Archive for August, 2009

Are You Gonna Produce Or Are You Gonna Consume?

Monday, August 31st, 2009

The real answer to why only 3% succeed and how to know if YOU will be part of the 3% or the 97%.

Are You Gonna Produce Or Consume?

Let’s get it straight.

All the money in this business is made by being a producer, not a consumer. Now, being a consumer is NOT bad or wrong.

But here’s the secret: You consume to produce.

Let me share a fact: It’s been estimated that 97% of customers of info products don’t make anything. Why? Because the never produce and promote.

They just consume and make up reasons why they can’t do it, why it won’t work for them, why they are different, why their situation is different, and why later, not now, is the time to start.

True story.

This fact is true of ANY info product business where you are teaching people how to do things. Whether it’s how to invest in stocks, real estate or anything else.

So realize this happens in EVERY industry, not just mine.

It’s really crucial that you get this straight in your head. For one thing, in the U.S., you are supposed to publish “typical results.” No one does. Why?

Because the typical result is 3%. Now, colleges do fair slightly better. But 80% of the people who graduate with a degree NEVER work in the field they got their degree in.

So if 4 years of college and $50,000 or $100,000 can’t get people a $30,000 a year entry level job, why is it that a small minority of people with a chip on their shoulder think they can buy a $97 course and with almost NO effort grab six figures?

Why is that? It makes no sense. That a human being with intelligence could think that baffles me. People want something where someone else gives them a defined set of instructions, they do it with no risk, and they get a check.

THAT is called a “job,” not a business.

You don’t push a few buttons and money magically appears– NOT until you have a list or form agreements with people who DO have lists. Then, yeah, you push a few buttons and money appears.

This is not a job. It’s a business. And by nature, business is volatile, uncertain, there is risk involved and no guarantees. If you can’t deal with that fact, keep your day job. Honestly.

If you’re lazy and think you’ll make 100 g’s a year by being dumb, stupid, uniformed and uneducated, keep your day job. But you’re about to be fired from there — so you better have a check up from the neck up.

There IS no room in the world for people who cannot produce and promote, even if all you’re promoting is yourself at your job.

On the flip side, if you take the number of people who product and promote at least 3 products with a degree of intelligence, diligence and effort, I imagine the results are pretty good, if not really good.

The reason 97% don’t get results is 90% or more didn’t REALLY give it their best shot. They stuck a toe in the water and “tried” just to see if “this thing is real.”

Well guess what?

That isn’t how it works.

You don’t read one book on chess and enter a chess tournament to see “if this book is worth anything.” It’s a skill that takes practice and repetition.

“Yeah, but Marlon, all the sales letters say it’s easy.”

Actually, a few do, but most that are by respected, legitimate marketers don’t. They promise to show you how THEY and maybe a few customers have gotten great results far above average (remember, the average result is nothing because people don’t implement at all or precious little).

Now, I LOVE being a consumer. I have vast libraries in my home because I love to read and learn new, exciting things. And when I speak, I speak from experience. I prefer consuming to producing.

Why?

1. Things go wrong when you produce.

The software doesn’t work, you can’t figure this or that out. Something doesn’t work right. That can lead to feelings of frustration or even feelings that somehow something is wrong with YOU that you can’t figure this out.

But follow me on this: Your FEARS are of your own stupid feelings of failure or frustration, NOT of what it takes to get things done.

Murphy’s Law (look it up) is a part of any business.

2. Nothing works the first time.

Write that down.

It never works out the way you want the first time. If that wasn’t true, then sports teams would only hold ONE practice session before they played games that counted.

Think about it.

Even the great Tiger Woods and the greatest athletes in the world practice over and over. Yet to my absolute mystery, somehow a few people think they can have the Internet lifestyle by reading one ebook and working 15 minutes a day.

Please. Get real.

There IS an Internet lifestyle. But you pay your dues first. You learn, you practice, you test, you tweak and you learn some more. Now, I’ve seen that compressed into literally very short time frames.

My friend Jason Fladlien is 20 months into the Game and bringing in $30,000 to $50,000 a month BUT he has PRODUCED dozens of products in that time span and promoted them to a small list of only a few thousand names (but a list growing rapidly now). Doesn’t matter if you have a small list. THAT is how you start out. You start out, you produce and you hit singles or bunts to start with NOT grand slams.

If someone DOES hit a grand slam their first time at bat at product creation, THAT isn’t typical.

Typical is like me — my first products hardly sold. Like my one on how to avoid TV Repair Ripoff that I advertised in the TV Guide. If your TV was broke, would you be READING the TV Guide? Those are the dumb mistakes beginners make.

It’s part of the normal learning process.

Are you a NEWBIE? If you are, you can STILL produce $10 reports, little pdf’s or audios you sell, simple things.

Get in the HABIT of producing and promoting and not just consuming info until you are a bloated info glut.

I got a real problem with people who want and expect something for nothing. For people who think an ebook or even a coaching program will magically open the doors to the Internet lifestyle.

You produce and promote.

Like breathing.

Do it over and over and sooner or later you’ll get pretty good at it, and that’s when your luck finds you.

That’s when your money finds you.

That’s when success happens overnight.

Now it helps if you produce and promote things with the perception of value that people want to pay for. That helps a lot.

======So What DOES Work? =====

What works is to produce while you consume. Start building your list, creating and promoting products.

THIS is what works.

Even if you’re not competent, even if you make mistakes, even if you get frustrated, even if you don’t feel you have the right to create a product, even if your web page is kinda ugly, even if you aren’t confident in what you’re doing, even if you don’t know everything, even if you aren’t a good writer, even if you sound less than perfect on audio.

NO EXCUSES.

You get your assets busy and you produce and promote.

Produce and promote.

Produce and promote.

Repeat after me.

Produce and promote.

Produce and promote.

It’s a mantra.

Say it now. Produce and promote. Produce and promote.

Stop over analyzing.

Stop second guessing.

Stop making excuses.

This is the ONLY mantra that virtually guarantees your success….I say “virtually” because not everyone succeeds — at anything. Not everyone succeeds at golf, tennis or chess. Business is no different.

But as a general rule, if you persistently and relentlessly create, produce and promote products that are wanted and needed to audiences known to be passionate about buying and spending money, it’ll be hard for you to NOT succeed.

This is the straight and narrow path to success — the one I have been teaching and preaching since 1998 and before.

This is the EVERGREEN path to success. The money you spend to learn it won’t be wasted, because it’s a skill. Producing and promoting never “stops working.”

Back in 0 B.C. people were producing crops and promoting or selling them. They were producing cows or donkeys or whatever and promoting and selling them.

This is evergreen.

It’s not as sexy or exciting as sending one email and having 100 g’s come in the door. The most read email I’ve had recently was the Terry Dean report I gave away about how he brought in 100 g’s by sending 1 email.

Which is all true.

But he had a list of qualified prospects to send that email to. But it shows that even on my list of people who hopefully read this ezine every week, people are entranced with the idea of pushing a button and having their bills paid for the year.

Get real. Honestly. Aren’t we both adults here? Aren’t you aware that the path to success lies in producing and promoting and not magic? Cavemen believed in magic. In third world countries where books and education are lacking, people believe in magic.

But you aren’t a caveman; you have books and the Internet and you’re in charge of educating yourself.

So cut the crap, forget the magic and get your assets busy producing and promoting. And if you don’t want to do that, keep your day job and seduce yourself into believing that your job is about something OTHER than producing and promoting, which of course it isn’t.

You just don’t have responsibility for the ultimate product and the exchange obtained for it. It’s a matter of what you FEEL you’re responsible for.

Those people who go in forums and complain that they “tried Internet marketing” and it didn’t work.

Did they produce and promote? Produce and promote?

No. They tried promoting affiliate products to a really low quality list they built using questionable, unproven methods because they wanted to “try it and see if it works” instead of committing to do it.

So someday when the NEWS hits the fan that “97% don’t make it in Internet marketing,” ask yourself out of those 97%, how many do you REALLY think followed the mantra 3, 4 or 5 times?

You know why people have jobs?

Because they are comfortable letting someone else do the hard work of producing and promoting, and they just want to be a cog in the wheel without much responsibility for producing and promoting the thing that is actually sold to the end buyer.

You STILL produce and promote on a job. But you have defined steps with a known outcome. That’s called a job.

An entrepreneur lives in changing markets and an uncertain world where any one product may or may not sell jack.

That’s life. That’s marketing.

You can do surveys and market research to put the odds in your favor. But it’s STILL uncertain. They cure is to produce and promote a LOT! Not a little.

So I got a question for you.

This next week are you ONLY consuming?

Are you ONLY reading my ezine?

Are you making excuses for all the reasons producing and promoting won’t work for you and how you need to wait for some reason, and why your equipment isn’t good enough, your voice isn’t good enough, your writing isn’t good enough, you don’t have the confidence and you aren’t sure it’ll work.

Or are you going to shut the muck up and produce and promote?

Really, this choice is yours.

Do you want a job?

Or do you want the Internet lifestyle?

If it’s the latter, start producing and promoting.

Marlon Sanders
The King of Step-By-Step Internet Marketing
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Marlon Sanders is the author of “The Amazing Formula That Sells Products Like Crazy and the KING of Step-By-Step Internet Marketing.”

To get on his killer ezine list, to get cheat sheets and all kinds of other goodies every Saturday and during the week, to get simple, to-the-point Internet marketing know-how that works in the real world without all the hype, go to: www.marlonsnews.com and subscribe

Check out all his products here: tinyurl.com/amazingformulasnow

To learn more about producing your own ebook in 72 hours or less, go to www.quickstartebooks.com and pick up your free 6-Mega eBook Article Pack. Or to get started now go to: www.ebookwritingsecrets.com

How To Make Money Online…Without Having A “Make Money Online” Niche!

Wednesday, August 26th, 2009

I was talking to a potential new coaching student today and she said she didn’t think she had a hot niche because it’s not about teaching people to make money online. But the truth is there are tons of people making tons of money on line that don’t teach people anything related to making money online!

I know people who’ve made fortunes both large and small on everything from wedding favors to fitness, to ebooks on a variety of subjects, to guinea pigs!

So don’t short circuit your success before you even get starting by allowing yourself to think like this!

What you have to do is a keyword search and find out exactly what the people in your niche are clicking on. Then figure out what you have to offer that would appeal to them, where to find them, and how they like to have information delivered to them (teleseminars, videos, podcasting etc.)-and then give it to them-that’s the key.

In fact I once heard Matt Bacak say that he had lunch with a billionaire and he asked the billionaire what the key to success was. His answer was,in short, something like: find a market, find out what they want, and give it to them.

If you can figure out not only what your target market wants but how to talk to them in a way that stimulates an emotional response from them that causes them to say “Yes! She/He gets me, I want to hear more, or I want what they are offering” It will go a long way to creating a relationship that can pay huge financial dividends over time
as well as immediate sales.

The problem for most people is they don’t know how to figure this out on their own and they either can’t or don’t want to spend the money to get help to figure it out.

In my opinion this is penny wise and pound foolish because what happens instead is they start creating a bunch of pieces like blog posts, articles, newsletters, maybe putting out videos and even workshops, but they don’t have a cohesive message that makes sense for their market and so they fail.

So make sure that you do the research FIRST! Do not pass go, do not collect $200 until you have this down pat! Then you can start building your business from there. And if you find that it’s not coming into focus then get help because you’re just wasting your time if you don’t!

For a free 15-minute consult, 9 free secret ebook tips to making money online, and a complimentary subscription to the highly-acclaimed eBook Profit Secrets Newsletter go to www.theebookcoach.com

Ellen Violette is a recognized eBook expert, author and co-author of Sell More eBooks with world renown Internet marketer, Jim Edwards and she’s a Grammy-nominated songwriter.

Her other ebooks include The eBook Journal for Authoring Success, and The Moving Cure, How To Organize Your Move To Save Time, Money & Your Sanity.

Write An eBook, Support Cancer Research Through Tuesday!

Tuesday, August 25th, 2009

If you’ve been wanting to write an ebook but it’s just not getting done either because you haven’t had time, or you’ve started and got stuck, or you just don’t have the confidence to even try, I have good news for you; it’s not your fault!

You just haven’t been given the right information to get it done! How do I know this? Because I’ve taught hundreds if not thousands of people around the globe to write an ebook in 72 hours or less even when they hated to write, didn’t know how, or just couldn’t find the time. And some of them had been trying for years!

The key is to break it down into small doable tasks – most people get overwhelmed and throw up their hands or they don’t even CONSIDER writing one. And that’s a real shame because writing an ebook can open doors, help make you an expert in your field, give you credibility and confidence, and put more money in your bank account!

And in honor of my mother’s birthday, I’m doing something I’ve never done before that will benefit YOU! I’m offering the “download only” version of my Quick-Start 3-Day eBook Authoring Program at 33% off and including all of the bonuses (worth over $500) that you normally get only with the homestudy physical version.

PLUS I will pdf your ebook for free if you’re one of the first 10 people to order and there are a few left! You also get a free pdf on 5 crucial ebook-formatting tips.

I’m also donating 10% of sales to cancer research, because cancer took my mother’s life 13 years ago and I miss her every day.

You can learn more by going to www.quickstartebooks.com/downloadspecial. This offer is good through Tuesday, August 25th 9 p.m. Pacific/midnight Eastern

If you know someone who’d also like to write an ebook, please pass this along because this is the lowest investment EVER for this ground-breaking PROVEN ebook-writing program and it will benefit cancer research, so it’s a definite win-win!

Ellen Violette is a recognized eBook expert and the creator of the The Quick-Start 3-Day eBook Authoring Program and eBook Profit Marketing Secrets. She’s also the creator of the Virtual eBook Expo.

In addition, she’s an author and co-author of Sell More eBooks with world renown Internet marketer, Jim Edwards and a Grammy-nominated songwriter. Her other ebooks include The eBook Journal for Authoring Success, and The Moving Cure, How To Organize Your Move To Save Time, Money & Your Sanity.

For 9 free secret ebook tips to making money online and a complimentary subscription to the highly acclaimed eBook Profit Secrets Newsletter (Value $147) go to www.theebookcoach.com and opt in on the upper right hand- side of the page. Also be sure to pick up The 1 eBook Solution free report on the upper right hand- side of this blog.

#1 Secret To Profitable eBook Writing

Monday, August 24th, 2009

I can’t tell you how many times I see people promoting products or services and they say something like “To use this product or service you don’t even need an ebook!” Why do you think they say that? Because they know how important an ebook can be to the success of your business and they know most people can’t write one…or can they?

I have taught thousands of people all around the globe to write ebooks in 72 hours or less-even people who had been trying for years to write a book, even people who hate to write, people who have never written, and even those who don’t know how to write.

And here’s the number one secret: it’s easy when you have a PROVEN system! And the key is to organize it and break it down into bite size pieces. And I have a step-by-step process that is pretty much failure proof!

The problem with all of the ebook-writing programs I see on the Internet is they talk about what to do before you write your ebook and what to do after you write your ebook but they really don’t know how to teach you to actually write your ebook, so people get stuck and just give up. Or they never get started because they don’t realize how easy it really can be!

So if you want to be really successful, and you understand the value of an ebook to give you credibility, expert status, and the ability to make money any time you want, as well as the ability to command higher fees for what you already do then you’ll want to go to www.quickstartebooks.com and pick up my free 6-Mega eBook Article Pack to get you started.

Ellen Violette is a recognized eBook expert and the creator of the The Quick-Start 3-Day eBook Authoring Program and eBook Profit Marketing Secrets. She’s also the creator of the Virtual eBook Expo.

In addition, she’s an author and co-author of Sell More eBooks with world renown Internet marketer, Jim Edwards and a Grammy-nominated songwriter.

For 9 free secret ebook tips to making money online and a complimentary subscription to the highly acclaimed eBook Profit Secrets Newsletter (Value $147) go to www.theebookcoach.com and opt in on the upper right hand- side of the page. Also be sure to pick up The 1 eBook Solution free report on the upper right hand- side of this blog.

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Learn From My Chiropractor, Create a Great Experience and Make More Money!

Wednesday, August 12th, 2009

I went to a chiropractor today and I observed the way he ran his office, and it made me smile because it was so systematized. If I’d gone to him a few years ago, I would have hated it because left to my own devices, I’m not big on rules and regulations.

I think I come by it naturally. When I was a kid we had a condo in Palm Springs, California. My dad always used to get in trouble with the homeowners association because he’d put the towels over the balcony, which was a big no-no among other things; my mom would watch in horror!

But now I can appreciate it, even if it did seem just a bit over the top!

The chiropractor gave me papers to sign explaining that it wasn’t medical treatment, telling me office hours, cancellation policy and what to expect, while apologizing for the bureaucracy involved.

I was then given a little key to put into a computer that checks you in for future visits. I was shown where to sit to wait my turn, and where to put the key into another computer before my appointment to bring up my x-rays. I’d never seen anything like that!

I was also shown how when my appointment was over I should tear off the paper that I had laid my head on so it would be fresh for the next person. (This one freaked me out a little bit. I would have preferred to have someone in the office handle that one.)

But all in all, I was blown away by the thoroughness of it. And I found the treatment itself to be powerful. You could tell he really had his act together all the way around, and that gave me confidence in his ability to help me.

It also reminded me that that’s how people feel when any business they are working with is well-run. And how important it is to get organized to instill confidence in your customers, as well as to make it as easy as possible for you to do what you do best and not get bogged down in the organizational muck!

So if your business isn’t running like clockwork, it’s time to get busy, get organized and take it up a notch. Your customers will appreciate it and you will too!

Need help? Here are some resources to get you started:
Virtual Assistance: http://tinyurl.com/organizeit
Systemetize your business: http://www.processprodigy.com/

Ellen Violette is a recognized eBook expert and the creator of the The Quick-Start 3-Day eBook Authoring Program and eBook Profit Marketing Secrets. She’s also the creator of the Virtual eBook Expo.

In addition, she’s an author and co-author of Sell More eBooks with world renown Internet marketer, Jim Edwards and a Grammy-nominated songwriter.

For 9 free secret ebook tips to making money online and a complimentary subscription to the highly acclaimed eBook Profit Secrets Newsletter (Value $147) go to www.theebookcoach.com and opt in on the upper right hand- side of the page. Also be sure to pick up The 1 eBook Solution free report on the upper right hand- side of this blog.