Archive for September, 2010

What Should I Charge For My eBook?

Saturday, September 18th, 2010

I got an email from a subscriber asking me what she should charge for her ebook. And I think she was expecting a simple answer like $27 or $47. But that’s not what she got…..

I asked her if she had affiliate links in her ebook. I asked her if she had an upsell. And, I asked her what she was trying to accomplish with her ebook. And the sad truth was she hadn’t thought about affiliate links, she didn’t have an upsell and she hadn’t thought beyond just sticking a price on the ebook and selling it. And she’s not alone. That’s how most people approach ebook marketing. And it’s the WRONG way!

You see, there are a lot of factors that go into writing an ebook to make it successful. The first one is knowing why you are writing it. If this woman had a lot of affiliate links in her ebook and thought she could make a lot of money with them, she could give her ebook away and possibly make more money then if she sold it.

What you charge for your ebook also depends on where you are in your business and what you want your ebook to accomplish.

-Are you just getting started?

-Do you need to let people know what your mission is?

-Is your brand established or not?

-Or do you need to write an ebook to promote a specific product?

-Do you need an ebook to answer a lot of the questions you get asked over and over to cut down on busy work?

-Or do you want to write an ebook that is not about your core concept as a lead generator?

In each of these cases you might want to give it away for free-or maybe not-each case is unique. But one thing is certain, the answer to each of these questions is critical as to what you should charge for your ebook.

Also, if you don’t think about an upsell, you could be leaving A LOT of money on the table. In fact, you could be leaving MOST of the money on the table!

Let’s say you have an ebook that you sell for $27 and it actually is the perfect introduction to a microcontinuity video-coaching program that lasts 10 or 12 months at $97 a month, and you only sell the ebook for $27. You’d be leaving about a thousand to twelve hundred dollars on the table from anywhere from 5% to 25% or 50% of your sales!

That would be almost criminal! So you can see how important it is to know what you’re doing BEFORE you write your ebook!

So if you’re ready to write your ebook the right way, (so you’ll know why you’re writing it, and how you plan to leverage it, so you’ll know exactly what you should charge for it, or if you should charge for it at all) what I want you to do is grab your very own copy of the eBook Cash Starter Pack NOW at: www.3dayebookworkshop.com

It will tell you the questions you need to be able to answer BEFORE you write your ebook to be successful, knowing the purpose of your ebook, 5 steps to building a solid foundation for outrageous ebook profits and a lot more Plus in case you want to go on, you’ll get all the information about my upcoming Quick-Start 3-Day eBook Authoring Virtual Workshop! www.3dayebookworkshop.com

Ellen Violette, a.k.a. The eBook Coach is CEO of this full-service company for authors online with services ranging from ebook writing in 72 hours or less and marketing, to book marketing online, to editing, ghostwriting, and social-media management specializing in custom strategies for authors and coaches.

She’s also the creator of the one-of-a-kind PROVEN workshop, Quick-Start 3-Day eBook Authoring Workshop and an author including co-authoring Sell More eBooks, Low & No-Cost Tactics To Explode Your eBook Sales & Downloads with Interet Guru, Jim Edwards.

Want To Make $$$$ In This Economy, Think eBooks!

Wednesday, September 15th, 2010

One of the first thing people ask is “Can I really make money with ebooks?” And the answer is Absolutely! As an author myself, and as “The eBook Coach” and founder of the Virtual eBook Expo and eBook Empire Builders who’s interviewed a lot of successful ebook authors, I KNOW you can make good money with ebooks.

But how much is good money? I know people who’ve made $100,000, $250,000 and even $300,000 with an ebook, and sometimes in just 24 hrs! But they didn’t make it by writing an ebook, putting in on a website and trying to drive traffic to it.

There are very specific ways to make a lot of money with ebooks and that’s not one of them. The key is getting in front of a lot of eyeballs at one time and that’s not hard to do when you realize that there are millions of business owners out there and you only need 30 to do a successful ebook launch or virtual ebook tour with lists of just 5,000 people each. (With lists of up to 100,000 each you could make 6-figures so there’s quite a range). So as I said, you can make good money with ebooks!

And what if you only made $3,000 or $5,000, or $10,000 at a time from one ebook? And you could do it 5 or 6 times a year with almost no effort? What would that do for your business and your life? You can with eBook Launches or eBook Virtual Tours. ( I don’t want to go into how they work but the bottom line is that you joint venture with other business owners to drive traffic and sales to your offer.)

A lot of the big guru’s put ebooks down saying it’s too hard to sell the number of ebooks you’d need to sell to make BIG money and that it’s much easier to get fewer clients with higher-priced products. But in this economy is that really true? For most people, NO! In this economy it can be a lot easier to sell a lot of ebooks at $27 or $47 than selling a few clients into a live workshop or a $10,000 coaching program.

Have you tried getting 10 people to pay you $10,000 in this economy? I’m not saying it’s impossible, I’ve had $10,000 clients in this economy but I’m established and the truth is there will always be people who “get it” and will go for it and have the money to spend. But I’ve also had a lot more people say, “I’d love to take your workshop but I just can’t afford it.” When credit is tight and people are holding on to their money, it’s a lot harder than it used to be-that’s just a fact.

And the truth is that sales are WAY down for most people, potential clients don’t want to pay to travel, they aren’t going to live events as much and where some trainers used to play to hundreds of people at a time, they may only have 25 or 50 now; it’s a much more difficult climate than many are letting on.

And that makes ebooks more valuable than ever! Because they are sure thing! You KNOW you’re going to have buyers at this price point if you
do the research, find a target market that wants what you have to offer, and write an ebook that solves a problem for them. Whereas you could put a lot of time, money, and energy, into a high-end event and come up with bupkas, nada, nothing! I’ve done that too!

So if you’re looking for a way to make serious money in the current economy, think ebooks! And if you don’t know how to write one, if you hate to write, don’t know how to write, or have never written, you’d like to learn how to write one in 72 hours or less, and this makes sense to you go to www.7ebookmistakes.com/series.htm and listen to my free preview-call series for my upcoming Quick-Start 3-Day eBook Authoring Workshop. The last live call in the series is tomorrow, Thursday, Sept. 16th 6 p.m. PDT/9 p.m. EDT.

Topics on the 3 calls include:
-How To Find A Killer Topic For An Outrageouly Profitable eBook or Book
-The 7 Biggest Mistakes People Make Authoring An eBook And How To Avoid Them
-And 7 More of The Biggest Mistakes People Make Authoring An eBook And How To Avoid Them.

And when you register you’ll also get my brand new special report, “Why Doing Research Could Torpedo Your eBook Or Book-Writing Career!”

But hurry, because the workshop starts Tuesday, September 21st 2 p.m. PDT/ 5 p.m. EDT and registration closes for good Thursday, noon PDT/3 p.m. EDT. Plus there there are just 2 spots left to get in and get the FREE ebook edit (a $500 value and something you will need anyway) plus other great extra bonuses! So go to www.7ebookmistakes.com/series.htm and get started now!

Ellen Violette, a.k.a. The eBook Coach is CEO of this full-service company for authors online with services ranging from ebook writing in 72 hours or less and marketing, to book marketing online, to editing, ghostwriting, and social-media management specializing in custom strategies for authors and coaches.

She’s also the creator of the one-of-a-kind PROVEN workshop, Quick-Start 3-Day eBook Authoring Workshop and an author including co-authoring Sell More eBooks, Low & No-Cost Tactics To Explode Your eBook Sales & Downloads with Interet Guru, Jim Edwards.

Complimentary eBook Q & A TODAY!

Monday, September 13th, 2010

Got An eBook Writing or eBook/Internet Marketing Question? Free Monthly Q & A With Ellen Violette today, Monday, September 13, 2010

Are you stuck? Confused? Overwhelmed With your Internet Business, or eBook? Maybe your business is in a rut and you want to know how to jump start it? Or, you want to write an ebook and don’t know where to start?

Whatever your situation, I’m happy to answer any and all questions, and I’ll stay on until every question is answered or up to two full hours.

So join me, Ellen Violette, for my free “First Monday of the month Q and A”. Today, Monday, September 13, 2010 2 p.m. Pacific/5 p.m. Eastern.

To register, go to: www.freeqanda.com You only have to register once to get the call-in information each and every month (And you can opt out at any time!) Spread the Word!

Why Doing Research Can Torpedo Your eBook Or Book-Writing Career!

Saturday, September 11th, 2010

How many people do you know who say they’ve been doing research for their next book or ebook and then you see them months or even years later and they are still doing research for the same book or ebook?

It’s a scenario I come across over and over when I talk to people who seek out my guidance in their book or ebook-writing process.
The problem is when you start with doing the research first, you can stuck in the process and never get out! And your book or ebook never gets written.

For some people, this is a perfect set up-they never have to actually WRITE anything because they can never quite finish doing all the research! But for most people it’s just lack of knowledge that keeps them stuck. So I’m going to give you the exact knowledge you need in this report to STOP research from torpedoing your authoring career FOREVER!

So remember, it’s NOT YOUR FAULT that you haven’t succeeded up to this point.

The truth is…….
To get the rest of this free special report go to www.7ebookmistakes.com/series.html and register for the 3-call ebook-writing series and
get this report absolutely free. (There’s no obligation to buy anything and if you don’t want to attend the calls that’s okay too!)

Ellen Violette, a.k.a. The eBook Coach is CEO of this full-service company for authors online with services ranging from ebook writing and marketing, to book marketing online, to editing, ghostwriting, and social-media management specializing in custom strategies for authors and coaches. She’s also the creator of the QUick-Start 3-Day eBook Authoring Workshop and an author including co-authoring Sell More eBooks, Low & No-Cost Tactics To Explode Your eBook Sales & Downloads with Interet Guru, Jim Edwards.

Need eBook Help?

Thursday, September 9th, 2010

Got An eBook Writing or eBook/Internet Marketing Question? Free Monthly Q & A With Ellen Violette 9/13/2010

Are you stuck? Confused? Overwhelmed With your Internet Business, or eBook? Maybe your business is in a rut and you want to know how to jump start it? Or, you want to write an ebook and don’t know where to start?

Whatever your situation, I’m happy to answer any and all questions, and I’ll stay on until every question is answered or up to two full hours.

So join me, Ellen Violette, for my free “First Monday of the month Q and A”. The next one is Monday, September 13, 2010 2 p.m. Pacific/5 p.m. Eastern.

To register, go to: www.freeqanda.com You only have to register once to get the call-in information each and every month (And you can opt out at any time!) Spread the Word!