual eBook Expo,  and many more. 

She also runs the highly-acclaimed authoring membership - eBook Empire Builders.

Are You Willing To Take “Extreme Measures” For Your Success?

Monday, December 20th, 2010

I recently watched “Extreme Measures” a movie with Harrison Ford, Brendon Frasier, and Kerry Russell and it is a masterful lesson in entrepreneurial success. (If you’re planning to watch it and don’t want to know what happnes then don’t read this!) The question is, how far are you willing to go for your success?

 Frasier and Russell played a couple-The Crowleys- with 3 children, two of whom  were suffering from Pompe which is a genetic disorder where children are born missing an enzyme. It enlarges their organs and eventually kills them- usually before the age of nine.

Ford played a scientist, Dr. Stonehill,  who was working on that enzyme.

As the Crowleys children approached 6 and 8 respectively and their condition was  deteriorating, Mr. Crowley who was a corporate executive, tried to reach Dr. Stonehill to see if he could  help Crowley’s kids-since it was common knowledge that Stonehill’s work was the most promising. But Crowley  was unsuccessful.

So, at least in the movie, he got an idea right in the middle of a meeting, left and  drove to Nebraska this scientist. (How many people would leave in the middle of a meeting, risk getting fired and drive to another state to meet someone who could help them reach their goal?)

When he finally got to speak with Dr. Stonehill, Stonehill was not encouraging. He told Crowley to go home and enjoy his kids while they were still alive. But Crowley refused to give up on finding a cure.  He asked Dr. Stonehill what he would need to turn what he had discovered in the lab into medicine for Crowley’s children.

He said that the university didn’t give him  anywhere near what he needed and it would take $500,000. Crowley didn’t blink. He said he’d get it.  Now, he had no idea where he would get it but he was determined he would get it. (How determined would you be?)

So, he and his wife started doing fundraisers and they were able to raise $91,000.  This fell well short of what they needed but it was enough to get Dr. Stonehill to take them seriously. In fact, he didn’t really expect them to raise that much. But since they had, he asked Crowley to go into business with him.

He explained that the hours would be long, Crowley would have to  take a huge pay cut and there were no guarantees. Crowley couldn’t say no. (He was highly-motivated which is a primary ingredient for success).  So, he commuted between his home and Stonehill’s lab in Nebraska. (He didn’t want to uproot his family so they stayed behind.)

However, Stonehill and Crowley  weren’t progressing fast enough to get to a clinical trial in the year that they had set as the deadline and so they needed venture capital.  Stonehill knew some venture capitalists who were scientists,  so he had Crowley set up a meeting with them. Crowley wanted to come prepared with a business plan, Stonehill thew a bunch of papers at him and told him to figure it out.

In the meeting, Stonehill lost his cool as the other scientists questioned him on the details of how  it was going to actually work-where they would get the raw materials and how it would be transfered from animals to humans, for example. Stonehill took it all personally, threw a fit,  and walked out. (This is not the way to get what you want!)

But Crowley knew that if they didn’t make this deal work, it would be over. So he drew up a deal that was a NO-BRAINER for the Venture Capitalists. (Give people what they want to get what you want.)

  His proposal brought Stonehill and the venture capitalists together (leveraging the strengths of each).  Stonehill got the money he needed to continue his work, and the brain power of the venture capitalists who knew how to take theory and bring it to fruition in a clinical trial and the venture capitalist got the chance to make millions from the drug sales.

But Stonehill didn’t want to sell out. In fact, he was furious at the suggestion, once Crowley told him that he’d offered this deal to the venture capitalists. But ultimately, Crowley convinced Stonehill  that was the only way and so he ultimately signed on. Stonehill was an idealist  , Crowley was a pragmatist, and one on a mission- he never lost his focus.

So Crowley and Stonehill went to work for the company. But it didn’t end there.  The way the company was run, they had 4 teams and they were all in competition with each other to come up with the best result.  That seemed counter productive to Crowley,  so he tried to get the brass to let the scientists share information-that didn’t go over well. They thought that scientists needed to be completely objective and compete.

Because Crowley disagreed, he called a meeting against the wishes of the brass, to introduce the scientists to real families who kids were suffering from this terrible disease. (He refused to tow the line-he thought outside the box, and he was willing to take flak for it.) He put a face on the disease which he felt would motivate them to come up with a cure faster which was the ultimate goal.

A leadership councel was then recommended and the brass made it clear that they didn’t want Stonehill on the team because he had trouble getting along with the other scientists.

Crowley  realized that the brass was right and he didn’t appoint Stonehill to the council. This caused a huge rift between the two men but Crowley was focused on the prize and wasn’t going to let anything get in his way.  

Once the council was established, they were to look at the 4 enzyme theories and decide which one would be the best to pursue in clinical trials.  After looking at them, they got it down to two.

Crowley then took them to Stonehill and asked him to evaluate them because he still trusted his opinion above all the others.  After creating such a rift,  someone less determined might have been to afraid or embarrased to ask Stonehill, but not Crowley. Stonehill was still angry, but ultimately, he came through and gave Crowley his opinion. And,  it looked like they were on their way to getting the medicine.

But then, the brass decided that the trial would only be for infants because they couldn’t afford the amount of medicine they would need to treat older children. In desperation, Crowley, tried to steal some of the medicine to give to his kids.  He would have been found out except that Stonehill covered for him.  Not a smart move-but it shows the lengths that he would go to to reach his goal. And, it showed that Stonehill understood that anyone in Crowley’s position might attempt the same thing.

In desperation and not willing to let go, Crowley and Stonehill racked their brains to come up with another solution. It turned out that if two siblings had the same disease, you could do a clinical trial with just two children. They found a hospital that would do it, then went to the brass to get permission.

Unfortunately, the brass was furious,  feeling that the pair  had gone behind their backs. But even worse, in their opinion, Crowley had a conflict of interest working for the company and putting his own children in the trial.  The brass refused to give their permission.

At that point it looked as if Crowley had finally been defeated.  But Stonehill wasn’t done yet. He went to the brass and pitched a fit.  And, he came up with a great solution-fire Crowley, then there would be no conflict.
So that’s what they did. The kids got the medicine, and it worked!

This is a classic tale that illustrates all of the elements needed for success. There was intense motivation. The wilingness to take action and go to any lengths. The ability to think outside the box. The unwillingness to listen to naysayers. The unwillingness to let money stop you. The willingness to compromise when out of other options. Team work (and leveraging the strengths of each instead of trying to do everything yourself)  , And incredible persistence. Here, against incredible odds, the impossible became possible. 

I hope you find inspiration in this,  as well as, real lessons you can use to create your own success. And please, leave your comments or story   and what extreme measures you’ve taken or are now willing to take to reach your goals.

Ellen Violette, a.k..a. The eBook Coach, teaches  independent professionals, entrepreneurs, authors, coaches, and speakers, Internet Marketing with a focus on turning a single ebook  into a  6-figure income  online. To learn more go to www.theebookcoach.com and pick up a copy of “9 Deadly Mistakes to Avoid For Outrageous eBook Profits.” 9 free secret ebook tips to making money online, and a complimentary subscription to The eBook Profit Secrets Newsletter ( $147 value).

4 Software Tools For Newbies & Non-Techies To Increase Profits & Stop Overwhelm NOW!

Friday, December 17th, 2010

Do you have a  message you want to get out to the world and you want to be online but there’s such a steep learning curve and it’s sooooo technical and boring that you feel overwhelmed?  And everywhere you turn someone wants to sell you another tool that will make your life easier but you don’t know which ones you really need and which are just going to put money in some else’s pockets?  Or, maybe you’ve been on line for a while and you’re just tired of paying other people, being at their mercy, and feeling frustrated at not being able to get things done when you need them because you aren’t technical!

Well, I started out with absolutely no technical skill-in fact, I was resistent to even getting on a computer. And, at first,  all I did was Word Processing. But little by little,  I learned to do things myself.  However, putting in code was always a problem for me.  And, evidently for  a lot of other  people too,  so over time, more and more programs were  developed to help non-techies just like me and you!

That got me thinking about the tools I use in my business that have made a huge difference plus one brand new one that I think is amazing and I can’t wait to share with you.

So here they are:

Tool #1 1 Shopping Cart  http://tinyurl.com/cartsetup
If you want to run a business and be professional, 1 Shopping Cart is the best way to get started. They’ve got great technical support and you get your shopping cart, your affiliate program and you autoresponders all in one system which saves time and energy.  (And yes, you need to start an affiliate program from the get go because you never know when you are going to get a super affiliate who makes you lots of money!)

Having this program allows you to bundle products, protect digital products and a lot more! Plus, you can become an affiliate and get 1 Shopping Cart to pay for itself. And,  to get started you can get a trial for just $3.95 . Again, it’s at http://tinyurl.com/cartsetup

Tool #2 Instant Teleseminar www.instantteleseminarsnow.com

I use Instant Teleseminar and I love it.  One of the things I used to hate about giving teleseminars was that it took two days to get the replay up and people would be emailing me and complaining about it. With Instant Teleseminar,  you get an instant replay line.  And, if you want to,  you can take it down when you have time, edit it and reload it.

 The other thing I hated was the limit on how many people you could have on a call and how much people had to pay to get on.  With Instant Teleseminar,  you have 200 phone lines but you also have the ability to have 2000 people join on the webcast at no cost. And,  I get a lot more people on the webcast generally than on the phone line.

It also used to be really annoying when someone would have a lot of noice in the background and you had to try and talk over them. Plus,  it would ruin the recording. But with Instant Teleseminar,  you can go into lecture mode so it’s quiet. And,  you can see who’s on the call and interact with people in many different ways.

You can also have them ask questions so it eliminates the need for another program and it makes it really easy. Plus,  you can answer them during the call. And, it saves the questions,  so you can repurpose them into newsletters, blog posts, tweets, Facebook posts, videos and more at a later date!

It  also let’s you brand your pages with no html required. And, you can upload slides so you have an economical alternative to webinars!

I could go on but I think you get the point,  again, that’s at www.instanttelseminarsnow.com  So let’s go on.

Tool #3 Marketing Makeover Generator http://tinyurl.com/optinpower

One day I was feeling stuck- I needed an opt-in page. My wep person didn’t have time.
Also, I wanted to start adding videos without my husband having to shoot it because he had been sick. And, I only knew how to do audio.  

Plus, I could remember a script for a short video, but for longer ones,  I really needed a teleprompter and didn’t want to spend several hundred dollars on one since I wasn’t even sure it would work for me.

Something had to change.

Then I thought to myself, I was so happy with Instant Teleseminar, why not give Marketing Makeover Generator  a try- since it’s also from Rick  Radditz. So I did  and I wasn’t disappointed.

I already had a webcam I could use but I had to pick up a mic (which cost me $15.00- the kind that sits on your lapel). Then I was ready to give it a whirl.  What is so awesome about this program is that it walks you through the entire process, step-by-step, and turns what can take hours into a 5-10-minute process. And,  it MAKES you a better marketer because you don’t skip anything including keywords, and your description so it’s SEO- optimized! 

While you can use this program to make great opt-in pages, you can also use it to give a free bonus for attending
a teleseminar or webinar, or to deliver  free information and then invite people to buy something or sign up for a free consultation-so it’s very versatile.

Problem solved! That’s at http://tinyurl.com/optinpower

Tool #4 Marketers CMS http://tinyurl.com/magicwebsite

This is a brand new tool that is a MUST-Have for anyone who doesn’t know how to use HTML and wants to create profitable websites at will.

It’s from Armand Morin and it’s a website creator! You can now make custom websites WITH  a blog and  NO HTML, and customize them!  They have all the elements that you need to be successful. And, if you are going to be creating products and mini-sites to sell them on-this will save you hundreds if not thousands of dollars.

It was just released today, so I haven’t been able to use this one yet. But,  I saw the demo and it looks amazing!

With these 4 tools,  anyone can run a SUCCESSFUL  business online with less stress and less overwhelm than ever before. You’ll have a shopping cart, autoresponders, an affiliate program, a way to invite people to free calls and webinars, a website to send them to, and a way to deliver content on teleseminars and webinars without HTML just type in your information and urls!

And, if you add up what you spend or could spend per month vs.using these tools, I think you’ll agree that this makes a lot more sense-especially if you are a newbie, or non-techie who wants to get your message out, not spend days, weeks, or months wrangling with the technology.

And, the truth is, I’m really excited about how much better the software is than when I was getting started.  It really can make all the difference-at least for me it has. So, if this  makes sense to you, and you’ve found this post useful, I hope you’ll register for these products through my links and keep me posted on your progress. I’d love to hear your comments and how they work for you!

Ellen Violette a.k.a. The eBook Coach is the recipient of the prestigious “Be The Change Award” for helping people all over the world get their message out while finding financial freedom.

She  is the founder of eBook Empire Builders, and the author and co-author of several ebooks including Sell More eBooks: Low & No Cost Tactics To EXPLODE Your eBook Sales And Downloads with Jim Edwards, author of The 1 eBook Solution: The 12 secrets to turning a single ebook into a 6-figure income online and more.

She’s also  the creator of many innovative programs including the Quick-Start 3-Day eBook Authoring Workshop, eBook Profit Marketing Secrets, Accelerated Wealth Blueprint, How To Turn Articles Into An eBook In 30 Days or Less, eBooks For Sale In 4 Days Or Less and more!

Her company, Create A Splash, LLC also serves authors with a full line of services including ebook formatting, ebook covers, ebook pdf’s, ebook editing, and social media management.

She lives in the hills of Woodland Hills, California with her husband Christen Violette.

The #1 Secret To A Successful Affiliate Program!

Wednesday, December 8th, 2010

I just interviewed Dolan Gadoury who has worked for such powerhouses as Alex Mandossian and  T. Harv Eker about how to run a successful affiliate program and it was a priviledge to learn from someone on the inside who’s lived it!

According to Dolan, the key to a successful affliate program is to make sure that your product converts so that your affiliates make money first and foremost.

Seems pretty simple.  But, how do you get them to want to promote it in the first place?  There are a lot of ways to motivate them, but the most powerful way is by letting them experience the benefit of your program or product for themselves so they get excited and WANT to share it with their subscribers, friends and colleagues.

This is a model that T. Harv Eker has done extremely successfully. He invites people first to a live event that is free-allows them to experience some of the transformation that he is seeking to teach them, and then upsells them to a paying program.  And, according to Dolan, over 90% of the people who come have been referred by someone who’s experienced it already.

You can hear the entire interview chock full of helpful tips and tactics for starting your own very successful affiliate program for just $1 when you get a 30-day trial of eBook Empire Builders.  www.ebookempirebuilders.com

You’ll also get access to over a year’s worth of cutting-edge interviews and trainings, as well as the members forum and a lot more! To learn more and to join go to  www.ebookempirebuilders.com

Ellen Violette a.k.a. The eBook Coach is the recipient of the prestigious “Be The Change Award” for helping people all over the world get their message out while finding financial freedom.

She  is the founder of eBook Empire Builders, and the author and co-author of several ebooks including Sell More eBooks: Low & No Cost Tactics To EXPLODE Your eBook Sales And Downloads with Jim Edwards, author of The 1 eBook Solution: The 12 secrets to turning a single ebook into a 6-figure income online and more.

And, she’s the creator of many innovative programs including the Quick-Start 3-Day eBook Authoring Workshop, eBook Profit Marketing Secrets, Accelerated Wealth Blueprint, How To Turn Articles Into An eBook In 30 Days or Less, eBooks For Sale In 4 Days Or Less and more!

She also serves authors with a full line of services including ebook formatting, ebook covers, ebook pdf’s, ebook editing, and social media management.

She lives in the hills of Woodland Hills, California with her husband Christen Violette.

Internet Marketing: The 3 Keys To Website Success!

Friday, December 3rd, 2010

THE number one purpose of your website is to capture names and email addresses of your potential subscribers because the MONEY is in the list and without names and emails you can’t do business online because you can’t build the relationships that lead to relationships, trust, and sales.

So you want to capture your potential subscribers’ email addresses, and preferably phone numbers too  (but make them optional because a lot of people won’t want to give you their phone numbers right away and you don’t want that to stop them from getting on your list because of that.  But I have made as much as $7,500 EXTRA dollars in a day just by picking up the phone and talking to my customers and subscribers! So always include this as an option.)

The second thing a good website will do is convert visitors into paying customers. So you want to offer great free content to turn your visitors into subscribers  and then continue to offer great content both free and for-sale content that is so compelling that it will turn them into lifelong customers because people are not going to just GIVE you their email addresses and start buying from you. That’s the last thing on earth they really want to do. And, it’s getting harder and harder to get them to give up their email addresses as there are more and more people on the Internet….

Plus, everybody has a newsletter and tips that they give away in order to get potential buyers to opt into their lists. So you really have to get creative about what you’re going to give to get potential subscribers to opt in.

And the third thing you want your website to do is help brand you. So, you want a consistent image in everything you do-that’s what brands you. It can include your logo, the colors you use on your site, photographs of you, a signature that you use on all your emails and web pages, a tag line, audio, video and anything that is unique to you.

Branding builds trust, and gets people to know you, like you, and trust you and that leads to more sales and profits!

So to recap, there are 3 main purposes that you website should serve in your business. 1. It should capture the names and emails of the visitors to your site, 2. It should convert them into buyers and 3. It should brand you.  If your website isn’t doing these three things then it needs some work!

This content is adapted from “The 1 eBook Solution: The 12 secrets to turning a single ebook into a 6-figure income online.  To learn more and to purchase your own copy go to www.1ebooksolution.com Right now there are hundreds of dollars in extra bonus gifts available with your purchase however this is a limited time offer so don’t wait!

Ellen Violette, a.k.a. The eBook Coach, is the co-author of Sell More eBooks, Low & No-Cost Tactics To Explode Your eBook Sales & Downloads with Jim Edwards, and she’s the author of The 1 eBook Solution, The secrets to turning a single ebook into a 6-figure income online, The eBook Journal For Authoring Success, and The Moving Cure, How to organize your move to save time, money, and your sanity and more!

She is also the creator of The Quick-Start 3-Day eBook Authoring Program, eBook Empire Builders, eBook Profit Marketing Secrets, Accelerated Wealth Blueprint,  and The Virtual eBook Expo to name a few! She’s also the winner of the coveted “Be The Change Award” for changing the lives of thousands of people around the word through eBook/Internet Marketing. She also has a full range of services for ebook and book authors.

Ellen is also Grammy-nominated Songwriter and former magazine copyeditor and layout expert. And has offices in Los Angeles, California.

To learn more about her products and services go to www.theebookcoach.com and grab your free report, free ebook tips to making money online, and a complimentary subscription to the highly acclaimed eBook Profit Secrets Newsletter.