To be successful you MUST add something new to the conversation. This is your angle or your hook-what gets people’s attention and focused on your topic, otherwise there is no reason for people to buy your ebook or book.
And this is true with any product. Think about detergent. How many times have you heard buy “new and improved” Tide or Downey for example.
Another example: The Great Gatsby –when we heard Baz Lurhmann was doing a remake of it, my husband said he wasn’t interested in seeing that again. Then, we saw the promo for it, and the visuals and the music were awesome plus, it’s in 3D. Now it’s on our list of MUST-SEE movies!
It’s the same with books and ebooks. You have to approach your topic from a new angle. And if you have a new angle you have to make sure people KNOW that it’s one! For instance, I had a client who was a chiropractor and he was writing about his all natural system for healing lower back pain.
On one coaching session call, he and I were looking at other books in his niche and it came up that there was already an author who was THE expert in that field who had a book on how to heal lower back pain naturally. This worried me, because I couldn’t see the difference between his book and this expert’s book. Then, he rattled off how his was different. So, I told him, he needed to put that into his title so people would see that his was different and would want to buy it.
Without differentiating yourself, people will buy from the author they are already familiar with. But, if you have something new to add that is of interest to them, they will buy your book instead, or in addition to, the experts ebook or book.
So, you don’t try to come up with a topic that no one has ever written about because, usually, if no one is writing about a topic it’s because no one is interested in it. So you want to write on a subject that is already selling and find a new angle that will spark people’s interest and you’ll be on your way to publishing success!
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