Archive for July, 2009

My Rant on Truth In Online Advertising!

Friday, July 24th, 2009

I definitely got bent out of shape over a product launch one of my clients showed me and it spiraled into a rant about online advertising in general, and I want to talk about it!

I have people who come to me crying all the time because they bought this program or that program and it wasn’t what it was cracked up to be. It was too complicated, it was too hard to follow, it was too hard to get help when they needed it, it just didn’t deliver, or all of the above.

The people who sell these programs are counting on the fact that if they make it sound easy and suck you in, you probably won’t make it and you probably won’t ask for a refund either, because time will run out before you get around to it. And they are happy to take your money.

They KNOW what is going to get people to buy; in fact they are giving them what will appeal to them just to get them to buy. Eldon Taylor talks about this in his book “Mind Programming” and how if you don’t take control of your mind, someone else will!

The site that got me all steamed up today even had testimonials from people in the sales letter who didn’t feel they got anything out of the program. I guess they never thought anyone would check, but my client did and that’s why he decided to work with me.

And the sad truth is, a lot of people don’t check. They don’t do their homework. But a lot of times they do and just get bum information. You have to learn to read between the lines!

On top of that, people oftentimes don’t really want what they think they want, but it sure sounds good. If someone says they are going to do all the work for you and you just collect the checks, it sounds heavenly.

But I urge you to take a breath and dig deeper. It may sound good, but ask yourself, are you really going to get the long-term success and financial rewards you are looking for if you go down this path? And can it really deliver what was promised?

Remember, there are plenty of people who will feed you a bunch of nonsense and can’t wait to take your money, but they know it’s not really going to give you what you are looking for. It only sounds like it is.

So if you’re looking for financial freedom and someone offers you a program promising it and tells you how easy it’s going to be because they are going to do everything for you and all you have to do is plug into it without any thought on your part, beware!

If you want financial freedom, you have to create something unique, something special, not a clone of something else.

As Rich Schefren says, you should run from a business in a box-type product (that’s how he described this type of product) because every business is different, so they don’t work. I’d like to add that this type of business, for the most part, molds your business to be just like every other business they are selling to.

People like the structure because they feel overwhelmed online. But too much structure crushes innovation and success.

What you want to do is learn a process and adapt it to your business. You don’t want to end up with a business that looks exactly like any other business out there, because it will fail. And that’s what every turn-key system I’ve ever seen does almost by definition.

Generally they are set up to make the person selling to you A LOT of money while you get the scraps. But they make it sound like it’s a great deal for you.

It reminds me of when I was in the music business. The people who owned the publishing made a couple of dollars per song, while the songwriter got a dime! So the publisher controlled the product and the money. They could still both get rich if the song was a huge hit, but if not, the publisher would still usually come out smelling like a rose while the songwriter got screwed.

It’s no different on line except that on line it’s so easy to create your own business (you’re in control) that you don’t have to give your earning power away. You just have to look at each situation and say, is this really a great deal for me? And is it going to take me where I am trying to go, really?

If it’s not going to help you to realize YOUR vision, it’s not a good deal for YOU. You want to stand out from the crowd. You need to do something better and different. Your success will come from your uniqueness, from your creativity,and from your vision.

So always read the fine print, check the testimonials out, ask questions, and make sure that any program you enroll in is designed to help you be the best YOU can be, and is not designed just to make someone else rich at your expense. And don’t settle for anything less than what will fulfill your true destiny!

Ellen Violette is a recognized eBook expert and the creator of the The Quick-Start 3-Day eBook Authoring Program and eBook Profit Marketing Secrets. She’s also the creator of the Virtual eBook Expo.

In addition, she’s an author and co-author of Sell More eBooks with world renown Internet marketer, Jim Edwards and a Grammy-nominated songwriter.

For 9 free secret ebook tips to making money online and a complimentary subscription to the highly acclaimed eBook Profit Secrets Newsletter (Value $147) go to www.theebookcoach.com and opt in on the upper right hand- side of the page. Also be sure to pick up The 1 eBook Solution free report
on the upper right hand- side of this blog.

Watch Janine Driver On Today, Hear Her Incredible eBook Story Here!

Tuesday, July 21st, 2009

I met Janine Driver last Friday at a live conference Dave Lakhani was hosting here in Southern California and we started talking. She had just delivered a fascinating talk on how to read body language (her area of expertise). This woman is a powerhouse of magnetic energy!

It was geared towards speakers so I asked her if she had some tips for teleseminar leaders. She shared a few gems and then we started talking about my area of expertise, ebooks and you won’t believe what she told me…… (To hear click the play button on the video)

NOTE: Janine will be on the Today Show, NBC, Thursday, July 23rd. Don’t miss it!

Ellen Violette is a recognized eBook expert and the creator of the The Quick-Start 3-Day eBook Authoring Program and eBook Profit Marketing Secrets. She’s also the creator of the Virtual eBook Expo, THE online ebook event for serious authors, coaches, and small businesses. In addition, she’s an author and co-author of Sell More eBooks with world renown Internet marketer, Jim Edwards and a Grammy-nominated songwriter.

To learn more about The Quick-Start 3-Day eBook Authoring Program and receive a fr.ee 6-Mega eBook Article Pack to get you started writing your own ebook go to www.quickstartebooks.com.  You’ll also receive access to “The 7 Biggest Mistakes People Make Authoring An eBook And How To Avoid Them” for fr.ee (Value $47)

Newbies Can Now Compete With Veterans By Harnessing The Power Of Facebook and Twitter

Sunday, July 19th, 2009

Social networking sites Facebook and Twitter have changed the way we do business online. Allowing us to interact with our prospects and clients, these sites make it easier than ever before to position yourself as an expert. Being new to the Internet myself back in 2006, these sites have allowed me to be on equal footing with people who have been online for many years.

Twitter started back in 2006, but it has only been during the past eighteen months that it has soared in popularity. You are given a total of 140 characters to answer the question ‘What are you doing?’, so you must choose your words carefully and shorten any links you may want to include. You can set up your account to have your articles and blog posts tweeted automatically.

There are also a variety of ways to promote yourself, your blog or other website, and affiliate products. When you are starting out you want to work on getting past the two thousand follower limit, so that you may then follow ten percent more people than those who are following you.

Facebook has some similarities, but the design and layout is completely different. You are allowed five thousand ‘friends’ with your personal account. Just like in real life, you will want to pick and choose these friends carefully. Look for people who are your potential prospects. You can join groups or form your own groups, based on your niche and keywords.

These sites can be extremely time consuming, so plan ahead of time what you will do while you are there. I usually spend ten minutes on Twitter three times throughout the day. I visit Facebook only once a day, and give myself a fifteen minute limit. Used properly, you can increase your revenue and build your visibility online with these social networking sites.

This article was written by Connie Ragen Green. Connie will be my guest speaker Monday, July 20, 2009 5:30 p.m. Pacific/8:30 p.m. Eastern.

To learn more go to www.ebookempirebuilders.com. I promise it will be well worth it! Connie will be showing you how to harness the power of Twitter and Facebook in less than 1 hour a day to compete with veteran Internet Marketers, Entrepreneurs Authors, and Small Business Owners!

eBook Writing: One of The Biggest Mistakes People Make!

Wednesday, July 15th, 2009

One of the biggest mistakes people make writing an ebook is not creating an outline. When you create an outline, you can see exactly what topics you want to cover and what order you want to cover them in.

It also shows you if you have too much material, not enough material or just the right amount. If you have too much, you can easily see how to serialize your material into two or more ebooks.

If you don’t have enough, your outline will show you that you need to spend some time doing some more research and/or getting more material. And if it’s just the right amount then you are ready to move forward!

In my Quick-Start 3-Day eBook Authoring Program I give you my special ebook outline which is one of the keys to the huge success people have in my workshop.

If you’re in a hurry and want to check out the Quick-Start 3-Day eBook Authoring Program go to www.quickstartebooks.com (The next group of live calls is July 23rd, 30th, and August 3rd) You’ll also find a free 6-article pack on ebook-writing topics to get you started.

If you’d like to learn more about the 7 biggest mistakes people make authoring an ebook and how to avoid them, listen to my free preview call by registering at: www.7ebookmistakes.com

This will take you to the free 80-minute call chock full of great information that will show you how to avoid the common mistakes people make so you can write a PROFITABLE ebook now!

Again that link to register is www.7ebookmistakes.com And there’s a special offer for the workshop there good through Thursday, July 16th 6 p.m. Pacific/9 p.m. Eastern so don’t wait!

eBook-Writing Mistakes Story & Teleseminar

Tuesday, July 14th, 2009

First I want to tell you a story about one of the mistakes I see students make all the time.

I had a student who wrote an ebook about how to “find” yourself. And she used her own story to illustrate what it takes to go through such a transformation.

But as I read her ebook, I noticed that she was very focused on HER story and HER journey, not what was in it of value that would make someone else want to read it.

I kept thinking “When is she going to get the part where she tells me how I can learn from her journey and what it’s going to do for me, the reader?”

Because I was her coach, I kept reading. But had I been a regular reader, I would have stopped long before I got to the part where she started taking the reader into account. I think I got to page 78 before she began sharing the lessons she’s learned and how the reader could benefit from them.

That’s way too long! You only want to give enough of your story and background to let the reader know that you’ve walked in their shoes, that you understand them-so they can connect with you. Beyond that, you want to get to the part about THEM; how you are going to help them and why they should keep reading!

If people don’t connect with you, and see what is of value to them they are going to stop reading and tell all their friends what a bore it was. And in my opinion, bad publicity is not better than no publicity.

I’m assuming that you want to sell a LOT of ebooks right? Then you want to avoid the common mistakes people make writing an ebook because it will help you avoid stress, guesswork, and guarantee that your ebook is successful from the get go!

So join me for my free teleseminar, The 7 Biggest Mistakes People Make Authoring An eBook And How To Avoid Them. Tuesday, July 14th 2 p.m. Pacific/ 5 p.m. Eastern www.7ebookmistakes.com.

It’s a preview call for my Quick-Start 3-Day eBook Authoring Program: a PROVEN system that has worked for hundreds of people around the globe! . (And if you’re in a hurry you can check out the program at: www.quickstartebooks.com) You’ll also get a free pdf of 6 ebook-articles on getting started with your ebook writing there.

In the event you absolutely can’t make the call, register anyway to get access to the replay line.

I’ll also be giving away $121 in bonus gifts just to thank you for taking time out of your busy schedule to attend!

So go to www.7ebookmistakes.com and register now!

eBook-Writing: Why People Fail And Why You Don’t Have To!

Friday, July 10th, 2009

I’m someone who is always checking out programs seeing what works and what doesn’t and I recently received a special report with proprietary information that I’m not allowed to share. But what I found interesting was that what had been stopping the author of this report from moving forward was that she needed a product and wanted to write an ebook.

So she set aside the time to do it, sent the kids away, got as far as writing an outline and that was it. The ebook never got written. And she blamed it on the fact that writing an ebook is just too hard to do (that’s the gist of it anyway).

This got me laughing out loud because I’ve taught hundreds if not thousands of people around the globe how to write ebooks in 72 hours or less. It’s easy when you know how! The problem is people think- or some strange reason- that they should just “know” how to write an ebook-no rules, no instructions, no systems, just write it!

But like anything else there’s more to it than that. And you shouldn’t expect to just know how to do it. But you can certainly LEARN how to do it. And, I promise you once you know the system you can write a profitable ebook anytime you want to!

Knowledge is power. And next Tuesday, July 14th, 2 p..m. Pacific/5 p.m. Eastern I will be offering a free teleseminar, The 7 Biggest Mistakes People Make Authoring An eBook And How To Avoid Them. I’ll be revealing the biggest mistakes I see people make so you don’t have to and you can start writing your very own ebooks the right and profitable way.

So I hope you’ll join me. To register for this free call go to www.7ebookmistakes and register now!

What Do A Lot Of Top Internet Marketers Have In Common?

Thursday, July 9th, 2009

What a lot of the top marketers have in common is that they started with an ebook. Why? Because ebooks give you instant credibility and expert status. They are a great tool for viral marketing and building a list. They are great for letting people know what you do at a low price point so anybody can afford it.

But most people never actually write one because they don’t know how. Or they try, make a lot of mistakes, and give up.

So if that sounds familiar, I hope you will join me next Tuesday, July 14th 2 p.m. Pacific/5 p.m. Eastern for my fr.ee teleseminar “The 7 Biggest Mistakes People Make Authoring An eBook And How To Avoid Them.”

You’ll discover the little-known secrets that can make all the difference between ebook success and failure!

You’ll also get access to $121 in fr.ee gifts just for being on the call. And don’t worry if you can’t make it live, register anyway to get access to the replay at: www.7ebookmistakes.com